How to cite this paper
Jain, S., Singla, B & Shashi, S. (2015). Motivational factors in multilevel marketing business: A confirmatory approach.Management Science Letters , 5(10), 903-914.
Refrences
Agbo, M. (2013). A paradox about the MLM. Available at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2345287.
Akiny, A.R. (2008). Benefits and challenges of MLM in Kenya: A case of golden neolifediamite international distributors in Nairobi, Kenya. School of Business: University of Nairobi.
Attri, R. (2011). A study of consumer perceptions of the products sold through multi level marketing. Management Research Journal(Prabandhan & Taqniki),39(83), 97–103.
Bhardwa, S.N. & Bordoloi, A. (2014). A study on network marketing and its present scenario with special reference to Guwahati city.Journal of Indian Streams Research, 4(8), 33-45.
Buschgens, T., Baush, A. & Balkin, D.V. (2013).Organizing for radical innovation- a multilevel behavioural approach. The Journal of High Technology Management Research, 24(2), 138-152.
Chang, A. & Tseng, C.N. (2005).Building customer capital through relationship marketing activities.Journal of Intellectual Capital, 6(2), 253-266.
Chen, D.F.R. & Jeng, L.J. (2012). A study of consumer who buy from the MLM channel in Taiwan. Available at: http://www.cadsm.org/dsrc-cn/research/English/English%20Papers/009.pdf.
Cheung, Pui-lin & Josephine (1993). MLM in Hong Kong: a unique direct marketing strategy. The University of Hong Kong.
Choudhary, R. (2013). MLM for socio-economic development.International Journal of Review, Surveys and Research, 2(1), 45-55.
Constantin, C. (2009).Multilevel marketing-a tool of relationship marketing. Bulletin of the Transilvania University of Braso.
Coughlan, A.T. & Grayson, K.(1998). Network marketing organizations: compensation plans, retail network growth, and profitability. International Journal of Research in Marketing, 15(5), 401-426.
Dai, F., Wang, K.Y. & Stephen, T.T. (2011). Chinese immigrant in network marketing business in western host country.International Journal Review,20(6),656-669.
Dominique, X. (1993). The direct selling revolution: Understanding the Growth of the Amway Corporation. Blackwell Publishing.
Durmaz, Y. (2014). The impact of psychological factors on consumer buying behaviour and an empirical application in Turkey. Asian Social Science,10(6), 45-60.
Fuji, H. & Taji, N. (2013). The mechanism of promoting distributor’s activity in MLM. Department of Management and Information Science, Meisei University, Tokyo, Japan.
Goncalves, R.P. (2008). Consumer behaviour: product characterstics and quality perception. University Autonoma de Barcelona.
Gummessonm, Evert (1994). Making relationship marketing operational.Journal of Small Business Management,5(5), 5–20.
Ismail, Z., Masood, S. & Tawab, M.T. (2012). Factors affecting consumer preference of international brands over local brands. International Proceedings of Economics Development and Research, 31(6), 53-67.
Joshi, S.V. (2014). Perception that motivate purchase. International Journal of Engineering,Business Enterprise Application,1(7),78-82.
Jumpon, N.L, Smaksman, K., Suwannasatit, S., Phomsiri, S. & Lertridecle, S. (2013). Factors motivating direct selling agents to become successful in MLM. College of Innovation Management, Rajamangala, University of Technology, Thailand.
Katarzyna, M. (2012). Motivation in organizations operating on the basis of a MLM system: how do people motivate themselves? School of Business, National College of Ireland.
Keun, N. G. (2004). Participation in network marketing companies, the motivational factors that influence the part time distributors in kuching Sarawak. Faculty of Economics and Business, University of Malaysia, Sarawak.
Koroth, A.A. (2013). The influence of demographic on the perception level of MLM distributors. The International Journal of Management, 2(1), 1-15.
