How to cite this paper
Hakkak, M & Zare, N. (2013). Evaluating the impact of relationship marketing components on customers' loyalty level: Evidence from Iran Khodro Corporation.Management Science Letters , 3(2), 519-526.
Refrences
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buyer–seller relationships: An empirical investigation in rural India. Australasian Marketing
Journal (AMJ), 20(4), 303-313
Faghihi, A., Afsharnezhad, A., & Kheirandish, M. (2012). An empirical study on performance
management: A case study of national Iranian oil Production Distribution Company.
Management Science Letters, 2(7), 2435–2440.
Gazor, H., Nemati, B., Ehsani, A., & Nazari Ameleh, K. (2012). Analyzing effects of service
encounter quality on customer satisfaction in banking industry. Management Science Letters,
2(3), 859-868.
Hooks, I.F., & Farry, K.A. (2000). Customer Centered Products: Creating Successful Products
Through Smart Requirements Management. 1st ed., AMACOM/American Management
Association.
Kaplan, R. S., & Norton, D. (1992). The balanced scorecard measures that drive performance.
Harvard Business Review, 70(1), 71–79.
Kaplan, R.S., & Norton, D.P. (1996a). The Balanced Scorecard: Translating Strategy into Action.
Harvard Business School Press.
Kaplan, R. S., & Norton, D. P. (1996b). Using the balanced scorecard as a strategic management
system. Harvard Business Review, 75-85.
Laaksonen, T., Pajunen, K., & Kulmala, H.I. (2008). Co-evolution of trust and dependence in
customer–supplier relationships. Industrial Marketing Management, 37(8), 910-920
Parasuraman, A., Zeithamel, V. A., & Berry, L. (1985). A conceptual model of service quality
and its implication for future research. Journal of Marketing, 49(4), 41-50.
Parasuraman, A., Zeithamel, V. & Berry, A. (1991). Understanding customer expectations of service.
Sloan Management Review, 32(3), 39-49.
Tajzadeh Namin, A., Pilevary, N., & Tajzadeh Namin, A. (2012). Measuring customer satisfaction
using SERQUAL survey. Management Science Letters, 2(3), 933–938.
Ueltschy, L. C., Laroche, M., Eggert, A., Bindl, U. (2007). Service quality and satisfaction: an
international comparison of professional services perceptions. Journal of Services
Marketing, 21(6), 410–423.
Westcott, R.T. (2005). The Certified Manager of Quality/organizational Excellence Handbook. 3rd
ed., ASQ Quality Press.
buyer–seller relationships: An empirical investigation in rural India. Australasian Marketing
Journal (AMJ), 20(4), 303-313
Faghihi, A., Afsharnezhad, A., & Kheirandish, M. (2012). An empirical study on performance
management: A case study of national Iranian oil Production Distribution Company.
Management Science Letters, 2(7), 2435–2440.
Gazor, H., Nemati, B., Ehsani, A., & Nazari Ameleh, K. (2012). Analyzing effects of service
encounter quality on customer satisfaction in banking industry. Management Science Letters,
2(3), 859-868.
Hooks, I.F., & Farry, K.A. (2000). Customer Centered Products: Creating Successful Products
Through Smart Requirements Management. 1st ed., AMACOM/American Management
Association.
Kaplan, R. S., & Norton, D. (1992). The balanced scorecard measures that drive performance.
Harvard Business Review, 70(1), 71–79.
Kaplan, R.S., & Norton, D.P. (1996a). The Balanced Scorecard: Translating Strategy into Action.
Harvard Business School Press.
Kaplan, R. S., & Norton, D. P. (1996b). Using the balanced scorecard as a strategic management
system. Harvard Business Review, 75-85.
Laaksonen, T., Pajunen, K., & Kulmala, H.I. (2008). Co-evolution of trust and dependence in
customer–supplier relationships. Industrial Marketing Management, 37(8), 910-920
Parasuraman, A., Zeithamel, V. A., & Berry, L. (1985). A conceptual model of service quality
and its implication for future research. Journal of Marketing, 49(4), 41-50.
Parasuraman, A., Zeithamel, V. & Berry, A. (1991). Understanding customer expectations of service.
Sloan Management Review, 32(3), 39-49.
Tajzadeh Namin, A., Pilevary, N., & Tajzadeh Namin, A. (2012). Measuring customer satisfaction
using SERQUAL survey. Management Science Letters, 2(3), 933–938.
Ueltschy, L. C., Laroche, M., Eggert, A., Bindl, U. (2007). Service quality and satisfaction: an
international comparison of professional services perceptions. Journal of Services
Marketing, 21(6), 410–423.
Westcott, R.T. (2005). The Certified Manager of Quality/organizational Excellence Handbook. 3rd
ed., ASQ Quality Press.