1. |
Developing a model for application of electronic banking based on electronic trust
, Pages: 841-850 Amir Hooshang Nazarpoori, Reza Sepahvand, Mohamad Cheraghipour and Akram Nazari Chegini PDF (296 K) |
Abstract: This study develops a model for application of electronic banking based on electronic trust among costumers of Day bank in KhoramAbad city. A sample of 150 people was selected based on stratified random sampling. Questionnaires were used for the investigation. Results indicate that technology-based factors, user-based factors, and trust had negative relationships with perceived risk types including financial, functional, personal, and private. Moreover, trust including trust in system and trust in bank had a positive relationship with tendency to use and real application of electronic banking. DOI: 10.5267/j.msl.2014.4.006 Keywords: Technology-Based Factors; User-Based Factors; Trust; Risk Types; Electronic Banking |
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2. |
An empirical investigation on ranking financial risk factors using AHP method
, Pages: 851-858 Hassan Ghodrati and Bahareh Nazemi PDF (296 K) |
Abstract: This paper determines and ranks financial risk factors in Iranian corporations, using analytical hierarchy process (AHP). The present research includes one main question and four sub- questions. Its universe population includes managers, production and financial personnel of great corporations activating in Tehran Stock Exchange, who were selected to explain importance and weight of economic risks indices. The source of great corporations recognition is the Companies Registration Organization in Tehran Province, and according to this, there are 120 corporations. The results have indicated that financing risk maintains the highest priority followed by credit risk, liquidity risk, inflation risk and exchange risk. In terms of different risks associated with financing risk, risk of profit per share has been the number one priority followed by the risk of divisional profit per share, the risk of recessionary or boom and the risk of increasing partial pay profit rate. In terms of credit risk, the risk of loan has been number one priority followed by the risk of inability of loan payment and interest payment. Liquidity risk is another risk factor where demand has been the most important factor followed by rules and regulations and inflation risk. In terms of inflation, producers price risk has been the most important factor followed by consumer price risk, gross domestic product and producers price risk. Finally, in terms of different factors influencing exchange risk, export related issues are considered as the most important factors. DOI: 10.5267/j.msl.2014.4.005 Keywords: Risk; Risk Management; Economic Risk; Ranking; AHP |
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3. |
The influence of atmospheric elements on emotions, perceived value and behavioral intentions
, Pages: 859-870 Farideh Bigdeli, Azam Bigdeli and Fariba Bigdeli PDF (296 K) |
Abstract: This research proposes a comprehensive integrated model, which investigates the relationships between atmospheric elements, emotions, perceived value and behavioral intentions. Data collected through customers of three Salian chain stores by using stratified random sampling method and the analysis uses 390 questionnaires to collect the information. Structural equations modeling by using LISREL was performed to empirically test the relationships between the constructs of this research. Results show that ambience, interaction and design factors had a positive influence on customer emotions. However, effects of ambience, interaction and design on perceived value were not significant. In addition, results indicate that customer emotions and perceived value had a positive and significant effect on behavioral intentions. Finally, it suggests that managers should focus on designing atmospheric elements in a way that contributes positively in creating positive emotions in customers, which in turn enhance customer’s positive behavioral intentions. DOI: 10.5267/j.msl.2014.4.004 Keywords: Atmospheric; Emotions; Perceived value; Repurchase; Word of mouth; Chain store |
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4. |
The estimation of Iran’s macroeconomics instability index
, Pages: 871-882 Abdolmajid Ahangari, Aziz Arman and Aziz Saki PDF (296 K) |
Abstract: In this study, we estimate the macroeconomics instability index over the period 1963-2003. Using the definition of Fischer and Bleaney, the study calculates the “macroeconomics instability index”. In order to compute the macroeconomics instability index, four sub-indices of inflation rate, the fractional ratio of budget to the gross national product, the ratio of foreign debt to the gross national product, and the ratio of the free exchange rate to the official exchange rate as the determinant variables of the macroeconomics instability are considered. Then, the study estimates the equations for long-term processes for each variable and determines the deviations from the real values. We also obtain the time series for the macroeconomics instability index, using the calculated simple mean of the variables’ deviations and discuss the results. DOI: 10.5267/j.msl.2014.4.003 Keywords: Macroeconomics Instability Index; Inflation; Deficit; External Debt; Exchange Rate Premium (ERP) |
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5. |
An investigation on factors influencing on human resources productivity
, Pages: 883-886 Masoumeh Seifi Divkolaii PDF (296 K) |
