1. |
Investigating the effect of different conflict management strategies on brand promise: A case study of banking industry
, Pages: 1-4 Hosseinali Aziziha, Seyed Shahab Mousavi, Seyed Alireza Hosseini Tabatabaee and Ali Khodsetan PDF (296 K) |
Abstract: The purpose of this paper is to study the effect of different conflict management strategies including competition, cooperation, prevention and compromise on brand promise. The proposed study uses the questionnaire developed by Putnam and Wilson (1982) [Putnam, L. L., & Wilson, C. E. (1982). Communicative strategies in organizational conflicts: Reliability and validity of a measurement scale. Communication yearbook, 6, 629-652.] to measure conflict management measures and to measure the components of brand promise, the study develops a questionnaire. The proposed study is executed among some employees of bank Melli Iran in city of Tehran, Iran. Cronbach alphas have been calculated as 0.76 and 0.83 for conflict management and brand promise, respectively. Using Pearson correlation ratios as well as multiple regression technique, the study determines that there was a reverse relationship between two conflict management strategies, cooperation and compromise, and brand promise. In addition, there was a positive relationship between two conflict management strategies, competition and compromise, and brand promise. DOI: 10.5267/j.msl.2013.12.008 Keywords: Brand promise; Banking industry; Conflict management |
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2. |
Investigating the effect of tax costs on accounting conservatism: Evidence from Tehran Stock Exchange
, Pages: 5-10 Mohammad Reza Asgari and Mohammad Ali Behpouri PDF (296 K) |
Abstract: The purpose of this paper is to study the effect of the tax expenses on accounting conservatism on firms listed on Tehran Stock Exchange. In this study to measure the conservatism accruals is used to test the research hypotheses based on the information gathered from 61 firms listed on Tehran Stock Exchange over the period 2004-2009. Findings indicate that the relationship between conservatism accounting and corporate tax burden was positive and significant. In addition, firms with high book-tax conformity had higher motivation to use the conservative accounting to reduce their tax payments. DOI: 10.5267/j.msl.2013.12.007 Keywords: Tax cost; Accounting conservatism; Tehran Stock Exchange |
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3. |
Investigating the effect of corporate governance on risk of private banks and insurance firms
, Pages: 11-16 Mehdi Taghavi and Mohammad Masoudi Moghadam PDF (296 K) |
Abstract: This paper presents an empirical investigation to study the effects of corporate governance on risk taking of private insurance firms and banks in Iran. The proposed study of this paper considers the financial information of 13 banks and 19 private insurance firms over the period 2006-2011 in Iran. The study investigates the effects of five variables including size, CEO duality task, composition of the board of directors, ownership concentration and having an internal auditing system on risk taking of private banks and insurance firms in Iran. Using some panel data and regression analysis, the study confirms the positive effect of the ownership concentration as well as negative impact of non-bound board members on risk taking. DOI: 10.5267/j.msl.2013.12.006 Keywords: Risk taking; Private banks; Insurance firms |
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4. |
Identification and assessment the barriers of growth and development of nanotechnology research's in the Islamic Azad University: A case study of south Tehran branch
, Pages: 17-20 Keyvan Ozaee Gholam Reza Hashemzadeh, and Abdolreza Sobhani PDF (296 K) |
Abstract: This paper presents an empirical investigation to detect major barriers on developing nano technology in Islamic Azad University. The proposed study selects south Tehran branch as a pilot study, designs a questionnaire and distributes it among all 80 employees who work for this university. Cronbach alpha is calculated as 0.93, which is well above the minimum acceptable level. The study has executed the study in five different areas including financial resources, physical equipment, training and empowering human resources, organizational culture and outside organizational factors. The study has determined that physical equipment is number one priority followed by financial resources and training as well as empowering employees. DOI: 10.5267/j.msl.2013.12.005 Keywords: Barriers; Nano technology; Islamic Azad University |
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5. |
A study on the effect of organizational justice on organizational citizenship and organizational commitment
, Pages: 21-24 Jalil Ghafourian PDF (296 K) |
