Abstract: The research investigated the effects of grit and employability on organizational commitment by mediating job involvement of the private higher education in Indonesia. This research used a quantitative approach with a survey method. The sample of this research is 130 lecturers se-lected by purposive sampling. The data were obtained by distributing questionnaires and ana-lyzing with path analysis based on supporting correlation and descriptive statistics. The results of the research confirm that grit, employability and job involvement had significant direct ef-fects on organizational commitment, grit and employability had significant direct effects on job involvement, and grit and employability had significant indirect effects on the organizational commitment by mediating job involvement. A fit research model was found on the effects of grit and employability on organizational commitment mediating by job involvement. This model can be discussed as a reference by researchers and practitioners in developing models of organizational commitment in the future and any context.

DOI: 10.5267/j.msl.2020.4.011
Keywords: Grit, Employability, Job involvement, Organizational commitment

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This article is carried out to identify factors influencing on financial risk of construction firms listed on Vietnam's stock market. The panel data is extracted from financial statements of 142 listed construction firms between 2012 and 2019. Using regression analysis, financial risk was measured by Alexander Bathory model, it was found: the financial risk was significantly and positively correlated with inventory turnover, negatively correlated with debt structure, return on assets, quick ratio, accounts receivable turnover, fixed assets ratio and weakly correlated with fixed asset turnover, return on sales. These evidences provide useful new insights for business managers and governmental authorities.

DOI: 10.5267/j.msl.2020.4.010
Keywords: Alexander Bathory model, Financial risk, Construction firms

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Using data from the 2018 Vietnam Household Living Standard Survey, the current study ex-amines factors associated with housing conditions in rural Vietnam. We used both descriptive statistics and regression analyses. Controlling for other factors in the regression models, the study finds that households with better education and occupation were more likely to have larger sizes of housing area per person, higher value of the house and permanent houses. Also, the housing conditions are much better for the Kinh population (the ethnic majority) than that for ethnic minorities. In addition, we find that the opportunities for obtaining better housing outcomes vary largely across regions. Our research findings suggest that improving the access of ethnic minorities to education and better job are expected to improve the housing conditions.

DOI: 10.5267/j.msl.2020.4.009
Keywords: Housing conditions, House type, Multinomial logit, Rural, Vietnam

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The purpose of this research was to determine how cultural aspects or beliefs of agricultural producers such as collectivism, trust, formality in land titling and productive planning influence the associative work of agricultural productive chains. Considering that for many years productive chains have been promoted as a development alternative for small agricultural producers in the Mantaro Valley, they have received training services, technical assistance, market articulation, etc., but very few remain today. The applied and descriptive research was carried out from July 2016 to May 2017 with the participation of 383 agricultural producers from four provinces of the Mantaro Valley, Junín, Peru. The results obtained show that the factors of trust and productive planning directly influence the associative work, while the aspects of collectivism and formality do not influence.

DOI: 10.5267/j.msl.2020.4.008
Keywords: Collectivism, Trust, Associative work, Productive chains, Perú

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This study aims to review the correlation of environmental knowledge, eco-label, and per-ceived quality of green awareness customers with environmentally friendly products. Research method is based on a survey on 100 customers of a supermarket who are familiar with environmentally friendly products. The analysis technique conducted uses linear regression with smart tools of SPSS for testing the hypotheses of the paper. The research finding demonstrates that environmental knowledge, eco-label, and perceived quality had positive correla-tions with green awareness customers. Out of all the factors that influence green awareness, eco-label of the customer maintains the most determining impact on green awareness improvement. Research finding emphasizes that antecedent of green awareness includes environmental knowledge, eco-label, and perceived quality. The results are useful information for stakeholders since they may use green marketing strategy and government in decision making to the green products.

DOI: 10.5267/j.msl.2020.4.007
Keywords: Environmental Knowledge, Eco-Label, Perceived Quality, Green Awareness

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This research aimed to analyze the influence of the marketing mix on the demand of Thai and foreign tourists along the Mekong Riverside in Nong Khai and Bueng Kan provinces, Thailand that linked to the Lao People's Democratic Republic (Lao PDR), in particular the Vientiane Capital and Bolikhamxay province. Questionnaires were used to collect the data from 410 samples selected by convenience sampling. The data were analyzed via structural equation modeling (SEM) with the WarpPLS 6.0 program. The results showed that the marketing mix comprising product, price, promotion, and process affected the demand of tourists. In consequence, the tourism-related units of Thailand and Lao PDR should focus on a touristic marketing strategy by conserving the standard of the tourist attractions, touristic marketing promotion, and an appropriate price. Moreover, the related stakeholders should become aware of providing services to tourists as means to respond to the demand of Thai and foreign tourists.

