Abstract: This paper investigates the impact of social media marketing on brand image and brand trust toward the purchase intention of Indonesian Male’s Skincare. The study proposes a model that shows the effect of skincare marketing strategies through social media for male millennials generations. A quantitative approach is used to collect the data to support the model using online surveys. The data samples are collected from 203 male respondents using non-probability sampling techniques with convenience sampling method. The results are analysed with PLS-SEM methodologies by Smart-PLS, considered to be applied when the research is exploratory. The research result shows that social media marketing had a significant impact on brand image and brand trust. Moreover, brand trust and brand image had significant im-pacts on purchase intention. With brand image and brand trust 56.1 percent explained the purchase intention, 53.6 percent social media marketing explained the brand image, and 65.4 percent of the social media marketing explained the brand trust as well.

DOI: 10.5267/j.msl.2020.3.023
Keywords: Brand Image, Brand Trust, Male’s Skincare, Purchase Intention, Social Media Marketing

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The primary objective of the current study was to establish and authenticate a conceptual framework that combines the correlation between customer orientation, service quality, customer satisfaction, and customer loyalty. Data were gathered from primary healthcare centres in the United Arab Emirates (UAE), particularly in Dubai. A questionnaire as the main quantitative tool was adopted to collect data through a self-administered method using the dropoff technique. Frontline healthcare professionals filled questionnaires examining customer orientation while patients filled questionnaires assessing three variables; customer satisfaction, loyalty, and perceived service quality. Questionnaires from patients were then paired with those from healthcare providers attending to the patients. In total, 205 employee surveys and 3,070 customer questionnaires were used in the study, yielding 80.1% and 70.3% response rate, respectively. In this study, hypotheses were tested using a Structural Equation Modelling (SEM) method with LISREL 9.30. The suggested model shows that customer satisfaction completely mediated the impact of employees’ customer orientation on their loyalty. Besides, customer orientation was indicated to be positively correlated to the quality of service and customer satisfaction, and that consumer satisfaction has a more considerable impact on consumers’ decision to be loyal than service quality.

DOI: 10.5267/j.msl.2020.3.022
Keywords: Customer Orientation, Customer Satisfaction, Perceived Service Quality, Customer Focus and Feedback, SERVQUAL, Customer loyalty, Structural Equation Modelling, Dubai Primary Healthcare Services

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The purpose of the article is to substantiate an alternative methodology for assessing the com-petitiveness of young people in the labor market, based on the categories of transit from training to decent employment in the context of transformational change. The article explores the School-to-Work Transition Survey (SWTS), which provides an opportunity to analyze the peculiarities of young people's transit to the labor market. The study was conducted within the framework of the “Work4Youth” project, which aimed to identify ways to obtain information concerning the labor market, namely its youth segment. The main purpose of the SWTS was to gather detailed information on the issues, attitudes and conditions in which young people aged 15–29 was entering and securing their jobs in the labor market. The competitiveness of young people in the labor market has been evaluated and the regions have been investigated according to the characteristics of the workplaces, where the state of completion of the transition from school to employment by the young person have been determined. In addition, clusters that are close in characteristics to the group of regions were distinguished.

DOI: 10.5267/j.msl.2020.3.021
Keywords: Labor market, Youth, Employment, Competitiveness, Education

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Health centers play an important role in maintaining community health status, and their service will impact on community satisfaction and loyalty to use the facility. This study aims to analyze the role of quality of services in a health center in West Lombok Indonesia, with the focus on the established nursing service standards and patient expectations. The purpose of this study is to find out the quality of nursing services to patient satisfaction at the Gunung Sari Health Center in West Lombok Regency. The research methodology used is quantitative research with an analytical observational research design and a cross sessional approach. The population were 173 people and the sample used was inpatients for more than three days and could read in Gunung Sari Health center, amounting to 68 people with accidental sampling techniques. Data collection tool is a questionnaire and uses Chi Square data analysis. The results show that the p-value is equal to 0.00 which means there is a significant influence between the quality of nursing services on patient satisfaction at Gunung Sari Health Center in West Lombok Regency.

