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1. ![]() |
The impact of big-5 model leadership traits on team entrepreneurship: An empirical study of small businesses in the UAE
, Pages: 497-506 Adnan Jawabri ![]() |
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Abstract:
Entrepreneurs who are operating small businesses focus on faster growth of their firms through greater wealth creation. This wealth creation process requires skill and investment in terms of time and capital. However, the success or failure of entrepreneurial teams depends on personality differences among the entrepreneurs. In this context, the present study explores the impact of the Big 5 model traits on the team entrepreneurship and the performance of the ventures among the small businesses in the UAE. Further, the study encapsulates how these personality traits can help in solving business problems and achieving long term success for the business. In this regard, the researcher conducted a survey on 49 employees working in 5 entrepreneurial businesses in UAE. The findings of the study highlighted that sub-factors of big five leadership traits broad-minded, gregarious, assertive, responsible, anxious and emotionally depressed, significantly impact the team entrepreneurship of small businesses in the UAE, aiding in increased customer base, venture skills, stock values, and innovating of new products.
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2. ![]() |
Obstacles to implementing total quality management in Saudi Arabia marketing tourism Services
, Pages: 507-514 Nabil Mohammed AL-Hazmi and Tarek Tawfik Yousef Alkhateeb ![]() |
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Abstract:
The purpose of this paper was to identify different obstacles preventing the application and activating the overall quality management in marketing tourism services in Saudi Arabia. The study found a number of key findings on the constraints of applying overall quality management in marketing tourism services in Saudi Arabia. The study recommended the need to adopt an integrated system of comprehensive quality management in hotel organizations in Al-Kharj governorate in order to ensure the implementation of sound and correct marketing programs for these organizations by removing the obstacles, which stand in the way of the application of managing the overall quality of these organizations.
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3. ![]() |
Analysis of economic development of Ukraine regions based on taxonomy method
, Pages: 515-522 Uliana Andrusiv, Lilya Simkiv, Olena Dovgal, Nataliia Demchuk, Nataliia Potryvaieva, Anzhela Cherchata, Iryna Popadynets, Ganna Tkachenko, Olena Serhieieva and Halyna Sydor ![]() |
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Abstract:
The purpose of the article is to assess the impact of the investment and innovation components on the econom-ic development of Ukraine regions using the taxonomy method. The proposed method allows determining the object state level in a general set of objects, and ordering the objects according to growth or decrease of the indicators. The article substantiates the necessity to assess the dynamics of the regional economic development level in order to identify the reserves and capacities for increasing profitability and efficiency of further activities. The integral indicator of the regions’ development level is calculated. The comparative analysis is carried out within the framework of the proposed model. The research results suggest that the proposed model ena-bles us to trace the causes of the negative phenomena occurrence in the activities of the regions, to prevent their occurrence, and to develop complex managerial influences to provide the state with a vector of positive development.
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4. ![]() |
Determinants of profitability: evidence from construction companies listed on Vietnam Securities Market
, Pages: 523-530 Thi Nhu Le, Van Anh Mai and Van Cong Nguyen ![]() |
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Abstract:
The profitability of businesses is influenced by many different factors such as financial structure, financial leverage, size and age of enterprises, business characteristics, etc. Therefore, the determination of the factors influencing on the trend of the profitability of enterprises is an essential and important basis for managers to provide useful solutions to improve performance measurement. This study was conducted based on data collected from 73 listed construction companies in Vietnam for the period 2008-2015 with 584 observations and using quantitative methods in combination with the FEM regression model through Hausman test with the help of Stata software 14.0. The research results show that: (1) The age of the company (AGE) and debt ratio (TD) negatively affect the profitability (2) Growth rate (GROW) and asset utilization performance (TURN) have positive impacts on profitability (3) Company size (SIZE) has a positive impact on profitability, and (4) The proportion of fixed assets in total assets (TANG) maintains an opposite effect on profitability although the effect is not clear. Based on the research results, the authors have provided a number of specific recommendations and solutions to improve the profitability of the construction companies listed on the Vietnam Stock Exchange.