Abstract: Human resources development is one of the most important components of any organization and detecting important factors influencing on human resources management plays essential role on the success of the firms. In this paper, we present an empirical investigation to determine different factors influencing productivity of human resources of Islamic Republic of Iran Broadcasting (IRIB) in province of Mazandaran, Iran. The study uses analytical hierarchy process (AHP) to rank 17 important factors and determines that personal characteristics were the most important factors followed by management related factors and environmental factors. In terms of personal characteristics, job satisfaction plays essential role on human resources development. In terms of managerial factors, paying attention on continuous job improvement by receiving appropriate training is the most important factor followed by welfare facilities for employees and using a system of reward/punishment in organization. Finally, in terms of environmental factors, occupational safety is number one priority followed by organizational rules and regulations. DOI: 10.5267/j.msl.2014.4.002 Keywords: Productivity; Human resource productivity; Delphi; AHP Techniques |
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6. |
TQM and market orientation's impact on SMEs' performance
, Pages: 887-892 Hadi Abdollahi, Kamal Razm and Hamid Rouin Tan PDF (296 K) |
Abstract: This paper presents an empirical investigation to study the impact of total quality management (TQM) as well as market orientation on organizational performance on some Iranian small and medium enterprises (SMEs). The study designs a questionnaire in Likert scale and distributes it among some experts in city of Shiraz, Iran. Using structural equation modeling, the study determines that three components of market orientation including intelligence generation, intelligence dissemination, and responsiveness through TQM influences on organizational performance components including financial and non-financial performance as well as efficiency. In addition, TQM components including training, process management, supplier quality management, employee relationships, quality of data and reports and top management commitment influence positively on organizational performance in SMEs. DOI: 10.5267/j.msl.2014.4.001 Keywords: TQM; Organizational performance; SMEs; Market orientation |
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7. |
Selection of optimum maintenance strategies based on a fuzzy analytic hierarchy process
, Pages: 893-898 Aida Azizi and Kiumars Fathi PDF (296 K) |
Abstract: This paper presents an empirical investigation to rank different factors influencing on maintenance strategies on Iranian oil terminals’ company. The study determines four main factors, production quality, reliability, cost and safety. Using fuzzy analytical process, the study determines various factors associated with each main factor and ranks them by performing pair-wise comparisons. The results indicate that reliability ranks first (0.255), followed by production quality (0.252), cost (0.25) and safety (0.244). In terms of reliability, the best utilization of resources is number one priority followed by increase access to maintenance tools, reduction in production interruption are among the most important issues. In terms of production quality, reduction in system failure as well as reworks is the most important factors followed by customer satisfaction and defects. In terms of cost items, ease of access to accessories and consulting are important factors followed by necessary software, hardware and training programs. Finally, in terms of safety factors, external, internal and employee services are the most important issues, which are needed to be considered. DOI: 10.5267/j.msl.2014.3.028 Keywords: Maintenance; Fuzzy AHP; Ranking |
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8. |
An application of Markowitz theorem on Tehran Stock Exchange
, Pages: 899-904 Hassan Ghodrati and Mohammad Abbasi PDF (296 K) |
Abstract: During the past 65 years, there have been tremendous efforts on portfolio selection problem. The standard Markowitz mean–variance model to portfolio selection includes tracing out an efficient frontier, a continuous curve demonstrating the tradeoff between return and risk. This frontier can be often detected via standard quadratic programming, categorized in convex optimization. Traditional Markowitz problem has been recently extended into a new form of mixed integer nonlinear problems by considering various constraints such as cardinality constraints, industry limitation, etc. This paper proposes a mixed integer nonlinear programming to determine optimal asset allocation on Tehran Stock Exchange. The results have indicated that a petrochemical firm named Farabi has gained 44% of the portfolio followed by a drug firm named Kosar Pharmacy gaining 28%. In addition, banking sector was the third winning firm where Eghtesad Novin bank gained nearly 10% of the portfolio. Minerals and mining firms were the next sector in our portfolio where Gol Gohar Iron Ore and Tehran Cement collected 0.73% and 0.57% of the portfolio, respectively. In our survey, auto industry gained only 0.26% of the portfolio, which belonged to Saipa group. DOI: 10.5267/j.msl.2014.3.027 Keywords: Tehran Stock Exchange; Investment; Markowitz Theorem; Cardinality constraint |
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9. |
Measuring customer loyalty using an extended RFM and clustering technique
, Pages: 905-912 Zohre Zalaghi and Yousef Abbasnejad Varzi PDF (296 K) |