DOI: 10.5267/j.msl.2020.4.006
Keywords: Border tourism, Tourism Marketing, GMS, Mekong tourism

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The objective of this research was to determine the factors of Visual Merchandising on con-sumers’ purchase decision in retail stores in the districts of El Tambo and Huancayo, 2019. The study was carried out using the quantitative approach including the scientific method (general) and the deductive method (specific). In addition, the non-experimental - transversal - descriptive research design was used. The survey was used as a technique; applying two questionnaires, one for Visual Merchandising and the other for the purchase decision. The study sample was made up of 384 consumers aged between 20 and 60 years who went to retail stores in the districts of El Tambo and Huancayo and they were randomly selected for the application of the instrument. By means of the structural equation model, it was obtained that the organization of the outside of the business (OBA) had a significant influence on the cultural (p ≤ 0.05) and social (p ≤ 0.05) factors of the purchase decision; and a negative relation-ship with personal (p> 0.05) and psychological factors (p> 0.05). Regarding the organization of the interior of the business (OBI), it did not have any positive relationship with the purchase decision of the consumers of the retail stores surveyed (p> 0.05 for H5, H6, H7 and H8), due to the low knowledge that retailers have regarding the organization of the product at the point of sale. The environmental factors of the business (EFB) generated a positive impact on the cultural (p ≤ 0.05), personal (p ≤ 0.05) and psychological (p ≤ 0.05) purchase decision factors. However, they did not generate a positive impact on the social factor (p> 0.05) of the purchase decision (CSPD). It is concluded that the factors (exterior architecture, interior architecture, and atmosphere) of Visual Merchandising determine the purchase decision of consumers from retail stores in the central region of Peru (districts of El Tambo and Huancayo).

DOI: 10.5267/j.msl.2020.4.005
Keywords: Visual merchandising, Purchase decision, Organization of the exterior of the business, Organization of the interior of the business, Environmental factors of the business, Warehouses

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Tourism plays an important role in increasing the use of labor. The hospitality industry is the biggest part of the world of tourism. The study aims to analyze the Organizational Citizenship Behavior (OCB) of PT Jaktour employees, which is one of the hospitality companies seen from the organizational culture, interpersonal communication and organizational commit-ment. The research uses a survey method with a quantitative approach. The population is em-ployees, taking samples using simple random sampling technique obtained 237 respondents. The collected data was analyzed using Structural Equation Modeling (SEM) AMOS software which was previously tested by the model. The results of research show that there was a posi-tive and significant relationship between organizational culture and communication skills on organizational commitment. There is also a positive and significant influence of organization-al culture and commitment to OCB, and there is a significant and negative influence between communication skills and OCB and there is a positive and significant influence of organizational culture and communication skills on OCB mediated by organizational commitment. The findings of the study suggest that organizational culture and communication skills did not show any significant results, meaning that communication skills did not support OCB. It is expected that the next researcher can deepen the research with different objects, while paying attention to communication skills.

DOI: 10.5267/j.msl.2020.4.004
Keywords: Organizational culture, Interpersonal communication, Organizational commitment, Organizational citizenship behavior

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This study attempted to identify decisive factors having important impacts on international tourists’ satisfaction in Ho Chi Minh City (HCMC). By conducting a survey of 2,073 foreign visitors in HCMC, this paper explored nine determinants and their effect levels on interna-tional tourists’ destination satisfaction. Quantitative approach was mainly applied with statistical techniques used as exploratory factor, reliability, and multiple regressions analyses. The result indicated that eight out of nine factors significantly affect international tourists’ satis-faction. The nine determinants of foreign tourists’ satisfaction include cultural and historical attraction, tourist service infrastructure, local cuisine, safety and security, entertainment, destination image, negative attributes, perceived price, and natural environment; in which destination image had the strongest effect on satisfaction of international tourists in HCMC. These findings provide practical implications for practitioners, policy makers, and Department of Tourism HCMC.

