In the present scenario of high unemployment; Multilevel Marketing (MLM) generates employment for people who have no permanent source of earning. MLM system has emerged as one of the prime alternatives in the current marketing system. India has become a very popular destination of doing MLM business with high potential of growth. MLM system provides lucrative compensation that works as motivation for people to join this business. Motivation for executives of any firm plays a major role in its success. It also leads commitment of employees towards work and responsibilities. An attempt has been made to identify the motivational variables that have the highest level of contribution for joining the MLM system. Most of the MLMcompanies focus on compensation plan or reward system but apart from that a number of variables have been found which motivate the distributors to engage in MLM business. Further, the distributors play a vital role in the growth of the business. In this study, we also propose a motivational model to help MLM companies formulate better strategies in making a large network of people for growth of business.

The main objective of this study was to develop a set of measures, evaluate their importance and effect in cold supply chain performance. This investigation reviewed previous research works on all the stages of the farm product supply chain. Based on farm product supply chain, 4 measures with 31 metrics were identified and developed to measure the cold supply chain performance. A survey was organized to establish the importance and the effect of identified measures. The 5 point Likert scale questionnaire was distributed among SC academics and practitioners. The observed finding infers that the measurement instrument was substantiating for evaluating cold supply chain performance in farm industry. The new developed metrics will help firms improve the visibility of supply among partners and in better decision making. The investigation was enfolded up through the plan of direction intended for future study.

Organized retailing (OZR) is one of the most promising industries in India. The OZR sector of India is now among the top five fastest growing markets of the world. High population, globalization, and the increasing income of middle class etc. are a number of factors that make Indian market more challenging and competitive. In today’s globalized world, effective supply chain performance (SCP) is highly important to ensure the productivity in the whole supply chain (SC). In this paper, we investigated the factors that affect cold supply chain performance (CSCP) of organized farm products retailing (OFPR), developed and validated a model. This research will be helpful to formulate better strategies for this sector to a greater extent; this model will also be useful and applicable for other developing Asian countries because of enormous similarities in their market tendencies.