Abstract: Today, the ability to identify the profitable customers, creating a long-term loyalty in them and expanding the existing relationships are considered as the key and competitive factors for a customer-oriented organization. The prerequisite for having such competitive factors is the presence of a very powerful customer relationship management (CRM). The accurate evaluation of customers’ profitability is considered as one of the fundamental reasons that lead to a successful customer relationship management. RFM is a method that scrutinizes three properties, namely recency, frequency and monetary for each customer and scores customers based on these properties. In this paper, a method is introduced that obtains the behavioral traits of customers using the extended RFM approach and having the information related to the customers of an organization; it then classifies the customers using the K-means algorithm and finally scores the customers in terms of their loyalty in each cluster. In the suggested approach, first the customers’ records will be clustered and then the RFM model items will be specified through selecting the effective properties on the customers’ loyalty rate using the multipurpose genetic algorithm. Next, they will be scored in each cluster based on the effect that they have on the loyalty rate. The influence rate each property has on loyalty is calculated using the Spearman’s correlation coefficient. DOI: 10.5267/j.msl.2014.3.026 Keywords: Customer Life Time; Customer Relationship Management; RFM Model; K-means Clustering; Genetic Algorithm |
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10. |
Investigating the effects of strategic positioning for development of modern banking services
, Pages: 913-916 Vahid Anvar Keivi, Saba Kamali, Ebrahim Shahrami Manesh, Samira Najafi, Ali Arfaeean Seyed Shahab Mousavi PDF (296 K) |
Abstract: During the past few years, there have been tremendous changes on banking services and many bank customers are able to do their daily banking activities using recent advances of technology such as internet banking, telephone banking, etc. In this paper, we present an empirical investigation on the effects of strategic positioning for development of modern banking services. The proposed study designs a questionnaire in Likert scale and distributes it among some 385 randomly selected people who live in Tehran in 2013. The questionnaire consists of seven factors including property positioning, advantage positioning, consumer positioning, user positioning, competitive advantage positioning, quality positioning and merchandise category positioning. Using Spearman correlation as well as stepwise regression technique, the study has determined positive and meaningful relationships between different components of strategy positioning development of modern banking services. DOI: 10.5267/j.msl.2014.3.025 Keywords: Banking industry; Strategic positioning; Quality positioning; Consumer positioning |
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11. |
Ranking different factors influencing on development of tourism industry
, Pages: 917-920 Mojtaba Khalesi Ardakani PDF (296 K) |
Abstract: Tourism industry plays an essential role on development of economy and it is considered as one of green industries. Many countries try to promote investment on tourism to create various job opportunities. This paper presents an empirical investigation to rank different factors influencing on tourism industry in city of Yazd, Iran. The proposed study uses three multiple criteria decision making techniques namely, Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS), Simple Additive Weighting (SAW) and Taxonomy to rank 40 factors. The results indicate that factors such as Being located in the center axis of communication, Strengths in transportation, The ease of access to tourism destinations and Sufficient knowledge of some historical attractions are among important factors influencing tourism industry. DOI: 10.5267/j.msl.2014.3.024 Keywords: Tourism industry; TOPSIS; SAW; Taxonomy |
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12. |
Investigating the effects of green marketing on development of brand fascination
, Pages: 921-924 Hamed Abbasi, Hamid Reza Abbasi Ashkan Faraji and Mahsan Hajirasouliha PDF (296 K) |
Abstract: This paper investigates the effects of different green marketing on brand fascination for a south Korean electronic producer, Samsung. The proposed study designs two questionnaires, one for measuring the effects of green marketing and the other for brand fascination in Likert scale. Cronbach alphas for green marketing and brand fascination are calculated as 0.72 and 0.79, respectively. The study has been implemented among 385 regular customers of Samsung’s electronic devices. Using Spearman correlation ratio as well as stepwise regression analysis, the study has concluded that two components of green marketing including green product and green promotion influence positively on brand fascination, positively. DOI: 10.5267/j.msl.2014.3.023 Keywords: Green marketing; Brand fascination; Samsung; Green promotion; Green product |
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13. |
A study on the effects of human resources management on employee performance
, Pages: 925-930 Mohamad Malekmohamadi Faradonbeh, Sahar Biglari, Mohammad Reza Shirvani, Farimah Behzadian and Fatemeh Malekmohammadi Faradonbeh PDF (296 K) |
