1. ![]() |
An investigation on mate preferences with emphasize on the role of personality characters
, Pages: 207-212 Fatemeh Sadat Dibaj, Ozra Etemadi Fateme Bahrami, Mohammadreza Abedi and Maryamsadat Fatehizade ![]() |
Abstract: This study investigated the relationships between Big-Five personality traits and mate preferences in Isfahan, Iran. The sample consisted of 225 single girls and boys that they were volunteer to complete the research measures. They completed of Neo- FFI-3 to evaluate personality traits and Iranian cultural preference questionnaire. To response to research question, data was examined in two steps. The first step was to examine the intercorrelate relations matrix among dependent and independent variables. The results showed extraversion is related to attractive appearance, educational level, no having sexy relations with opposite sex in single period, and no having addiction. Also attractive appearance and no having too close relations with each other family is correlated with neuroticism and conscientiousness. Also extraversion can predict attractive appearance and no having addiction preferences. Neuroticism can predict no having too close relations with mate families preference. Other variables, although contributing to the overall variance, were not significant predictors in our focused and cultural preferences. DOI: 10.5267/j.msl.2013.12.038 Keywords: Big five personality; Mate preferences; Iranian culture |
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2. ![]() |
A new method for decoding an encrypted text by genetic algorithms and its comparison with tabu search and simulated annealing
, Pages: 213-220 Mahdi Sadeghzadeh and Mahsa Taherbaghal ![]() |
Abstract: Genetic Algorithm is an algorithm based on population and many optimization problems are solved with this method, successfully. With increasing demand for computer attacks, security, efficient and reliable Internet has increased. Cryptographic systems have studied the science of communication is hidden, and includes two case categories including encryption, password and analysis. In this paper, several code analyses based on genetic algorithms, tabu search and simulated annealing for a permutation of encrypted text are investigated. The study also attempts to provide and to compare the performance in terms of the amount of check and control algorithms and the results are compared. DOI: 10.5267/j.msl.2013.12.037 Keywords: Decoding; Genetic algorithms; Search algorithms; Simulated annealing algorithms; Code analysis |
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3. ![]() |
Asset management using genetic algorithm: Evidence from Tehran Stock Exchange
, Pages: 221-226 Abbas Sarijaloo and Aliakbar Moradbakloo ![]() |
Abstract: This paper presents an empirical investigation to study the effect of market management using Markowitz theorem. The study uses the information of 50 best performers on Tehran Stock Exchange over the period 2006-2009 and, using Markowitz theorem, the efficient asset allocation are determined and the result are analyzed. The proposed model of this paper has been solved using genetic algorithm. The results indicate that Tehran Stock Exchange has managed to perform much better than average world market in most years of studies especially on year 2009. The results of our investigation have also indicated that one could reach outstanding results using GA and forming efficient portfolio. DOI: 10.5267/j.msl.2013.12.036 Keywords: Tehran Stock Exchange; Genetic algorithm; Asset Management |
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4. ![]() |
Sea level pressure climatology in black sea region
, Pages: 227-236 Sayed Mohammad Hosseini and Saeid Movahedi ![]() |
Abstract: In the present study, to achieve a comprehensive view of pressure conditions in the Black Sea region, sea level pressure data in Reanalysis II database in National Centers for Environmental Prediction (NCEP)/National Center for Atmospheric Research (NCAR) were used. The data temporal resolution is daily and the spatial resolution is 2.5×2.5 degrees of arc. The investigated framework covers the areas between -30-70 degrees east longitude and 20-70 degrees north latitude and has dimensions equal 41×21 pixels consisting of 861 pixels. The studied period of time is 33-year (1979 to 2012) and includes 12419 days and 861 spatial pixels. Therefore, sea level pressure data matrix is 12419×861, which has 12419 temporal pixels and 861 spatial ones. In other words, the arrangement of the data is S-shaped. The rows of the matrix represent time while columns represent space. At the end, using the cluster analysis, six sea level pressure circulation patterns based on the spatial - temporal features were obtained: Red Sea trough is fall pattern; Iraq trough is spring pattern; Persian Gulf trough is transitional pattern; Persian Gulf deep trough is summer pattern; Caucasian high pressure is fall - winter pattern and the Caucasian Strong high pressure is winter pattern. In most of these patterns, intensive allobaric conditions can be observed in the troughs and ridges. DOI: 10.5267/j.msl.2013.12.035 Keywords: Climatology; Synoptic Analysis; Sea Level Pressure; Black Sea |