DOI: 10.5267/j.msl.2020.3.020
Keywords: Service quality, Nursing practices, Patient satisfaction, Health center

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The research investigates the role of innovative behavior in mediating the effect of transfor-mational leadership and talent management on the lecturer’s performance of private higher education in Indonesia. Samples of this research are 230 lecturers selected by purposive sam-pling. Data were obtained by spreading questionnaires and analyzing with path analysis using supporting descriptive statistics. The results confirm that transformational leadership and in-novative behavior had significant direct effects on performance, transformational leadership and talent management had significant direct effects on innovative behavior, transformational leadership and talent management had significant indirect effects on performance mediating by innovative behavior, and talent management did not have any significant direct effect on performance. A fit research model has been achieved about the effects of transformational leadership and talent management performance by mediating innovative behavior but requires verification through further research, especially to verify the effect of talent management on performance.

DOI: 10.5267/j.msl.2020.3.019
Keywords: Transformational leadership, Talent management, Innovative behavior, Performance

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Although managers of various banks and institutions in Vietnam have established several policies to attract talented employees, talent management is still an emerging issue. This gives rise for a need of an empirical study which explores the relationship between talent manage-ment (TM) practices and talented employees’ performance. Hence this study fills the gap by applying the survey technique in the quantitative method with the main objective of examin-ing the relationship between TM and the four dimensions of employee performance; namely task, contextual, adaptive and counterproductive through affective commitment. A total of 375 questionnaires was targeted for distribution to talented employees in 10 banks in Vi-etnam. The findings show that although TM practices positively support employee performance (task, contextual and adaptive), they also reduce counterproductive behaviours. Also, affective commitment partially mediates the relationship between TM and the four dimen-sions of employee performance. The result of the study has some practical implications for managers and banks implementing and intending to implement TM practices. Managers and banks can design and implement TM practices with the aim to increase positive employee performance behaviours, reduce counterproductive behaviours and benefit from positive affective commitment through the implementation of TM practices.

DOI: 10.5267/j.msl.2020.3.018
Keywords: Talent management, Talented employees’ performance, Banking sector, Vietnam

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This study focuses on hoarding of digital assets. Today people’s ownership of digital assets can be uncontrolled and the measurement tool designed in the study is expected to be useful for young people, health care organizations, businesses (smartphone firms etc.) and research-ers. In the study, previous researches on hoarding, in particular hoarding of digital assets are reviewed. We then describe the process by which we developed our digital photograph hoarding scale (DPHS): development of scale items, evaluation of items, testing of a preliminary version, conducting validity and reliability analyses and analysis of scale scores. As a result, sub-dimensions of the digital photograph hoarding are identified as: problems caused by un-controlled acquisition of photographs; problems caused by clutter; uncontrolled clutter of photographs; failure to dispose of photographs and related problems; uncontrolled taking of photographs accompanied by a constant desire to do so. It is seen that people with high DPHS scores also have higher scores on measures of photographing and photograph examination. Finally, the limitations of the research are discussed and suggestions for the future researches are offered.

DOI: 10.5267/j.msl.2020.3.017
Keywords: Hoarding, Digital hoarding, Hoarding of digital photo, Addiction, consumer

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The study aims to examine direct and indirect impacts of managers’ emotional intelligence on performance of firms through determinants of job satisfaction, trust and opportunistic behav-ior. Data are collected from 617 respondents as managers of firms in Vietnam. The results show that the managers’ emotional intelligent not only had a direct and positive impact on the firm performance but also indirectly affects through two intermediaries of their satisfaction and trust. In addition, the findings reveal the relationship between determinants such as satisfaction positively influencing their trust and negatively affecting opportunistic behavior. Opportunistic behavior has a negative impact on trust and firm performance in the context of emerging countries like Vietnam.

