This study aims to examine the contribution of the application of total quality control in improving quality performance and its consequences for the creation of competitive advantage. The research method used is a verification survey method to describe the empirical conditions of the production process activities at SMEs producing cocoa in Central Sulawesi Province. The analytical tool used is path analysis with a two-stage regression approach to examine the structural relationship between variables. The results show that total quality control consisting of employee empowerment, employee training and teamwork culture had a significant effect on improving the quality performance of cocoa SMEs. The consequences of improving quality performance are proven to mediate employee empowerment, employee training, and a culture of teamwork in creating a competitive advantage for cocoa SMEs in Central Sulawesi Province.