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5. ![]() |
Investigating the effects of issuance of bank debt guarantee on profitability of banking industry
, Pages: 237-240 Reza Pirayesh and Majid Gharagozloo ![]() |
Abstract: This paper presents an empirical investigation to study the relationship between bank debt guarantee and profitability, increase in banks resources and customer retention. The proposed study has been implemented in one of Iranian banks located in city of Zanjan, Iran over the period of 10 years. The study has used Pearson correlation test to examine three hypotheses of the survey. The results indicate that there were positive and meaningful relationship between bank debt guarantee and profitability (r = 0.863, P-value = 0.001), a positive relationship between bank debt guarantee and bank resources (r = 0.708 with P-value = 0.015) and there was a positive and meaningful relationship between bank debt guarantee and customer retention (r = 0.252 with P-value = 0.001). DOI: 10.5267/j.msl.2013.12.034 Keywords: Bank debt guarantee; Customer retention; Profitability; Bank resources |
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6. ![]() |
Document features selection using background knowledge and word clustering technique
, Pages: 241-250 Hajar Farahmand, Ali Harounabadi and S. Javad Mirabedini ![]() |
Abstract: By everyday development of storage and communicational and electronic media, there are significant amount of information being collected and stored in different forms such as electronic documents and document databases makes it difficult to process them, properly. To extract knowledge from this large volume of documental data, we require the use of documents organizing and indexing methods. Among these methods, we can consider clustering and classification methods where the objective is to organize documents and to increase the speed of accessing to required information. In most of document clustering methods, the clustering is mostly executed based on word frequency and considering document as a bag of words. In this essay, in order to decrease the number of features and to choose basic document feature, we use background knowledge and word clustering methods. In fact by using WordNet ontology, background knowledge and clustering method, the similar words of documents are clustered and the clusters with the number of words more than threshold are chosen and then their frequency of words is accepted as the effective features of document. The results of this proposed method simulation shows that the documents dimensions are decreased effectively and consequently the performance of documents clustering is increased. DOI: 10.5267/j.msl.2013.12.033 Keywords: Background knowledge; Feature selection; Ontology; Word clustering |
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7. ![]() |
Investigating important factors influencing on strategic marketing planning
, Pages: 251-254 Davood Salmani, Mohammad Reza Daraei and Ali Bayazdi ![]() |
Abstract: One of the most important methods for building good marketing strategy is to learn more about existing competitors, suppliers, etc. This paper presents an empirical investigation to study the relationship between wholesalers, bargaining pricing, new rivals and pricing strategy on preparing appropriate marketing strategy in meat market in city of shiraz, Iran. The proposed study designs a questionnaire in Likert scale and distributes it among 200 experts in this market. Cronbach alpha has been calculated as 97.3%, which validates the overall survey. The results of the implementation of Pearson correlation ratio indicate that there were some positive and meaningful relationships between all components of the survey with marketing strategy. DOI: 10.5267/j.msl.2013.12.032 Keywords: Marketing strategy; Wholesalers; Bargaining pricing; New rivals |
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8. ![]() |
A comprehensive study on the relationship between meaning and spirituality at work with job happiness, positive affect and job satisfaction
, Pages: 255-268 Mohsen Golparvar and Hassan Abedini ![]() |
