An empirical analysis on influencing factors on organizational silence and its relationship with employee’s organizational commitment
, Pages 735-744
Belal Panahi,SeidMahdi Veiseh, Said Divkhar and Farideh Kamari PDF (178 K)
Abstract: Today, there is no doubt that in many organizations, many employees refuse to provide their opinions and comments about the organizational problems. In fact, in many organizations there is a created climate, which often makes employees feel their opinion is not valued. This phenomenon is examined as an organizational silence that by identifying the factors affecting on it we can effectively take steps to eliminate barriers to commenting staff in organizations. In this regard, this paper presents an empirical work conducted on data obtained from 260 employees Payame Noor University of East Azerbaijan Province. These data are analyzed by SPSS software and regression and path analysis tests. The results showed that there is a significant relationship between silence climate dimensions and employee organizational commitment with silence behavior employee. In addition, there is a positive correlation between higher management attitudes and supervisor’s attitudes with workers silent behavior. We have also observed that there is a negative correlation between communication opportunities and organizational commitment with employee silence behavior of employees.
Keywords: Organizational silence, Attitude, Excellent managers, Supervisor’s attitude Communicational opportunities Silence behavior, Organizational commitment
Value added intellectual coefficient (VAIC): an empirical study
, Pages 745-750
Mehrnaz Paknezhad and Ahmad Ahmadkhani PDF (81 K)
Abstract: There is no doubt that conventional accounting does not provide actual value of a firm since they only take into account the tangible assets. Intellectual capital provides a new concept for considering actual value of the assets, which helps calculate intangible values of the firm. In this paper, we use value added intellectual coefficient (VAIC) to measure the performance of a firm. The study investigates the relationship between intellectual capital and return on assets and value added for three consecutive years between 2008 and 2010. The results indicate that there is no meaningful relationship between intellectual capital and return on assets for fiscal years of 2008 and 2009 but there is a meaningful relationship between these two items for the fiscal year of 2010 when . Our findings also indicate that there is no meaningful relationship between intellectual capital and value added for the years of 2008 and 2010 but there is a meaningful relationship between the items for the fiscal year of 2009. The results somewhat confirm the recently published results in the literature, which argues the use of VAIC for assessing the direct impact of IC on other financial factors.
Keywords: Intellectual capital, Value added, Return on Asset, Performance measurement
An empirical study on entrepreneurs' personal characteristics
, Pages 751-756
Ahmad Ahmadkhani , Mehrnaz Paknezhad and Arezo Nazari PDF (82 K)
Abstract: The personality of an entrepreneur is one of the most important characteristics of reaching success by creating jobs and opportunities. In this paper, we demonstrate an empirical study on personal characteristics of students who are supposed to act as entrepreneur to create jobs in seven fields of accounting, computer science, mechanical engineering, civil engineering, metallurgy engineering, electrical engineering and drawing. There are seven aspects of accepting reasonable risk, locus of control, the need for success, mental health conditions, being pragmatic, tolerating ambiguity, dreaming and the sense of challenging in our study to measure the level of entrepreneurship. We uniformly distribute 133 questionnaires among undergraduate students in all seven groups and analyze the results based on t-student test. Our investigation indicates that all students accept reasonable amount of risk, they preserve sufficient locus of control and they are eager for success. In addition, our tests indicate that students believe they maintain sufficient level of mental health care with strong sense of being pragmatic and they could handle ambiguity and challenges.
Keywords: Entrepreneurship, Personality, Job creation, Creativity
Supreme audit court of auditors' insights on operational audit challenges
, Pages 757-762
Ghodratollah Haidarinejad Sohrab Shekarbegi, Ali Akbar Kazemi and Sadegh Jamali PDF (97 K)
Abstract: Operational audit plays an important role on managing governmental budget. It helps control government spending and other important budgetary issues. This paper presents an empirical study to find out the possible barriers on implementing operational audit. The proposed study distributes some questionnaires among supreme audit court of auditors and analyzes the questions. The results indicate that many governmental organizations are not strongly committed to rules and regulations. There are not sufficient standards on auditing programs and many governmental agencies do not even use operational budgeting system since they are not aware of the benefits of such system. There are some of the most important challenges of having operational budgeting and paper suggests some guidelines for having better regulation on removing the main barriers.
Keywords: Operational audit, Supreme audit court of auditors, Senior auditors
Effective factors on bank resource mobilization
, Pages 763-768
Jafar Beikzad ,Masoumeh Khodakarami, and Saeid Ghorbannejad Maleki PDF (85 K)
Abstract: The main purpose of this paper is to detect effective factors on mobilization of East Azarbaijan Agricultural Bank resources in terms of deposits absorption. In order to reaching this goal, six hypotheses have been arranged and a questionnaire including 28 questions has been designed. So after justifiability and perpetuity evaluation, the questionnaires are distributed among managers of these banks. We have analyzed the data using multi variable regression analysis, Pearson's R and Variant analyze and the results indicated that information and communication technology, service diversity, human resource skills, internal environment utility and locations are among the most influencing on resource mobilization.