DOI: 10.5267/j.msl.2020.4.003
Keywords: International Tourist, Tourist Satisfaction, Ho Chi Minh city tourism, Vietnam tourism

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Employee engagement is a sizzling issue that has been discussed in recent years. Employee engagement makes employees feel involved and enthusiastic in doing their work so that they would give their best for the success of the organization. The aim of this study is to analyze the effects of job satisfaction, well-being, and emotional intelligence to the teachers’ employee engagements at SDS Pelangi Kasih Jakarta. This is important because a teacher plays a key role in achieving the goals of education. The data were gained through a survey by distributing the questionnaires to 65 teachers who are working at SDS Pelangi Kasih. The study used a quantitative approach with the PLS-SEM method to evaluate the measurement model (an outer model) and the structural model (an inner model). The data were processed using the SmartPLS 3.0. program. The results have indicated that job satisfaction, well-being, and emotional intelligence had positive effects on the teachers' employee engagements at SDS Pelangi Kasih Jakarta.

DOI: 10.5267/j.msl.2020.4.002
Keywords: Emotional intelligence, Job satisfaction, Well-being, Employee engagements

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Current study aimed at examining the influence of ITMG (Information Technology Management) on Jordanian e-government approaches towards adopting managerial innovation. Through adopting the quantitative approach and utilizing questionnaire as a study tool; the researcher distributed a self-administered questionnaire on (123) head departments, officers and technicians in Jordanian E-government project. Results of study indicated a strong positive relationship between ITMG and managerial innovation that is attributed to business architecture and risk management plans and strategies. Study recommended that e-government controllers must have extra attention towards adopting the suitable Business Process Improvement (BIP) in order to guarantee the best results of application in terms of service quality, time and satisfaction.

DOI: 10.5267/j.msl.2020.4.001
Keywords: Information technology, Information technology management, Managerial innovation, Jordanian, E-Government

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: From the stakeholder theory, the research evaluates the efficiency and impact of corporate social responsibility (CSR) implementation for various stakeholders including government, la-bor, customer, community on corporate reputation. A 2-stage Data Enveloped Analysis (DEA) model was employed using a quantitative method of questionnaire survey among a sample of 208 foreign direct investment (FDI) enterprises in Hanoi, Vietnam: Stage 1: Using DEA model to evaluate the efficiency of CSR implementation to improve the reputation of enterprises; Stage 2: Using multivariate regression model to assess the impact of CSR implementation on stakeholders in order to improve the reputation of enterprises. The result of the study should give managerial implications for the government and FDI firms in understanding the current state of CSR efficiency, as well as to formulate more target policies to promote FDI firms’ efficient commitment to CSR.

DOI: 10.5267/j.msl.2020.3.046
Keywords: Corporate social responsibility, CSR, Stakeholder, Corporate reputation, FDI, Vietnam

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The study aimed to examine the brand which is among the main dimensions for making the final purchasing decision among Jordanian consumers when selecting a cellular device which is an index for them and when purchasing in particular. Within this frame, the study aimed to investigate the factors influencing purchasing decision of Jordanian consumers when selecting the brand of cellular devices. The study followed the analytic descriptive approach in data collection where a questionnaire was distributed on a random sample of 240 participants from the study population. The study concluded that there was a positive relationship between the quality of cellular devices and the selection of brand and this relationship was attributed to the variables of gender, age, and educational culture. In light of the results revealed, the study recommended the producers of cellular devices of the various brands to offer high quality products with appropriate prices that take into accounts the purchasing power for consumers based on the targeted markets.

DOI: 10.5267/j.msl.2020.3.045
Keywords: Quality, Income, Price, Educational Culture, Commercial Brand

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This research is intended to test the connections between the influence of Workplace Spirituality and Job Satisfaction on job performance with Workplace Deviant Behavior and Work-place Passion as a mediation. The data collected were from questionnaires distributed with an accidental sampling technique. Statistic Experimental Tool, SEM (Structural equation model) was used to analyze the data. The results of this research show that there was a significantly negative influence of Workplace Spirituality and Workplace Deviant Behavior on performance. Likewise, there was also a significantly negative influence of Workplace Deviant Behavior on the performance. Furthermore, work passion weakens the interaction between them.

