Abstract: The context of this study is that the degree of customer satisfaction attained by airline businesses in the air transportation industry does not align with management goals. The purpose of this study is to ascertain how customer perceptions of satisfaction are impacted by brand image and Quality of Service, as mediated by green marketing, in the aviation industry. Clients or users of air transportation business services were given online questionnaires as part of the study's quantitative survey methodology. In order to address hypotheses and identify the best structural equation model with Smart-PLS, this study goes through the steps of evaluating the reliability and validity of instruments, KMO-MSA, Factor analysis, Bartlett tests, and Path analysis. The findings demonstrated that the hypotheses namely, Direct relationship (1) Brand Image on Green Marketing, (2) Quality of Service on Green Marketing, (3) Green Marketing on Satisfaction Perceived of Customer, (4) Quality of Service on Satisfaction Perceived of Customer, (5) Brand Image on Satisfaction Perceived of Customer were successfully demonstrated to be Positive and Significant. Green marketing also has the Indirect relationship impact of somewhat mediating the relationship (6) Brand Image on Satisfaction of Customer Mediated by Green Marketing, and (7) Quality of Service on Satisfaction of Customer Mediated by Green Marketing. The results of this study provide several managerial implications that can be applied to improve Brand Image and Quality of Service in the Air Transport Business.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This study aims to examine the influence of commitment management on supply chain integration, supply chain transparency, and operational decision-making in manufacturing companies in Indonesia. Amidst the increasing complexity of supply chains and the demands for rapid, data-driven decision-making, companies need to build integrated and transparent systems, supported by strong commitment from top management. This study used a quantitative approach with a survey method of 128 respondents from manufacturing companies in Java, and the data were analyzed using Partial Least Square (PLS) techniques. The results showed that commitment management significantly influenced supply chain integration, supply chain transparency, and operational decision-making. Supply chain integration was also shown to influence supply chain transparency, but not significantly on operational decision-making. Meanwhile, supply chain transparency significantly influenced operational decision-making. A mediation test showed that the indirect influence of commitment management on operational decision-making through supply chain integration and transparency was not significant. This indicates that operational decision-making still relies heavily on the direct involvement of top management. This study provides a theoretical contribution in enriching the understanding of the role of management commitment in supply chain-based operational decision-making systems. Practically, the results of this study recommend strengthening the role of middle managers, decision-making training, and the implementation of integrated information systems to improve the effectiveness of operational decisions in real time.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: With satisfaction of job acting as a crucial mediating variable in the link between work compensation, career development, and Work Load, this study attempts to examine how these elements affect work motivation at Xyz Aviation Transportation Company. All 130 workers at the Jakarta-based Xyz Aviation Transportation Company, including managers, supervisors, engineers, marketers, administrative staff, and field workers, made up the study's population. The Structural Equation Model and Smart-PLS methodologies are utilized in an explanatory quantitative research design with total sampling (census sampling) as the sample methodology. Finding the influence value of the relationship between each study variable is the anticipated research outcome. Effect Size is a measure of the relationship's effect value between the research variables. The managerial implications, which include recommendations, follow-up, and tactics that company management must implement to establish dynamic working settings and circumstances with high job satisfaction and work motivation, will be prepared once the Effect Size value has been determined. It is anticipated that this study would offer insightful suggestions to the management of Xyz Aviation Transportation Company for developing practical plans to boost worker motivation and job happiness, which will enhance the caliber of services offered by the company.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Data Envelopment Analysis (DEA) is an effective method for evaluating and improving the performance of Decision-Making Units (DMUs). It utilizes mathematical programming models to compare homogeneous units based on their inputs and outputs. One of the major challenges in this field is assessing the efficiency of DMUs over different time periods, where heterogeneity, arises due to various factors, such as, scientific and technological advancements, political and economic changes, system management updates, etc. These changes may lead to the addition or elimination of outputs, making unit comparisons more complex and creating significant differences in efficiency. Traditional DEA methods often fail to account for these changes across time periods simultaneously. Therefore, there is a need for new approaches, as to assess the efficiency of DMUs under such conditions. This paper addresses these challenges and presents a novel approach for analyzing the efficiency of DMUs undergoing substantial changes over time. As a practical application, the results of an empirical study evaluating conferences throughout three time periods, namely, (before the COVID-19 outbreak, during the pandemic, and after the pandemic) have been presented. These findings demonstrate the efficiency of the proposed approach effectively and can significantly assist organizations in more accurate evaluations and the enhancement of performance, relative to the evolving units.