Keywords: Mobilization of Resources, Information and communication Technology, Human Resources Skills, Internal Environment Utility, Bank Services Quality
Determination of bioclimatic comfort in Sirjan desert
, Pages 769-774
Tayebeh Mahmoodi and Mohammad Reza Iravani PDF (450 K)
Abstract: Climate plays an important role in assessment of quality of outdoor built environments and bioclimatic comfort physiologically influences on human body's characteristics. In this paper, we present an empirical study on bioclimatic comfort in Sirjan desert located in the province of Kerman, Iran. The results of our study shows that velocity of air can reach one meter per second during the daily hours only during the month of September, which causes comfort on people's body. However, even this velocity cannot cause comfort during the night. During the months of March, April and October, whether maintains a velocity of 0.1 meter/second, which brings comfort and it is possible to live with simple dress. During the months of May, June and July it is possible to reach comfort with simple cover during the night. It is possible to reach the same condition with thicker coverage in nightly hours during the months of May and September. However, it is not possible to reach comfort with thick dress any nightly hours of year.
Keywords: Climate, Bioclimate comfort, Sirjan, Kerman
A study on convention on the elimination of all forms of discrimination against women
, Pages 775-780
Hojatollah Mansouri PDF (129 K)
Abstract: For many years, there was much discrimination against women in the world in terms of social benefits, job opportunities, etc. In many cases, women received less for similar job than men did and in some cases, many important top management jobs were not even open for women. During the past few decades, there have been tremendous efforts on removing any discrimination laws and regulations against women. In this study, we present a study on convention on the elimination of all forms of discrimination against women (CEDAW) adopted in 1979 and discuss that it is possible to remove some barriers and regulations in Iran without violating Islamic rules and regulations. In fact, the present study explains that there are many rules and regulations, which are in accordance with CEDAW and in some cases there are better rules for women in Iran such as early age retirement plan, breastfeeding, etc.
Keywords: CEDAW, Discrimination against women, Laws and regulations, Islamic rules
An investigation on important factors influencing customer repurchase: A case study of Airline agencies
, Pages 781-786
Naser Azad and Mohammadreza Rahimi Shamsabadi PDF (127 K)
Abstract: During the past few years, there has been an increase trend on purchasing via internet, which indicates a steady growth on this internet service. There are different advantages on e-purchase services such as availability of usage, fast and reliable services, etc. The purpose of this survey is to investigate on different influencing factors on customer's fidelity on purchasing air ticket from different agencies located in Tehran, Iran. The Cronbach Alpha validates our results. The proposed conceptual model of this paper is estimated using multi-variable regression model and the results indicate that direct factors influence customer satisfaction, significantly. The results indicate that while customer perception does not have any relationship with repurchase but it has direct relationship with customer's perception and trust.
Keywords: Customer satisfaction, Customer fidelity, Repurchase, Trust, E-commerce
Introducing the paradigm of organizational value creation effect on customer loyalty: A case study of Tehran province food industry unites
, Pages 787-796
Maryam Zarandi PDF (103 K)
Abstract: Today, organization cannot firmly survive without having a broad captive market. Rather, through value creation for customers and achieve their loyalty, we can maintain and increase the existing market share. Providing a specific product or service requires modern ideas and approaches to be applied in organizations. Resource limitations prevent organizations from being the best on all value creation contexts; so they must focus on some range of customer-centric values regarding the given customer groups; because customer needs will change as time goes by and it requires different kinds of values to be taken into consideration. In this research, organizational value creation effects on customer loyalty is studied by more recent and complete customer value model designed by Flint et al. (2010) [Flint et al. (2010). Customer value anticipation, customer satisfaction and loyalty: An empirical examination. Industrial Marketing Management, 40, 219-230]. In this regard, some questionnaires are distributed among a statistical population including 90 customers of Tehran Food Industries. Results show that organizational value creation affects on customer loyalty. Among effective factors, product quality has the most effects on organizational value creation following by product price, marketing and after-sales services.
Keywords: Value, Value Creation, Loyalty, Customer Need
The effect of Islamic values on relational marketing basics
, Pages 797-804
Jafar Beikzad, Ali Jahedi Chaharborj, and Saeid Ghorbannejad Maleki PDF (103 K)
Abstract: In this paper, we present an empirical study to measure the relationship between Islamic values and marketing affairs in the field of alimentary industries of West Azarbaijan province, Iran. The proposed study distributes a questionnaire among 105 managers out of 145 ones and analyzes the data using different statistical methods such as linear regression analysis. The preliminary results indicate that Islamic values significantly influence trust, commitment and communication among members of business units and it could help resolve conflict management, substantially. The paper provides some guidelines for better managing firms in the region by attaching on Islamic values for marketing products and preventing unethical methods in mislead customers.