Abstract: This paper presents a study on the effect of organizational justice on organizational citizenship and organizational commitment in Iran. The proposed study designs a questionnaire and distributes it among some employees of Islamic Azad University and, using structural equation modeling, we investigate the effect of organizational justice on organizational citizenship as well as organizational commitment. The study selects 142 people from 255 regular employees who work for the university and distributes the questionnaire designed in Likert scale. Cronbach alphas have been determined for organizational citizenship, organizational justice and commitment as 0.924, 0.94 and 0.73, which are well above the minimum acceptable level. The results indicate that procedural justice has the most effect on organizational commitment followed by interactive justice and distributive justice. In addition, obedience has the most influential effect followed by loyalty, partnership, innovation and behavior. Finally, the survey shows that organizational citizenship is influenced mostly by loyalty and partnership. In summary, the effect of organizational justice on organizational citizenship and organizational commitment has been confirmed. DOI: 10.5267/j.msl.2013.12.004 Keywords: Organizational citizenship; Organizational commitment; Organizational justice; Islamic Azad University |
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6. |
An exploration study to detect important barriers for knowledge management
, Pages: 25-30 Jalil Ghafourian PDF (296 K) |
Abstract: This paper presents an empirical investigation to find the important factors influencing implementation of knowledge management in revenue agencies in Iran. The proposed study designs a questionnaire and distributes it among some experts and, using principal component analysis, the study detects important barriers for knowledge management implications. The study selects 170 people from 880 regular employees who work for revenue agency and distributes the questionnaire designed in Likert scale. Cronbach alpha has been determined as 0.70, which is well above the minimum acceptable level. In terms of knowledge management, the study determines six factors including support for creativity and innovation, knowledge sharing, trust, employee promotion plan, mission and training programs and they represent 66.57% of the described factors. In addition, in terms of barriers, job security, cultural issues, individual differences, infrastructure, organizational structure and lack of vision are the most important issues representing 61.98% of the factors. DOI: 10.5267/j.msl.2013.12.003 Keywords: Knowledge management; Barriers; Factor analysis; Revenue agency |
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7. |
An investigation on how TQM influences employee performance: A case study of banking industry
, Pages: 31-36 Saeed Hakami Nasab, Yadollah Hemmati and Seyed Hasan Kia PDF (296 K) |
Abstract: This paper presents an empirical investigation to study the relationship between employee performance and TQM. The proposed study of this paper designs two questionnaires for TQM and performance measurement and distributes them among some employees who worked for one of Iranian banks in city of Semnan, Iran. The result of Kolmogorov–Smirnov test confirms that all data are normally distributed and the study uses Pearson correlation to investigate the relationship between various components of the survey. The result of the implementation of Pearson correlation ratio indicates that there was a positive and meaningful relationship between employee performance and TQM components (r=4.6223, P-value=0.000). In addition, there are some positive and meaningful relationships between TQM components and employee performance. The highest correlation belongs to relationship between employee performance and feedback (r=4.6223, P-value=0.000) followed by training and development (r = 0.441, P-value = 0.000) and communication (r = 4.2861, P-value = 0.000). DOI: 10.5267/j.msl.2013.12.002 Keywords: TQM; Employee performance; Banking industry; Performance measurement |
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8. |
An investigation on factors influencing electronic banking adoption in private banks versus public banks
, Pages: 37-42 Ali Alikhani and Malihe Hosseinzadeh Davarzani PDF (296 K) |
Abstract: The movement of industrial societies towards implementation of information technology has begun and it has gained moment since early 90th and presently the speed of this movement is well obvious in less developed countries, including Iran. Internet Banking is one of the most tangible trends in today’s electronic commerce. It has direct relationship with the perception of the service qualities not only because of unique absorption of the internet, but also because of e-commerce, acceptance of internet services of banks by clients and the tendency for using such services. This paper investigates different factors influencing on acceptance of electronic banking in private banks versus public banks in a case study of two Iranian banks namely; Eqtesade Novin and Sepah using Technology Acceptance Model (TAM). Correlation test reveals that there was a positive and significant relationship between clients of private and public bank on five factors associated with TAM. In addition, structural equation method was used for investigation of relationships in offered model. In conclusion, all primary and secondary hypotheses for clients of private and public bank were confirmed. DOI: 10.5267/j.msl.2013.12.001 Keywords: Technology Acceptance Model; Electronic banking; Computer self-efficacy; Ease of use |