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This paper investigates the impact of digital financial literacy on the use of financial technology (Fintech) among people living in rural areas of Vietnam. The study employs various theoretical frameworks, including the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM), to clarify factors influencing the intention and behavior of Fintech adoption. These factors include performance expectancy, perceived risk, subjective norms, behavioral control, convenience, security, personal motivation, financial attitude, and financial behavior. Based on the research findings, the authors propose several recommendations to improve digital financial literacy among rural populations in Vietnam, recognizing it as a key factor in expanding access to and usage of modern financial services in these areas.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This study analyzes the effects of external debt management—specifically debt-for-education swaps—on educational outcomes in native communities of the Central Peruvian Jungle. Based on cross-sectional data from 22 educational jurisdictions, the research applies a multivariate framework incorporating financial, institutional, and governance variables. Multiple linear regression models reveal that both the number of debt-financed educational projects and the volume of swapped debt are significantly associated with reductions in illiteracy and improvements in enrollment and completion rates. The analysis further indicates that institutional design plays a critical role: simplified contractual arrangements and higher perceived transparency correlate with better educational performance, whereas overly complex agreements tend to reduce program effectiveness. Although the model demonstrates explanatory strength regarding infrastructure and access, its predictive capacity is limited in the case of Intercultural Bilingual Education, suggesting the need for complementary cultural and pedagogical strategies. The findings underscore the strategic value of debt swaps as equity-oriented financing tools and contribute to broader debates on the role of fiscal instruments in advancing inclusive human capital development in structurally excluded regions.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: In Indonesia, creating growth centres, such as the Free Trade Zone (FTZ), is a strategy for regional development to stimulate economic expansion. The location of the FTZ of the Batam, Bintan, Karimun (BBK) area has been chosen strategically near Singapore and Malaysia. As a recognized national strategic area, the BBK area demonstrates substantial potential to augment the advancement of the national economy. This research employs the Analytic Hierarchy Process (AHP) to examine programs to prioritize strategies for advancing regional development. AHP has been demonstrated to facilitate the structuring of problems, identifying common opinions among respondents, and formulating solutions. The findings indicate that land preparation and permits are priority initiatives (0.122), followed by institutional reinforcement (0,111) and simplified requirements (0,071). As an archipelago, the enhancement of basic Infrastructure is also essential (0.052), mainly to improve connectivity. The next priority should be to improve the quality of human resources (0,051), fostering a favourable environment for investment. The outcomes of this investigation are expected to enrich the corpus of regional studies literature and provide valuable insights in assessing the efficacy of FTZ policies.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Sustainable development strategies and policies for Vietnam’s cultural industries and cultural tourism play a crucial role in promoting distinctive cultural values and simultaneously fostering a country's economic and social development. The main aim of this paper is to propose sustainable development strategies and policies for cultural tourism within Vietnam’s cultural industries by applying a combined approach. The methodology integrates qualitative Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis and quantitative methods, including the Analytical Hierarchy Process (AHP) method and the Quantitative Strategic Planning Matrix (QSPM), to evaluate internal and external factors influencing sustainable development of cultural tourism in Vietnam. Two hundred twenty-six survey responses from tourists, cultural tourism site managers, and 35 expert opinions were collected and analyzed. The findings identify the most significant strengths, weaknesses, opportunities, and threats impacting the sustainable development of cultural tourism in Vietnam. Among these, the strengths and opportunities outweigh the weaknesses and threats. Based on the analysis from the SWOT-AHP-QSPM model, the study discusses and develops a growth-oriented strategy, prioritizing the application of digital technology in cultural tourism services, enhancing tourists' experiences, improving service quality, and strengthening cultural tourism promotion campaigns. The preliminary findings provide insights for policymakers, cultural tourism service providers, and local communities to adopt policies and strategic solutions that will promote the sustainable development of cultural tourism in the future, contributing to the growth of Vietnam's cultural industries.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: University Social Responsibility (USR) programs are closely linked to comprehensive student education, as they integrate academic learning with ethical, social, and civic development; these programs not only strengthen students' technical knowledge, but also promote values such as solidarity, commitment, and empathy by involving them in community actions and projects oriented to the common good; This study sought to establish the degree of connection between USR and comprehensive university education. A basic type study with a quantitative approach and correlational level, the survey technique and the instrument were used, the questionnaire called University Social Responsibility and Comprehensive Student Education. The population consisted of 221 students from the Faculty of Engineering of a public university in the department of Junín - Peru , the inclusion criterion being enrolled in the 2025-I academic period. The data were processed through structural equations (SEM); Within the results, we can see a Spearman Rho correlation coefficient of 0.831 with a significance level of 0.001, which demonstrates a positive and strong association between the variables studied. Furthermore, the general hypothesis of a significant relationship between University Social Responsibility and the comprehensive development of students is validated.