Social media influencers have become a more effective modern marketing approach used by businesses to influence consumers' intention and attitude. This study explores this influence by involving several factors of influencer’s characteristics on both consumers’ attitude and intention. Also, a moderation role of vloggers as a new emerging marketing tool is also examined in this research. To conduct this research and achieve its key objective, the study uses a quantitative research method to collect data from TikTok users which has also become a more worldwide favorable web device for short videos. PLS-SEM method is conducted in the phase of analysis and the results show a significant influence of the hypothesized research model except the influence of source relatability on consumer attitude and the moderating role of vloggers on consumer intention. The research findings provided unsurprisingly implications and supported the existing related literature in this field but contribute to cover the research knowledge gap through the integrated new model including numerous variables that have not been examined previously together in a unique framework.

Digitalization is a reality for everyone, including the government. As a consequence, more governments around the globe started to digitize their services, looking for more user satisfaction. In the case of Peru, the civil registration service, called RENIEC, found its particular way to implement digital solutions for their services. Therefore, did those efforts have any effect on the users’ satisfaction? The current analysis using ordinary least squares and Shapley’s value evaluated the impact of digitalization on user satisfaction. After the necessary research, we found that the birth and divorce digital process positively affected user satisfaction, while divorce did not.

The development of internet information technology has encouraged the presence of various application platforms that can be used for multiple needs. One application that is very widely used socially is the social media application. Through social media applications, users can share information according to their needs. The use of the internet also supports the use of streaming technology that makes it easier to carry out activities to watch movies online. The availability of information technology facilities and infrastructure makes it easier for people to get films. This study aims to study the influence of electronic worth of mouth on online customer loyalty through information sharing, perceived ease of use, and intention to use. This study collected data using questionnaires as many as 378 respondents of streaming technology users obtained from the spread of 1237 questionnaires, which means a response rate of 30.55%. Data analysis uses the partial least square technique to test the study's hypothesis. The results showed that electronic word of mouth directly affects perceived ease of use, intention to use, and information sharing. Perceived ease of use is based on the intention to use, information sharing, and customer loyalty. Information sharing directly affects the intention to use and online customer loyalty. The results also showed that intention to use impacts increasing customer loyalty. In addition to direct influence, the study's results showed that electronic worth of mouth indirectly affects online customer loyalty through information sharing, perceived ease of use, and intention to use. This research enriches the field of technology acceptance model with perceived ease of use, intention to use, and information sharing. Contributions to the theory of marketing behavior are related to electronic word of mouth and online customer loyalty. A practical contribution to companies engaged in the cinema and internet technology infrastructure providers is to sustainably apply streaming technology as a form of business that society uses.

Intelligent Personal Assistant (IPA) adoption has ushered in a technological revolution in today's society. There are several well-known IPA agents, like Google Assistant and Cortana, which were both created by Microsoft. The benefits of IPAs' speech comprehension capabilities have resulted in an increase in IPA users year after year. The goal of the study is to look at how an IPA's speech comprehension capability could be improved in the future, making it easier for IPA users to handle their everyday routines. This study will employ a survey and an unstructured interview to learn about users' expectations for an IPA's speech comprehension capabilities and how IPA adaptation affects their daily routine management. To fulfill the research's goal, an IPA with a daily routine management system will be suggested using the methodology and project design that have been determined.

As a result of the advanced technological development, the businesses operations have been involved within modern marketing activities to promote their products and services. This study highlights the role of key various digital marketing channels. The study addressed the role of digital marketing channels by using some applications (such as online advertising, social media, emails marketing, and websites search engine) to be examined on the consumer buying decisions with a mediating effect of the eWOM. A quantitative research approach was used to achieve study objectives and examine the hypothesized research framework by using a customized survey questionnaire in the retailing sector. A total of 255 valid responses were considered for further analysis by using SmartPLS3 software to conduct the key analyses. The results revealed the significant effect and role of all digital marketing channels on the consumers buying decisions, with the moderated role of the eWOM on the effect of digital marketing channels on consumer buying decisions. The study offers additional contributions to the existing literature and supports the assumptions to provide a better grasp about the study topic.

