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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

The link between individual factors and salesperson performance in microfinance institutions Pages 3387-3394 Right click to download the paper Download PDF

Authors: Irfan Helmy, Gunarso Wiwoho

doi 10.5267/j.msl.2020.5.040 Crossmark

Keywords: Core self-evaluation, Proactive personality, Work engagement, Perceived organization support, Job performance

Abstract:
This study extends the existing research on the relationship between individual factors and salesperson performance by developing a moderated mediation model. The research model posits work engagement as a mediating variable between individual factors (CSE and proactive personality) and job performance. This mediation process is moderated by perceived organization support. A self-administrated questionnaire is distributed to 215 salespersons from micro-finance institutions, located in Central Java, Indonesia. The results demonstrate that both CSE and proactive personality associated with work engagement. In addition, work engagement was significantly related to job performance. This study also reveals that CSE had a direct effect on job performance. Conversely, a proactive personality, is not related to job performance. In the case of the mediation effect test, work engagement has a significant partial mediation effect on the link between SCE and job performance. On the other hand, the relationship between proactive personality and job performance has fully mediated by work engagement. The moderating effect of perceived organizational support has strengthened the link between work engagement and job performance. In sum, the theoretical and managerial practice consequences are also discussed based on the result study.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 14 | Views: 2176 | Reviews: 0

 
2.

Linking adaptive capability, product innovation and marketing performance: Results from Indonesian SMEs Pages 2379-2384 Right click to download the paper Download PDF

Authors: Gunarso Wiwoho, Agus Suroso, Siti Zulaikha Wulandari

doi 10.5267/j.msl.2020.2.027 Crossmark

Keywords: Product innovation, Adaptability, Competitive advantage, Marketing performance

Abstract:
The research aims to empirically verify the role of adaptive capability in its contribution to marketing performance, with product innovation as a mediating variable. This research was conducted in small and medium enterprises (SMEs) located in Central Java, Indonesia. A number of 253 questionnaires were distributed and adequately filled. Statistical analysis was conducted by using structural equation modeling with Smart-Partial Least Squares (PLS). The results show that the adaptive capability was positively related to product innovation, but not significant to marketing performance. Furthermore, our findings show that product innovation had a significant effect on marketing performance and it fully mediated the relationship between adaptive capability and marketing performance. These findings offer implications regarding how adaptive capability enhance marketing performance through product innovation in SMEs.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 10 | Views: 2927 | Reviews: 0

 

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