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1.

Lesson learned from covid-19 pandemic and its impact on business continuity management BCM in the tourism sector in Jordan Pages 1383-1396 Right click to download the paper Download PDF

Authors: Naseem Mohammad Twaissi, Akram ALawad

DOI: 10.5267/j.uscm.2023.8.008

Keywords: Performance Adaptation, Innovation, Talent Retention, Strategic Agility, Proactive Strategy, Business Continuity Management

Abstract:
The preservation of business operations during and post the COVID-19 pandemic has emerged as a significant challenge for many enterprises. This research focuses on identifying the critical factors that influence the effective management of business continuity, based on lessons learned from the post-pandemic era. The primary objective of the investigation was to understand the impact of performance adaptability, innovation, talent preservation, and the implementation of a proactive, forward-thinking strategy on business continuity management. Furthermore, the study delves into the mediating role of strategic agility in these relationships. The study gathered data from personnel within the tourism sector of Jordan's prestigious Golden Triangle, which includes Petra, Wadi Rum, and Aqaba. The research utilized Partial Least Squares Structural Equation Modelling (PLS-SEM) to analyze the structural model and to investigate the propositions outlined. The findings indicated that performance adaptability, innovation, talent preservation, strategic agility, and a proactive strategy positively impact business continuity management. Moreover, strategic agility was found to moderate the relationship between performance adaptability, innovation, talent preservation, and a proactive strategy, thereby enhancing business continuity management. These research outcomes offer insightful implications for managerial personnel within hotels and tourism companies, acting as a comprehensive guide for improving their business continuity management in the post-pandemic world.
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Journal: USCM | Year: 2023 | Volume: 11 | Issue: 4 | Views: 1491 | Reviews: 0

 

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