DOI: 10.5267/j.msl.2020.3.016
Keywords: Emotional intelligence, Satisfaction, Opportunistic behavior, beliefs, performance

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Knowledge is considered the most crucial component for an organization to attain competitiveness. A strong emphasis on explicit knowledge rather than on tacit knowledge (TK) has been observed in information and communication technologies. A change has placed TK in the forefront of the study of organizational learning (OL) and financial performance (FP). These establishments innovate through the transformation of learning, while creating appro-priate methods that respond to shifting environments. On the other hand, FP is the target of any establishment; growth and profitability are measured as essential factors for a firm’s exist-ence and survival. Several studies have already highlighted the importance of TK, but the im-pact of TK remains unclear. Moreover, there is no such study on developing countries, such as Saudi Arabia, that are striving to transform the economic structure into a knowledge-based economy. To fill these gaps, this study explores how TK and OL enhance FP. A sample of 168 questionnaires from Saudi’s service sector was analyzed using AMOS 26 to test the relation-ships among TK, OL, and FP using structural equation modelling (SEM). Also, confirmatory factor analysis (CFA) was used to confirm the validity of the measurement model, showing a reliable fit for the data collected in Saudi Arabia’s service sector. The SEM results confirmed that TK and OL are crucial elements of knowledge management (KM). TK and OL also gen-erate new systems of continual change, leading to maximized organizational FP. This study develops TK as a quantifiable measure and connects this to organizational performance. The conclusion offers suggestions for management, limitations, and procedures for future research in this area.

DOI: 10.5267/j.msl.2020.3.015
Keywords: Tacit knowledge, Organizational learning, Financial performance, Saudi Arabia

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Nowadays, universities are investing resources in optimizing e-services to enhance delivery of services to their employees. Most of them provide their services electronically to improve the performance of their organizations. These services are categorized into two classes: academic and nonacademic. This paper focuses on nonacademic class, which is important to measure what factors influence on the e-services. This manuscript aims to develop an acceptance technology model to figure out what the factors motivate nonacademic staff at the universities continuously use the e-services. The proposed model is based on technology acceptance model (TAM) and its extension. It consists of multiple constructs that reflect the opinions of nonacademic staff in e-services. The model was implemented by using questionnaire, 308 employ-ees responded from Prince Sattam Bin Abdalaziz University to this questionnaire by giving their opinions. The feedback was analyzed deeply. The results indicate that technology fit was positively related to user’s perceived satisfaction by using E-Services when the level of signifi-cant was one percent. Also, performance expectancy was positively related to user’s perceived satisfaction. The research finding could be used by university ICT departments to enhance the quality of e-services.

DOI: 10.5267/j.msl.2020.3.014
Keywords: e-services, Technology Acceptance Model, UTAUT

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Sharing of tacit knowledge is not without its own challenges. It proposed here that to encourage tacit knowledge sharing, Rewards Systems, and Organizational Structure must be present. This proposition tested among ICT employees in Amman, Jordan. The data collected were analyzed using Pearson correlations and multiple regression, and the results indicated that organizational structure significantly related to tacit knowledge sharing.

DOI: 10.5267/j.msl.2020.3.013
Keywords: Tacit knowledge sharing, Rewards Systems, Organizational Structure

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Brand engagement is relatively a new concept in marketing. The objective of this research study is to unearth the relationship between brand engagement and customer-based brand eq-uity drivers; brand personality, brand experience, and brand affect. The data was collected from 426 automobile customers in Pakistan through multi-stage cluster sampling technique. The PLS-SEM analysis of the data supported the relationships between brand equity drivers and brand engagement and the mediating role of brand affect. Brand experience, brand personality, and brand affect emerged significant predictors to brand engagement behavior of the automobile customers. It is recommended for the brand managers to design marketing plans that emphasize the pleasant brand experience which results in brand affect, ultimately leading to brand engagement behavior.