Abstract: This paper presents an empirical investigation to study the effect of human resources management on employee performance in one of Iranian social security organizations. The proposed study designs a questionnaire for human resources management with 23 questions consists of five components including Beneficiary groups, Long-term achievements, Situational factors, Human resources achievements and human resources achievement for measuring human resources management figures. In addition, the study uses another questionnaire consists of 37 questions for measuring organizational performance. Cronbach alpha for human resources management and organizational performance are calculated as 0.885 and 0.873, respectively. Using Pearson correlation ratio as well as stepwise regression technique, the study detects a positive and meaningful relationship between human resources management and organizational performance. DOI: 10.5267/j.msl.2014.3.022 Keywords: Employee performance; Human resources management; Social security |
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14. |
Identification and classification of open book accounting dimensions
, Pages: 931-936 Leila Sadeghi and Iman Jokar PDF (296 K) |
Abstract: This study aims to identify and to classify Open book accounting (OBA) dimensions according to inter-organizational cost management (IOCM). The study selects six university professors in the field of accounting and by studying the theoretical literature and conducted investigations inside and outside of the country, the OBA dimensions were identified and then they were classified by analytical hierarchy process technique. According to the studies and experts’ ideas, four dimensions including nature of data and accounting data disclosure practices, uses of disclosed accounting data, conditions of OBA, cost implementation of OBA were identified as OBA dimensions. The results of our survey indicate that the form of data disclosure as well as coordination and planning among team members played essential role for OBA development. In addition, trust and the cost of the second party were other important factors, which must be considered when OBA is applied in any industry. DOI: 10.5267/j.msl.2014.3.021 Keywords: Open-book accounting (OBA); Inter-organizational cost management (IOCM); Analytical hierarchy process (AHP) |
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15. |
An investigation on the effect of organizational citizenship behavior on perceptions of service quality
, Pages: 937-940 R. Ghorbani and B Ghaempanah PDF (296 K) |
Abstract: This paper studies the effect of organizational citizenship behavior on perceptions of service quality in city of Tehran, Iran in 2013. The study considers the behavior of citizens in terms of five perspectives including altruism, generosity, loyalty, social customs and courtesy. The study selects 229 regular employees of this municipality organization and applies a questionnaire designed in Likert scale. The results of Pearson correlation test as well as stepwise regression technique indicate that there were positive and meaningful relationships between organizational citizenship behavior including Altruism, (β = 0.445, Sig. =0.043), Social Customs, (β = 0.395, Sig. = 0.000), Generosity (β = 0.299, Sig. = 0.000), Loyalty (β = 0.193, Sig. =0.000) and Courtesy (β = 1.221, Sig. =0.000) and perceptions of service quality. DOI: 10.5267/j.msl.2014.3.020 Keywords: Citizenship Behavior; The Staff’s Perceived Service Qualities; Altruism; Generosity; Loyalty; Social Customs |
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16. |
An application of unit rate estimation on shareholders’ overreaction: Evidence from Tehran Stock Exchange
, Pages: 941-950 Mohammad Khodaei Valahzaghard and Amin Shakourloo PDF (296 K) |
Abstract: This paper characterizes the stockholders overreaction thorough return and price mean reverting behavior in specified ten major industry groups in Tehran Stock Exchange (TSE). For investigation of mean reversion presence, we use corporate firms from ten specified industry groups traded on the Tehran Stock Exchange and using a random walk with drift model with data over the period 2009-2013 period and recursive estimation in stability diagnostics test. The primary objective of this paper is to investigate mean reversion phenomenon in ten major industries including maximum number of real and nonstrategic investors with two different methods on quarterly return and monthly price time series. The results indicate that mean reversion occurred in the returns of these industry group. In addition, we use two major Unit Root Tests as complementary and final analysis. Out results also indicate that mean reversion takes place, significantly in eight industry groups and price time series in two industry groups follow a random walk process. DOI: 10.5267/j.msl.2014.3.019 Keywords: Overreaction; Mean reversion; Industry group; Time series; Unit root |
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17. |
Stockholder overreaction and mean reversion: Evidence from Tehran Stock Exchange
, Pages: 951-960 Mohammad Khodaei Valahzaghard and Amin Shakourloo PDF (296 K) |
Abstract: In this paper, we address the stockholder overreaction and mean reversion in specified major industry groups in Tehran Stock Exchange (TSE). This paper investigates this issue with panel data analysis and with particular attention to the Box-Jenkins Approach for stationary diagnosis with appropriate order and modeling stock prices with regard to specific industries. The study processes modeling of panels where stationary and mean reversion takes place in complementary analysis. The sampling intervals are explored monthly within the past few years. The results reveal that mean reversion presence in three industry group stock prices and industry stock prices would not behave in certain pattern. DOI: 10.5267/j.msl.2014.3.018 Keywords: Stockholders overreaction; Mean reversion; Industry groups; Panel data; Box-Jenkins approach |
