Financial behavior can be defined as any behavior associated with money management. It has an important role in achieving someone’s financial wellbeing. This study aims to determine the factors of financial behavior in households based on the case in Indonesia. The study uses 229 samples collected with a convenience sampling technique. The primary data is collected by applying an online survey. The measurements of financial behavior consist of 21 indicators. Based on factor analysis, five factors of financial behavior are formed. The first factor is long-term planning, followed by short-term planning, saving behavior, the use of financial advisers, and undesirable behavior.