DOI: 10.5267/j.msl.2020.3.044
Keywords: Workplace spirituality, Job satisfaction, Job Performance, Workplace Deviant Behavior, Workplace passion, Employee well-being

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Entrepreneurship is currently a popular topic for research due to the influence it brings to bear on multiple areas of life. Consequently, it is necessary to recognize the behaviors that boost the chances of entrepreneurs and their startups achieving success. This research primarily seeks to investigate the extent to which networking behaviors can influence the success of en-trepreneurial startups in Jordan. For this purpose, the authors propose and study six network-ing behaviors as independent variables, namely cultivating internal contacts, cultivating ex-ternal contacts, socialization, getting involved in professional activities, taking part in community activities, and raising one’s profile within the company. The dependent variable is the success of entrepreneurial startups. A quantitative analysis was conducted by distributing a questionnaire to startup companies in Amman, Jordan. The results confirm that the better entrepreneurs are at practicing these networking behaviors, the more influence they have on the success of their startups. Those behaviors that carry most influence are cultivating internal contacts, cultivating external contacts, and getting involved in professional activities. Finally, the research recommends further study should be carried out to make known the full impact of these six networking behaviors, in addition to encouraging more wholesale adoption of entrepreneurial networking behaviors to increase the probability of success for entrepreneurial startups.

DOI: 10.5267/j.msl.2020.3.043
Keywords: Entrepreneurship, Networking behaviors, Entrepreneurs’ success, Jordan

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This paper aims to investigate the moderating role of organizational routines in the relationship between behavioral repertoire and four types core competencies and four types of core competencies; including Uniqueness, Extendibility, Customer Value and Integrative Compe-tencies are considered to measure core competencies. The study conducts a questionnaire sur-vey in commercial Jordanian banks. The sample includes 475 employees within researched banks, and the study employs the Hierarchical Multiple Regression Analysis to test the hy-potheses. Behavioral Repertoire has a significant positive effect on the four types of core competencies. Organizational Routines moderate this relationship between Behavioral Repertoire and Core Competencies. This research is one of the first attempts that investigate the relation-ship between Behavioral Repertoire, Organizational Routines and Core Competencies, extending the knowledge regarding the value of these variables and its relationship for the different types of organization.

DOI: 10.5267/j.msl.2020.3.042
Keywords: Behavioral Repertoire, Organizational Routines, Core Competencies, Uniqueness, Extendibility, Customer Value, Integrative Competencies

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The research aims to test the impact of corporate social responsibility toward employees on employee motivation in Vietnamese businesses. Based on 804 samples, results show that, be-sides the factors of opportunistic behavior, all factors of trust and social responsibility had positive impacts on employee motivation. In particular, the trust has the largest level of influence. The study also pointed out the opposite effect of the trust and social responsibility factors of enterprises toward employees on opportunistic behavior in enterprises. The authors propose a number of recommendations to increase employee motivation in businesses in emerging economies, including Vietnam.

DOI: 10.5267/j.msl.2020.3.041
Keywords: Social responsibility, Trust, Opportunistic behavior, Motivation to work

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This paper aims to investigate the relationship between managerial opportunistic behavior and the value of manufacturing companies listed on the Indonesia Stock Exchange, using two different indicators of company value. The first indicator looks at the value of the company from a less than ideal size and other indicators view the value of the company from the ideal size. By using 320 observations, the results of this study found evidence that managerial opportunistic behavior that is proxied by free cash flow plays a role in influencing the overvalued equity proxied by market books. Likewise, free cash flow plays an important role on influencing Tobin q. This study also establishes an indirect relationship of free cash flow to overvalued equity and Tobin q which is mediated by dividend policy. Empirical results show that dividend policy mediates the effect of free cash flow on overvalued equity and also Tobin q partially.

DOI: 10.5267/j.msl.2020.3.040
Keywords: Free cash flow, Overvalued equity, Dividend policy, Tobin q, Manufacturing firms

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The purpose of this article is to build a consumer loyalty model by considering consumer satisfaction as a mediating variable between the image of micro banking and consumer relations with consumer loyalty. Design/methodology/approach of this article is a research on micro banking customers. The survey was conducted on 100 micro banking customers. The research shows that company image positively influences customer satisfaction and customer loyalty. Customer relationship positively influences micro banking company image, customer satisfac-tion and customer loyalty. In addition, customer satisfaction influences customer loyalty. Moreover, customer satisfaction cannot be used as a mediation variable between micro banking company image and relationship with customer. Practical implications of this research is that consumer loyalty could be enhanced by strengthening the image of micro banking companies, strengthening consumer relations and maintaining customer satisfaction. This research is important to identify the image of micro banking and consumer relations and their relationship with customer satisfaction and consumer loyalty, since the strength of micro-enterprises lies in the ability to build image and proximity to consumers. This is important be-cause of the limited ability of micro banking companies to advertise heavily on various adver-tising media.