Keywords: Islamic values, Relational Marketing Basics, Trust, Commitment, communications and Conflict Management
Investigating important factors influencing purchasing from chains
, Pages 805-810
Naser Azad PDF (114 K)
Abstract: In this paper, we survey important factors, influencing customers to buy more from one of well known food market operating in capital city of Iran named Shahrvand. The survey studies the effects of six factors including customer's perception, persuasive factors, brand, customers' expectations, product's characteristics and special features of store on attracting more customers. We have distributed questionnaire among 196 customers who regularly visit stores and analyzed details of the data. The results indicate that customers' perception is the most important item, which includes eight components. Years of experience is the most important item in our survey followed by impact of color and working hours. Diversity of services is another factor, which plays the most important role followed by quality of services. Next, fidelity and brand are other most important factors and the name of store and risk are in lower degree of importance.
Keywords: Advertisement, Chain stores, Marketing planning, Shahrvand stores
Examining different factors in effectiveness of advertisement
, Pages 811-818
Seyed Gholamreza Jalali Naini, Mohammad Ali Shafia and Negar Nazari PDF (98 K)
Abstract: This paper aims to study the effects of different factors on advertising by examining the simultaneous effects of exposure to the advertisement, type of the media, creativity in advertisements and being informative. Using data collected from one of the chain supermarkets of Tehran called “Shahrvand”; the analysis focuses on the effectiveness of four independent variables and impact of customers’ needs on encouraging consumers to purchase. The results elucidate a relationship among these four variables with encouraging people to purchase. Using creativity in advertisements, however dominate the effects on this issue. The marketing and advertisement environment are dynamic and the paper concentrates only on some of the more effective factors. Producers might be more successful in choosing the best way to promote their goods and services by following the proposed model. This paper puts four effective factors together and investigates their impact on advertisement, which was not done by any other previous papers. Unlike other studies, this paper examines the role of customer needs together with four other elements on advertisement effectiveness.
Keywords: Advertising, Marketing planning, Informativeness, Shahrvand chain stores
The relationship between social capital and employee participation in Gorgan medical science university
, Pages 819-826
Zeinab Alinajafi, Monireh Askarinejad, Seidmehdi Veiseh and Farideh Kamari PDF (106 K)
Abstract: In this article, we investigate the relationship between social capital and employee participation in Gurgan Medical Science University. The results of our study indicate that there is an indirect relationship between employee participation networks and employee participation, an indirect relationship between trust and closeness with employee participation and there is an indirect relationship between employee closeness and employee participation. Our investigation shows that there is a relationship between trust grade and employee participation. In other words, as trust grade increases there is an increase in employee participation. Another observation is that there is an indirect relationship between employee communication networks and participation. Another observation is that there is a direct relationship between communication network and closeness as well as trust, which means that as communicational network increases, trust and closeness grades in organization increase too.
Keywords: Social capital, Trust, Communicational networks, Friendship, Employee participation
The role of children's food packaging characteristics on parent's purchasing decision
, Pages 827-832
Naser Azad, Mojtaba Rafiee and Leila Hamdavipour PDF (120 K)
Abstract: Packaging is one of the most important parts of marketing planning and it plays a key role on marketing products and services. A good packaging absorbs more customers and increases people's intention on purchasing products. In this paper, we study the relationship between packaging food products produced for children and parents' intentions to purchase these kinds of products. The paper uses a questionnaire based on Likert scale, distributes 392 questionnaires among the target population of this survey who are one of the well-known food chain suppliers named Shahrvand, and collects 381 filled questionnaires. There are three hypotheses for the proposed study of this paper. The first hypothesis assumes there is a meaningful relationship between packaging children's food characteristics and parents' intention on purchasing product. The second hypothesis studies the relationship between children food packaging and the parent's priority purchasing decision and the third hypotheses examines the relationship between children food selection and the parent's purchasing decision. The results confirm all three hypotheses and provide evidence that a suitable packaging for children's food product have important impact on parents' intention for purchasing products.
Keywords: Advertisement, Packaging advertisement, Effectiveness, Marketing planning
An empirical study on the relationship of purchasing a chocolate based on its packaging
, Pages 833-844
Yasaman Giyahi PDF (164 K)
Abstract: Chocolate is one of popular gifts among people in many societies. Packaging of such product plays an important role on marketing this item and the primary question of this survey is to determine the impact of packaging on better introducing a product. The inference statistical tests show that packaging is an important item in selection of chocolate as a gift. Percentage of chocolate is the most important information on packaging and color of packaging is of paramount significance when customers purchase chocolate for individuals with official relationship. In this paper, we present an empirical study to measure the effects of chocolates' packaging on purchasing them. The proposed study of this paper designs a questionnaire and distributes them among different people. The results are analyzed using some non-parametric tests and they are discussed. The preliminary results indicate that the number of purchased packages within a year, cost of purchasing chocolate within a year, type of relationship of recipients of chocolate as gift, gender of recipient of chocolate as gift, age group of recipient of gift, type of store, nationality of chocolate, significance of packaging in various price ranges, type of packaging, insertion of information on package and color of packaging, are important factors influencing people to buy more.