DOI: 10.5267/j.msl.2020.3.012
Keywords: Brand engagement, Brand equity drivers, Brand experience, Brand affect, Automobile brands in Pakistan, Customer-based brand equity

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The study was conducted with the overall purpose of examining the relationship between novelty seeking, satisfaction, return intention, and willingness to recommend of international visitors in Vietnam. Structural Equation Modeling (SEM) was used in this study. Research data were collected by direct interviews with 252 international visitors from different countries visiting at least two tourist attractions in Vietnam. The research's results indicated that novelty-seeking was made up of four factors (relaxation seeking, experience seeking, arousal seek-ing, and boredom alleviation). The research proved that novelty seeking positively affected satisfaction. Besides, satisfaction also contributed to high effects on two other factors, namely, return intention and willingness to recommend. Comprehensively, some recommendations were provided to improve destinations' attractiveness as well as to ameliorate Vietnamese tourism service quality.

DOI: 10.5267/j.msl.2020.3.011
Keywords: Novelty seeking, Satisfaction, Return intention, Willingness to recommend, Foreign tourist, Vietnam

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The importance of CSR is admitted by the majority of researchers. However, its determinants or antecedents still has not been explicated, completely. In this paper we analyze the link be-tween sustainable human resource management and corporate social responsibility through the development of sustainable dynamic capabilities. The main objective is to dress a pathway for corporate social responsibility based on components of SHRM. An indirect effect is identi-fied on literature with further exploration of mediating and moderating effect between SHRM and CSR. Data are collected from 182 questionnaires addressed to stakeholders of family business on Saudi Arabia on different activity areas. Structural equation modelling is used for hypothesis testing. The results highlight that organizational learning capacity (OLC) moderate the effect of individual responsibility on employee development which means that the individual responsibility stimulate employee development and this effect is much more important if we develop an organizational learning capacity. Added to this, a mediating effect of resource interaction capability between well life balance and environment protection was confirmed. We identified roadmap to develop corporate social responsibility based on sustainable human resource management by the development of dynamic capabilities. This can stimulate an auto-evolution for human capital, organization and society.

DOI: 10.5267/j.msl.2020.3.010
Keywords: Sustainable Human Resource Management (SHRM), Corporate Social Responsibility (CSR), Sustainable dynamic capabilities, Structural equation model, Family business

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This study aims to examine the work-family enrichment (WFE) model as influence mediator of supervisor support, self-esteem, and optimism on job satisfaction. The population in this study is 263 permanent employees of Bank BPD DIY, who occupy the positions as staff, and are married, in 7 branch offices in the Special Region of Yogyakarta (DIY). This research uses census method, while data analysis uses AMOS. The results of this study show that work-family enrichment model acts as influencer mediator of supervisor support, self-esteem, and optimism on job satisfaction fit with the empirical data. Hypothesis testing results show that supervisor support implies positive effect on job satisfaction, self-esteem implies positive effect on job satisfaction, and optimism implies positive effect on job satisfaction. Supervisor support also implies positive effect on work-family enrichment, self-esteem implies positive effect on work-family enrichment, and optimism implies positive effect on work-family enrichment and work-family enrichment implies positive effect on job satisfaction. Work-family enrichment works significantly as influence mediator of supervisor support on job satisfaction, work-family enrichment works significantly as influence mediator of self-esteem on job satisfaction, and work-family enrichment works significantly as influence mediator of optimism on job satisfaction.

DOI: 10.5267/j.msl.2020.3.009
Keywords: Job satisfaction, Work-family enrichment, Supervisor support, Self-esteem, Optimism

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This research explores the antecedence of the lecturer’s organizational citizenship behavior (OCB) of the private higher education in Indonesia. This research used a quantitative approach with a survey method. The sample of this research is 190 lecturers selected by purposive sampling. The data were obtained by spreading questionnaires and analyzing with path analysis based on supporting descriptive statistics and correlation. The results of research confirm that learning organization, reward system, and organizational commitment had a significant direct effect on OCB, learning organization and reward system had a significant direct effect on organizational commitment, and learning organization and reward system had a significant indirect effect on OCB by mediating organizational commitment. A fit research model was found about the effect of learning organization and reward system on OCB by mediating organizational commitment. This model can be discussed as a reference by researchers and practitioners in developing models of OCB in the future.