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5. ![]() |
Exploring factors influencing on organizational repurchases intention in B2B tourism context
, Pages: 531-542 Tung Tran Anh, Chau Tran Ngoc Diem, Linh Nguyen Tran Cam and Thuy Nguyen Viet ![]() |
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Abstract:
The relationship between perceived values; customer satisfaction and customer repurchase intention of organizations toward tour choice in Ho Chi Minh City (HCMC) was defined in this study. In addition, this study also identified the impacts of the five independent variables of tangibles, assurance, empathy, reliability and responsiveness and the intervening variables of perceived value and customer satisfaction on repurchase inten-tion. Quantitative research was conducted by questionnaire with 300 middle and small organizations in HCMC, with variety of statistical techniques; including factor analysis, multiple regression analyses and path analysis to find the relationship between independent and dependent variables. Based on the results, the study suggests the fact that a higher perceived value would lead to a higher customer satisfaction. When consumers feel satisfied with services, they feel the choice was correct, which increases the customer’s confidence and intention to repurchase the service in future.
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6. ![]() |
The outside determinants influencing quality of accounting human resources for sustainability through the lens accounting service firms in Hanoi, Vietnam
, Pages: 543-550 Son Tung Ha, Hoai Dung Thi Nguyen, Ngoc Anh Thi Nguyen and Duc Tai Do ![]() |
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Abstract:
This paper is conducted to investigate the impact levels of outside determinants on the quality of accounting human resources for sustainability of the accounting service firms in Hanoi. Data are collected using 145 questionnaires from accounting service firms. Based on the data collected, we use Cronbach’s Alpha, EFA and regression model for learning the effect of different variables on the quality of accounting human resources. The results show that three outside determinants including International integration of accounting, Policy of accounting human resource development and Accounting labor market needs had positive relationships with the quality of accounting human resources. Based on the findings, some recommendations are given for improving the quality of accounting human resources of accounting service firms in Hanoi to ensure sustainability, including applying international financial report standard (IFRS) in Vietnam, strengthening cooperation between universities and businesses, and improving the quality of the labor market.
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7. ![]() |
The implication of applying IFRS in Vietnamese enterprises from an expert perspective
, Pages: 551-564 Ngoc Bui Thi, Tu Chuc Anh and Oanh Le Thi Tu ![]() |
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Abstract:
According to the survey results of the International Accounting Standards Board (IASB), currently, 131/143 countries (accounting for 93%) have had official statements on the application of IFRS with different forms. Among countries which have not permitted IFRS application, there is also a tendency to adjust the national accounting standards system to match up to IFRS. Vietnam is preparing a roadmap for the application of IFRS in 2022. This paper conducts a study with 23 in-depth interviews and survey with 92 experts who are university lecturers, researchers from research institutes, experts in the fields of securities, banking, finance in order to collect some ideas on the roadmap, subjects and scope of IFRS application; assess the benefits and challenges when applying IFRS; then give the implications of IFRS application process in Vietnam. The ideas are consistent with the opinion that preparing IFRS financial statements will improve the transparency of financial statements. However, experts think that the biggest challenge when adopting IFRS is associated with high expenses. Therefore, most opinions suggest that businesses need 3 to 5 years to prepare human resources and other necessary conditions for IFRS application. In addition, in the first period, there is a need to apply IFRS to listed companies, public companies, foreign-invested enterprises, encourage large companies to apply voluntarily. Besides, the study suggests some implications about the implementation process for organizations, individuals and the government.
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8. ![]() |
Does human capital moderate the relationship between strategic thinking and strategic human resource management?
, Pages: 565-574 Ziyad S. Alomari ![]() |
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Abstract:
The literature suggests that strategic thinking is a single learning loop based on a number of strategic theories. Therefore, this study examines the relationship between strategic thinking and strategic human resource management (HRM) in banking industry of Jordan. We also look at whether human capital can be used to boost the relationship between strategic thinking and strategic HRM. In order to achieve these objectives, the researcher conducts an explanatory, applied, and cross-sectional investigation where the instrument of this study is a questionnaire. The proposed study of this paper uses structural equation modeling to examine the hypotheses of the survey. The result shows that strategic thinking had a positive and significant effect on strategic HRM. Moreover, human capital has a positive and significant effect on strategic HRM. The implications of the results are discussed for human capital and the author concludes with the research agenda and recommendations on how future banks can effectively benefit from strategic thinking and human capital to enhance strategic HRM.