Keywords: Packaging, Chocolate, Grantor of Gift, Recipient of Gift
A relationship between leadership style and perceived organizational effectiveness by directors and managers in organizations
, Pages 845-850
Afsaneh Derakhshandeh and Reza Gholami PDF (53 K)
Abstract: Management is the basis of all necessary changes required for any organization. In order to reach organizational objectives, it is necessary to use human resources as effectively as possible. All management team members need to know about their own thinking as well as their ideas on reaching common objectives with better outcomes. In this paper, we present an empirical investigation to study the relationship between leadership style and perceived organizational effectiveness by directors and managers in organizations. The proposed study distributes a questionnaire consists of 37 questions among some management team of Agricultural ministry in one of the provinces of Iran. The main hypothesis of this survey examines the positive relationship between leadership style and perceived organizational effectiveness. The other hypothesis is associated with the supportive leadership style and perceived organization effectiveness and the third question is associated with democratic leadership style and perceived organization effectiveness. The results of Spearman-Pearson test confirm all three results, which indicate there is a meaningful and positive relationship between leadership style and perceived organizational effectiveness.
Keywords: Leadership style, Organizational effectiveness, Management, Supportive leadership, Democratic Management
A social work study for the effects of different factors on compatible and discordant couples
, Pages 851-858
Mehdi Esalat and Mohammad Reza Iravani PDF (89 K)
Abstract: In this paper, we perform an empirical investigation to examine the impact different factors on compatible and discordant couples. The survey is performed in one of western regions of Iran near the city of Esfahan. In our study, we choose two groups of people from the population with no family dispute and from the people who have requested divorce. They are asked to fill in a questionnaire and the results are analyzed. We used Chi-square tests to verify any meaningful difference between compatible and discordant couples on different issues. The survey concludes that compatible and discordant couples were different in their motivation, marital satisfaction, continued incentive generation, finding better position among relatives and accomplishing their religious duties to get married.
Keywords: Compatible couple, Discordant couple, Family dispute, Social work study
Analyzing effects of service encounter quality on customer satisfaction in banking industry
, Pages 859-868
Hossein Gazor, Babak Nemati, Amir Ehsani and Kianoush Nazari Ameleh PDF (101 K)
Abstract: Service quality represents a modern approach for quality in enterprises and organizations and serves the development of a truly customer-focused management and culture. Measuring service quality offers an immediate, meaningful and objective feedback about clients' preferences and expectations. In this paper, we study the relationship between customer perceptions from service encounter quality and loyalty of customer to organization and employees. The proposed study is implemented for banking sector in Iran using SERVQUAL factors and considers various factors influencing the quality of service. The results of the survey indicate that service quality systems, customer satisfaction are the most desirable factors based on the feedback we received from the customers. In addition, response to customers and loyalty to employees, service encounter quality, service and loyalty to organization, arrangements are in the next levels, respectively.
Keywords: Service encounter quality, Service quality, Customer satisfaction, Customer loyalty
Developing strategies to promote the Iranian international film market
, Pages 869-876
Mahmood Mohammadian, Amir Hassan Nedaei, and Yasaman Giyahi PDF (74 K)
Abstract: International film market of Iran (IFM) is one of the most important presenters of different films and television programs to be sold in the world market especially in Middle East. The primary purpose of this paper is to investigate different methods to promote this market. The study uses a questionnaire and distributes it among buyers and sales agents of IFM. The results of hypothetic tests prove that the socio-cultural factors are the most important reasons for the participants. Another important criterion promoting sales of movies is different awards from various movie festivals dedicated to moviemakers. The opening date and place of market, publication and publicity are other important criteria influencing sales of movies. The paper illustrates film-marketing mix for film marketers. Indicators, which are important for participants in international film festivals, are also illustrated for international film market holders.
Keywords: Iranian film market (IFM), Film market, Film marketing mix, Film marketing model
Non-governmental organizations and KM: A human centric approach
, Pages 877-886
Iftikhar Hussain, Waheed Akhtar and Shahid Hussain PDF (215 K)
Abstract: Non-governmental organizations need to manage their knowledge similarly to for-profit organizations. Although for effective KM a technology, people, task, and structure – integrated approach is required. However, there is a strong imperative to develop people capabilities within Non-governmental organizations in order to meet the challenges of economic, social and environmental development. Therefore, in this study we have particularly examined the impact of human resources on KM effectiveness in the nonprofit industry. The study deals with three major research questions: (1) Does the level of human resources’ knowledge have a positive influence on a Non-governmental organization’s KM capabilities? (2) Does a Non-governmental organization’s KM capability positively influence its knowledge processing capability? (3) Does a Non-governmental organization’s knowledge processing capability positively influence its performance? Further, the study aims to investigate human resource management related issues in KM implementation in nonprofit industry, and attempts to provide appropriate solutions. Finally, the study proposed a KM model for nonprofit industry.