DOI: 10.5267/j.msl.2020.3.008
Keywords: Organizational citizenship behavior (OCB), Learning organization, Reward system, Organizational commitment

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The study investigates determinants important factors influencing apartment prices in Ho Chi Minh city, the biggest economic center of Vietnam. More especially, the study is conducted by collecting survey data of 124 apartments successfully traded during the first six months of 2019. Regression analysis results indicate that apartment prices were positively influenced by size of apartment, presence of balcony, presence of swimming pool, presence of shopping malls and periodic rental income or value. Moreover, proximity to the city center exerts a negative impact on apartment prices. The findings provide some empirical evidence employing survey data on apartment prices in Vietnam. The results are essential for not only Ho Chi Minh city but also other provinces in Vietnam.

DOI: 10.5267/j.msl.2020.3.007
Keywords: Apartment prices, Housing market, Survey data, Regression, Vietnam

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This study aims to examine the impact of the Personnel Creativity (PC) on Strategic Agility (SA) on the Sama Jordan for Food and Industrial Investments using Knowledge Sharing (KS) as a mediating variable. The study also examines the interrelationships between the constructs influencing SA. The study sample includes all the employees of the company of Sama Jordan for Food and Industrial Investments. In order to gather the required data, the study designs and distributes some questionnaire among different employees. Qualitative data is mainly collected to answer the research questions. Additionally, 76 valid surveys are used for data analysis and testing of hypotheses is performed by employing AMOS program. The results indicate that KM was the mediating variable on the relation between PC and SA. Overall, the proposed model helps the employees who work in the organization to increase our understanding on how these factors interact in order to create value to customers and develop future strategies to improve SA.

DOI: 10.5267/j.msl.2020.3.006
Keywords: Personnel Creativity (PC), Strategic Agility (SA), Knowledge Sharing (KS)

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Small and Medium Enterprises (SMEs) play a major contribution to the Indonesian economy. Along with the development of a centralized economic direction on consumers, the use of technology in all fields, and information transparency, SMEs must also be able to adapt in the era of the industrial revolution 4.0. This research aims to develop strategies for strengthening and developing SMEs and mapping the hierarchy policy of developing a creative economy-based SME business model in the era of the industrial revolution 4.0 in the Province of Bali. The data in this study were collected through documentation, FGD, and interview techniques, then analyzed using SWOT and MULTIPOL analysis techniques. The ability of creative economy-based SMEs to compete in the global era depends on internal and external factors. The analysis shows that SMEs in the Province of Bali are in a position of growth and built, so the strategies adopted are intensive strategies or integration. Development policies for SMEs, especially in the era of the industrial revolution 4.0, need to be directed so that the guided SMEs become independent SMEs. The policy package for the development of target SMEs includes technology, capital, marketing and infrastructure policies.

DOI: 10.5267/j.msl.2020.3.005
Keywords: SMEs, Creative economy, Digital economy, Inclusive economy

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This article attempts to examine the factors that affect the mechanism of mobilizing and utilizing financial resources in building new countryside in Vietnam. Based on the primary data gathered from 480 inhabitants, managers and enterprises in Nghe An province and through exploratory factor analysis (EFA) and linear regression, the findings show that viewpoint, orientations and objectives of socio-economic development are the most influential factors to the mechanism of the mobilization and utilization of financial resources for new countryside building, followed by structural organization and technical facilities, participating individual’s perception, socio-economic environment and, lastly, specific characteristics of building new countryside.

DOI: 10.5267/j.msl.2020.3.004
Keywords: Mechanism, Mobilization, Utilization, Financial resources, New countryside

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This paper intends to inspect the potential organizational culture moderating influence on the relation between trainer and social support and training effectiveness. The research model was established based on the theory of social cognitive (SCT), which involves training and organizational antecedents. We distributed 382 questionnaires, the returned questionnaires were on-ly 155, and only 128 ones were valid. The hypotheses were assessed by SPSS version 23.0. The study examines training effectiveness and its determining factors. The results disclose that trainer, social support and organizational culture were associated with the nature of positive and significant type with training effectiveness. The findings represent that organizational culture had a partial significant and positive moderating effect on training effectiveness. This paper proposes to identify training effectiveness and its determining factors in the Bahraini public sector generally and local employees specifically. This is because there are limited similar studies in the perspective of Bahrain; therefore, the existing study presents abstract and practical implications for additional consideration for practitioners and administrators.