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18. |
An application of DEA method for ranking different Tehran municipality branches
, Pages: 961-966 Seyed Hossein Miri, Younos Vakil Alroaia and Simin Bohlouli PDF (296 K) |
Abstract: Measuring the performance of governmental organizations plays essential role on making strategic decisions. In this paper, we present an empirical investigation to measure the performance of 22 different branches of municipalities in city of Tehran, Iran. The proposed study uses data envelopment analysis (DEA) for measuring the relative efficiencies of various units. The proposed DEA uses fixed assets, employee expenses and total income as input and Green Space Development, Resumption and Waste, Development of Cultural Spaces as well as Improvement of Passages and highways are considered as the output of the model. The results indicate that 9 regions were operating efficiently and 14 regions were inefficient. DOI: 10.5267/j.msl.2014.3.017 Keywords: Data envelopment analysis; Municipality; Performance measurement |
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19. |
Building trust in e-banking and its effect on positive word-of-mouth advertising
, Pages: 967-976 Ali Shaemi and Zahra Saneian PDF (296 K) |
Abstract: Nowadays, new technologies have changed the way of serving customers in many service organizations including banking industry. The importance of websites and their exclusive characteristics in presenting various kinds of services to the bank customers has increased. This paper presents a compound model to investigate the effect of traditional and online elements on customers' trust in electronic banking and word of mouth advertisement. For this purpose, a standard questionnaire based on Likert segmentation has been used and 384 customers of Shiraz Mellat bank branches have been tested, randomly. Using structural equation modeling, the study shows that both traditional characteristics of bank and website characteristics rather have positive effects on customers’ trust in electronic banking, which increase word of mouth advertising, positively. DOI: 10.5267/j.msl.2014.3.016 Keywords: Electronic commerce; Electronic banking; Electronic trust; Word of mouth advertising |
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20. |
Identification and weighting factors influencing the establishment of a single minute exchange of dies in plastic injection industry using VIKOR and Shannon Entropy
, Pages: 977-984 Gholam Reza Hashemzadeh, Masomeh Khoshtarkib and Saeed Hajizadeh PDF (296 K) |
Abstract: Single minute exchange of dies (SMED) is one of the most important tools to achieve lean production system. The main idea of this system is to provide methods and to use creative and innovative solutions for continuous improvement. Due to the importance of this issue and its effect on reducing waste during the production process, this study presents a method to identify and to weight factors in the establishment of a single minute exchange of dies in 14 plastic injection factories. In this study, fourteen factories in injection industry were chosen and the factors influencing the implementation of single minute exchange of dies were identified. Following data collection, decision matrix was formed and the weight of each factor was determined by using Shannon Entropy. Then, in order to determine the readiness of factories, VIKOR method was used to rank companies. The results indicate priorities of the following factors in establishing SMED that include: Senior management support, technical capabilities, technical knowledge of staff and consultants, knowledge of mold design, manufacturing infrastructure, team work, combination of the project team work, benchmarking, training, clear understanding of project objectives, rewards and motivation, proper management expectation, project management, teamwork and organizational culture. Practical implications: Due to the factors, Top manager can make the best decision for implementing of SMED technique. This study develops factors influencing on SMED implementation based on Shannon and VIKOR methods for ranking parameters and plants. DOI: 10.5267/j.msl.2014.3.015 Keywords: Single Minute Exchange of Dies; Setup time; Internal activities; External activities; VIKOR |
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21. |
A study on the effects of intellectual capital efficiency on economic performance
, Pages: 985-992 Parviz Piri, Maryam Yokhaneh Alghyani, Samaneh Barzegari Sadaghiani and Sayed Ahmad Hasan nejad PDF (296 K) |
Abstract: Intellectual capital plays essential role in corporate performance and this paper examines the impact of intellectual capital and its components on the ratio of corporate operating profit on sales as an indicator of economic performance. The study was accomplished among 1035 companies listed on Tehran Stock Exchange and by using the Pulic-2004 model over the period 2005-2012. The results indicate that intellectual value added coefficient, as an indicator of intellectual capital efficiency, preserves a positive effect on sales and efficiency of structural capital and capital employed maintains a positive and meaningful effects on different financial ratios. DOI: 10.5267/j.msl.2014.3.014 Keywords: Capital; Economic performance; Human capital; Intellectual capital; Structural capital |
