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Growing Science » Authors » M. Noor Ardiansah

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1.

The effect of electronic payments security on e-commerce consumer perception: An extended model of technology acceptance Pages 1473-1480 Right click to download the paper Download PDF

Authors: M. Noor Ardiansah, Anis Chariri, Surya Rahardja, Udin Udin

DOI: 10.5267/j.msl.2019.12.020

Keywords: E-commerce, E-payment security, Perceived usefulness, Perceived ease of use, Purchase intention

Abstract:
This study investigates the aspects of e-payment security concerning e-commerce consumers’ purchase intentions. This study further involves college students in Semarang – Indonesia as representatives of the millennial generation. Structural equation modeling (SEM) using Wrap-PLS is employed to analyze the data. The findings show a fit model to explain e-commerce customers’ purchase intentions. The results of this study reveal a better mediating effect of perceived usefulness on e-payment security and customers’ purchase intentions. Perceived ease of use also has a significant indirect effect, through e-payment security, on e-commerce customers’ purchase intentions. In addition, understanding the ease and usability of the security aspects of the payment affects e-commerce consumers' purchase intentions. The results also give a heightened awareness of security in electronic transactions.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 7 | Views: 14497 | Reviews: 0

 

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