The determinants of bring-your-own-device (BYOD) use protection intentions affecting BYOD usage protection behaviors were examined in this study. The determinants of employees’ behavioral intention to use and their actual protection behavior in protecting their devices BYOD environment were identified. Jordanian residents aged 18 and above, with mobile learning behavioral usage awareness, made up the study population. A survey questionnaire was used to obtain the data, while the proposed research model was tested using structural equation modeling (SEM). The results show positive impact of BYOD usage protection intention on mobile learning behavioral usage, while attitude showed insignificant impact on BODY usage protection intention. Subjective norms significantly affected BYOD usage protection intention, while information security awareness showed insignificant impact on BYOD usage protection intention.

Recent research on Social Media Marketing Activities (SMMA) in the airline industry emphasizes on areas of brand equity, but some research has looked into the function of brand equity in determining the impact of SMMAs on customers. This study aims to find out how service users and followers of Airline's Instagram social media profiles respond to SMMA, brand awareness, brand image, e-WOM and commitment. The data collection method in this study was done by distributing questionnaires to respondents as many as 386 service users and followers of the airline on Instagram social media. This study used Partial Least Square Structural Equation Model (PLS-SEM) to analyze data. Based on hypothesis testing, this study shows that SMMA has a significant positive effect on brand awareness and brand image. Furthermore, this study also reveals that brand awareness and brand image have significant positive effects on e-WOM and Batik Air airline commitment.

This study explores and analyzes students’ difficulties in learning an ERP system to help design more appropriate teaching methods and materials. Global enterprises have widely used ERP systems to manage their operations effectively and efficiently. Hence, many business schools have offered courses on ERP systems to sharpen ERP skills for their students. To help design more appropriate teaching methods and materials for ERP learning, one must know students’ difficulties in understanding. This study analyzes students’ difficulties in learning the Oracle E-Business Suite ERP system through interviews and qualitative analysis. As a result, this study identifies five categories of problems in the various areas of the Revised Bloom’s Taxonomy. Their relevant educational objectives can guide the redesign of ERP teaching methods and materials. One of the difficulties belongs to the area of Remember Factual Knowledge. The rest of them are in Understand, Remember, Apply, and Analysis of Procedural Knowledge. Lastly, this study provides some implications for teaching ERP.

This study aims to determine and analyze the influence of private university digital leadership and information system success models (system quality, information quality, service quality) on the satisfaction of e-learning users of agricultural students. This research method is a quantitative survey, and the number of research samples is 323 agricultural students who were selected by a random sampling system. The sampling technique used is simple random sampling. The analytical method used is SEM with the help of SmartPLS 3.0 software. The results show that the role of digital leadership had a significant positive effect on the three variables of the information system success model. Likewise, system quality, information quality, and service quality have a significant positive and significant effect on user satisfaction of e-learning systems. This finding can increase the exploration ability of agricultural students as users to obtain various agricultural information. This finding confirms previous studies which state that usage has a significant effect on user satisfaction. Suggestions for further research, in this study only involves a single student perspective. Future research is recommended to use the perspective of the organization/institution (e-learning system management unit), lecturers, and university employees and agricultural stakeholders.

In online shopping enterprises, AI technology has been widely used to provide accurate and fast personalized consumer services. This research demonstrates the use of AI technology in the e-commerce business, specifically online enterprises, to determine different effects. The study was conducted in Jordan and involved about 230 participants. The study evaluated different impacts of AI, such as e-payment and stimulating consumers' sentiments. The study used the Stimulus–Organism–Response model (SOR) empirical model, which states that the examination of human processes differs from that of the machine assessment. The model classified the AI technology experienced by the customers' when they visit online to do purchasing. Online purchasing behaviors can be influenced by insight, accuracy, and interaction experience. Also, the perceived value was used as a mediating variable from the prospects of perceived hedonic and utility value. The research integrated empirical research models such as SEM and SPSS to analyze the data on the effects of three-dimension. The results indicated that the AI technology accuracy, interactive experience, and insight significantly affected customers' perceived hedonic and utilitarian values.