The purpose of this study was to determine the effect of utilitarian value and service quality on customer satisfaction to increase repurchase. The population in this study were SMEs consumers and the sampling technique used was non-probability sampling, while the non-probability sampling technique used was purposive sampling. The number of samples in this study were 128 respondents. The instrument used to obtain data was by using a questionnaire. The research method was quantitative, the data obtained were based on answers from respondents to the questionnaire, analyzed by statistical techniques of multiple linear regression analysis, the regression model was tested with classical assumptions in order to meet the requirements and was feasible to use to predict the effect of independent variables on the dependent variable. The results of the regression calculations were tested by t-test and coefficient of determination, while the results of mediation calculations were tested by path analysis and Sobel tests with the help of the SPSS for Windows version 25.0 program. After analyzing the data, the following results and conclusions were obtained: (1) Utilitarian Value has a positive and significant effect on Customer Satisfaction (2) Service Quality has a positive and significant effect on Customer Satisfaction (3) Utilitarian Value has no effect on Repurchase Intention (4) Service Quality has no positive and significant effect on Repurchase Intention, (5) Customer Satisfaction has a positive and significant effect on Repurchase Intention,(6) Utilitarian Value through Customer Satisfaction has a significant effect on Repurchase Intention. (7) Service Quality through Customer Satisfaction has a significant effect to Repurchase Intention.

Research on digital literacy, knowledge management and process innovation variables has not been widely carried out in Indonesia, therefore more studies need to be carried out immediately since small and medium enterprises (SMEs) play an important role in economic activities. The purpose of this research is to investigate the effect of digital literacy on knowledge management, digital literacy on process innovation and financial management on process innovation. The research method is quantitative using partial least square structural equation modeling (SEM) analysis with data analysis tools using SmartPLS 3.0 software. The study involved 489 respondents who owned SMEs and it was determined using simple random sampling. The type of variable scale used is the ordinal scale. The rating scale for each statement uses a rating scale technique with a Likert scale type. Online questionnaires are distributed through online media, the data analysis stage is the outer model test, namely the validity and reliability test and the inner model test, namely the hypothesis test or significance test. The independent variable of this research is digital literacy, the mediating variable is knowledge management, and the dependent variable is process innovation variable. Based on the results of research data analysis it was found that digital literacy had a positive and significant relationship on knowledge management, digital literacy had a positive and significant relationship on process innovation, knowledge management had a positive and significant relationship on process innovation. Knowledge management played as full mediators in the relationship between digital leisure variables and process innovation.