This research examines the links between customer perceived expectations, customer perceived experience, and customer satisfaction in the United Arab Emirates' digital solution in the telecommunicatio... ons industry. The research takes a positivist philosophical perspective and uses a quantitative data analysis strategy to sample 130 clients who utilize the digital solution of the telecommunications sector in the United Arab Emirates. Exploratory component analysis and multiple regression analysis were used to evaluate and validate the validity of the suggested scales and the research model's linkages. The research discovered a strong correlation between customer expectation and customer experience and the degree of satisfaction of individuals in the United Arab Emirates due to their use of or engagement with digital solutions of the telecommunications sector, independent of generational differences. The study's findings are entirely consistent with the Expectancy-Disconfirmation and Evaluation Congruity Theories.
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