The recent global developments followed by altered attitudes have improved women’s contribution to small and medium enterprises. However, women’s employment in Iranian SME is not in a good condition. In fact, attitude of society towards women together with socio-cultural environments have resulted in reduced rate of women’s employment in developing companies. However, for changing these attitudes the relevant layout should be created anyway. Therefore, the objective of this paper is to enumerate factors affecting women’s employment in Tehran SME from those women’s views. In this regard, we applied Lerner & apos; s model which is more comprehensive than the other similar models. The analysis was carried out through distribution of some questionnaires among a statistical population including 384 women living in the city of Tehran. After data analysis and hypothesis testing, it was concluded that economic elements (as an environmental factor), achievement requirement (as an individual factor) and encouragement (as an organizational factors) respectively affect women’s employment.

Today, organization cannot firmly survive without having a broad captive market. Rather, through value creation for customers and achieve their loyalty, we can maintain and increase the existing market share. Providing a specific product or service requires modern ideas and approaches to be applied in organizations. Resource limitations prevent organizations from being the best on all value creation contexts; so they must focus on some range of customer-centric values regarding the given customer groups; because customer needs will change as time goes by and it requires different kinds of values to be taken into consideration. In this research, organizational value creation effects on customer loyalty is studied by more recent and complete customer value model designed by Flint et al. (2010) [Flint et al. (2010). Customer value anticipation, customer satisfaction and loyalty: An empirical examination. Industrial Marketing Management, 40, 219-230]. In this regard, some questionnaires are distributed among a statistical population including 90 customers of Tehran Food Industries. Results show that organizational value creation affects on customer loyalty. Among effective factors, product quality has the most effects on organizational value creation following by product price, marketing and after-sales services.