This study conducts a bibliometric analysis of data mining publications in the Scopus database, examining the evolution of the field from 2015 to 2024. The study examines the bibliometric structure of data mining in management. Analyzing 2,942 publications, the research identifies significant growth in data mining studies. It reveals gaps in integrating data mining with decision-making, artificial intelligence, forecasting, and sentiment analysis. Despite a large number of publications, interdisciplinary applications of data mining are limited. The scientific publication on data mining and its relationship with decision-making, artificial intelligence, forecasting, and sentiment analysis is found to be weak, showing significant research gaps in these areas. China and the USA are prominent contributors, indicating geographical concentration. The study highlights the need for broader interdisciplinary exploration in data mining beyond traditional areas, urging global researchers to diversify contributions. The analysis focuses solely on publications indexed in Scopus, potentially excluding relevant studies from other databases or sources. This study provides insights into the evolution of data mining research and identifies areas for further interdisciplinary exploration, contributing to the advancement of the field's boundaries.

In the contemporary business landscape, effective interpretation of customer sentiment, accurate demand forecasting, and precise price prediction are pivotal in making strategic decisions and efficiently allocating resources. Harnessing the vast array of data available from social media and online platforms, this paper presents an integrative approach employing machine learning, deep learning, and probabilistic models. Our methodology leverages the BERT transformer model for customer sentiment analysis, the Gated Recurrent Unit (GRU) model for demand forecasting, and the Bayesian Network for price prediction. These state-of-the-art techniques are adept at managing large-scale, high-dimensional data and uncovering hidden patterns, surpassing traditional statistical methods in performance. By bridging these diverse models, we aim to furnish businesses with a comprehensive understanding of their customer base and market dynamics, thus equipping them with insights to make informed decisions, optimize pricing strategies, and manage supply chain uncertainties effectively. The results demonstrate the strengths and areas for improvement of each model, ultimately presenting a robust and holistic approach to tackling the complex challenges of modern supply chain management.

Sentiment analysis, a key component of natural language processing and data mining, plays a pivotal role in extracting subjective insights from textual data, particularly on social media platforms. In response to the growing importance of digital engagement, understanding public sentiment has become essential for formulating effective marketing strategies. This study aims to enhance the marketing strategy of energy products in subsidiaries of State-Owned Enterprises (SOEs) by employing a hybrid sentiment analysis model that integrates the Valence Aware Dictionary and Sentiment Reasoner (VADER) with Long Short-Term Memory (LSTM) neural networks. Utilizing a mixed-method approach that combines both quantitative and qualitative analyses, the study collects and processes data from multiple social media sources to identify and classify consumer sentiment. The results demonstrate that the hybrid VADER-LSTM model achieves an accuracy rate of up to 84%, enabling a more nuanced interpretation of consumer opinions. These insights inform the development of data-driven, responsive, and targeted marketing strategies. Furthermore, the study highlights the significance of fostering interactive communication between companies and consumers to enhance the impact of digital marketing efforts. Theoretical implications include a contribution to the academic discourse on information systems and digital marketing, while practical outcomes offer valuable guidance for SOEs in adopting adaptive, sentiment-informed marketing approaches within the energy sector.

This study investigates the utilization of Google Maps reviews to assess hospital service quality. Patient-generated reviews were analyzed using a sentiment analysis framework incorporating the Bidirectional Encoder Representations from Transformers (BERT) classification model. The p control chart was employed to monitor the distribution of negative sentiment. The results of the sentiment analysis revealed a predominance of positive reviews over negative ones. The BERT classifier achieved excellent performance, with AUC values of 99.95% and 93.72% for training and testing data, respectively. However, the p control chart indicated that the hospital's performance still requires improvement, as several observations fell outside the statistically controlled range. Common patient complaints centered on lengthy wait times and queues, highlighting areas for targeted quality enhancement initiatives. This research demonstrates the potential of leveraging patient feedback to inform hospital quality improvement efforts.

The Kingdom of Saudi Arabia has witnessed a significant surge in online shopping in recent years, fueled by factors like growing internet penetration, smartphone adoption, and government initiatives supporting e-commerce growth. This rise in online activity has led to a corresponding increase in the utilization of online courier services, playing a crucial role in ensuring timely and efficient delivery of goods In this context, understanding public perception of online courier services becomes crucial for businesses to improve their offerings, address customer concerns, and maintain a competitive edge. Social media platforms have emerged as a valuable source of customer feedback and user-generated content, offering insights into customer experiences and opinions. This paper presents a sentiment analysis on online couriers in Saudi Arabia using natural language processing techniques combined with Decision Tree and Support Vector Machine (SVM) classifiers of machine learning. A dataset on customers’ sentiments was created by a crawling process from X social media. Both classifiers perform well, with Decision Tree classifier performs slightly better on accuracy, i.e. 95.01% compared to 93.60% of the Support Vector Machine. Other metrics support the robustness of the classification.

The Covid-19 pandemic which has spread across all countries, including Saudi Arabia, has caused the government to create limited curfew policies in the country that affected the economy. This policy has given rise to a new trend in society, namely the habit of shopping online. The trend of purchasing online via e-commerce increases. However, people's opinions and attitudes towards this trend vary. Therefore, this research was conducted with the aim of determining the subjectivity of public opinion or sentiment on the e-commerce activities using probability and statistical approaches, i.e.: the Naïve Bayes (NB) and Support Vector Machine (SVM) classifiers. Three experimental scenarios of dataset splitting for training and testing; 90%:10%; 80%:20%; and 70%:30%. The comparison of accuracy values was carried out using an automatic labeling method. Experimental results show that the 70%:30% split scenario provides the best result, with 89% of accuracy, 99.7% of Precision, 88% of Recall and 93.5% of F1-score for the SVM classifier.

The proliferation of online violence has given rise to a spate of malignant incidents, necessitating a renewed focus on the identification of cyberbullying comments. Text classification lies at the heart of efforts to tackle this pernicious problem. The identification of cyberbullying comments presents unique challenges that call for innovative solutions. In contrast to traditional text classification tasks, cyberbullying comments are often accompanied by subtle and arbitrary expressions that can confound even the most sophisticated classification networks, resulting in low recognition accuracy and effectiveness. To address this challenge, a novel approach is proposed that leverages the BERT pre-training model for word embedding to retain the hidden semantic information in the text. Building on this foundation, the BiSRU++ model which combines attentional mechanisms is used to further extract contextual features of comments. A multi-task learning framework is employed for joint training of sentiment analysis and cyberbullying detection to improve the model's classification accuracy and generalization ability. The proposed model is no longer entirely reliant on a sensitive word dictionary, and experimental results demonstrate its ability to better understand semantic information compared to traditional models, facilitating the identification of potential online cyberbullying comments.