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: In recent years, governments have sought to find sustainable solutions that would have a positive impact economically, environmentally, and socially. Remanufacturing is a promising solution as remanufactured products help sustainability by saving resources, like using less raw materials, cutting emissions from traditional manufacturing, lowering the amount of landfill waste, and offering a cost-effective alternative product. This paper studies the preferences of people in the Kingdom of Saudi Arabia between new and remanufactured products across three categories: electronics, car parts, and furniture. The products were evaluated based on four factors: quality, price, availability, and warranty. This research used the Best-Worst Method and Technique for Order Preference by Similarity to Ideal Solution together for the analysis. For all the product categories, the findings showed that warranty is the most weighted criteria consumers will rely on to select between the new and remanufactured products. However, consumers prefer new products over the remanufactured ones for all the product categories. Supply chain decision-makers are required to optimize the pricing of these products to increase the popularity of these products.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This research seeks to thoroughly examine the factors influencing the financial performance of firms listed on the SRI-KEHATI index of the Indonesia Stock Exchange from 2019 to 2023. This study employs a quantitative methodology utilizing the Ordinary Least Squares (OLS) technique to examine the impact of corporate governance mechanisms (specifically the presence of an audit committee and independent commissioners), profitability, corporate social responsibility (CSR) disclosure, and debt policy on financial performance of companies. The sample was chosen by purposive sampling to guarantee that the examined data aligned with the study's aims. The findings demonstrate that profitability, CSR disclosure, and debt policy have a favorable and substantial influence on firm financial performance. The presence of an audit committee has a substantial detrimental effect, while independent commissioners do not substantially influence financial performance. These results underscore the significance of agency theory, emphasizing the critical role of oversight measures and external openness in mitigating conflicts of interest between management and shareholders. In the realm of sustainability, these findings underscore the perspective that effective corporate governance and the incorporation of CSR initiatives transcend mere normative responsibilities. These techniques provide long-term methods for generating sustained economic benefit when executed correctly. This study's practical implications urge organizations to enhance internal supervision and strategically manage debt and CSR policies to foster responsibility and sustainably improve financial performance.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The COVID-19 pandemic has accelerated the shift to hybrid working, especially in ASEAN's service sector. This transition requires high readiness for change to maintain performance. Hybrid working offers flexibility and improved work-life balance but also presents challenges like miscommunication and inequality. Successful implementation depends on organizational adaptability, employee readiness, and technological support. This study aims to analyze the influence of hybrid working through readiness for change on sustainable performance management in the service sector in ASEAN. This study uses a quantitative path analysis approach A sample of 385 respondents was analyzed via SmartPLS, with a focus on understanding these dynamics in the ASEAN service sector. Hybrid working models significantly impact sustainable performance management in ASEAN's service sector by enhancing flexibility, operational resilience, and employee satisfaction. These models allow organizations to adapt to changing conditions and improve job satisfaction, which fosters a proactive approach to change. This, in turn, supports sustainable performance by creating adaptable and resilient structures. Empirical evidence shows that hybrid working leads to higher engagement and better performance metrics, underscoring its effectiveness in managing performance sustainably in a dynamic business environment. Hybrid working models enhance readiness for change by boosting organizational agility, employee engagement, psychological safety, and continuous learning. These factors collectively prepare employees and organizations to adapt effectively to new strategies and technologies. In the ASEAN service sector, hybrid working is linked to higher readiness for change, supporting sustainable performance management and long-term resilience. Readiness for change is crucial for sustainable performance management in ASEAN’s service sector. It drives continuous improvement, fosters a proactive culture, and enhances adaptability to external pressures. High readiness for change correlates with better performance, as organizations effectively manage and leverage change for long-term success.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Hospitals are one of the health service facilities in Bali Province which contributes to maintaining the balance between social, economic, and environmental to achieve organizational sustainability. Improper and environmentally unfriendly medical waste management, in addition to having a negative impact on the health of living things, can also cause environmental pollution. Finding out how green inclusive leadership affects green behavior is the goal of this study, both directly and through the mediation of environmental knowledge and green commitment. This study targeted hospitals in Bali with a population of 311 and a sample of 175 ER nurses based on proportional random sampling. Data analysis using PLS-SEM method with SmartPLS tool. Green behavior and green inclusive leadership are not associated, according to the test results, but after being mediated by environmental knowledge and green commitment, its influence becomes significant. The results add insight to hospital management to follow up on indicators that are still lacking in improving the green behavior of all hospital personnel in order to achieve organizational sustainability goals.