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22. |
An application of fuzzy AHP for ranking human resources development indices
, Pages: 993-996 Mehdi Paktinat and Abolfazl Danaei PDF (296 K) |
Abstract: The Human Development Index (HDI) is a composite statistic of life expectancy, education, and income indices, which is implemented to rank countries into different items of human development including life expectancy, education, living standards. This paper uses fuzzy analytical hierarchy process (AHP) to rank five influencing factors including income, culture, healthcare, knowledge and civil rights in Iran. Using a questionnaire in linguistic form, the study asks some experts to make judgment about the relative importance of each pair of five items and it ranks them based on fuzzy AHP technique. The results indicate that income is number priority followed by knowledge, culture, civil rights and healthcare affairs. DOI: 10.5267/j.msl.2014.3.013 Keywords: HDI; Human development index; Fuzzy AHP |
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23. |
A study on the effect of stock liquidity and stock liquidity risk on information asymmetry: Evidence from Tehran Stock Exchange
, Pages: 997-1002 Mohammad Hassani and Najme Harati Nik PDF (296 K) |
Abstract: This study investigates the effect of stock liquidity and stock liquidity risk on information asymmetry in Tehran Stock Exchange (TSE) listed companies. In this study, the bid-ask spread is considered as the criterion of information asymmetry. In addition, stock trade volume and the number of stock trades are considered as the criteria of stock liquidity. Some variables such as size, stock price, beta and growth are also considered as control variables. To test the hypotheses of the survey, 202 TSE listed companies over the period 2007-2012 are considered based on the multiple regression (Panel) method. The evidence shows that both proposed criteria, stock liquidity criterion as well as the stock trade volume and the number of stock trades, had negative effects on information asymmetry, but this effect is not statistically meaningful. In addition, evidence shows that stock liquidity risk had positive effect on information asymmetry, which is statistically meaningful. Research results also show that firm size and beta had positive and meaningful effects on information asymmetry. Finally, the results show that growth and stock price had negative meaningful effects on information asymmetry. DOI: 10.5267/j.msl.2014.3.012 Keywords: Stock Liquidity; Stock Liquidity Risk; Information Asymmetry; Bid-Ask Spread; Stock Trade Volume and Number of Stock Trades |
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24. |
Examining the effect of relationship marketing on the frequency of using banking services
, Pages: 1003-1008 Behrooz Golnarian and Hamed Hagh Talab PDF (296 K) |
Abstract: The purpose of this study was to examine the effect of relationship marketing on customers’ frequent use of services provided by an Iranian bank named Eghtesad Novin (EN). The present study was a correlational-applied study. The population of this study was all customers who had more than two years of collaboration with the EN Bank and were living in Tehran. Therefore, those branches located in diverse districts of Tehran were selected from all branches across the country. Since each branch was associated with one of quadripartite districts, five branches were selected randomly from each district. Multi-phase cluster random sampling was carried out in these districts. To obtain a sample size, formula of ratio estimation with a relative error of 0.05 and a maximum variance value of 0.50 were used so that the total size of sample was determined as 400 approximately. This study utilized the descriptive survey method. For this purpose, researcher-made questionnaires were used. In order to determine the reliability of the above-mentioned questionnaires, Cronbach's alpha coefficient was used and it was determined as 0.813, which confirmed the questionnaires. In addition, the validity of these questionnaires was reviewed and confirmed using expert opinions and viewpoints of professionals working in the banking sector as well as respectful professors. Inferential statistics as well as SPSS and LISREL software were used in order to design the research model. To this end, the effect of the foundation of relationship marketing including commitment, trust, communication and conflict-handling on customer loyalty, the importance of these factors from the perspective of the customers and the bank's success in creating any of the variables was examined and the data was analyzed using multiple regression method. The results showed that, except commitment, other foundations of relationship marketing had significant and positive effects in this bank. DOI: 10.5267/j.msl.2014.3.011 Keywords: Relationship marketing; Trust; Communication; Conflict-handling; Commitment |
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25. |
Segmentation and profiling consumers in a multi-channel environment using a combination of self-organizing maps (SOM) method, and logistic regression
, Pages: 1009-1014 Seyed Ali Akbar Afjeh and Maryam Darvishi PDF (296 K) |
