In facing increasingly stiff competition in higher education services, it is imperative to institute precise management of higher education organizations to maintain their ideal aspects. Beyond merely implementing marketing concepts, every individual within the organization must be capable of envisioning the institution's vision and mission, bolstered by formulating appropriate tactical strategies to foster competitive advantage for the University. This research aims to ascertain the influence of the relationship between competitive advantage, digital transformation, and resource advantages on Sustainable Performance College through strategy agility as a mediating variable and leadership as a moderating variable. The research methodology employs path analysis using Partial Least Square (Smart-PLS) software version 3.0 with a population of 66 private universities in the LLDikti III region, namely private universities. A sample of 198 respondents is selected using the saturated sample method. The research findings demonstrate that Competitive Advantage positively and significantly affects Strategic Agility, Digital Transformation positively and substantially impacts Strategic Agility, Resource Advantage positively influences Strategic Agility, Competitive Advantage positively influences Sustainable Performance College, Digital Transformation positively and significantly affects Sustainable Performance College, Resource Advantage positively impacts Sustainable Performance College, and Strategic Agility positively and significantly influences Sustainable Performance College.

This study aims to determine the effect of the relationship between the application of fingerprints, work discipline, and the provision of incentives on the Sustainable Performance of the Jakarta Institute of the Arts Film and Television Faculty with organizational Culture as a mediating variable. The population in this study were 53 employees of the Faculty of Film and Television, Jakarta Art Institute. The sampling technique used is total sampling/saturation sampling. This study used an exploratory approach with structural equation modeling data analysis techniques with SmartPLS software, which was tested on 53 respondents. The research results show that Fingerprint application does not affect Organizational Culture, Application of Fingerprint has a positive effect on Sustainable Performance, Application of Fingerprint has no considerable impact on Organizational Culture, Work discipline has no substantial effect on Sustainable Performance, Provision of Incentives has a positive impact on Organizational Culture. Provision of Incentives has a positive effect on Sustainable Performance, Provision of Incentives has a positive impact on Sustainable Performance.