Tourism destination brand equity is defined as all assets (or debts) of brands provided with name and symbol of tourism destination to make changes in value services of experiences. In many cases, brand equity is more than physical assets. This survey performs an investigation to identify effective factors in tourism destination equity, cause and affects relationships, and proposes a model for perceived value of tourism destination. The proposed study is performed in one of free islands named Gheshm. The preliminary results indicate that there is a positive relationship between tourism destination brand awareness and destination brand equity, tourism destination brand image, destination brand equity and tourism destination brand loyalty.

The aim of this paper is to explore the authentic leadership styles of an entrepreneurs and its impact on employee’s commitment and satisfaction. By using the authentic leadership model, this study seeks to give a tentative test of the connection among employees’ awareness of the business creator as an authentic leader and the employees’ attitudes. Findings are that the opinion of employees’ about authentic leadership serves as the intoxicating analyst of employee job satisfaction and organizational commitment.

Preparing enterprise architecture is complicated procedure, which uses framework as structure regularity and style as the behavior director for controlling complexity. As in architecture behavior, precedence over structure, for better diagnosis of a behavior than other behaviors, there is a need to evaluate the architecture performance. Enterprise architecture cannot be organized without the benefit of the logical structure. Framework provides a logical structure for classifying architectural output. Among the common architectural framework, the C4ISR is one of the most appropriate frameworks because of the methodology of its production and the level of aggregation capability and minor revisions. C4ISR framework, in three views and by using some documents called product, describes the architecture. In this paper, for developing the systems, there are always uncertainties in information systems and we may use new version of UML called FUZZY-UML, which includes structure and behavior of the system. The proposed model of this paper also uses Fuzzy Petri nets to analyze the developed system.

Preparing enterprise architecture is complicated procedure, which uses framework as structure regularity and style as the behavior director for controlling complexity. As in architecture behavior, precedence over structure, for better diagnosis of a behavior than other behaviors, there is a need to evaluate the architecture performance. Enterprise architecture cannot be organized without the benefit of the logical structure. Framework provides a logical structure for classifying architectural output. Among the common architectural framework, the C4ISR is one of the most appropriate frameworks because of the methodology of its production and the level of aggregation capability and minor revisions. C4ISR framework, in three views and by using some documents called product, describes the architecture. In this paper, for developing the systems, there are always uncertainties in information systems and we may use new version of UML called FUZZY-UML, which includes structure and behavior of the system. The proposed model of this paper also uses Fuzzy Petri nets to analyze the developed system.

The primary objective of this survey is to study the relationship between leadership style among teachers who work in high schools and their orientation on organizational change. The study is performed among students who attended guided schools in province of Semnan, Iran. There are five hypotheses associated with the proposed study of this paper including managers & apos; attitudes on change based on demographic characteristics, the relationship between leadership style and organizational change, the effects of different leadership styles and the organizational change orientation in terms of demographical characteristics. Statistical population includes all teachers who for high schools in city of Semnan, Iran and the study used a sample of 373 people who were randomly selected from three regions of the city. The proposed study used standard leadership questionnaire based on initiating structure and consideration originally developed at Ohio university in two dimensions with 30 questions. The questionnaire also used another type questionnaire consists of 32 questions with three dimensions of structure, technology and employee. The results indicate that there is no meaningful relationship between leadership style and gender, leadership style and job experience, organizational change and gender, management change and gender.

Today and in highly competitive and fast-paced arena of the world, industrial companies focus on achieving technological superiority through the effective use of world modern-day technologies in the production and operation process associated with all their available resources. With using this procedure, these industrial companies try to achieve long-term and sustainable competitive advantages. On the other hand, applying world modern technologies does not solely guarantee success of these companies, rather, preparing preliminary grounds associated with the acceptance of technology will be decisive in this field. This article deals with clarifying factors affecting the adoption of new technologies and showing relationship of these factors together. For this purpose, Unified Theory of Acceptance and Use of Technology (UTAUT) Model has been used to study factors affecting the adoption of new technologies. In the same direction, relationship between constituent components of this model has been studied with regard to the acceptance of new technology of Electro-Slag Remelting (ESR) in Esfarayen Steel Industry Complex using FUZZY DEMATEL Technique.

In this paper, a new mathematical model in cellular manufacturing systems (CMSs) has been presented. In order to increase the performance of manufacturing system, the production quantity of parts has been considered as a decision variable, i.e. each part can be produced and outsourced, simultaneously. This extension would be minimized the unused capacity of machines. The exceptional elements (EEs) are taken into account and would be totally outsourced to the external supplier in order to remove intercellular material handling cost. The problem has been formulated as a mixed-integer programming to minimize the sum of manufacturing variable costs under budget, machines capacity and demand constraints. Also, to evaluate advantages of the model, several illustrative numerical examples have been provided to compare the performance of the proposed model with the available classical approaches in the literature.

The purpose of this research is to find out the impact of consumption aspirations and brand knowledge on customer purchase decisions. Data was collected through a questionnaire from 168 customers of fast food sector of Pakistan. Results show that there is a positive association between consumption aspirations, brand knowledge and customer decision making. The Results of the study show that there is a significant association between consumption aspirations, brand knowledge and customer decision making. The fast food sector can get higher level of customer satisfaction and a higher number of customer base and market share through a higher level of brand knowledge and consumption aspiration of the customer. The results of the study show that there is a positive association between consumption aspirations, brand knowledge and customer decision making in the fast food sector of Pakistan.

Architecture includes so many documents where each describes one part of an enterprise. The problem in using such descriptions is on how to consider and use all components. Therefore, in order to organize the descriptions of enterprise architecture, we should use a framework. C4ISR is one of the enterprise architectural frameworks, which includes three views, contains some products. In order to show the products, this framework needs a unified notation, which covers all the products with various views. Unified Modeling Language (UML) prepares such situation. But in order to decrease the expenses of enterprise architectural productions process, the architectural products shall be evaluated before the architectural implementation level happens. In this article, a simple way for validation of enterprise architectural products with Colored Petri Nets is presented to evaluate true behavior of architectural products well.

This paper considers a multi-objective integrated production-distribution problem (IPDP) for multi-product and multi-production facility with limited capacity vehicles over a multi-period horizon in a two-level supply chain. In order to consider uncertainty of a real supply chain, some fuzzy parameters are considered for costumer demands, machine and labor levels of each manufacturer. The proposed model minimizes total production, inventory and distribution costs and total delivery time, simultaneously and the performance of the proposed model is evaluated on several randomly generated instances. The results show that integrating production and distribution decisions is more efficient than making these two decisions, separately.