DOI: 10.5267/j.msl.2020.3.039
Keywords: Micro banking image, Loyalty, Satisfaction, Consumer relations

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This article investigates the causal connection between social capital (SC), knowledge transfer, innovation and firm performance. Based on existing literature on social capital, we develop a research model showing that three dimensions of social capital, including network ties, trust and shared visions, have positive relationships with company performance via two mediators, namely knowledge transfer and innovation. Using a sample of 153 Vietnamese firms, including one to two respondents from each firm, our study applied structural equation modeling to confirm the hypotheses. The results show that all three dimensions of social capital were positively related to firm performance with knowledge transfer and innovation acting as mediators. Knowledge transfer and the company's innovation were found to have a strong as-sociation with each other. Academically, this paper offers an opportunity to investigate social capital in terms of other factors in one specific industry. Practically, our findings motivate firms to focus on improving knowledge transfer on both quantity and quality prospects to boost firm performance.

DOI: 10.5267/j.msl.2020.3.038
Keywords: Social capital, Knowledge transfer, Innovation, Firm performance, Structural equation modeling, Vietnam

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The objective of this study is to analyze the role of gender in decision making in rural areas and to measure the level of equality between husband and wife in the family in rural Trieu Son district, Thanh Hoa province. The research results show that there are differences in decision-making in production management, income-generating production activities, and in developing household economic resources in terms of gender. The highest importance factors affecting this issue include gender and educational background.

DOI: 10.5267/j.msl.2020.3.036
Keywords: Gender Relations, Rural, Vietnam

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: There is no doubt that m-commerce a paramount contributor to many companies and economies in many areas around the world. Thus, changes the way of m-commerce companies be-comes very important in order to gain more profit. The main reason for this study is to in-crease the customers’ awareness toward using mobile for purchasing purposes. The study reveals how m-commerce process changes the role of trading from the traditional way to the electronic one. The objective of this research is to determine the impact of ease of use and perceived cognitive control on consumer perception for using m-commerce system. Data of the survey were collected from Arab Open University (AOU), the number of participants was 618. The results indicated that all variables affected consumers toward using mobile for purchasing purposes in coming future.

DOI: 10.5267/j.msl.2020.3.035
Keywords: M-commerce, Customer perceived service quality, CPSQ, Service quality

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Career maximizing is the extent to which a person desires to make career decisions in pursuit of maximizing goals. It is now receiving widespread academic and research interest from various quarters. Since a career is a process wherein individuals narrow down their life choices, to create and find their self, it is of paramount importance. Employee engagement is an affective cognitive state at workplace, which is persistent and pervasive in nature. It is capable of enhancing employee empowerment, and reducing workplace deviance and turnover intentions. The study identified the relationship between career maximization and employee engagement. It was found that the two variables were having significant positive relationship. No significant difference was found in the gender wise analysis of the two constructs. The study has brought out significant addition to manage-ment literature as no earlier studies have been done to identify the relationships.

DOI: 10.5267/j.msl.2020.3.034
Keywords: Career, Career maximization, Maximization, Employee engagement

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The study aims to search and identify barriers to the customer’s awareness of tourism services in hotels working in Al-Kharj city in the Kingdom of Saudi Arabia. A sample of hotel customers was taken, amounting to (500) customers to find out the quality of these services, as the quality of tourism services is an essential pillar of the competitiveness of the tourism facility in light of the market economy conditions. It is not possible to know if these services need improvement without specifying and identifying their quality levels and the customers' evaluation. The study reached a set of results; the most important of them is that there is no relationship between the customer’s awareness of the tourism service and the intangibility of the services or the types of advertising message. The study recommended a set of recommendations, the most important of which is to continuously improve and develop tourism services and train workers to provide these services on modern means in the field of tourism services and using modern tourism marketing methods.

