This paper studies the impacts of different factors influencing on perceived organization change in municipality organization in city of Tehran, Iran. The proposed study uses two questionnaires, one for measuring the effects of five factors including partnership, communication, training, believe in change and organization commitment and the other for organizational change in Likert scale. The study has been implemented among 147 regular employees of municipality organization in city of Tehran, Iran. Using simple regression analysis, the study has detected that all mentioned factors influence organizational change, positively. In addition, Freedman test indicates that partnership maintains the highest impact followed by believe in change, communication, organizational commitment and training.
The recent advances in technology have created a challenge for customer on purchasing electronic devises since the cycle of media production such as TV, Mobile devices, etc. are getting short and people need to replace them by new products. The recent emerge of Light Emitting Diode (LED) television has attracted many people and there is a concern to study the impact of important factors on customer behavior in this business. This paper presents an empirical study to study the effects of six variables including customer perception, motivation, cognitive learning, attitude, information and price on customer behavior for LED televisions produced by an Iranian firm in Tehran, Iran. The study designs a questionnaire consists of 27 questions and distributes it among some people who are potential customers of this product. We use multiple regression analysis to study the behavior of different factors on customer behavior. The results of our survey indicate that cognitive learning had the most influencing impact (0.22) on customer behavior followed by price (0.219), motivation (0.203), attitude (0.193), information (0.183) and perception (0.145).