Abstract: Market segmentation plays essential role on understanding the behavior of people’s interests in purchasing various products and services through various channels. This paper presents an empirical investigation to shed light on consumer’s purchasing attitude as well as gathering information in multi-channel environment. The proposed study of this paper designed a questionnaire and distributed it among 800 people who were at least 18 years of age and had some experiences on purchasing goods and services on internet, catalog or regular shopping centers. Self-organizing map, SOM, clustering technique was performed based on consumer’s interest in gathering information as well as purchasing products through internet, catalog and shopping centers and determined four segments. There were two types of questions for the proposed study of this paper. The first group considered participants’ personal characteristics such as age, gender, income, etc. The second group of questions was associated with participants’ psychographic characteristics including price consciousness, quality consciousness, time pressure, etc. Using multinominal logistic regression technique, the study determines consumers’ behaviors in each four segments. DOI: 10.5267/j.msl.2014.3.010 Keywords: Multi-channel market; Clustering; Self-organizing map; Internet |
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26. |
A study on relationship between workforce agility and knowledge sharing
, Pages: 1015-1020 Hamed Suofi, Mohammad Reza Hosnavi and Naser Mirsepasi PDF (296 K) |
Abstract: This paper presents an empirical survey to study the relationship between knowledge sharing and workforce agility among regular employees of Malek Ashtar University of Technology located in city of Tehran, Iran. The study uses two questionnaires for measuring knowledge sharing and workforce agility in Likert scale. In our survey, knowledge sharing consists of three dimensions of cognitive, structural and relationship while workforce agility includes seven dimensions including intelligence, maturity, perseverance and hard-working, creativity and innovation, being responsive, flexibility and information and communication. Using Pearson correlation ratio, the study has detected positive and meaningful relationships between various components of knowledge sharing, structural, relational and cognitive, and workforce agility (r = 0.708, P-value = 0.001). DOI: 10.5267/j.msl.2014.3.009 Keywords: Knowledge sharing; Workforce agility; Malek Ashtar University of Technology |
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27. |
An application of data envelopment analysis for measuring the relative efficiency in banking industry
, Pages: 1021-1026 Mehdi Soltanifar, and Fereshteh Farhadi PDF (296 K) |
Abstract: Measuring the relative efficiency of banking industry has been a popular subject among both practitioners and academicians. Data envelopment analysis (DEA) has been widely applied for different purposes. This paper presents an empirical investigation to measure the relative efficiency of various banks located in province of Semnan, Iran. The proposed study uses DEA method to rank all units and using Anderson and Peterson method (1993) [Andersen, P., & Petersen, N. C. (1993). A procedure for ranking efficient units in data envelopment analysis. Management Science, 39, 1261-1264], we provide some super efficiency for inefficient units. The study also provides reference numbers for inefficient units and gives some target values for all inefficient units. DOI: 10.5267/j.msl.2014.3.008 Keywords: Data envelopment analysis; DEA; Banking industry; Semnan Industry |
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28. |
An investigation on the effects of financial management skills, wealth and financial intelligence on investors’ risk tolerance: Empirical evidence from Tehran Stock Exchange
, Pages: 1027-1032 Saied Aghasi, Mohammad Reza Dalvi and Sahar Biglari PDF (296 K) |
Abstract: During the past few years, Tehran Stock Exchange (TSE) has been changed into one of the most popular places to invest and index has been quadrupled in fewer than three years. As a result, many people have been attracted to invest on TSE market. This paper presents an empirical investigation to study the effects of investors’ personal characteristics including financial management skills, wealth and financial intelligence on investors’ risk tolerance among 384 randomly chosen investors who were active on TSE market in city of Esfahan, Iran. Using structural equation modeling, the study has determined that financial management skills, wealth and financial intelligence influence positively on investors’ risk tolerance. DOI: 10.5267/j.msl.2014.3.007 Keywords: Tehran Stock Exchange; Financial management skills; Wealth; Financial intelligence |
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29. |
An investigation on different factors influencing perceived organizational change
, Pages: 1033-1038 Abbas Saleh Ardestani, Kaveh Teymournezhad and Sajad Ahmadvand PDF (296 K) |
Abstract: This paper studies the impacts of different factors influencing on perceived organization change in municipality organization in city of Tehran, Iran. The proposed study uses two questionnaires, one for measuring the effects of five factors including partnership, communication, training, believe in change and organization commitment and the other for organizational change in Likert scale. The study has been implemented among 147 regular employees of municipality organization in city of Tehran, Iran. Using simple regression analysis, the study has detected that all mentioned factors influence organizational change, positively. In addition, Freedman test indicates that partnership maintains the highest impact followed by believe in change, communication, organizational commitment and training. DOI: 10.5267/j.msl.2014.3.006 Keywords: Perceived organizational change; Partnership; Communication; Training; Organizational commitment |