Abstract: Positive affectivity and affective management are among important issues for the most desirable effectiveness of employees in the workplace. Accordingly, in this research, the role of meaning and spirituality at workplace is considered for job happiness, positive affect and job satisfaction. To this end, within a correlation study, with the selection of two hundred and four employees of two custom organizations in Esfahan and Tehran, in Iran, who answer meaning and spirituality at work, job happiness, positive affect and job satisfaction questionnaires, the research hypotheses have been tested through Pearson's correlation and structural equation modeling. The results show that there were significant relationships between meaning and spirituality at work, job happiness, positive affect and job satisfaction. Results of structure equation modeling reveal that during two chain models, at first meaning and spirituality at work are linked to job happiness and positive effect. Then job happiness and positive effect cause reinforcement of job satisfaction. The results of this study showed that meaning and spirituality at work cause positive affective spillover from job happiness and positive affect to job satisfaction. DOI: 10.5267/j.msl.2013.12.030 Keywords: Meaning at work; Spirituality at work; Job happiness; Positive affect; Job satisfaction |
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9. ![]() |
An investigation on the effect of investor’s behavior on fund management
, Pages: 269-272 Abolfazl Danaei, Younos Vakil Alroaia and Majid Razinia ![]() |
Abstract: There are many evidences to believe that investors’ personal characteristics influence on their financial decisions when they purchase stocks, bounds, etc. In this paper, we present an empirical investigation to study the effects of 20 personal characteristics on 52 managers of mutual funds in Iran. Using Pearson correlation test, the study has detected that seven factors including anchoring & adjustment, framing, over confidence, illusion of control, hindsight, recency and self-attribution positively influence on investors’ behaviors. In addition, five factors including consistency, self-control, loss aversion, regret aversion and availability negatively influence on investors’ behaviors. However, the study did not find any evidence to confirm any kind of relationship of representativeness, conservatism, ambiguity aversion, optimism, mental accounting, confirmation and status quo on investors’ behaviors. DOI: 10.5267/j.msl.2013.12.029 Keywords: Mutual fund; Investor behavior; Tehran Stock Exchange |
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10. ![]() |
An assessment on employees’ business intelligence and CRM on customer satisfaction: A case study of Auto industry
, Pages: 273-276 Somayeh Rezaei and Ali Alikhani ![]() |
Abstract: This paper performs an empirical investigation on employees’ business intelligence and customer relationship management and their effects on customer satisfaction. The proposed study has been implemented among 625 people, 240 sales representative and 385 regular customers, who are involved with products of an Iranian automaker named Iran Khodro. The proposed study designs three questionnaires in Likert scale for business intelligence, customer relationship management and customer satisfaction and Cronbach alpha have been calculated for these three questionnaires as 0.85, 0.84 and 0.78, respectively. The study distributes the questionnaires among groups, employees as well as customers, and using one-way t-student test as well as regression technique the study finds that business intelligence and customer relationship management are within an acceptable limit (P< 0.01) and they positively influence on customers’ satisfaction (P < 0.01). DOI: 10.5267/j.msl.2013.12.028 Keywords: Customer satisfaction; Business intelligence; CRM |
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11. ![]() |
The effect of the organizational socialization on organizational commitment and turnover intention with regard to moderate effect of career aspirations intention
, Pages: 277-286 Hossein Vazifehdust and Shirin Khosrozadeh ![]() |
Abstract: This paper discusses the influence of the Organizational socialization, on Organizational commitment and turnover intention with regard to moderate effect of career aspirations intention. Data were collected via a questionnaire from employees of east branches of social security organization of Tehran. Path analysis of data from 155 respondents was used to test 5 hypotheses. The results show organizational socialization has positive effect on organizational commitment, but negative effect on turnover intention moreover organizational commitment and career aspiration intention have positive effect on turnover intention. Further research should examine the different dimensions of macro-environmental condition on turnover intention. DOI: 10.5267/j.msl.2013.12.027 Keywords: Organizational socialization; Organizational commitment; Career aspirations intention; Turnover intention |
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12. ![]() |
Overreaction and representativeness heuristic in initial public offering: Evidence from Tehran Stock Exchange
, Pages: 287-294 Maryam Khalili Araghi and Bahman Esmaeili ![]() |