Keywords: NGO, HRs, KM, Individuals, Organization
Organizational diagnoses based on green management model: A case study of an Iranian pipe and equipment company in steel industry
, Pages 887-894
Jalal Haghighat Monfared and Mehrnoush Dowlat Madani PDF (124 K)
Abstract: Green management plays an important role having better environment friendly industry and it is one of the prominent methods for reducing future issues surrounding our planet. The present study presents an empirical study of the implementation of green management for a real-world case study of steel industry. The study designs a questionnaire and distributes it among some experts from a steel industry. One of the main objectives of the survey is to investigate whether the firm is in good conditions in terms of green management perspective and the preliminary results of our survey indicate that the company received 340.6 points out 1000 points, which means the present conditions of the firm is quite unfavorable. There are many reasons describing the present conditions of the firm such as the lack of an integrated responsibility, weak management support and involvement, shortage of financial support, etc. The study also provides some guidelines for having better green management outcomes, which are setting better accounting procedures for evaluating the cost/benefit of projects and priding sufficient financial support for projects.
Keywords: Green Management, Enablers, Sustainable success, Diagnoses, Environmental results
Sports tourism and new opportunities in developing countries: A case study of sport tourism in the province of Ardebil
, Pages 895-902
Abolfazl A. Tajzadeh Namin and Kambiz Niknam PDF (93 K)
Abstract: Sport tourism plays an important role on developing economy and it can create tremendous opportunities for developing non-industrial regions. It is also the fastest growing sector in the global travel industry and generates hundreds of billions of dollars per year. The proposed study of this paper surveys different factors influencing sport tourist activities. The study distributes a questionnaire among 100 randomly chosen tourists in the province of Ardebil, Iran and the results are analyzed. The results indicate that Cronbach Alpha is 87.7 percents, which validates the reliability of our results. Based on the results, the region has tremendous opportunities for sport tourism such as water treatment. There are other opportunities in the province such as beautiful nature, historical monuments, mountains, etc. Unfortunately, the survey reveals that people are not aware of these places and governmental media must spend more efforts on introducing these opportunities.
Keywords: Sport tourism, Tourism industry, Water treatment, Hiking
Investigation of the effect of swimming programs on improving vocational relationships
, Pages 903-910
Iman Nazerian,Mohammad Reza Iravani and Akram Soltani PDF (83 K)
Abstract: Recreational activities play important role on workers' health conditions and improve people's creativity. Steel industry is one of industries, where workers mainly face with hard working conditions. There are various techniques to help human resources increase their potentials such as providing recreational centers, athletic facilities, etc. In this paper, we study the impact of regular swimming exercises on improving the efficiency of employees in management level in a steel complex unit called Mobarakeh Steel Complex. In this company, there were about 85 middle level managers and supervisors and the proposed study selects 30 people, randomly and divides them into two equal groups. In the first stage of the study, questionnaire of vocational relation are distributed among the participants of this study and some important factors, which could improve vocational relationships are measured. Next, the experimental groups are invited to take part in some selective aerobic programs for 8 weeks and 3 sessions per week and 1 hour and 15 minutes per session, regularly. Finally, we repeat the same experiments after the aerobic programs end and compare the results with the first one. The preliminary results indicate that the routine swimming programs have increased people self confidence, creativity and working group skills.
Keywords: Recreational activities, Vocational relationships, Productivity, Efficiency, Swimming
Using Mann Kendal and t-test methods in identifying trends of climatic elements: A case study of northern parts of Iran
, Pages 911-920
Gholamabbas Fallah Ghalhari,Javad Khoshhal Dastjerdi and Majid Habibi Nokhandan PDF (268 K)
Abstract: The main objective of the present research is to examine trends change in climatic elements in the north of Iran. The daily data of minimum and maximum temperatures and precipitation of 6 stations of the area under study are retrieved from Iranian meteorological organization and the are used to calculate other parameters such as average and range of temperature in seasonal and annual scale. Then, Mann Kendal and T-test methods are used for cal-culating the change in aforementioned climatic parameters on seasonal and annual scale. The results of the research indicate a meaningful increasing trend in minimum, maximum and mean temperature and a meaningful decreasing trend in temperature range. Precipitation on seasonal and annual scale do not have significant trends.
Keywords: Man Kendal test, T-test method, Climatic elements, Trend
Barriers to establish e-business for developing tourism industry: A case study of Kish Island
, Pages 921-926
Ardeshir Tajzadeh Namin PDF (68 K)
Abstract: In this paper, we present an empirical study for ranking different barriers on developing e-business in one of the free zones called Kish Island in. This Island is located in south part of Iran and it is one of the most beautiful free zones of this country with tremendous opportunities for tourism industry. The proposed study gathers important factors in five different groups of economical, social and cultural, political, technology and software packages. In each group, decision makers determine various influencing factors and after three rounds of brainstorming, analytical hierarchy process is used to rank these factors. Based on the results, the lack of a good infrastructure (0.206), the lack of good culture among ordinary people to use e-businesses (0.205), the lack of good knowledge on internet services among ordinary people (0.204) are some of the most important factors preventing e-business in this region.