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9. |
A study on the effect of emotional intelligence on retail investors’ behavior
, Pages: 43-48 Reza Pirayesh PDF (296 K) |
Abstract: Investment decisions are normally accomplished based on fundamental or technical methods. However, there are many cases where investors make their investment decisions based on their emotions. This study investigates the effects of various factors including biases representation, mental accounting and risk aversion when an investment decision is executed. In other words, the study examines the effects of emotional intelligence components on retail investors’ investment strategies on Tehran Stock Exchange (TSE). The proposed study selects a sample of 270 investors who had some experiences on TSE randomly and using a questionnaire based survey detected that there was a positive and meaningful relationship between emotional intelligence and investment decisions. DOI: 10.5267/j.msl.2013.11.037 Keywords: Tehran Stock Exchange; Bias represents; Emotional intelligence; Risk aversion |
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10. |
A study on construction, validation and determination of normalization of adolescents depression scale
, Pages: 49-52 Khadijeh Babakhani and Aboolfazl Karami PDF (296 K) |
Abstract: This paper presents an empirical investigation to construct, to validate and to determine normalization factors associated with adolescents depression scale. The study is performed among 750 randomly selected guided and high school students, 364 male and 386 female, who live in city of Zanjan, Iran. Validity of Beck Depression Inventory (BDI), Validity of Simpson-Angus Scale (SAS) and divergence validity of the Coopersmith self- esteem coefficients are 0.72, 0.37 and -0.71, respectively. Result suggests that adolescents’ depression test is a reliable and valid tool for assessing depression, with utility in both research and clinical settings, counseling centers. In addition, the results of correlation test indicate there are some meaningful differences between depression levels of female and male students. In fact, our survey indicates that female students have more depression than male students do (F-value = 33.06, Sig. = 0.000). In addition, there are some meaningful differences between depression levels in various educational levels (F-value = 8.59, Sig. = 0.000). However, the study does not find sufficient evidence to believe there is any meaningful correlation between educational backgrounds and gender. DOI: 10.5267/j.msl.2013.11.036 Keywords: Validation; Normalization; Depression; Adolescence |
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11. |
An investigation on important factors influencing on forecasted earnings adjustment: Evidence from Tehran Stock Exchange
, Pages: 53-56 Fatemeh Babakhani Behzad Ghorbani and Ali Mohammadi PDF (296 K) |
Abstract: This paper presents an empirical investigation to detect important factors influencing earning adjustment on firms selected on Tehran Stock Exchange over the period 2006-2011. There are four independent variables associated with the proposed study of this paper including Proportion of shares owned by institutional investors, Return on assets, Profit change and Market value to book value. In addition, Investment restructuring is considered as control variable. The results of the implementation of regression analysis indicate that there was a reverse relationship between earning forecasted adjustment and two independent variables including size of firm as well as the ratio of market value to book value. However, Net profit has a direct and positive relationship with earning forecast adjustment. DOI: 10.5267/j.msl.2013.11.035 Keywords: Earning forecast; Tehran Stock Exchange; Size; Market value; Book value |
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12. |
An investigation on important factors influencing consumer purchase: A case study of food products
, Pages: 57-62 Mohammad Haghighi and Maria Gooyandeh Hagh PDF (296 K) |