Abstract: The subject of initial public offering (IPO) and the unusual short-time return of compared with another stocks, allocated many studies and researches in world level and in stock market to itself. The studied researches pointed to the short-time return of IPOs, which are higher than market and its long term return in return. One of the main hypothesis of behavioral finance is overreaction that is the main factor of overreaction in investor behavior is representativeness heuristic. This paper investigates overreaction behavior on shares of IPOs in Tehran stock exchange by considering 2 strategies of buy and hold and cumulative average return. The study investigates the effects of different factors such as price, market value, prior return and trading volume on overreaction. The results show negative effects of price and transaction volume on overreaction. In another words, price and volume of transactions are lower (higher) and higher return (lower) and therefore increased overreaction. DOI: 10.5267/j.msl.2013.12.026 Keywords: Overreaction; Representative Heuristic; Winner and loser portfolio; Market Value; Trading Volume; Prior return |
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13. ![]() |
Identification and classification of open book accounting dimensions by considering inter-organizational cost management: A case study of petrochemical companies listed in Tehran Stock Exchange
, Pages: 295-302 Leila Sadeghi and Iman Jokar ![]() |
Abstract: This study aims to identify and to classify Open book accounting (OBA) dimensions according to inter-organizational cost management (IOCM) in petrochemical companies listed in Tehran Stock Exchange. In this research, there are 18 statistical society financial and accounting experts listed in Tehran Stock Exchange. By studying the theoretical literature and conducted investigations inside and outside of the country and also the experts’ comments, the OBA dimensions were identified and then classified by analytical hierarchy process technique. According to the studies and experts’ ideas, four dimensions including nature of data and accounting data disclosure practices, uses of disclosed accounting data, conditions of OBA, cost implementation of OBA were identified as OBA dimensions. The results of examinations were shown that, considering the comments on dimensions of nature of data and accounting data disclosure practices, the form of data disclosure plays a more important role. In uses of disclosed accounting data dimension, coordination and planning among team members play the most important role. According to conditions of OBA dimension, trust is the most important one and in cost implementation of OBA dimension, the cost of the other party plays the most important role. DOI: 10.5267/j.msl.2013.12.025 Keywords: Open-book accounting (OBA); Inter-organizational cost management (IOCM); Analytical hierarchy process (AHP) |
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14. ![]() |
An investigation on the effect of organizational culture on knowledge management implementation
, Pages: 303-310 Davood Salmani Gholam Reza Taleghani, Azam Akbari and Arezoo Salmani ![]() |
Abstract: This study was conducted to evaluate the effect of organizational culture on knowledge management implementation. The proposed study designed a questionnaire and distributed it among individuals 370 managers and employees of GOLDIRAN, an official agent of Korean firm named LG in Iran. The results of this study show that there were positive and meaningful relationships among 4 variables including adaptability, involvement, mission, stability in this firm. Based on the organizational cultures to component development, Stability) maintains the highest average (3.5984), and involvement maintains the lowest average (3.3871). DOI: 10.5267/j.msl.2013.12.024 Keywords: Organizational culture; Knowledge management implementation; LG |
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15. ![]() |
An investigation on the effects of emotional intelligence in development of brand equity
, Pages: 311-314 Hosseinali Aziziha, Ashkan Faraji, Ali Khodsetan, Reza Tahermanesh, Seyed Shahab Mousavi and Elham Agha Alikhani ![]() |
Abstract: This paper presents an investigation on the effects of various components of emotional intelligence including self-awareness, emotional management, sympathy, social skills and self- motivation on building brand equity in telecommunication industry. The proposed study of this paper uses two questionnaires, one for measuring emotional intelligence and the other for measuring brand equity. The study was performed among 384 people who had used telecommunication industry services in city of Tehran, Iran. Using Spearman correlation test, as well as structural equation modeling, the study has confirmed the positive effects of four emotional components, including self-awareness, emotional management, social skills and self-motivation influence on building brand equity in telecommunication industry. DOI: 10.5267/j.msl.2013.12.023 Keywords: Brand equity; Emotional intelligence; Telecommunication industry |