DOI: 10.5267/j.msl.2020.3.033
Keywords: TQM, Marketing, Tourism, Awareness, Customer

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Perceived value, E-satisfaction, and E-loyalty are widely discussed in the practitioner literate and considered as critical factors for the success of E-commerce. Those constructs still contribute to the significant impacts on cross-border E-commerce, which is a part of E-commerce. However, Cross-border E-commerce, particularly for Sino-Thai Cross-border E-commerce, as an emerging market, does not draw enough attention from scholars. Hence, the lack of theoretical and empirical researches leads to few or limited support or guide for suppliers and governments to tackle this complex issue. The study aims to develop and empirically examine the interrelationships between Perceived Value (FV, PDV, EV & SV), E-satisfaction, and E-loyalty in Sino-Thai cross border e-commerce based on China’s customers. Meanwhile, it at-tempts to manifest the mediation impacts on the associations between Perceived Value (FV, PDV, EV & SV) and E-loyalty through E-satisfaction. The questionnaire lasted over 3 months in 2019 for data collection and was conducted with 381respondents who had shopping experi-ence in the platforms of Sino-Thai Cross-border E-commerce, by using self-administrated questionnaires. Confirmed factor analysis and structural equational model were performed in Amos 24 to test the hypotheses and analyze the collected data. The empirical findings eluci-date that perceived functional value, procedural value, and social value except for emotional value, significantly and positively impact on e-loyalty through e-satisfaction. Moreover, the findings stress that the full mediating effect of e-satisfaction on the relationships between FV, PDV, SV, and E-loyalty as well. In light of this, the findings of this study make an effort on the development of the model based on those 3 constructs in Cross-border E-commerce and offer strategic insights for the entrepreneurs and governments in this field.

DOI: 10.5267/j.msl.2020.3.032
Keywords: Perceived Value, E-Satisfaction, E-Loyalty, Cross-border E-commerce

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The purpose of this study is to investigate the moderating effect of religiosity on the relation-ship between green marketing strategy and firm performance in the context of Indonesian small-medium enterprises (SMEs). This study applied the convenience sampling method to survey 235 Muslim entrepreneurs through a self-administrated questionnaire. Data were ana-lyzed using Smart PLS v.3 to test the hypothesis. The result showed that green product, green promotion, and green price have a positive relationship with firm performance. On the other hand, the study found an insignificant relationship between green distribution on firm performance. According to the moderating effect of religiosity, the interaction between green marketing strategy dimensions and religiosity was significantly related to SMEs' performance with the notable exception of green distribution. This present study provides both empirical and theoretical contributions focusing on green marketing in SMEs.

DOI: 10.5267/j.msl.2020.3.031
Keywords: Green product, Green price, Green distribution, Green promotion, Religiosity, SMEs’ performance

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: In the current market economy with fierce competition, the number of newly established businesses is increasing, but the number of businesses that are unprofitable or have low profit also accounts for a large proportion. Accordingly, one of the main reasons for low operational efficiency is an outdated management method and low-cost efficiency. Previous studies on cost management focused primarily on traditional cost methods. Different from previous stud-ies, this study explores the relationship between the application of the cost-based method (ABC costing-method) and the improvement of business performance in manufacturing firms in Ho Chi Minh City. The authors conducted quantitative research by analyzing the Structural equation modeling (SEM) with AMOS - SPSS with secondary data collected from the survey of managers of 620 firms. The research results show that if businesses make good use of the ABC costing-method, their business performance will be significantly improved.

DOI: 10.5267/j.msl.2020.3.030
Keywords: Cost Activity-based costing (ABC), Business performance, Manufacturing enterprises

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This study is conducted to investigate the impact levels of determinants on customers' decision to use payment services via mobile devices in Hanoi, Vietnam. Data were collected from a survey of people living in Hanoi city of Vietnam who may or not use mobile payment services. Based on the theory of technology acceptance and use (UTAUT) developed, we design a research model with six determinants including expected efficiency, effort expectations, social impact, safety and security, perceived costs and supplier reputation. The results show that de-terminants of expected efficiency, expected effort, social impact, safety and security and supplier reputation (except perceived costs) had positive impacts on the decision of customer. However, the degree and order of impact varies between two groups of unused and already used customers. In particular, the determinants of effort of expectation, safety and security, reputation of suppliers had the strongest impacts on the decisions of customers in both groups in using payment services through mobile device. Based on the findings, we give suggestions for managers and service providers in developing this kind of service in Hanoi, Vietnam as a case study for emerging countries.

