How to cite this paper
Suparno, D., Tjahjawulan, I., Martodiryo, S., Anshary, A., Mulyono, M., Badrian, B., Indrariani, E & Suwondo, T. (2023). The influence of financial literacy, digital literacy, digital marketing, brand image and word of mouth on the z generation's interest in Islamic banks.International Journal of Data and Network Science, 7(4), 1975-1982.
Refrences
Abraham, J. S. E., Floreto, S. J. L., Pagkalinawan, M. I. B., & Etrata, A. E. (2022). Consumer Perception on Influencer Marketing Efforts of Brands in the Beauty and Cosmetics Industry. International Journal of Social and Management Studies, 3(2), 105–118. https://doi.org/10.5555/ijosmas.v3i2.122
Anuj, Upadhyay, R. K., Kargeti, H., & Sharma, A. (2023). Adoption of digital marketing among tourism industry of Utta-rakhand in India. International Journal of Business Excellence, 29(1), 80-97.
Bojuwon, M., Olaleye, B. R., & Ojebode, A. A. (2023). Financial Inclusion and Financial Condition: The Mediating Effect of Financial Self-efficacy and Financial Literacy. Vision, 09722629231166200.
Botelho, L. V., Freitas, J. V., da Camara, A. O., de Almeida, I. F., de Souza Gonçalves, T., Horta, P. M., ... & de Oliveira Cardoso, L. (2023). Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil. Public Health Nutrition, 26(1), 1-11.
Donthu, N., Kumar, S., Pandey, N., Pandey, N., & Mishra, A. (2021). Mapping the electronic word-of-mouth (eWOM) re-search: A systematic review and bibliometric analysis. Journal of Business Research, 135, 758-773.
Ginting, Y., Chandra, T., Miran, I., & Yusriadi, Y. (2023). Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation. International Journal of Data and Network Science, 7(1), 329-340.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science, 40, 414-433.
Jasin, M. (2022). The Role of Social Media Marketing and Electronic Word of Mouth on Brand Image and Purchase Inten-tion of SMEs Product. Journal of Information Systems and Management (JISMA), 1(4), 54–62. https://doi.org/10.4444/jisma.v1i4.258
Kumar, P., Pillai, R., Kumar, N., & Tabash, M. I. (2023). The interplay of skills, digital financial literacy, capability, and autonomy in financial decision making and well-being. Borsa Istanbul Review, 23(1), 169-183.
Koomson, I., Villano, R. A., & Hadley, D. (2023). The role of financial literacy in households’ asset accumulation pro-cess: Evidence from Ghana. Review of Economics of the Household, 21(2), 591-614.
Kurniawan, A. (2022). Digital Marketing-Based Tourism Planning Policy in Order to Realize Regional Tourism Competi-tiveness: (Study on Regional Tourism Development in East Java). Journal of Industrial Engineering & Management Research, 3(6), 185-190. https://doi.org/10.7777/jiemar.v3i6.425
Khan, I., & Fatma, M. (2023). CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust. Sustainability, 15(4), 3409.
Khiong, K. (2022). Impact and Challenges of Digital Marketing in Healthcare Industries during Digital Era and Covid-19 Pandemic. Journal of Industrial Engineering & Management Research, 3(5), 112-118. https://doi.org/10.7777/jiemar.v3i5.408
Mahadin, B. K., & Akroush, M. N. (2019). A study of factors affecting word of mouth (WOM) towards Islamic banking (IB) in Jordan. International Journal of Emerging Markets, 14(4), 639-667.
Maduwinarti, A., & Taali, M. (2023). Administrative Policy of The Regional Customs and Excise Office of East Java I on Purchase Decisions Through Intensity of Use of Online Marketing Media. International Journal of Social and Man-agement Studies, 4(2), 173–185. https://doi.org/10.5555/ijosmas.v4i2.305
Mulyandi, M. R., & Tjandra, R. H. (2022). The Influence of Product Quality and Brand Image on repurchase Intention of Halal Cosmetic Products in e-Commerce. Journal of Industrial Engineering & Management Research, 4(1), 41- 52. https://doi.org/10.7777/jiemar.v4i1.438
Munir, A., Kadir, N., & Umar, F. (2023). The impact of digital marketing and brand articulating capability for enhancing marketing capability. International Journal of Data and Network Science, 7(1), 65-72.
Mukhopadhyay, S., Pandey, R., & Rishi, B. (2023). Electronic word of mouth (eWOM) research–a comparative biblio-metric analysis and future research insight. Journal of Hospitality and Tourism Insights, 6(2), 404-424.
Mustafa, W. M. W., Islam, M. A., Asyraf, M., Hassan, M. S., Royhan, P., & Rahman, S. (2023). The effects of financial attitudes, financial literacy and health literacy on sustainable financial retirement planning: The moderating role of the financial advisor. Sustainability, 15(3), 2677.