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16. ![]() |
Corporate diversification, information asymmetry and firm performance: Evidence from Tehran Stock Exchange
, Pages: 315-324 Hossein Vazifeh Dust, Fatemeh Dadbeh Farzaneh Hashemloo ![]() |
Abstract: The aim of this paper is to review the effect of corporate diversification on information asymmetry and firm performance. To test the research hypothesis, a sample of 47 companies listed in Tehran Stock Exchange over the period 2008-2012 based on panel method was taken. In these models, the presence or absence of effects models (fixed or random) is reviewed and finally the best model is estimated. The results indicate that corporate diversification using entropy influenced on information asymmetry and firm performance. With controlling other variables, the results indicate when ENTROP increases one unit, STDRET increases 0.49 unit but with controlling other variables, the results indicate when ENTROP increases or decreases one unit, ROA does not change. DOI: 10.5267/j.msl.2013.12.022 Keywords: Corporate Diversification; Firm performance; Information asymmetry; Entropy; Return on Assets |
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17. ![]() |
Learning organizations and knowledge management: Which one enhances another one more?
, Pages: 325-334 Hossein Vazifeh Dust, Mahdiyeh Kalantari Dehaghi and Raheim Sadeghi Demneh ![]() |
Abstract: This paper presents an empirical investigation to detect whether knowledge management (KM) promotes learning organization (LO) or vice versa. The proposed study tries to find out the positive influences of KM components including knowledge acquisition, sharing, and utilization with different LOs dimensions. The study was performed among managers and members of societies of software and computer engineering field in city of Tehran, Iran. One time knowledge management processes were seen as independent variable and another time considered as dependent variables. Pearson correlation and regression analysis were used to test the hypothesis. The results show that KM promotes OLs more than OLs promotes KM. DOI: 10.5267/j.msl.2013.12.021 Keywords: Knowledge management; Knowledge acquisition; Knowledge sharing; Knowledge utilization; Learning organizations |
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18. ![]() |
A new approach for measuring human resource accounting
, Pages: 335-340 Esmat Bavali and Iman Jokar ![]() |
Abstract: Significance of identifying human resource competency in organizations and the necessity for valuating human resource in accounting persuade many researchers to design a conceptual model for measuring human resource accounting. This study, first, examines dimensions of various valuation models of human resource and then they are compared with Goleman individual and social competency indicators. Next, individual, organizational and social competency indicators are designed through developing Goleman model. Finally, Analytical Hierarchy Process (AHP) and experts’ ideas in human resource accounting in superior universities of the world are used to classify the indicators; and the conceptual model of measuring human resource accounting is designed based on guidelines of management and human capital development vice-presidency and inspiring effort rate of return method. DOI: 10.5267/j.msl.2013.12.020 Keywords: Human resource accounting; Competency indicators; Measuring human resource; AHP |
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19. ![]() |
An application of knowledge management to document guided schools necessary information
, Pages: 341-346 Foroogh Bigdeli and Yadoola Mehr Ali Zadeh ![]() |
Abstract: This paper presents an empirical investigation on how to document some experiments on special and governmental guidance schools managers of Abadan province in Iran. Statistical society of this research includes all education managers and teachers in governmental and nongovernmental guidance schools of Abadan province located in southern part of Iran. The study selects 222 teachers and managers, randomly, and using some questionnaires, we try to find important items to document. The questionnaire covers 6 main groups including students, teachers, school manager, connection with parents, connection with society, education planning. The study finds out whether there was any difference between teachers’ educational background and six groups of people. However, the investigation does not find any difference between teachers’ educational background and six groups of studies. DOI: 10.5267/j.msl.2013.12.019 Keywords: Experiments documentation; Knowledge management; Management of experiments; Organizational learning |
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20. ![]() |
An empirical investigation on factors influencing export of herbal supplements
, Pages: 347-352 Nazanin Hajmirzahosseini Yazdi Abdollah Naami and Naser Azad ![]() |