DOI: 10.5267/j.msl.2020.3.003
Keywords: Social support, Training factors, Training effectiveness, Trainer

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This study aims to identify the effect of Total Quality Management (TQM) on the marketing of educational services, by examining the views of employees at Prince Sattam bin Abdulaziz University and customers on the quality of services provided at the university and its relationship to marketing. The researcher used some descriptive analytical method to examine the hypotheses. In this study, two questionnaires were used: The first questionnaire was directed to university employees, and the second one was directed to customers. For testing these hypotheses, 100 questionnaires were distributed to the entire study group samples, which were retrieved. Consequently, the study group sample consisted of 100 individuals and staff from Prince Sattam bin Abdulaziz University. The study found that there was a positive perception among the sample units about the impact of TQM on the marketing of educational services. The study concluded with several recommendations, the most important of which was focusing on paying more attention to the internal public of the university and developing the spirit of one team and working to enhance the spirit of trust with them.

DOI: 10.5267/j.msl.2020.3.002
Keywords: TQM, Marketing, Education, Service

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The paper examines factors influencing online purchase intention of Vietnamese. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), the study develops a theoretical model including four explanatory variables of online purchase intention: performance expectancy (PE), social influence (SI), effort expectancy (EE) and facilitating condi-tions (FC). The empirical results obtained in a sample of 204 valid interviewees reveal the statistically significant and concurrent impact of the mentioned determinants on the intention to purchase online. Among them, performance expectancy (PE) and social influence (SI) exert the most significant influence. The findings provide guidance for online firms to improve their conditions and develop marketing strategies in order to highlight efficiency, ease of use, and convenience; become a trend of social communities and then encourage the online purchase.

DOI: 10.5267/j.msl.2020.3.001
Keywords: Online purchase intention, Performance expectancy, Effort expectancy, Social influence, Facilitating conditions, UTAUT

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Knowledge has become one of the key strategic assets for the organizations to gain and main-tain competitive advantage. There are two main types of the knowledge, which can be found in organizations and individuals: tacit and explicit. Tacit knowledge is Omni present in indi-vidual’s head while explicit knowledge is a written and documented. The most valuable and remarkable human knowledge exists more implicitly. Sharing and managing this implicit knowledge is considered very difficult, so investigating the factors that may affect knowledge sharing has become a colorful area of research. The focus of this study is to examine the relationship between individual (individual attitude, organizational commitment, and knowledge self-efficacy) and tacit knowledge sharing. The study distributed 650 questionnaires among teaching staff in public higher educational institutes. Out of 650, only 320 questionnaires were returned. Hypotheses for direct relationships were tested using SEM. Results indicated that individual attitude and knowledge self-efficacy were substantially associated with tacit knowledge sharing, however, no relationship was found between organizational commitment and tacit knowledge sharing.

DOI: 10.5267/j.msl.2020.2.031
Keywords: Strategic assets, Self-efficacy, Competitive advantages

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This research is aimed to disclose the influence of entrepreneurial orientation and technology orientation on market orientation with education as a moderation variable. Referring to the assumption of research approach, the study uses quantitative approach and causal relationship across variables is examined with SEM-PLS. The object of research includes Small-and-Medium Enterprises in East Java, Indonesia. Sampling method is simple random sampling with Malhotra technique. After applying it to research population, the obtained sample is 150 Small-and-Medium Enterprises. Data are collected with questionnaire. Responses are analyzed using statistic program of Smart-PLS version 3.2.7. Some empirical findings are obtained: (1) The increase of entrepreneurial orientation and technology orientation is going along with the increase of market orientation; (2) Education strengthens the impact of entrepreneurial orientation on market orientation; and (3) Education can reduce the influence of technology orientation on market orientation.