Novitasari, D. (2022). SMEs E-commerce Buying Intention: How the Effect of Perceived Value, Service Quality, Online Customer Review , Digital Marketing and Influencer Marketing. Journal of Information Systems and Management (JISMA), 1(5), 61–69. https://doi.org/10.4444/jisma.v1i5.256
Purwanto, A., Purba, J.T., Bernarto, I., Sijabat, R.(2023).Investigating the role digital transformation and human resource management on the performance of the universities. International Journal of Data and Network Science,7(4), DOI: 10.5267/j.ijdns.2023.6.011
Purwanto, A., Purba, J.T., Bernarto, I., Sijabat, R. (2023). The Role of Transformational Leadership, Organizational Citi-zenship Behavior, Innovative Work Behavior, Leader Member Exchange, Organizational Commitment, Quality Work Life and Digital Transformation on Private University Performance. Revista De Gestão Social E Ambiental, 17(4), e03365. https://doi.org/10.24857/rgsa.v17n4
Pillay, S. (2021). The influence of electronic word-of-mouth adoption on brand love amongst Generation Z consumers. Acta Commercii, 21(1), 1-11.
Rahman, M. K., Zainol, N. R., Nawi, N. C., Patwary, A. K., Zulkifli, W. F. W., & Haque, M. M. (2023). Halal Healthcare Services: Patients’ Satisfaction and Word of Mouth Lesson from Islamic-Friendly Hospitals. Sustainability, 15(2), 1493.
Rizvanović, B., Zutshi, A., Grilo, A., & Nodehi, T. (2023). Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital market-ing. Technological Forecasting and Social Change, 186, 122128.
Román-Augusto, J. A., Garrido-Lecca-Vera, C., Lodeiros-Zubiria, M. L., & Mauricio-Andia, M. (2023). How to Reach Green Word of Mouth through Green Trust, Green Perceived Value and Green Satisfaction. Data, 8(2), 25.
Saura, J. R., Palacios-Marqués, D., & Ribeiro-Soriano, D. (2023). Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research. Journal of Small Business Management, 61(3), 1278-1313.
Sijoria, C., Mukherjee, S., & Datta, B. (2019). Impact of the antecedents of electronic word of mouth on consumer based brand equity: a study on the hotel industry. Journal of Hospitality Marketing & Management, 28(1), 1-27.
Thangam, D., & Chavadi, C. (2023). Impact of Digital Marketing Practices on Energy Consumption, Climate Change, and Sustainability. Climate and Energy, 39(7), 11-19.
Then, J., & Felisa, H. (2021). The Effect of E-WOM on Instagram on Visiting Interest and Impact on Visiting Decision to the Culinary Tourism Area of Pasar Lama, Tangerang. International Journal of Social and Management Studies, 2(6), 1–7. https://doi.org/10.5555/ijosmas.v2i6.75
Ye, X., & Yue, P. (2023). Financial literacy and household energy efficiency: An analysis of credit market and supply chain. Finance Research Letters, 52, 103563.
Zanubiya, J., Meria, L., & Juliansah, M. A. D. (2023). Increasing Consumers with Satisfaction Application based Digital Marketing Strategies. Startupreneur Bisnis Digital (SABDA Journal), 2(1), 12-21.
Anuj, Upadhyay, R. K., Kargeti, H., & Sharma, A. (2023). Adoption of digital marketing among tourism industry of Utta-rakhand in India. International Journal of Business Excellence, 29(1), 80-97.
Bojuwon, M., Olaleye, B. R., & Ojebode, A. A. (2023). Financial Inclusion and Financial Condition: The Mediating Effect of Financial Self-efficacy and Financial Literacy. Vision, 09722629231166200.
Botelho, L. V., Freitas, J. V., da Camara, A. O., de Almeida, I. F., de Souza Gonçalves, T., Horta, P. M., ... & de Oliveira Cardoso, L. (2023). Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil. Public Health Nutrition, 26(1), 1-11.
Donthu, N., Kumar, S., Pandey, N., Pandey, N., & Mishra, A. (2021). Mapping the electronic word-of-mouth (eWOM) re-search: A systematic review and bibliometric analysis. Journal of Business Research, 135, 758-773.
Ginting, Y., Chandra, T., Miran, I., & Yusriadi, Y. (2023). Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation. International Journal of Data and Network Science, 7(1), 329-340.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science, 40, 414-433.
Jasin, M. (2022). The Role of Social Media Marketing and Electronic Word of Mouth on Brand Image and Purchase Inten-tion of SMEs Product. Journal of Information Systems and Management (JISMA), 1(4), 54–62. https://doi.org/10.4444/jisma.v1i4.258
Kumar, P., Pillai, R., Kumar, N., & Tabash, M. I. (2023). The interplay of skills, digital financial literacy, capability, and autonomy in financial decision making and well-being. Borsa Istanbul Review, 23(1), 169-183.
Koomson, I., Villano, R. A., & Hadley, D. (2023). The role of financial literacy in households’ asset accumulation pro-cess: Evidence from Ghana. Review of Economics of the Household, 21(2), 591-614.
Kurniawan, A. (2022). Digital Marketing-Based Tourism Planning Policy in Order to Realize Regional Tourism Competi-tiveness: (Study on Regional Tourism Development in East Java). Journal of Industrial Engineering & Management Research, 3(6), 185-190. https://doi.org/10.7777/jiemar.v3i6.425
Khan, I., & Fatma, M. (2023). CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust. Sustainability, 15(4), 3409.