Abstract: During the past few years, there have been growing interests in business development of herbal supplements in many developing countries especially in Iran. Herbal supplements are used to cure many deceases such as medicating anxiety, acne, weight loss, depression, etc. In this paper, we present an empirical investigation to detect important factors influencing exporting herbal supplements. The proposed study designs a questionnaire consists of 31 questions, distributes it among 210 experts who are professional in the area of production and distribution of herbal supplements and using factor analysis, the study detects eight factors including supportive laws and regulations, organizational atmosphere, marketing structure, knowledge oriented, feasibility study, research and development, competitive strategy and partnership strategies. DOI: 10.5267/j.msl.2013.12.018 Keywords: Herbal supplements; Export; Factor analysis |
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21. ![]() |
A system dynamics model to determine products mix
, Pages: 353-358 Mahtab Hajghasem, Payam Makvandi and Seyed Shahrooz Seyedi Hosseininia ![]() |
Abstract: This paper presents an implementation of system dynamics model to determine appropriate product mix by considering various factors such as labor, materials, overhead, etc. for an Iranian producer of cosmetic and sanitary products. The proposed model of this paper considers three hypotheses including the relationship between product mix and profitability, optimum production capacity and having minimum amount of storage to take advantage of low cost production. The implementation of system dynamics on VENSIM software package has confirmed all three hypotheses of the survey and suggested that in order to reach better mix product, it is necessary to reach optimum production planning, take advantage of all available production capacities and use inventory management techniques. DOI: 10.5267/j.msl.2013.12.017 Keywords: System dynamics; Production mix; VENSIM |
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22. ![]() |
An empirical investigation on factors influencing choice of foreign market by media firms
, Pages: 359-362 Ali Akbar Farhangi, Tahmoures Hassangholipour and Ehtesham Rashidi ![]() |
Abstract: This study examines a number of factors suggested in the literature as important determinants of the foreign market selection. Key strategic factors are determined as four groups: host-country characteristics, firm-specific factors, competitive situation and content adaptation. In this study, multiple regression and path analysis are used. To test the model with modeling techniques, the necessary data from 29 media firms were used. It is based on a questionnaire, which has provided several insights into market selection elements. Our findings indicate that all components of the host country, exporting companies, competitive situation and the content adaptation could influence positively the selection of foreign market. The results also indicate that the adaptation of content was the most effective in choosing a foreign market. In addition, cross-cultural adaptation is an important component in selection of foreign markets. The results also suggest that the causal relationships between the independent variables are positive and significant, while the relationship between the content adaptation and the competitive situation has not been confirmed. DOI: 10.5267/j.msl.2013.12.016 Keywords: International media; Media management; Export markets; Global marketing; International market selection |
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23. ![]() |
A performance measurement using balanced scorecard and structural equation modeling
, Pages: 363-368 Rosha Makvandi and Payam Makvandi ![]() |
Abstract: During the past few years, balanced scorecard (BSC) has been widely used as a promising method for performance measurement. BSC studies organizations in terms of four perspectives including customer, internal processes, learning and growth and financial figures. This paper presents a hybrid of BSC and structural equation modeling (SEM) to measure the performance of an Iranian university in province of Alborz, Iran. The proposed study of this paper uses this conceptual method, designs a questionnaire and distributes it among some university students and professors. Using SEM technique, the survey analyzes the data and the results indicate that the university did poorly in terms of all four perspectives. The survey extracts necessary target improvement by presenting necessary attributes for performance improvement. DOI: 10.5267/j.msl.2013.12.015 Keywords: BSC; Balanced scorecard; Performance measurement |
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24. ![]() |
An investigation on the effects of justice on customer’s trust in insurance firms