DOI: 10.5267/j.msl.2020.2.030
Keywords: Entrepreneurial Orientation, Education, Technology Orientation, Market Orientation, Small-and-Medium Enterprises

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This research paper aims to examine the impact of social media advertisement attributes, including informativeness, trust, and irritation, and internet users’ motivational factors; namely investigation, customization, opportunity seeking, interaction, and entertainment on individuals' attitude towards advertisements over social media sites in Jordan. A conceptual research model was proposed based on the relevant literature to be empirically tested. Data was collected using an online questionnaire survey administered to 256 participants. Hypotheses were tested using single and multiple linear regression analyses. Results show that advertisement design factors along with internet users’ motives were all significant factors affecting the attitude towards advertisements on social media sites with entertainment, interaction and informativeness had the highest impact. Based on the research findings, recommendations were reported for academicians and practitioners. Limitations and promising areas for further research were discussed.

DOI: 10.5267/j.msl.2020.2.029
Keywords: Advertisement attributes, Attitudes, Motives, Social media, Jordan

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This paper aims at examining the influence of strategic leadership on increasing ethical prac-tices within pharmaceutical organizations in Jordan. Variables of strategic leadership include work environment, leader's traits, leadership style and strategic leaders' performance. The study designs a questionnaire and distributes it among (277) employees and leaders within pharmaceutical organizations in Jordan. The results of the study indicate positive influence of strategic leadership on ethical practices among individuals and employees in the organization. Results also indicate that leadership performance maintained the strongest effect on ethical stands attributed from strategic leadership which gives an indication that a good performance strategic leadership is probably more influential on ethical practices and decision making in pharmaceutical organizations. The study recommends that organizations within pharmaceutical industry should pay extra attention to aspects that are related to increase employees' awareness towards ethics in leadership and business.

DOI: 10.5267/j.msl.2020.2.028
Keywords: Strategic leadership, Strategic vision, Ethics in business

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The research aims to empirically verify the role of adaptive capability in its contribution to marketing performance, with product innovation as a mediating variable. This research was conducted in small and medium enterprises (SMEs) located in Central Java, Indonesia. A number of 253 questionnaires were distributed and adequately filled. Statistical analysis was conducted by using structural equation modeling with Smart-Partial Least Squares (PLS). The results show that the adaptive capability was positively related to product innovation, but not significant to marketing performance. Furthermore, our findings show that product innovation had a significant effect on marketing performance and it fully mediated the relationship between adaptive capability and marketing performance. These findings offer implications regarding how adaptive capability enhance marketing performance through product innovation in SMEs.

DOI: 10.5267/j.msl.2020.2.027
Keywords: Product innovation, Adaptability, Competitive advantage, Marketing performance

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust, green brand image and green satisfaction. The study uses a questionnaire-based survey to obtain data from university students who had some experience of purchasing green items in Ho Chi Minh City. A structural equation modeling approach is used to confirm the proposed hypotheses. The results indicate that green trust and green brand image positively affected green brand equity. Moreover, the association between green brand equity and green brand image is partially mediated by green trust. It is also found that the association between green brand equity and green satisfaction was partially mediated by green trust. Thus, activities to promote green trust, green satisfaction, and green brand image are useful in improving green brand equity.

DOI: 10.5267/j.msl.2020.2.026
Keywords: Green brand equity, Green brand image, Green marketing, Green trust, Green satisfaction, Vietnam

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This research aims to recognize the impact of servant leadership on organizational citizenship behavior in Jordanian Islamic Banks where job satisfaction is a mediating variable. The re-search sample is selected from three Jordanian Islamic Banks operating in Jordan. The sample selected 168 people for the current research based on a random sample technique. The results indicate that there is a positive correlation between servant leadership and organizational citi-zenship behavior. There is also a significant impact of the servant leadership on the organiza-tional citizenship behavior and a significant impact of servant leadership on the organizational citizenship behavior through job satisfaction at the Jordanian Islamic Banks.

DOI: 10.5267/j.msl.2020.2.025
Keywords: Servant Leadership, Organizational citizenship behavior, Job Satisfaction, Islamic Banks, Jordan

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)