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1.

Exploring the mediation effect of social media acceptance on the relationship between entrepreneurial personality and entrepreneurial intention Pages 3801-3810 Right click to download the paper Download PDF

Authors: Ben-Roy Do, Alaleh Dadvari, Massoud Moslehpour

DOI: 10.5267/j.msl.2020.7.031

Keywords: Entrepreneurial personality, Entrepreneurial intention, Technology acceptance model, Social media, Entrepreneurial networking

Abstract:
As social media becomes influential in our daily life, successful adoption of it may act as a motivating factor to achieve entrepreneurial outcomes such as entrepreneurial intention, the most reliable indicator of actions toward entrepreneurial behavior. Although numerous studies found personality as a strong determinant of entrepreneurial intention, the focus was on broad personality constructs such as the Big Five, rather than specific ones that may predict entrepreneurial outcomes better. Based on the concept of entrepreneurial intentionality and entrepreneurial networking, social media technology acceptance that includes perceived usefulness, perceived ease of use, and intention to use social media, is proposed to mediate the relationship between entrepreneurial personality and entrepreneurial intention. Using a sample of 261 college students and SEM analysis, significant positive direct and indirect influences were found.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 16 | Views: 2716 | Reviews: 0

 

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