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9. ![]() |
Interactive control capability, effective organizational learning and firm perfor-mance: An empirical study of milling and metal industry in Tegal
, Pages: 575-584 Emiliana Sri Pudjiarti and Susetyo Darmanto ![]() |
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Abstract:
This study seeks to utilize the theoretical literature and empirical studies of human resource management, resourced based view and management control system to derive the concept of interactive control capabilities, in an effort to explore the role of effective organizational learning on the capabilities of technological innovation and company performance. The study places the importance of interactive control capabilities and capabilities of technological innovation as an important element of company performance. The study was conducted in the smelting and metalwork industry in Tegal, since Tegal was nicknamed the innovative Indonesian Japanese whose industries were carried out by skilled hands and simple tools. Amos 24 software was used as a multivariate analysis tool to verify the hypothesis. The research findings verify the correlation between effective organizational learning and the capabilities of technological innovation and company performance by mediating interactive control capabilities. Based on the empirical research findings, the recommendations offered are the concept of interactive control capabilities that play an important role in improving innovative capabilities and business performance. Technological innovation is one of the drivers and fundamental instruments of growth strategy. The involvement of top management which is accompanied by the exchange of interactive information will motivate the learning process in all organizations to avoid uncertainty while ensuring that the information is not manipulated by subordinates, as well as updating strategies.
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10. ![]() |
The impact of transformational leadership on promoting academic research in higher educational system in Vietnam
, Pages: 585-592 Tuan Hung Vu, Minh Thu Vu and Van Ngoc Hoang ![]() |
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Abstract:
University educational system plays an important role for the development of any country. Most industries normally rely on highly educated people with different skills and the universities are also responsible for training leading edge technology skills. During the past few years, there have been tremendous efforts to empower Vietnamese universities and to put more efforts to increase their ranking internationally. The purpose of this study is to determine the appropriate leadership style on higher education institutions and the role of the leader in promoting academic research at Vietnamese universities. Excellent and effective leadership is needed to develop employees as a sustainable competitive advantage. The leaders of organizations normally have difficulty in speeding up the performance of their followers. Individual performance is studied and evaluated in both scholarly and practical literature. Employee engagement is not only a moderator concept established in organizational theory, but it also offers a variety of views and theories. This paper designs a questionnaire and distributes it among 232 students to measure the effect of transformational leadership in higher educational organizations. Regression analysis is used to measure the effects of different components of transformational leadership on the performance of organizations. The survey results indicate that the Transformational leadership could actually be effective when they are allowed autonomy in organizations, especially on the budget. In summary, the results of the investigation clarify the role and importance of transformational leadership in organizations.
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11. ![]() |
Gratifications of digital media: A demographic view from four countries in south-east Asia
, Pages: 593-598 Hendy Kasim, Edi Abdurachman, Asnan Furinto and Wibowo Kosasih ![]() |
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Abstract:
The Gratification Obtained is an essential part of media studies. It analyzes the gratifications obtained by the media users. This paper reveals findings from observations towards the digital media users in four countries in Southeast Asia using 5 key indicators; namely self-expression, learning needs, leisure & entertainment, escape from real life and killing time, with an analysis from the demographic perspective of the respondents including gender, education, country and age. The results of the survey show that gratifications obtained in the digital media in these countries were not correlated with gender and education, but it was different or correlated with country and age of the respondents.
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12. ![]() |
The impact of individual and environmental characteristics on students’ entrepreneurial intention
, Pages: 599-608 Cong Doanh Duong, Huu Xuyen Nguyen, Thi Viet Nga Ngo, Van Hau Nguyen and Thi Phuong Linh Nguyen ![]() |
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Abstract:
The primary objective of this study is to investigate the effects of personal attitude toward entrepreneurship, self-efficacy (individual characteristics) and social capital, country norms (environmental characteristics) on entrepreneurial intention among students at universities and colleges in Vietnam. By collecting data from 210 students in Vietnam, authors employ the quantitative approach such as certain descriptive statistics, explorative factor analysis (EFA), KMO and Bartlett test, correlation coefficient analysis, ANOVA test and multiple regression analysis to test hypothesizes. The study investigates the relationship between entrepreneurial attitude, self-efficacy, social capital, country norms and entrepreneurial intention. The result of this research indi-cates that a large proportion of students only study and only a small percentage of them study and run their own business. In terms of willingness to take the risks, the highest figure belongs to the neutral level. In addition, the correlation coefficient and multiple regressions analysis indicate that all four factors were positively associated with entrepreneurial intention. Specially, country norms are seen as the most influential factors on entrepreneurial intention, followed by social capital, personal attitude, and self-efficacy, respectively.