Keywords: E-business, Analytical hierarchy process, Tourism industry, Barriers, Kish Island
A study on relationship between emotional maturity and marital satisfaction
, Pages 927-932
Seyed Esmael Mosavi and Mohammad Reza Iravani PDF (63 K)
Abstract: Marriage is one of the most important events of people's lives and when it happens, it could have both positive and negative consequences. In this paper, we present an empirical study to investigate the relationship between emotional maturity and marital satisfaction using a classical questionnaire. The study chooses all people aged 25-35 who live in region 10 of the city of Esfahan, Iran. The proposed study splits the main hypothesis into five detailed questions, which considers the relationship between marital satisfaction with five other components including emotional instability, return emotional, social maladjustment, close character and lack of independence. The results indicate a negative correlation between marital satisfaction and these items and t-student confirmed that there are meaningful relationship between marital satisfaction and emotional instability, return emotional, close character and lack of independence but there is no meaningful relationship between marital satisfaction and social maladjustment. In summary, the survey concluded that there is meaningful relationship between marital satisfaction and emotional maturity.
Keywords: Emotional maturity, Close character, Lack of independence, Return emotional, Marital satisfaction
Measuring customer satisfaction using SERQUAL survey
, Pages 933-938
Ardeshir Tajzadeh Namin, Niko Pilevary and Aidin Tajzadeh Namin PDF (65 K)
Abstract: The focus of this research is on assessing the quality of services of Tehran’s Saman bank and the available gap between customer’s expectation and perception. Also the relationship between customer’s satisfaction and each dimension of service quality (ie: reliability, tangibility, responsiveness, assurance and empathy) and ranking them accordingly, is investigated. The statistical population of this research is consisted of Tehran’s Saman bank customers. The research methods of this study are descriptive-survey as well as correlation. The statistical approaches of this study are correlation, t-student as well as Friedman tests. The results from a sample of 276, shows the service quality dimensions affect customers' perception based on SERQUAL. In addition, there are significant relationship between customers' perception and their satisfaction of the offered services. However, there are negative gaps between customers' perception and their level of expectation.
Keywords: Service quality, Saman bank, Customer satisfaction, SERVQUAL
A social work study to measure the impact of socio-economical factors of tourism industry
, Pages 939-944
Mohsen Pourkhosravaniand Mohammad Reza Iravani PDF (134 K)
Abstract: Tourism plays an important role on development of economy especially in developing countries. The proposed study of this paper studies the impact of tourism on developing economic factors such as average income, real estate prices, etc. We have distributed 110 questionnaires among different people who are involved in various positions in the regions and analyzed the data. The survey is looking for the impact of tourism industry in terms of economical and social factors for one of the oldest villages in Iran named Maymand. The results indicate that there is a strong positive relationship, 0.873, between developing economy and tourism. In other word, developing tourism industry will help create more jobs, increase land prices, increase people's income and flourish environment. There is also a positive correlation, 0.854, between social development and tourism industry. This means we could expect a better health care system as well as medical treatment facilities, which helps prevent immigration to big cities.
Keywords: Maymad, Tourism, Socio-economical factors, Low carbon industry, Middle East
The impacts of formative system on the landslides of Iran
, Pages 945-950
Mojgan Entezari Najafabadi, Somayeh Shahzeidi and Masoumeh Rashidi PDF (447 K)
Abstract: Landslide is one of the most challenging disasters on the earth, which is believed to cause other natural catastrophic incidents. Normally, in studying landslide we investigate different influencing factors such as gender land, atmospheric rainfall, gradients’ change, earthquake, volcanic eruption, subterranean water vibration, and human causes in the form of different models. These facts are blamed as the main share in appearing this phenomenon. However, correlative and sufficient condition for genesis such a phenomenon is historical base of lands’ bed, which needs specific formative process. There are several studies focused on distribution and dispersion of slides and their reasons. In this paper, we investigate the behavior of landslide and its effects on instigating instabilities. The preliminary results indicate that distribution of this phenomenon is associated with climate from a side and historical formative process on the other side. The weather condition of Iran is divided into four groups of cold, hot, humid and humid hot hole. Every region has its own special geomorphic properties and either directly or indirectly affects on landslide occurrence. In order to study this effect, we use Arc GIS 9.3 software dispersal map of Iran’s main landslides and formative systems on the other side and by local analyzing these two collections are evaluated based on their vicinity relationship using local-statistical techniques. Results of this research shows that the main part of this landslide occurs in cold hole and humid hole and only about 8 percent are happens in hot holl. In addition, density of landslides are more in thermodynamic bound of cold and hot hole as well as cold and humid hole.
Keywords: Landslide, Cold hole, Hot hole, Astronomic climate
Examining the organizational citizenship behavior as the outcome of organizational commitment: Case study of universities in Ilam
, Pages 951-960
Meysam Mirabizadeh and Sajad Gheitasi PDF (151 K)
Abstract: Organizational Citizenship Behavior (OCB) is one of the most important factors on improving the efficiency of organizations. The proposed study of this paper investigates the relative importance of OCB in different universities located in the province of Ilam, Iran. The study distributes 220 questionnaires, collects 199 and analyzes them using LISREL software package. There are four hypotheses associated with this survey and the results indicate that educational opportunities, work-life policy, empowerment activities have strong positive relationship on organizational commitment and organizational commitment also influences organizational citizenship behavior, accordingly.