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30. |
Investigating the effects of organizational culture on brand promise
, Pages: 1039-1042 Hamed Abbasi, Hamid Reza Abbasi Ashkan Faraji and Mahsan Hajirasouliha PDF (296 K) |
Abstract: This paper studies the impacts of four components of organizational culture on brand promise in one of Iranian producer of detergent and sanitary products. The proposed study uses two questionnaires, one for measuring the effects of organizational culture and the other for brand promise in Likert scale. Cronbach alphas for organizational culture and brand promise are calculated as 0.83 and 0.91, respectively. The study has been implemented among 211 regular customers of producer of detergent and sanitary products. Using Spearman correlation ratio as well as stepwise regression analysis, the study has detected that three components of organizational culture including tribal culture, entrepreneurial culture, and market culture influence positively on brand promise and bureaucratic culture influences negatively on brand promise. DOI: 10.5267/j.msl.2014.3.005 Keywords: Brand promise; Organizational culture; Tribal culture; Entrepreneurial culture; Market culture |
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31. |
A study on relationship between dividend changes with future profitability
, Pages: 1043-1050 Hassan Ghodrati and Abbas Hashemi PDF (296 K) |
Abstract: This paper studies the relationship between dividend changes and future profitability of listed companies in Tehran Stock Exchange. Using the information of 191 companies, the study has implemented some regression techniques. The results of the research model analysis indicate that the changes in dividend contain significant and important information content, for the future profitability and dividend changes, and have an important and positive impact on the future profitability of the company. The results also show that changes in dividend can improve the company's future performances and messages to recovery the activities and future performance of the company. However, the results have shown the greatest impact on the performance of the dividend changes, for a year after considered year and not for two years after. In other words, the information content of dividend changes are more about the performance of the next year and the information provided is lower in the next two years. DOI: 10.5267/j.msl.2014.3.004 Keywords: Profitability; Dividends changes; Profit growth |
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32. |
Designing a model to improve first year student adjustment to university
, Pages: 1051-1058 Nasrin Nikfal Azar and Hamideh Reshadatjoo PDF (296 K) |
Abstract: The increase in the number of universities for the last decade in Iran increases the need for higher education institutions to manage their enrollment, more effectively. The purpose of this study is to design a model to improve the first year university student adjustment by examining the effects of academic self-efficacy, academic motivation, satisfaction, high school GPA and demographic variables on student’s adjustment to university. The study selects a sample of 357 students out of 4585 bachelor first year student who were enrolled in different programs. Three questionnaires were used for collection of data for this study, namely academic self-efficacy, academic motivation and student satisfaction with university. Structural equation modeling was employed using AMOS version7.16 to test the adequacy of the hypothesized model. Inclusion of additional relationship in the initial model improved the goodness indices considerably. The results suggest that academic self-efficacy were related positively to adjustment, both directly (B=0.35) and indirectly through student satisfaction (B=0.14) and academic motivation (B=0.9). The results indicate a need to develop programs that effectively promote the self-efficacy of first year student of student to increase college adjustment and consequently retention rate. DOI: 10.5267/j.msl.2014.3.003 Keywords: Adjustment; Academic self-efficacy; Academic motivation; Student satisfaction |
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33. |
Investigating the relationship between quality of life and mental health: A case study of steel industry
, Pages: 1059-1062 Ashraf al-Muluk Kamrani and Abdullah Shafiabadi PDF (296 K) |
Abstract: This paper examines the relationship between quality of life and mental health among regular employee who work for Esfahan Steel Company, Iran. The study uses two questionnaires, one for measuring quality of life, which is adopted from Goldberg and Williams (2000) [Goldberg, D., & Williams, P. (2000). General health questionnaire (GHQ). Swindon, Wiltshire, UK: NFER Nelson.]. In addition, the study uses another questionnaire, which is adopted from Juniper et al. (1994) [Juniper, E. F., Guyatt, G. H., Willan, A., & Griffith, L. E. (1994). Determining a minimal important change in a disease-specific quality of life questionnaire. Journal of clinical epidemiology, 47(1), 81-87.]. Using Pearson correlation ratio as well as stepwise regression technique, the study has determined a positive and meaningful relationship between quality of life and mental health care. DOI: 10.5267/j.msl.2014.3.002 Keywords: Quality of life; Mental Health; General Health; Esfahan Steel Company |
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