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13. ![]() |
Antecedents of e-money adoption intention among Indonesian and Turkish consumers
, Pages: 609-616 Usep Suhud, Tamer Budak and Serkan Benk ![]() |
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Abstract:
This study aimed to measure the impact of attitude, social influence, and perceived usefulness on e-money adoption intention. Data were collected using an online instrument involving 264 participants in Indonesia, and 287 participants in Turkey. Data were analyzed using exploratory and confirmatory factor analysis, and structural equation modeling and there were five hypotheses to be tested. The results of the study indicated a significant impact of attitude on adoption indention. Also, a significant influence of perceived usefulness on attitude and adoption intention was also detected. Moreover, a significant effect of social influence on perceived usefulness and adoption intention was observed. However, there were different results when the calculation focused on participants in each country. This study discussed recommendations for practitioners and future studies.
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14. ![]() |
Retracted: The management of educational system using three law Auguste Comte: A case of Islamic schools
,Pages: 617-624 Syamsul Huda, Iskandar Tsani, Muhamad Syazali, Rofiqul Umam and Kittisak Jermsittiparsert ![]() |
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Abstract:
The primary objective of this study is associated with the management of educational system in schools using Three Law Auguste Comte at Pesantren Tebuireng Jombang, East Java, Indonesia. Since June 2006 the Tebuireng Islamic Boarding School has been providing the Islamic education. However, in these schools, the students coming from other schools do not have Islamic education and face difficulty while taking courses. Additionally, the students of Tebuireng Islamic Boarding Schools are not familiar with traditional education, such as science-based subjects; mathematics, chemistry, physics, biology and management. Therefore, man-agement of educational system is required in Tebuireng Islamic Boarding Schools. For this purpose, data were collected from the teachers of these schools by using a questionnaire survey. Partial Least Square (PLS)-Structural Equation Modeling (SEM) was used to analyze the data. Findings of the study revealed that all levels of education in Islamic schools (Pesantren) should provide science-based subjects rational, among others: mathematics, chemistry, physics, biology, management, etc. Moreover, there should be a balance between Islamic education and science-based education.
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Open Access Article | |||
15. ![]() |
Stock holding decisions of foreign investors in emerging stock markets: A case study in Vietnam
, Pages: 625-630 Toan Ngoc Bui ![]() |
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Abstract:
This study investigates the behavior of foreign investors’ investment decisions in Vietnam stock market, an emerging stock market. The study employs time series quarterly data over the period from quarter 1, 2005 to quarter 4, 2018 which extended before and after the global financial crisis in 2008. The results indicate that foreign investors were positive feedback traders in Vietnam stock market. Concurrently, the findings of GARCH model also reveal that foreign investors’ investment decisions in Vietnam stock market were influ-enced by unusual past shocks. However, these decisions lack the stability and periodicity. These are some empirical evidence on foreign investors’ behavior of investment decisions in Vietnam stock market. These results also provide the authorities in Vietnam a basis to develop suitable policies in order to comprehensively restructure the stock market to aim the international integration and increasing the capacity of capital attraction for foreign investors.
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16. ![]() |
A methodology for analysis and assessment of business processes of Ukrainian enterprises
, Pages: 631-640 Anzhela Cherchata, Iryna Popovychenko, Uliana Andrusiv, Lilya Simkiv, Oksana Klіukha and Oleh Horai ![]() |
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Abstract:
The article presents a methodological tool for analysis and evaluation of business processes of Ukrainian en-terprises. The proposed methodology is provided for the identification of “problem” areas of certain business processes by calculating average weighted, integral and generic indicators of efficiency and effectiveness. It allows to evaluate the status of both certain business processes of enterprises and their totality, and to set the priorities of management actions for their improvements. The proposed methodology is examined on the example of a specific enterprise of the construction industry. In the framework of the proposed criteria (financial-economic, resource-production, external integration, organizational), a list of indicators, taking into account the specifics of the enterprise are formed. Assessment of the efficiency and effectiveness of business processes by the specified criteria and indicators allows one to monitor the current activity of the enterprise and evaluate the effectiveness of its operations at every moment of time.
