The paper investigates the Competitive Advantage in the Jordanian Commercial Banks (JCB) and its relationship with the Business Intelligence Systems (BIS) through the moderate influence of the Entrepreneurial Markets. Business Intelligence Systems (BIS), can extract a better knowledge for the performance and future gains for the organization. Therefore, it can pin point the impasse which in turn results in a suitable result for the problem in hand. As a result, the organization success will increase due to the efficiency of management performance. This study explores the Intelligent System (IS) relationship with Competitive Advantage (CA) through monitoring the moderating role of Entrepreneurial Marketing (EM). A survey is implemented for the data collection & analysis with 300 questionnaires, and (PLS) is used for the analyses. The results indicate that BIS was definitely related to Competitive Advantage, and EM moderated the connection between BIS and Competitive Advantage.