The purpose of this study was to analyze the relationship between Role of Country of Origin and Quality Perception of Smartphones Purchase Intention. The approach in the research used is a quantitative approach using PLS-SEM SmartPLS software as a data processing tool. In this study, data collection technique was carried out using either a questionnaire or online questionnaire which was distributed to 120 respondents of Millennial Smartphone Consumers. Sampling system was a snowball sampling method. Based on the results of hypothesis testing, it was found that there was a positive and significant relationship between Country of origin and perceived quality of the product. There was also a positive and insignificant relationship between Country of origin and purchase intentions. Finally, there was a positive and significant relationship between perceived quality and consumer purchase intentions.

The purpose of this study is to analyze the relationship between digital orientation and student innovation culture, the relationship between student creativity and student innovation culture and the relationship between e-learning and student innovation culture. This study uses a specific quantitative study by investigating the relationship between variables. These variables are measured using a research instrument, namely a questionnaire, so that the data obtained are in the form of numbers that can be analyzed through statistical calculations. The quantitative research method is chosen in this study because it uses data in the form of numbers that are analyzed by statistical calculations, and aims to test the established hypothesis. This study collects primary data using a survey method, namely distributing questionnaires to respondents in the form of Google Forms designed using a Likert scale of 1 to 5, which later the results of the questionnaire will be processed using the PLS-SEM application. Respondents in this study are 427 teachers who taught in elementary schools in Indonesia elementary school students, the sampling technique used is simple random sampling where each member of the population is given an equal opportunity to be selected as a sample. The results of this study are: Digital orientation has a positive effect on student innovation culture, Student creativity has a positive effect on student innovation culture and the influence of e-learning has a positive effect on student innovation culture. Digital learning is an educational innovation that can improve the quality of learning and support modern education. The benefits of e-learning include: Learning can be done anytime and anywhere, so it can reach more students, The teaching and learning process can be done more effectively and cost-effectively.