DOI: 10.5267/j.msl.2020.3.029
Keywords: Mobile payments, Customer’s decision, Vietnam

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: With rapid economy development and increasing social competition, the majority of Chinese people living in the city is suffering from daily work and life stress. Due to the inflexible holi-day system, Chinese city people prefer visiting a rural destination around the place where they live, which is identified as restorative environment, with the demand of rest and mental replenishment. In order to investigate how perceived rural destination environment qualities influence visitor’s satisfaction, this empirical study conducted a survey on 258 visitors in two rural destinations in Zhejiang province, China. SEM was utilized to analyze the relationship between variables in the proposed conceptual model and bootstrap estimation was conducted to assess the mediation effect of mental recovery between PDRQs and visitors’ satisfaction in rural destinations. The results indicate: Chinese visitors’ perception of compatibility and fas-cination significantly and directly influence their satisfaction and the perception of compati-bility, mentally away and fascination have indirect influence on visitors’ satisfaction with mediation of mental recovery in rural destinations.

DOI: 10.5267/j.msl.2020.3.028
Keywords: Perceived destination restorative quality, Rural destination, Mental recovery, Visitor satisfaction, SEM

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The purpose of this research is to investigate a compilation model of employee individual characteristics towards plan commitment in public organizations. To achieve this, we propose a novel conceptual model that explains the relationship between cognitive style and commit-ment to strategic planning on Jordan ministry of interior. We then investigate the mediation role of the user acceptance model for both perceived ease of use and usefulness of the strategic planning process among the study variables. Data were collected from 365 employees and sen-ior management at the ministry of interior of Jordan. Data analysis was performed using structural equation modeling (SEM). Our results show that there was a significant relationship between cognitive style and user acceptance model alongside a commitment to strategic planning. In addition, our results show that the perceived usefulness of the strategic planning process mediated the positive relationship between cognitive style and plan commitment.

DOI: 10.5267/j.msl.2020.3.027
Keywords: Cognitive style, User acceptance model, Strategic planning, Plan commitment, Public organization, Jordan

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The research aims to find out the factors influencing teachers’ behavioral intention and usage behavior of information technology (IT) in lectures based on the Unified Theory of Acceptance and Use of Technology (UTAUT) with structural equation modeling (SEM) support-ed by AMOS 20 software. The study examines the impact of performance expectancy, effort expectancy, social influence, and subject characteristics on the teachers’ behavioral intention, which is later examined along with facilitating conditions and habit on the teachers’ usage behavior of IT. Data is collected from lecturers working at economic university in the northern area of Vietnam. The result shows direct positive effect of performance expectancy, effort expectancy and subject characteristics on teacher’s behavioral intention. Moreover, behavioral intention, facilitating condition and habit later on have influenced on teacher’s actual use behavior. Finally, the research indicates that younger teachers have stronger behavioral intention of apply IT in lecturing.

DOI: 10.5267/j.msl.2020.3.026
Keywords: Behavioral intention, IT, Usage behavior, Economic universities, Northern area of Vietnam

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The research was conducted in order to identify the relationships between human resource practices, employee motivation and employee loyalty. Quantitative research method was applied with questionnaires directly delivered to 595 employees in hospitality sector in Ho Chi Minh city, Vietnam. Statistics techniques including exploratory factor analysis, reliability analysis, multiple regression and mediation analysis were used. The empirical results showed that variables of team spirit, career development, compensation, relationship with manager and working environment directly affected employee motivation and consequently, they provided indirect effects on loyalty through the mediation of employee motivation. In addition, employee loyalty was also directly affected by career development, working environment and employee motivation. It is suggested that hospitality sector should develop attractive compen-sation and benefit policies, comfortable workplace environment, coherent teamwork culture as well as straightforward career training and development plan for achieving higher level of employee loyalty.

DOI: 10.5267/j.msl.2020.3.025
Keywords: Human resource management practices, Employee loyalty, Motivation, Team spirit, Career development, Hospitality Sector, Vietnam

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The purpose of this paper is to assess the impact of professional identification, organizational identification on job satisfaction, career satisfaction and organizational commitment. The study was conducted on 1118 lawyers licensed to practice in Vietnam for a period of 3 months. The results show that both professional identification and organizational identifica-tion had strong positive impacts on job satisfaction, career satisfaction and organizational commitment. In addition, Job satisfaction plays a mediate role in the relationship between professional identification, organizational identification and organizational commitment. But unlike previous studies, the two variables moderating Gender and organizational tenure have no moderate role in the relationship between professional identification and organizational commitment.

DOI: 10.5267/j.msl.2020.3.024
Keywords: Professional identification, Organizational identification, Organizational commitment, Lawyers, Vietnam

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)