The main objective of this study was to assess the role of corporate social responsibility on tourism and hospitality in Vietnam. To accomplish this, we conducted a field survey and analysis on 886 tourism and hospitality in Vietnam over a 6-month period. The results show that corporate social responsibility helped businesses improve corporate reputation, increase customer satisfaction and improve financial performance of Vietnam tourism and hospitality. Customer satisfaction and corporate reputation had a statistically significant positive impact on the financial performance of these businesses. However, corporate reputation and customer satisfaction did not play a full mediate role in the relationship between corporate social responsibility and financial performance. Finally, we examined the moderate role of foreign ownership and size in the relationship between corporate social responsibility and financial performance, showing that both foreign ownership and firm size had a moderate role on the relationship between corporate social responsibility and financial performance. With the more percent of foreign owned, the implementation of corporate social responsibility, the stronger the impact on the financial performance, the less percentage of foreign owned, which means the implementation of corporate social responsibility had positive impact but less intense. The greater size of enterprises, the more corporate social responsibilities and the better financial performance. In contrast to the smaller businesses, the more corporate social responsibility, the worse financial performance. At the same time, we proposed several solutions to improve the corporate social responsibility for tourism and hospitality in Vietnam.

The objective of this article is to assess the impact of leadership style on deciding to implement cor-porate social responsibility (CSR) for Nam Dinh textile garment enterprises. At the same time, the article examines the mediate role of CSR on the relationship between transformational leadership and financial performance. Moreover, the article verifies the moderate role of firm size in the relationship between transformational leadership and financial performance, Stakeholder - oriented marketing plays a moderate role in the relationship between transformational leadership and CSR practice and moderate role of transactional leadership style in the relationship between CSR practice and financial performance. Analysis was conducted on 168 textile garment enterprises in Nam Dinh. The results show that CSR played a mediate role in the relationship between transformational leadership and financial performance. At the same time, all moderator variables were statistically significant. The result encourages Nam Dinh textile and garment enterprises to conduct business ethically towards sustainable development by implementing CSR.