, Pages: 369-372 Hosseinali Aziziha, Behnam Ghorbanifard, Seyed Shahab Mousavi, Seyed Alireza Hosseini Tabatabaee, Ashkan Faraji and Elham Mirkamali ![]() |
Abstract: This paper presents an investigation on the effects of various components of justice including distributive justice, interactional justice and procedural justice on building a mutual trust among customers in insurance firms. The proposed study of this paper uses a questionnaire originally developed by Daniels [Daniels, N. (1996). Justice and justification: Reflective equilibrium in theory and practice (Vol. 22). Cambridge: Cambridge University Press.] and designs a questionnaire for measuring trust. The study was performed among 384 people who had used insurance services in city of Tehran, Iran. Cronbach alphas for two questionnaires of justice and trust are 0.799 and 0.935, respectively, which are well above the minimum acceptable level. Using Spearman correlation test, the study has detected that two justice components, interactional justice and procedural justice, positively influence on customers’ trust, significantly. DOI: 10.5267/j.msl.2013.12.014 Keywords: Justice; Trust; Insurance firm |
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25. ![]() |
An empirical investigation on relationship between social capital and organizational commitment
, Pages: 373-376 Ali Alikhani, Arefeh Fadavi and Samineh Mohseninia ![]() |
Abstract: This paper presents an empirical investigation to study the relationship between social capital and organizational commitment. The study considers the relationship between social capital with three components of organizational commitment; namely, affective commitment, continuous and normative commitment. The study has been applied among a sample of 292 regular employees who worked for an Iranian bank located in city of Tehran, Iran. The implementation of Pearson correlation has indicated that there were positive and meaningful relationships between social capital and affective commitment (r = 0.197, Sig. = 0.01), continuous (r = 0.308, Sig. = 0.01) and normative commitment (r = 0.423, Sig. = 0.01). In addition, the study has detected that women had more commitment on their organization than men did. The proposed study of this paper has also considered a regression model where organizational commitment is dependent variable and trust and communication are considered as independent variables. According to the results of regression analysis, an increase of one unit in trust and social capital communication will increase organizational commitment by 0.189 and 0.204, respectively. DOI: 10.5267/j.msl.2013.12.013 Keywords: Social capital; Commitment; Affective commitment |
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26. ![]() |
Investigating the effective factors on customer loyalty on tourism Agencies using an e-marketing technique: A case study of Iranian tourism agencies
, Pages: 377-388 Mohammad Sabet Kewmars Fallahi and Soheila Sardar Donighi ![]() |
Abstract: The aim of this research is to determine and to assess the effective factors on customer loyalty, concerning the internet-purchase of products and services of Tehran tourism agencies. For this purpose, the standardized questionnaire was distributed among on-line internet customers of Tehran tourism agencies and finally 384 questionnaires were applied in analyzing the research hypotheses. The data obtained from customers were analyzed using confirmatory factor analysis technique and the structural equations modeling (SEM). The findings of the research with regard to the proposed model and its nine hypotheses from the highest to lowest route coefficients and hypothesis confirmation are respectively: the effect of customer loyalty with the route coefficient of 0.559; the effect of search capability with the route coefficient of 0.481; the effect of satisfaction on customer trust with the route coefficient of 0.388; the effect of transaction cost on customer satisfaction with the route coefficient of 0.321; the effect of search capability on customer trust with the route coefficient of 0.292; the effect of trust on customer loyalty with the route coefficient of 0.184; the effect of the perceived security on customer satisfaction with the route coefficient of 0.159. The above seven hypotheses have been confirmed and the effect perceived security effect on customer trust and the effect of transaction cost on customer trust with the route coefficient of 0.018 were finally rejected. DOI: 10.5267/j.msl.2013.12.012 Keywords: Loyalty; Satisfaction; Trust; Navigation functionality Transaction cost; Perceived security; E-marketing, Tourism |
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27. ![]() |
A study to investigate the effectiveness of successful intelligence training program to increase academic hope
, Pages: 389-392 Mahbobeh Samavatian, Zohreh Latifi and Ahmad Abedi ![]() |