Abstract: This paper presents an empirical investigation to study the effect of five factors on purchasing food product including brand and reputation, being green product producer, quality of packaging, taste of food products and materials used in products. The study designs a questionnaire consists of 20 questions, distributes 440 questionnaires among some consumers who were regular customers of food chains in west part of city of Tehran, Iran and managed to collect 225 properly filled ones. The study uses binomial test to verify five hypothesis of the survey and it has confirmed the effects of four variables including brand and reputation, quality of packaging, taste of food products and materials used in products. In our survey, there are some positive and meaningful correlations among different pairs of five variables of the survey where the highest correlation is between materials used in products and quality of packaging (r=0.606, Sig. = 0.000) and between Quality of packaging and being green product producer (r=0.545, Sig. =0.000). DOI: 10.5267/j.msl.2013.11.034 Keywords: Food product; Consumer behavior; Taste; Quality of packaging |
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13. |
A study on the effect of free cash flow and profitability current ratio on dividend payout ratio: Evidence from Tehran Stock Exchange
, Pages: 63-70 Hosein Parsian and Amir Shams Koloukhi PDF (296 K) |
Abstract: Decision making about dividend payout is one of the most important decision that companies should encounter. Identifying factors that influence dividends can help managers in making an appropriate dividend policy. In the other side, companies’ dividend payouts over time and with a stable manner may influence on stock price, future earnings growth and finally investor's evaluation about owners' equity. Hence, investigating the factors influencing dividend payout ratio is of high importance. In this research, we investigate the effects of various factors on dividend payout ratio of Tehran Stock Exchange (TSE) listed companies. We use time series regression (panel data) in order to test the hypothesis of this study. This study provides empirical evidences by choosing a sample of 102 companies over the time span of 2005-2010. The result shows that independent variables of free cash flow and profitability current ratio have negative and significant impact on dividend payout ratio; whereas, the independent variable of leverage ratio has a positive and significant impact on dividend payout ratio. The other independent ratio such as size of the company, growth opportunities and systematic risk do not have any significant influence on dividend payout ratio. DOI: 10.5267/j.msl.2013.11.033 Keywords: Dividend payout ratio; Free cash flow; Profitability current ratio Leverage ratio; Tehran Stock Exchange (TSE); |
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14. |
Efficiency evaluation of customer satisfaction index in e-banking using the fuzzy data envelopment analysis
, Pages: 71-86 Aliyar Esmaeili and Mohamad Sadegh Horri PDF (296 K) |
Abstract: E-commerce has created significant opportunities for the corporations to understand the customers’ expectations, desired values, to increase their satisfaction and to expand their market share, more efficiently. The most significant activity of e-commerce is in the field of e-banking and financial services. Customer satisfaction index is a concept introduced for evaluating of the service quality in electronic banking. Considering the relative importance of customer satisfaction in e-banking, defining scientific criteria for the assessment of mentioned index is very important. So, a scientific and efficient method is always needed. The purpose of this paper is to use the fuzzy data envelopment analysis (DEA) techniques for evaluating and ranking the efficiency of online customer satisfaction index in eight economic banks in Iran. Here, we first study the fuzzy set theory and the method of traditional DEA in the same model. Next, the relationship between them were developed, which provide the fuzzy DEA model with qualitative data. The SPSS and GAMS software package were employed to analyze the data collected through questionnaires. The results show that three economic banks in terms of customer satisfaction in e-banking were located on the efficiency border and were quite efficient. DOI: 10.5267/j.msl.2013.11.032 Keywords: Customer Satisfaction Index Efficiency; Fuzzy Numbers Theory; Fuzzy Data Envelopment Analysis Model; E-Banking |
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15. |
A study on relationship between conflict management styles and organizational agility: A case study of Ilam state University, Iran
, Pages: 87-94 Ardeshir Shiri PDF (296 K) |
