The study surveys the effects of religiosity and Knowledge of halal products on both product assessment and digital purchasing interest. The study also investigates the effects of religiosity and halal product assessment on digital product purchase interest. This research method is to use quantitative methods to test the relationship between dependent and independent variables. The population of this study is consumers of halal products and the sample of this study is 564 consumers of halal products determined by the simple random sampling method. The research analysis uses the structural equation modeling partial least squares (SEM-PLS) method and uses data processing tools with SmartP LS 4.0 software. The research questionnaire contains statement items using a 7-point Likert scale, namely (1) strongly disagree, (2) disagree, (3) somewhat disagree, (4) neutral, (5) somewhat agree, (6) agree and (7) strongly agree. The independent variables of this research are Religiosity, Knowledge of halal products, and Product assessment and the dependent variable is digital purchasing interest. The stages of research data analysis are the outer model test including reliability and validity tests and the inner model test including termination tests and hypothesis tests. Based on the results of research data analysis, it can be concluded as follows: Religiosity has a positive and significant effect on the assessment of halal products, meaning that the higher the religiosity obtained by customers, the higher the assessment of halal products. Knowledge of halal products has a positive and significant effect on the assessment of halal products, meaning that the higher the knowledge of halal products, the higher the assessment of halal products. Religiosity has a positive and significant effect on interest in buying halal products, meaning that the higher the religiosity obtained by customers, the interest in buying halal products will increase. Knowledge of halal products has a positive and significant effect on buying interest, meaning that the higher the customer's perceived knowledge of halal products, the more buying interest will increase. The assessment of halal products has a positive and significant effect on interest in buying halal products, meaning that the higher the understanding of the assessment of halal products, the higher the level of interest in buying halal products.

This study aims to examine the effect of digital literacy, digital marketing, and word of mouth on the interest of the z generation in Islamic banks. Researchers used primary data obtained from distributing questionnaires to students and students with a total sample of 460 respondents. In this study the sample acquisition technique used a purposive sample with the criteria for respondents being in the age range of 17 years to 25 years. The research method uses a quantitative approach and PLS analysis techniques assisted by SmartPLS version 3.0. The variables in this study include exogenous variables in the form of digital literacy, financial literacy, digital marketing, brand image and word of mouth as well as exogenous variables namely interest in Islamic banks. The results of this study indicate that financial literacy, digital marketing and word of mouth have an influence significant to the interest of the z generation in Islamic banks. Meanwhile, digital literacy and brand image have no significant effect on the z generation's interest in Islamic banks. The results of this study can be used as reference material in conducting further research, especially to determine Islamic banking marketing techniques for the z generation. For further research, it is expected to develop this research by adding other variables such as religiosity, location, level of service and other factors as well as other methods of research such as further and in-depth interview techniques with respondents so that more varied information results are obtained.