The Indian cement industry has adopted various environmental protection technologies, but adoption of these new environmental technologies and development of working model could not resolve many issues related to environmental concern among Stakeholders. This paper examined the current technologies used by the cement companies and the challenges they are facing in adoption of these technologies. This research describes the effects of cement manufacturing on global warming, water, coal and other pollution emissions during cement production process and involves environmental manufacturing technologies. The study measures the challenges of introducing environmental technologies by creating a model of challenges. including challenges in perceived usability of technology, challenges in perceived utility, challenges in user engagement, and challenges in intent to use behaviour. The study examines the challenges of introducing environmental technologies into the Indian cement industry to mitigate air, water, and energy pollution and to highlight the new environmental technologies and development of the model. The data from 1540 professionals responsible for using the environmental technology were gathered and analysed with t test and regression analysis. The final outcome of the research is the model expressing the challenges in adoption of environmental technologies in India.