Keywords: Organizational citizenship behavior, Organizational Commitment, LISREL
Prioritizing the effective factors for customers attraction: A case study of Sepah Bank
, Pages 961-970
Azim Zarei, Mohammad Hemati and Mahdiyeh Rafeeian PDF (138 K)
Abstract: During the past few years, privatization has recently changed banking industry and there has been an increase competition in this industry. New banks try to present better services to absorb customers and traditional banks attempt to improve their services to retain their existing customers. In such environment and with limited amount of resources, there is a necessity to prioritize different influencing factors on the quality of the services. The proposed study of this paper presents a multi criteria decision making method along with Kano method to prioritize the most influencing factors of service quality. The proposed study of this paper is implemented for one of the oldest banks in Iran called Sepah. We have gathered different factors influencing customer satisfaction for all Sepah banks located in Semnan, Iran and using, analytical hierarchy process we provide a detailed ranking.
Keywords: Customer attraction, Customer veneration, Customer satisfaction, Kano model, AHP method
A study of effects of intellectual capital on organizational performance: A case study of Keshavarzi bank branches in Semnan province of Iran
, Pages 971-978
AliAkbar Aminbeidokhti Sadegh Darvishkhadem PDF (138 K)
Abstract: The new millennium is started with rapid growth on knowledge and investment and these two items play essential role to create and increase organizational value. Intellectual capital is often described as intangible assets for moving towards sustainable growth in values. Some studies indicate there is a meaningful correlation between intellectual capital and organizations performance. The goal of this research is to examine of this case in Iran and in one of the biggest and most important province of country, Semnan and in one of its professional banks named Bank of Keshavarzi. In order to collect data, a psychological questionnaire is used based on an already existed version in the literature, which have been successfully implemented in Canada and Malaysia. Cronbach Alpha was used to validate the data by considering importance of statistical sample in this study. A random sampling method was used and 188 professional personnel of Bank in five province were selected to answer the questionnaire. Results show a meaningful relation between components of intellectual capital but this unity and relationship was not confirmed between these components and organizational performance. The highest effect is associated with organizations performance and costumer capital and the lowest effect is associated with human investment.
Keywords: Intellectual capital, Human capital, Structure capital, Organizations performance, Client capital, Iran Keshavarzi Bank
A conceptual model for empowering bank's human resources: A case study of Tejarat bank of Iran
, Pages 979-988
Seyed Hossein Abtahi and Mohammad Reza Saadi PDF (240 K)
Abstract: In this paper, we study the impact of structural factors on empowering employee in banking sector. The proposed study of this paper selects 1859 employees who work in 11 different areas of an Iranian bank called Tejarat. The proposed study of this paper discusses the finding associated with two departments of engineering and administration. Using a standard questionnaire, we gather the necessary data and the results are validated using Cronbach Alpha and factor analysis. We have used five different regression techniques to analyze the data and independent variables include complexity, formality and concentration. In addition, the dependent variables include self-effectiveness, self-organization, meaningful, self-acceptance and trust. The results indicate there is no correlation among structural components in engineering and administration areas.
Keywords: Empowering employee, Self-effectiveness, Self-organization, Self-acceptance
Measuring the impact of e-learning on increasing organization quality of services: Case study of medical university in Ilam
, Pages 989-994
Meysam Mirabizadeh and Sajad Gheitasi PDF (240 K)
Abstract: Information technology has made tremendous changes on ways people learn and communicate. People could go through internet to have an access to many knowledge based websites such as Wikipedia to learn or they may participate in e-learning programs offered by different well known universities in the world without bothering about the borders between countries. E-learning has proven as a cost efficient method especially for courses where there is no need to offer physical lab courses. It can literally eliminate different cost items involved with traditional learning such as transportation or the cost of leaving a job to learn more. The proposed study of this paper attempts to understand whether e-learning has any positive impact on quality improvement in an organization. The proposed study of this paper performs a survey on 525 people who work in medical school of Ilam. We have chosen a sample of 223 people and designed a questionnaire based on Likert scale. The results indicate that e-learning has positive relationship with quality improvement in an organization.
Keywords: E-learning ,Organization quality of services ,Information technology
An Integrated MCDM Method in Ranking BSC Perspectives and key Performance Indicators (KPIs)
, Pages 995-1004
Mohsen Alvandi, Safar Fazli, Leila Yazdani and Milad Aghaee, PDF (167 K)
Abstract: The balanced scorecard (BSC) approach is an effective technique for performance evaluation. BSC can better reflect the dependence and feedback problems of each factor in real world situations. This study aims at developing a set of appropriate key performance indicators according to (BSC) approach for SAPCO using multiple criteria decision making(MCDM) method. We provide key performance indicators through literature reviews and experts' idea in SAPCO, which is one of the biggest vehicle spare suppliers in Iran. The proposed study uses decision making trial and evaluation laboratory (DEMATEL) and analytic network process (ANP), respectively to measure the casual relationship between the perspectives as well as the relative weights. The results based on ANP method shows that ‘‘Customer’’ is the most influential factor. In addition, internal process, financial and learning and growth are in two to four positions. Three important key performance indicators are as bellow: Total price of parts, Customer satisfaction and Lack of parts in production.