Abstract: The aim of present study is to explore the relationship between various styles of conflict management and organizational agility in Ilam state university. The study is quantitative one, having developmental orientation and comparative approach, which applies the strategy of survey research with an aim of exploration and description. It is implemented as single point and utilizes questionnaire as data collecting tool. The population and sample of the study include 425 and 205 individuals, respectively. The sample size is determined through Cochran’s formula and random sampling method has been used for sampling. In order to perform the data analysis, descriptive and inferential statistics as well as Spearman and Kendall test in SPSS were utilized. The results of the study reveal that there was a positive and significant relationship among four styles of conflict management (avoiding, forcing, compromising, and yielding), however there was no significant relationship between integrating conflict management and organizational agility. DOI: 10.5267/j.msl.2013.11.031 Keywords: Organizational agility; Conflict management; Functional conflict; Dysfunctional conflict |
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16. |
An empirical investigation on the effect of managers’ influential tactics on their staff: A case study of banking industry
, Pages: 95-100 Nader Baghernejadian, Rahmatollah Mohammadipour and Mehrdad Ghanbari PDF (296 K) |
Abstract: The organizational employees take some actions called influential tactics to achieve their goals. Influential tactics discuss the ways to influence power bases and help employees understand how to utilize these bases. This research aims at analyzing the effect of managers’ influential tactics on employees. The influential tactics used in the research include friendship, reasoning (reasonable encouragement), coalition, pressure (courage), resorting to superiors and interaction. The research has been accomplished through quantitative descriptive method and the sample size is selected from the private and state banks of an Iranian city named Ilam. The statistical sample consists of 265 randomly chosen people determined using Morgan Table. The collected research data has been analyzed using Spearman correlation test. The research results showed that the effect of managers’ influential tactics was not the same on male and female employees. DOI: 10.5267/j.msl.2013.11.030 Keywords: Influential tactics; Friendship; Reasoning; Pressure; Interaction; Private and state banks of Ilam city |
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17. |
The role of foreign direct investment on increasing the amount of export
, Pages: 101-106 Mahsan Hajirasouliha, Gholamreza Heydari Kord Zanganeh and Seyed Ahmad Hosseini Golafshani PDF (296 K) |
Abstract: Improving livelihood and increasing in welfare and life quality of people always have been some of the most important concerns among politicians in each country. Therefore, addressing economy and trying to reach maximum growth play essential role on having sustainable growth. One of the determinant factors in the economic growth is attraction of direct foreign investments, successfully. Direct foreign investment not only leads to capital and modern technology in absorbent country but also it causes increasing in production capacities particularly in export products. Therefore, it helps host country in context of communicating with international economy through development of export markets and research and development (R & D). In this paper, we present an empirical study to find important factors influencing foreign direct investment based on factor analysis. The study designs and distributes a questionnaire consist of 30 questions among some experts. The proposed study uses Skewness analysis to reduce the factors into 22 items and reports 5 important factors including Economic, Feasibility, Infrastructure, Incentive and Resource. DOI: 10.5267/j.msl.2013.11.029 Keywords: Stock; Investment; Foreign direct investment |
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18. |
The role brand equity on developing tourism industry
, Pages: 107-110 Behnam Ghorbanifard, Hosseinali Aziziha, Seyed Alireza Hosseini Tabatabaee, Shahram Hasheminia and Seyed Shahab Mousavi PDF (296 K) |
Abstract: During the past few years, there have been growing interests in developing tourism industry in developing tourism economy. This paper presents an empirical investigation to study the effects of different factors including brand awareness, quality perception, brand associate and brand loyalty on developing tourism economy. The proposed study was accomplished in city of Karaj located in province of Alborz, Iran. The study designed a questionnaire consist of 27 questions designed in Likert scale and distributed it among 400 randomly selected people who visited this city during the year of 2012. Using Spearman correlation, they study confirmed that there were some positive relationship between brand awareness and tourism economy (r=0.434, Sig.=0.02), a positive relationship between quality perception and tourism economy (r=0.198, Sig.=0.008), a positive relationship between brand associate and tourism economy (r=0.261, Sig.=0.000) and finally there was a positive and relationship between brand loyalty and tourism economy (r = 0.302, Sig. = 0.05). In addition, the implementation of stepwise regression model has indicated that brand awareness played essential role on tourism economy followed by brand loyalty and quality perception. DOI: 10.5267/j.msl.2013.11.028 Keywords: Brand equity; Tourism Industry; Brand awareness; Perception quality; Brand associate |