Koroth, A.A. & Sarada, A.K. (2012). Significance of relationship in multi- level marketing and its effect on business outcome. Journal of Business and Management, 3(6), 26-36.
Kustin, A.R. & Jones, A.R. (1995). A study of direct selling perceptions in Australia. International Marketing Review,12(6),60-68.
Legara, E.F., Monterila, C., Juanico, D.E., Palma. M.L. & Salom, C. (2008). Earning potential in multilevel marketing enterprises. Physica A: A statistical Mechanics and Its Applications,387(19), 4889-4895.
Malik, P. (2012).Direct selling: collective versus individualistic.Available at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2147685
Marsh, J. (2004). Technology of persuasion in mlm or network marketing companies. Available at: http://www.energygrid.com/money/2004/03jm-mlm.html
Nat, P.J.V. & Wicked, W. (2002). Marketing fraud: an approach for differentiating multilevel marketing from pyramid schemes. Journal of Public Policy & Marketing,21(1), 139.
Nga, J.K.H. & Mun, S.W. (2010). The influence of MLM companies and agent attributes on the willingness to undertake multilevel marketing as a career option among youth. Journal of Research in Interactive Marketing,5(1),50-70.
Oksanes, E.(1999). Structure and characterstics of network marketing business. Helsinki School of Economics and Business Administration, Helsinki.
Palmatier, R.W., Scheer, L., Houston, M.B., Evans, K.P. & Gopalkrishna, S. (2007). Use of relationship marketing programs in building customer-salesperson and customer firm relationships: differential influence on financial outcomes. International Journal of Research in Marketing, 24(3), 210-233.
Pareja,S. (2008). Sales gone wild: Will the ftc & apos; s business opportunity rule put an end to pyramid marketing schemes. McGeorge Law Review,39, 83.
Parvin,M.M., & Kabir, M.M. (2011). Factors affecting employees job satisfaction on pharmaceutical sector. Australian Journal of Business and Management Research, 1(9), 113-123.
Phan, P.R. (2012). Consumer attitudes towards corporate image of direct sellingcompanies in Thailand. International Journal of E-Education, E-Business, E-Management and E-Learning, 2(4), 68-82.
Phuong, L.E. (2013). The effects of leadership behaviour on organizational commitment through the satisfaction of the multilevel marketing distributors- A study in Ho Chi Minh city. Vietnam National University-Ho chi Minh City, Vietnam.
Qasim, S. & Sayeed, F.C. (2012). Exploring factors affecting employees job satisfaction at work. Journal of Management and Social Science, 8(1), 21-39.
Radmand, L. & Mukhtaram, S. (2013). Determinants and outcomes of strategic orientation: empirical evidence from multilevel marketing industry of Malaysia. Business and Management Quarterly Review,4(1), 1-21.
Rani, R. & Kumar, N. (2013.)Multilevel marketing versus pyramid schemes. International Monthly Refereed Journal of Research in Management and Technology,2, 13-23.
Shirani, A., Danae, H. & Shirvani, A. (2014). A study on different factors influencing customer satisfaction on industrial market. Management Science Letters,4(4), 139-144.
Singh, R., Sandhu, H.S., Metri, B.A. & Kaur, R. (2013). Understanding organized retail supply chain environment: A confirmatory factor model. International Journal of Operations Research and Information System, 1(2), 0377.
Sparks, J.R. & Schenk, J.A. (2001). Explaining the effects of transformational leadership.Journal of Organizational Behaviour, 22(8), 849-869.
Spire,(2011). Will multilevel marketing become a game – changer in emerging markets?”. Spire Research and Consulting Pt. Ltd.
Wang, S. & Cheng, S.T. (1998). Success factors for direct selling business. International Journal of Research in Marketing,15, 401-426.
Yunus, R.B.M. (2006). User perception on online mlm. Available at:http://eprints.uitm.edu.my/2027/1/RUSLINA_BINTI_MOHD._YUNUS_06_s24.pdf
Zamanian, A.H. (1966). Multilevel networks in less developed countries. Journal of Applied Mathematics and Computation,18(3), 185-210.