Keywords: Balanced Scorecard Perspectives, Key Performance Indicator (KPI), Decision Making Trial and Evaluation Laboratory (DEMATEL), Analytic Network Process (ANP)
A new outsourcing framework: A case study of educational institution activities
, Pages 1005-1010
Mohammad Mahdavi Mazdeh and Mohammad Reza Lotfollah Hamedani PDF (79 K)
Abstract: During the past two decades, there have been growing interests on reducing different activities using outsourcing activities. Outsourcing allows us to focus only on value added activities, which helps reduce the size of organizations. In this paper, we present a new framework based on PMBOK, which determines and ranks important activities for outsourcing. The proposed model of this paper is implemented for a real-world case study in educational system. We have distributed a questionnaire among some decision makers and asked them about their opinions on outsourcing activities on Likert scale. We have compared the relative importance of four major activities including educational activities, research and development, administration and services. The results indicate that general services are the most important activities, which are suitable for partnership followed by administration activities. Educational and research activities and development are in lower important activities.
Keywords: Outsourcing PMBOK Educational activities Outsourcing Methodology
Effective factors on mobile phone customer satisfaction
, Pages 1011-1016
Hamed Mohafez , Vahidreza Mirabi, Bahram Kheyri PDF (126 K)
Abstract: Cellular phone is one of the most profitable industries in the world and especially in middle east regions. There is a growing competition among different firms in this market and the market share is exchanged very quickly depending on the features and equipments introduced. Customer satisfaction plays an important role on retaining present marker share or absorbing new customers. In this paper, we present an empirical study to measure the effects of different factors influencing customer satisfaction such as the effect of perceived expectations on perceived quality and the effect of perceived expectation on perceived value. The survey is performed among customers who live in Tehran, the capital city of Iran and it shows there are some meaningful and positive relationship between perceived expectations and other factors such as perceived quality and perceived value. There is also positive relationship between perceived quality and perceived value. perceived expectation and customer satisfaction.
Keywords: Customer satisfaction, Cellular phone industry, Perceived expectations, Perceived quality, Perceived value
The role of information technology on developing free zone markets
Naser Azad,and Yahya Rostamnya PDF (143 K)
Abstract: Information technology (IT) plays an important role on developing different markets. Today, people can easily purchase goods from different stores using varieties of IT based facilities such as POS, ATM, etc. These devices help customers literally carry significant amount of money without bothering about any possible threat. In this paper, we study the impact of IT on developing businesses located mainly on free zones or in the borders of countries. We have distributed 300 questionnaires consists of 35 questions among different people and build structural equations using 28 variables. The results are analyzed using LISREL software package and they are grouped in five different groups including management, social and cultural, organizational, technical and investment factors. Chi-square represents a relatively high value, which means the null hypothesis can be rejected when All t-student represent meaningful values when the significance level is five percent. The results indicate that all these factors influence IT development, significantly.
Keywords: Information technology, Marketing planning, LISREL, Factor analysis
A social work study on job placement and dropout
, Pages 1023-1030
Mohammad Reza Iravani and Zaynab Razi PDF (170 K)
Abstract: For many decades, women were discriminated against men for paying less in equal job positions. Most high-level positions were assigned among men and women were considered in lower social position. However, during the past few decades, there have been tremendous efforts to provide equal job opportunity among people with different gender and race in various countries. The proposed study of this paper attempt to investigate women's position in terms of two aspects of economic and education for the people who live in a city of Esfahan, Iran. We design a questionnaire and distribute among 880 people who are randomly chosen from a population of 441782 residence. The result of our survey confirms that Iranian women are placed well and job placement of the Iranian women is low. The second part of our survey concludes that Iranian women were quite forward and there will be definite reasons for drop out.
Keywords: Job opportunity, People quality of life, Education, Women
Investigation of the employees’ payment system in an educational institution - A case study
, Pages 1031-1040
Mojtaba Tabari, Yousef Gholipour-Kanani, Masoumeh Seifi-Divkolaii PDF (170 K)
Abstract: Nowadays, wage and salary system form the most important issues in any society, and its phenomenon takes dimensions with an expansion of a public organization and NGOs. Organizations provide employees satisfaction through different pay programs, which force them to work down more with higher quality. In this paper, we consider a survey of the payment system in an Iranian university as a case study. The population of this study consists of the existing documents, observations, working managers, supervisors and experts. This study is carried out from the desired community based on the data collected for a period of 18 months and the sample size is about 97 people. We use descriptive statistics to analyze the descriptive data. We also use the one-sample Kolmogorove-Smirnov test, t-test and Friedman test for the questions. The results of the existing payment system show that there is no any good condition and the employee's attitude towards this system are negative based on the collected data. Finally, some suggestions are recommended to improve the existing situation.
Keywords: Payment system, Educational institution, Statistical analysis, Motivation, Employee performance
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