One of the important factors for the success of a bank industry is to monitor their customers & apos;
behavior and their point-of-sale (POS). The bank needs to know its merchants & apos; behavior to find
interesting ones to attract more transactions which results in the growth of its income and
assets. The recency, frequency and monetary (RFM) analysis is a famous approach for
extracting behavior of customers and is a basis for marketing and customer relationship
management (CRM), but it is not aligned enough for banking context. Introducing RF*M* in
this article results in a better understanding of groups of merchants. Another artifact of RF*M*
is RF*M* scoring which is applied in two ways, preprocessing the POSs and assigning
behavioral meaningful labels to the merchants’ segments. The class labels and the RF*M*
parameters are entered into a rule-based classification algorithm to achieve descriptive rules of
the clusters. These descriptive rules outlined the boundaries of RF*M* parameters for each
cluster. Since the rules are generated by a classification algorithm, they can also be applied for
predicting the behavioral label and scoring of the upcoming POSs. These rules are called
behavioral rules.