Akiny, A.R. (2008). Benefits and challenges of MLM in Kenya: A case of golden neolifediamite international distributors in Nairobi, Kenya. School of Business: University of Nairobi.
Attri, R. (2011). A study of consumer perceptions of the products sold through multi level marketing. Management Research Journal(Prabandhan & Taqniki),39(83), 97–103.
Bhardwa, S.N. & Bordoloi, A. (2014). A study on network marketing and its present scenario with special reference to Guwahati city.Journal of Indian Streams Research, 4(8), 33-45.
Buschgens, T., Baush, A. & Balkin, D.V. (2013).Organizing for radical innovation- a multilevel behavioural approach. The Journal of High Technology Management Research, 24(2), 138-152.
Chang, A. & Tseng, C.N. (2005).Building customer capital through relationship marketing activities.Journal of Intellectual Capital, 6(2), 253-266.
Chen, D.F.R. & Jeng, L.J. (2012). A study of consumer who buy from the MLM channel in Taiwan. Available at: http://www.cadsm.org/dsrc-cn/research/English/English%20Papers/009.pdf.
Cheung, Pui-lin & Josephine (1993). MLM in Hong Kong: a unique direct marketing strategy. The University of Hong Kong.
Choudhary, R. (2013). MLM for socio-economic development.International Journal of Review, Surveys and Research, 2(1), 45-55.
Constantin, C. (2009).Multilevel marketing-a tool of relationship marketing. Bulletin of the Transilvania University of Braso.
Coughlan, A.T. & Grayson, K.(1998). Network marketing organizations: compensation plans, retail network growth, and profitability. International Journal of Research in Marketing, 15(5), 401-426.
Dai, F., Wang, K.Y. & Stephen, T.T. (2011). Chinese immigrant in network marketing business in western host country.International Journal Review,20(6),656-669.
Dominique, X. (1993). The direct selling revolution: Understanding the Growth of the Amway Corporation. Blackwell Publishing.
Durmaz, Y. (2014). The impact of psychological factors on consumer buying behaviour and an empirical application in Turkey. Asian Social Science,10(6), 45-60.
Fuji, H. & Taji, N. (2013). The mechanism of promoting distributor’s activity in MLM. Department of Management and Information Science, Meisei University, Tokyo, Japan.
Goncalves, R.P. (2008). Consumer behaviour: product characterstics and quality perception. University Autonoma de Barcelona.
Gummessonm, Evert (1994). Making relationship marketing operational.Journal of Small Business Management,5(5), 5–20.
Ismail, Z., Masood, S. & Tawab, M.T. (2012). Factors affecting consumer preference of international brands over local brands. International Proceedings of Economics Development and Research, 31(6), 53-67.
Joshi, S.V. (2014). Perception that motivate purchase. International Journal of Engineering,Business Enterprise Application,1(7),78-82.
Jumpon, N.L, Smaksman, K., Suwannasatit, S., Phomsiri, S. & Lertridecle, S. (2013). Factors motivating direct selling agents to become successful in MLM. College of Innovation Management, Rajamangala, University of Technology, Thailand.
Katarzyna, M. (2012). Motivation in organizations operating on the basis of a MLM system: how do people motivate themselves? School of Business, National College of Ireland.
Keun, N. G. (2004). Participation in network marketing companies, the motivational factors that influence the part time distributors in kuching Sarawak. Faculty of Economics and Business, University of Malaysia, Sarawak.
Koroth, A.A. (2013). The influence of demographic on the perception level of MLM distributors. The International Journal of Management, 2(1), 1-15.
Koroth, A.A. & Sarada, A.K. (2012). Significance of relationship in multi- level marketing and its effect on business outcome. Journal of Business and Management, 3(6), 26-36.