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Open Access Article | |||
17. ![]() |
The impact of human resource management practices and career satisfaction on employee’s turnover intention
, Pages: 641-652 Omar Aburumman, Ahmad Salleh, Khatijah Omar and Mohammad Abadi ![]() |
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Abstract:
Banks in Jordan are facing a crisis related to their employees, where it has recently become clear that employees are leaving their jobs in increasing numbers. Thus, this study examined the impact of the human resources management (HRM) practices (compensation, performance appraisal, promotion, and training & development) on employee’s turnover intention and the mediating role of career satisfaction. The survey questionnaire was gathered from 394 employees located in 25 banks in Jordan. The study used PLS-SEM to get the results and examine the hypotheses. The findings indicate that HRM practices (compensation, performance appraisal, promotion, and training & development) negatively impact employees’ turnover intention, and career satisfaction partially mediated the relationship between HRM practices (compensation, performance appraisal, promotion, and training & development) and employee’s turnover intention. The study recommends that banks in Jordan provide a high compensation, fair performance appraisal, fast promotion systems, sufficient training & development program and high level of career satisfaction to maintain the human element and reduce the employees’ turnover intention. Future studies may include other practices such as employee empowerment, teamwork, employment security information sharing, and job description.
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18. ![]() |
Teachers’ financial literacy: Does it impact on financial behaviour?
, Pages: 653-658 Sri Zulaihati, Santi Susanti and Umi Widyastuti ![]() |
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Abstract:
This study aimed to determine the impact of financial literacy on financial behaviour among teachers of secondary school. Financial behaviour in this study was explored as saving behaviour, shopping behaviour, short-term planning and long-term planning. Data were collected at the Greater Jakarta, Indonesia, involving 142 participants who were approached conveniently. Data were analysed using the reflective measurement model in Partial Least Square-Structural Equation Modelling. As a result, financial literacy had a significant impact on financial behaviour in terms of saving behaviour, shopping behaviour, short-term planning and long-term planning.
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19. ![]() |
Innovative performance development model based on human capital and network quality toward improved marketing performance
, Pages: 659-664 Prima Sandri and Widodo ![]() |
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Abstract:
This study seeks to explore how innovative performance development model, which is based on human capital and network quality, can contribute to the improvement of marketing performance. Respondents are the chief executives of Pertamina lubricants distributors, with sample size of 120 out of 460. For the analysis, the Struc-tural Equation Model (SEM) is applied along with AMOS software. The result of the study shows that there was improvement on marketing performance through the implementation of innovative performance management based on network quality.
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20. ![]() |
A study on comparing online, telephone and face to face surveys based on different sampling methods in coffee consumer in Vietnam
,Pages: 665-674 Van Dat Tran and Lan Anh Lương ![]() |
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Abstract:
Presently, different kinds of sampling methods are used to collect consumer data for research in the coffee business, depending on topic, goal and budget. However, what survey method is capable of generating data that does represent the entire population is questionable. By comparing these surveys – one online, one face to face interviews and the other telephone surveys – this study aims to determine the differences between these sampling methods and determine the most effective methods in coffee consumer. Face-to-face surveys with 130 respondents and a telephone survey with 130 respondents are compared with telephone surveys with 130 sampling using identical questions when the total of respondents is 500 and 390 are valid. With regard to consumer behavioral characteristics, telephone data yielded the best results, followed by online quota survey and finally face to face interviews. Telephone surveys can be a good sampling method so the authors recommend using it for a larger sample.
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Open Access Article | |||
21. ![]() |
Determinants influencing the quality of accounting service: The case of accounting service firms in Hanoi, Vietnam
, Pages: 675-682 Duc Tai Do and Thi Thanh Long Dinh ![]() |
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Abstract:
The aim of this paper was to investigate the impact of determinants of accounting service quality. Data were collected from accounting service firms in Hanoi from 2017 to 2018. Both qualitative and quantitative meth-odologies were employed to analyze the impacts of each determinant. Questionnaires were designed with a 5 - point Likert scale, and the validity of the data were measured using Cronbach’s Alpha and Exploratory Factor Analysis (EFA). The results of the implementation of multiple regression method show that four determinants; namely Tangibles, Effectiveness, Empathy and professionalism had positive correlations with the accounting service firm quality in Hanoi, at different levels. Some recommendations were also made for improving the quality of the accounting service firms.