Abstract: The purpose of this study is to investigate the effectiveness of successful intelligence training program on academic hopefulness of probation students of Esfahan University of Technology. The research is semi-experimental of pre-test, post-test type with control group. Research population includes all probation students of Esfahan University of Technology. The study chooses 30 female and male students and assigns them randomly into two groups of experimental and control. Experimental group participate in 13 successful intelligence-training sessions for 13 weeks. Research tools consists of, Hope in certain aspects. Statistical analysis is conducted using SPSS18 on inferential statistics level proportionate to data analysis level. Statistical test hypothesis are analyzed through univariate covariance and multivariate covariance analysis. The results show that successful intelligence program training was effective to enhance hopefulness of probation students (p < 0.05). Given the results of present research, successful intelligence program training can be used as an intervention method in order to decrease harms because of dormitory and student life. DOI: 10.5267/j.msl.2013.12.011 Keywords: Successful Intelligence; Intelligence Analytical; Creative intelligence; Practical Intelligence; Hope; Probation students |
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28. ![]() |
An investigation on the effects of personal characteristics on word of mouth advertisement
, Pages: 393-396 Hosseinali Aziziha, Seyed Shahab Mousavi, Reza Tahermanesh, Seyed Alireza Hosseini Tabatabaee and Elham Mirkamali ![]() |
Abstract: This paper presents a study to measure the effect of personal characteristics including neuroticism, extraversion, openness to experience, conscientiousness and agreeableness on word of mouth advertisement. The population of this survey includes all people who use mobile phone in city of Tehran, Iran. The study designs a questionnaire in Likert scape and distributes it among 400 randomly selected people who use mobile devices. Using Spearman correlation test, the study confirms the positive of effects of neuroticism, extraversion, openness to experience on word of mouth advertisement and the negative impact of agreeableness on word of mouth advertisement. However, the study does not find any meaningful relationship between conscientiousness and word of mouth advertisement. DOI: 10.5267/j.msl.2013.12.010 Keywords: Word of mouth advertisement; Personal characteristics; Mobile device |
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29. ![]() |
An investigation between intellectual capital and investment opportunity
, Pages: 397-400 Shiva Tavakoli and Ali Alikhani ![]() |
Abstract: This paper presents an empirical investigation to study the relationship between intellectual capital and investment opportunities on selected firms listed on Tehran Stock Exchange (TSE) over the period 2005-2011. In our survey, Tobin Q represents investment opportunity and intellectual capital is measured based on different variables such as value added intellectual capital and human capital. The study uses regression technique with panel data and random effect and the results indicate that there was no meaningful relationship between intellectual capital and investment opportunity. In other words, most investment opportunities on TSE do not depend on intellectual capital and they mostly depend on traditional methods of investment. DOI: 10.5267/j.msl.2013.12.039 Keywords: Intellectual capital; Investment opportunity; Tehran Stock Exchange |
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30. ![]() |
Ranking different barriers influencing on media privatization
, Pages: 401-406 Roghiyeh Jame, Seyed Mohammad Dadgaran and Ali Akbar Farhangi ![]() |
Abstract: For years, there have been growing interests on cost reduction for products and services. Privatization is considered as one of the most important techniques to increase relative efficiencies of publically held firms. In this paper, we present an empirical investigation to rank important barriers on privatization of television (TV) media industry in Iran. The proposed study of this paper designs and distributes a questionnaire using a sample of 234 out of 600 graduate students who were enrolled in media communication studies. The survey considers social, cultural, economic as well as rules and regulations factors influencing privatization of TV media industry. The survey uses the ranking method presented by Cook and Kress (1990) [Cook, W. D., & Kress, M. (1990). A data envelopment model for aggregating preference rankings. Management Science, 36(11), 1302-1310.]. The results of the investigation indicate rules and regulations are the most important barriers on privatization of Iranian TV followed by cultural, social and economic factors. DOI: 10.5267/j.msl.2013.12.040 Keywords: Brand promise; Banking industry; Conflict management |
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