Khiong, K. (2022). Impact and Challenges of Digital Marketing in Healthcare Industries during Digital Era and Covid-19 Pandemic. Journal of Industrial Engineering & Management Research, 3(5), 112-118. https://doi.org/10.7777/jiemar.v3i5.408
Mahadin, B. K., & Akroush, M. N. (2019). A study of factors affecting word of mouth (WOM) towards Islamic banking (IB) in Jordan. International Journal of Emerging Markets, 14(4), 639-667.
Maduwinarti, A., & Taali, M. (2023). Administrative Policy of The Regional Customs and Excise Office of East Java I on Purchase Decisions Through Intensity of Use of Online Marketing Media. International Journal of Social and Man-agement Studies, 4(2), 173–185. https://doi.org/10.5555/ijosmas.v4i2.305
Mulyandi, M. R., & Tjandra, R. H. (2022). The Influence of Product Quality and Brand Image on repurchase Intention of Halal Cosmetic Products in e-Commerce. Journal of Industrial Engineering & Management Research, 4(1), 41- 52. https://doi.org/10.7777/jiemar.v4i1.438
Munir, A., Kadir, N., & Umar, F. (2023). The impact of digital marketing and brand articulating capability for enhancing marketing capability. International Journal of Data and Network Science, 7(1), 65-72.
Mukhopadhyay, S., Pandey, R., & Rishi, B. (2023). Electronic word of mouth (eWOM) research–a comparative biblio-metric analysis and future research insight. Journal of Hospitality and Tourism Insights, 6(2), 404-424.
Mustafa, W. M. W., Islam, M. A., Asyraf, M., Hassan, M. S., Royhan, P., & Rahman, S. (2023). The effects of financial attitudes, financial literacy and health literacy on sustainable financial retirement planning: The moderating role of the financial advisor. Sustainability, 15(3), 2677.
Novitasari, D. (2022). SMEs E-commerce Buying Intention: How the Effect of Perceived Value, Service Quality, Online Customer Review , Digital Marketing and Influencer Marketing. Journal of Information Systems and Management (JISMA), 1(5), 61–69. https://doi.org/10.4444/jisma.v1i5.256
Purwanto, A., Purba, J.T., Bernarto, I., Sijabat, R.(2023).Investigating the role digital transformation and human resource management on the performance of the universities. International Journal of Data and Network Science,7(4), DOI: 10.5267/j.ijdns.2023.6.011
Purwanto, A., Purba, J.T., Bernarto, I., Sijabat, R. (2023). The Role of Transformational Leadership, Organizational Citi-zenship Behavior, Innovative Work Behavior, Leader Member Exchange, Organizational Commitment, Quality Work Life and Digital Transformation on Private University Performance. Revista De Gestão Social E Ambiental, 17(4), e03365. https://doi.org/10.24857/rgsa.v17n4
Pillay, S. (2021). The influence of electronic word-of-mouth adoption on brand love amongst Generation Z consumers. Acta Commercii, 21(1), 1-11.
Rahman, M. K., Zainol, N. R., Nawi, N. C., Patwary, A. K., Zulkifli, W. F. W., & Haque, M. M. (2023). Halal Healthcare Services: Patients’ Satisfaction and Word of Mouth Lesson from Islamic-Friendly Hospitals. Sustainability, 15(2), 1493.
Rizvanović, B., Zutshi, A., Grilo, A., & Nodehi, T. (2023). Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital market-ing. Technological Forecasting and Social Change, 186, 122128.
Román-Augusto, J. A., Garrido-Lecca-Vera, C., Lodeiros-Zubiria, M. L., & Mauricio-Andia, M. (2023). How to Reach Green Word of Mouth through Green Trust, Green Perceived Value and Green Satisfaction. Data, 8(2), 25.
Saura, J. R., Palacios-Marqués, D., & Ribeiro-Soriano, D. (2023). Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research. Journal of Small Business Management, 61(3), 1278-1313.
Sijoria, C., Mukherjee, S., & Datta, B. (2019). Impact of the antecedents of electronic word of mouth on consumer based brand equity: a study on the hotel industry. Journal of Hospitality Marketing & Management, 28(1), 1-27.
Thangam, D., & Chavadi, C. (2023). Impact of Digital Marketing Practices on Energy Consumption, Climate Change, and Sustainability. Climate and Energy, 39(7), 11-19.
Then, J., & Felisa, H. (2021). The Effect of E-WOM on Instagram on Visiting Interest and Impact on Visiting Decision to the Culinary Tourism Area of Pasar Lama, Tangerang. International Journal of Social and Management Studies, 2(6), 1–7. https://doi.org/10.5555/ijosmas.v2i6.75
Ye, X., & Yue, P. (2023). Financial literacy and household energy efficiency: An analysis of credit market and supply chain. Finance Research Letters, 52, 103563.
Zanubiya, J., Meria, L., & Juliansah, M. A. D. (2023). Increasing Consumers with Satisfaction Application based Digital Marketing Strategies. Startupreneur Bisnis Digital (SABDA Journal), 2(1), 12-21.