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22. ![]() |
The prediction of future operating cash flows using accrual-based and cash-based accounting information: Empirical evidence from Vietnam
, Pages: 683-694 Huu Anh Nguyen and Thanh Hieu Nguyen ![]() |
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Abstract:
This research was conducted for assessing the predictive ability of future cash flows from operating activities by using accounting earnings and cash flows information in the past. Data were collected from the firms listed on Ho Chi Minh Stock Exchange (HOSE) from 2009 to 2018, including the sample of 242 non-financial listed companies. Three statistical methods approaches were employed to address econometric issues and to improve the accuracy of the regression coefficients based on Ordinary Least Squares (OLS), Random Effects Model (REM), and Fixed Effects Model (FEM). The findings showed that earnings and cash flows and aggregated accruals had remarkable ability to forecast future cash flows and the model of operating cash flows combined with aggregated accruals had the most effective prediction ability for companies listed on Ho Chi Minh Stock Exchange.
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23. ![]() |
The effects of supply chain information integration on organizational performance in food small industry
, Pages: 695-702 Sambudi Hamali, Danang Prihandoko, Shelvy Kurniawan and Rani Ramdhani ![]() |
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Abstract:
This study aims to examine the effect of supply chain information integration consisting of internal and exter-nal Information Integration on organizational performance, which consists of customer satisfaction, supply chain performance, and financial performance. The technique of collecting data is based on a questionnaire distributed to 185 small food industry owners. Methods of data analysis is based on using SEM-PLS. The results show that internal information integration affected customer satisfaction, supply chain, and financial performance. External information integration is proven to have a nonlinear effect on customer satisfaction and on the performance of the supply chain. Customer satisfaction and supply chain performance affect financial performance. Internal information integration is more dominant and plays an important role in increasing the performance of the organization.
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24. ![]() |
Empirical study on sustainable supply chain strategies and its impact on competitive priorities: The mediating role of supply chain collaboration
, Pages: 703-708 Haitham M. Alzoubi, Gouher Ahmed, Anwar Al-Gasaymeh and Barween Al Kurdi ![]() |
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Abstract:
Companies seek to adopt competitive strategies that achieve sustainability standards, not only in achieving economic success but also in serving society and preserving the environment at the same time. Pharmaceutical companies and their supply chains are facing increasing pressure to preserve the environment because of the problems caused by medical waste, and it is necessary to show their role through their strategies in preserving the environment and serving society as well. This study aims to investigate the relationship between sustainable supply chain strategies and supply chain collaboration and its effect on competitive priorities. The study investigates whether Jordanian Pharmaceutical companies incorporate the sustainability strategy into supply chain strategy, and whether that may impact its competitive priorities. The study population consists of (23) Jordanian Pharmaceutical companies. A structured questionnaire is designed and distributed among top managers in the surveyed companies. A Structural Equation Modeling technique is used to analysis the data and provide the results. Analysis proves the relationship between sustainable supply chain strategies and supply chain collaboration, where companies are interested in attaining some achievements in the area of social and environmental to gain some collaborative strategies with their partners in the supply chain. The study suggests that organizations may adopt the Triple Bottom Line (TBL) framework to evaluate their performance in a broader perspective and extend the collaboration with suppliers and customers through information sharing along the supply chain partners.
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25. ![]() |
The mediating effect of entrepreneurial marketing in the relationship between environmental turbulence and dynamic capability with sustainable competitive advantage: An empirical study in Indonesian MSMEs
, Pages: 709-720 Umu Khouroh, Achmad Sudiro, Mintarti Rahayu and Nur Khusniyah Indrawati ![]() |
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Abstract:
The aim of this study was to examine the role of entrepreneurial marketing as a mediating variable in the relationship between environmental turbulence and dynamic capability with sustainable competitive advantage. This study involved 130 craft industries in Malang Regency, Malang City, and Batu City, East Java, Indonesia. Application of loading factor followed by SEM-PLS developed a model showing how environmental turbulence and dynamic capability influence on entrepreneurial marketing which consequently leads to differentiation and performance improvement which are the established indicators of sustainable competitive advantage for the firms. The model was empirically validated using model fit indices and was found satisfacto-ry. The findings show that environmental turbulence did not have any significant relationship with a sustaina-ble competitive advantage. Dynamic capability had a significant relationship with a sustainable competitive advantage. Entrepreneurial Marketing mediates the relationship between environmental dynamic capabilities with sustainable competitive advantage. The analysis shows that highly dynamic capability and entrepreneurial marketing tends to highly sustainable competitive advantage. It indicated that dynamic capability and entrepreneurial marketing offer systematic model for supporting Micro, Small, and Medium Enterprises (MSMEs) to build a well-maintained environment and sustainable competitive advantage.
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