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Social media plays a fundamental role in shaping eating habits, especially among young people, since their use through digital platforms has transformed the way they access information about nutrition, recipes, diets, and healthy lifestyles. Constant exposure to visual content and messages related to food directly influences daily decisions about what, how, and when to eat. The study aimed to establish the relationship of social media with eating habits in university students from a private university in the city of Huancayo, located in the Junín region of Peru. The research was basic under a quantitative approach with a cross-sectional section, the population was made up of 311 university students enrolled in the 2025-I academic period. The results were processed through structural equations using the Jamovi program. These results indicate a high degree of relationship between the study variables, given that the Spearman Rho correlation coefficient was 0.832 and 0.000 as the significance level, demonstrating a strong, positive relationship. The study concluded that there was a strong, significant relationship between the dimensions of the social media use variable (network use, platform type, social interaction, and personal and social impact) and eating habits.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This study investigated the impact of corporate social responsibility, green advertising receptivity, and green marketing on green brand image and customer loyalty in the Vietnamese food industry, focusing on the mediating role of green brand image. The study surveyed 550 consumers in the food industry in Vietnam corresponding to 550 distributed questionnaires and we collected 503 valid responses for analysis. Based on the collected data, we conducted reliability tests, correlations between variables and structural model analysis through Smart PLS 4.0 software. The results of this study show corporate social responsibility, green advertising receptivity, green marketing green brand image, and customer loyalty. Furthermore, the brand image is a mediator in the relationship between corporate social responsibility, green advertising receptivity, green marketing on green brand image, and customer loyalty. This study provides valuable insights for companies that want to use integrated strategies such as corporate social responsibility, green advertising receptivity, and green marketing in their business strategies to strengthen their green brand image and enhance customer loyalty in the Vietnamese food industry.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The research objective is to determine the relationship between service quality and student satisfaction and loyalty to the Dormitory of Nam Can Tho University. The research uses a combination of qualitative and quantitative research methods. The research model is built to include service quality (reliability, responsiveness, tangibles, assurance, empathy), perceived price, and satisfaction, all affecting student loyalty. Using a non-probability convenience sampling method, the survey was conducted through Google Forms to collect data on students staying at the Dormitory of Nam Can Tho University. The results of the survey data analysis with 220 students were carried out through the steps of assessing the scale's reliability using Cronbach's Alpha, evaluating the Measurement Model and the Structural Equation Model. The analysis results determined that all three independent factors with decreasing impact levels affect student loyalty. Service quality and perceived price affect satisfaction. At the same time, satisfaction and service quality impact student loyalty. Based on the research, solutions are proposed to improve student loyalty.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This study examines the role of management control systems (MCS) in enhancing the performance of Higher Education Institutions (HEIs) in Indonesia, focusing on the interaction between enabling and coercive control systems within the framework of ethical work climate (EWC) and good university governance (GUG). The research highlights the importance of creating a positive ethical work environment to improve the effectiveness of MCS and governance practices. A survey was conducted with lecturers and administrative staff from private universities across Indonesia, with data analyzed using Structural Equation Modelling (SEM) to test the relationships between EWC, MCS, GUG, and HEI performance. The findings reveal that both Enabling and Coercive Control Systems positively influence HEI performance and contribute to the improvement of GUG. Additionally, a positive EWC strengthens the effectiveness of both control systems, fostering trust, transparency, and employee engagement. The study provides theoretical insights into how MCS and ethical climates shape governance and performance in higher education, with practical implications for HEIs administrators to optimize MCS, balance control systems, and cultivate an ethical work environment to enhance institutional success. Future research could further explore the impact of leadership styles and external factors on the effectiveness of these systems in different higher education contexts.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Public management seeks to balance efficiency and effectiveness to ensure that administrative simplification benefits both institutions and users. This study aims to determine the extent to which service quality optimizes administrative simplification. This is an applied research study, with a quantitative approach and explanatory-correlational level, conducted with 122 students from the Faculty of Animal Husbandry at the National University of Central Peru - Huancayo. Inductive-deductive, experimental, comparative, and statistical methods were used, with a longitudinal design. A questionnaire based on the Technical Standard for Service Quality Management in the Public Sector was administered. The results, analyzed using the Z statistical test with a 95% confidence interval, showed a value of 3.527, accepting the alternative hypothesis (μD > 0). This demonstrates that administrative simplification improved significantly after the implementation of strategies designed to correct weaknesses detected in the diagnosis. Consequently, the improvement in service quality resulted in improved administrative simplification, reducing service times and costs. It is concluded that the implementation of strategic actions led to improved service quality, directly benefiting the student population.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)