Kustin, A.R. & Jones, A.R. (1995). A study of direct selling perceptions in Australia. International Marketing Review,12(6),60-68.
Legara, E.F., Monterila, C., Juanico, D.E., Palma. M.L. & Salom, C. (2008). Earning potential in multilevel marketing enterprises. Physica A: A statistical Mechanics and Its Applications,387(19), 4889-4895.
Malik, P. (2012).Direct selling: collective versus individualistic.Available at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2147685
Marsh, J. (2004). Technology of persuasion in mlm or network marketing companies. Available at: http://www.energygrid.com/money/2004/03jm-mlm.html
Nat, P.J.V. & Wicked, W. (2002). Marketing fraud: an approach for differentiating multilevel marketing from pyramid schemes. Journal of Public Policy & Marketing,21(1), 139.
Nga, J.K.H. & Mun, S.W. (2010). The influence of MLM companies and agent attributes on the willingness to undertake multilevel marketing as a career option among youth. Journal of Research in Interactive Marketing,5(1),50-70.
Oksanes, E.(1999). Structure and characterstics of network marketing business. Helsinki School of Economics and Business Administration, Helsinki.
Palmatier, R.W., Scheer, L., Houston, M.B., Evans, K.P. & Gopalkrishna, S. (2007). Use of relationship marketing programs in building customer-salesperson and customer firm relationships: differential influence on financial outcomes. International Journal of Research in Marketing, 24(3), 210-233.
Pareja,S. (2008). Sales gone wild: Will the ftc & apos; s business opportunity rule put an end to pyramid marketing schemes. McGeorge Law Review,39, 83.
Parvin,M.M., & Kabir, M.M. (2011). Factors affecting employees job satisfaction on pharmaceutical sector. Australian Journal of Business and Management Research, 1(9), 113-123.
Phan, P.R. (2012). Consumer attitudes towards corporate image of direct sellingcompanies in Thailand. International Journal of E-Education, E-Business, E-Management and E-Learning, 2(4), 68-82.
Phuong, L.E. (2013). The effects of leadership behaviour on organizational commitment through the satisfaction of the multilevel marketing distributors- A study in Ho Chi Minh city. Vietnam National University-Ho chi Minh City, Vietnam.
Qasim, S. & Sayeed, F.C. (2012). Exploring factors affecting employees job satisfaction at work. Journal of Management and Social Science, 8(1), 21-39.
Radmand, L. & Mukhtaram, S. (2013). Determinants and outcomes of strategic orientation: empirical evidence from multilevel marketing industry of Malaysia. Business and Management Quarterly Review,4(1), 1-21.
Rani, R. & Kumar, N. (2013.)Multilevel marketing versus pyramid schemes. International Monthly Refereed Journal of Research in Management and Technology,2, 13-23.
Shirani, A., Danae, H. & Shirvani, A. (2014). A study on different factors influencing customer satisfaction on industrial market. Management Science Letters,4(4), 139-144.
Singh, R., Sandhu, H.S., Metri, B.A. & Kaur, R. (2013). Understanding organized retail supply chain environment: A confirmatory factor model. International Journal of Operations Research and Information System, 1(2), 0377.
Sparks, J.R. & Schenk, J.A. (2001). Explaining the effects of transformational leadership.Journal of Organizational Behaviour, 22(8), 849-869.
Spire,(2011). Will multilevel marketing become a game – changer in emerging markets?”. Spire Research and Consulting Pt. Ltd.
Wang, S. & Cheng, S.T. (1998). Success factors for direct selling business. International Journal of Research in Marketing,15, 401-426.
Yunus, R.B.M. (2006). User perception on online mlm. Available at:http://eprints.uitm.edu.my/2027/1/RUSLINA_BINTI_MOHD._YUNUS_06_s24.pdf
Zamanian, A.H. (1966). Multilevel networks in less developed countries. Journal of Applied Mathematics and Computation,18(3), 185-210.