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19. |
A new method for converting extended version of petri nets to fuzzy extended markup language
, Pages: 111-116 Solmaz Soltani and Ali Harounabadi PDF (296 K) |
Abstract: A model is a simple and straightforward performance of structure and behavior of the system under study expressed as mathematical relations. In fact, with a model, knowledge and information on modeled phenomenon are prepared and the cost and risk of applying actual phenomenon are eliminated. Petri nets, on the other hand, are used to determine the important information on structure and behavior in modeled system and formal models are mainly state dependent requirements. These requirements are significantly indefinite and can be expressed by language variables. If XML labels can express the formal models (Fuzzy Petri net) as the most valid data format, then we will have relationships with other data format. In this study, characteristics of a Fuzzy Colored Petri Net are expressed by fuzzy developed Markup Language labels. Therefore, in addition to fuzzy XML labels, the concept “color” will be used for them. Application and advantages of suggested method will be determined by a case study in bank facility system. The results of the evaluation indicate the advantages of the suggested grammar for supporting elements available in fuzzy formal models. DOI: 10.5267/j.msl.2013.11.027 Keywords: XML; Petri Net Markup Language; FXML; FPNML; Fuzzy Petri Net |
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20. |
A study on relationship between the information of cash value added and return of stocks: An empirical investigation on accounting profit, free cash flow and Tobin’s Q
, Pages: 117-122 Somayeh Sadeghi Moghaddam and Abbas Talebbeydokhti PDF (296 K) |
Abstract: This paper presents an empirical investigation to the study the effects of various factors such as free cash flow, earnings, Tobin’s Q on predicting stock performance on Tehran Stock Exchange (TSE) over the period 2005-2012. The study is performed on data from different industries including basic metals, cements, chemical, auto industry, etc. The proposed model gathers the necessary data from TSE and using various regression models, the study has determined that there was a meaningful relationship between cash value added, Earnings and Tobin’s Q when the level of significance was five percent but there was not any meaningful relationship between stock earnings and free cash flow. DOI: 10.5267/j.msl.2013.11.026 Keywords: Cash value added; Accounting profit; Free cash flow; Stock return; Tobin’s Q |
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21. |
Investigating important factors influencing electronic banking for export development
, Pages: 123-126 Vahid Abbas Zadeh, Gholamreza Heydari Kord Zangeneh and Naser Azad PDF (296 K) |
Abstract: Export is one of the most important indicators of a growing economy and it is the primary source of reaching sustainable growth on the market. This paper presents an empirical study to determine important factors influencing electronic banking in export development of Iranian organizations. The proposed study designs a questionnaire and distributes it among some regular customers who do internet banking with Parsian bank in city of Tehran, Iran. Cronbach alpha is calculated as 0.82, which is well above the minimum desirable limit of 0.70. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.71 and 1955 with Sig. = 0.000, respectively. Using principal component analysis, the study has detected six factors including customer’s information, building trust, secure internet access, having good internet infrastructure and internet users. DOI: 10.5267/j.msl.2013.11.025 Keywords: Electronic banking; Export development; Factor analysis |
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22. |
Enterprise resource planning: An assessment for readiness to change
, Pages: 127-132 Ali Ashraf Nazari, Rahmatollah Mohammadipour and Farshid Namamian PDF (296 K) |
Abstract: This paper presents an empirical investigation for the implementation of enterprise resource planning among 58 production units in province of Ilam, Iran. The proposed study of this paper considers the readiness in terms of six factors including human resources, financial resources, infrastructures, quality control, and information systems and communication technology. Using structural equation modeling, the study examines six hypotheses and the implementation is accomplished on LISREL software package. Cronbach alpha has been calculated as 0.91, which is well above the minimum desirable level. The results of the survey have indicated that all six mentioned factors influence positively on ERP implementation and for a successful implementation of ERP, it is suggested to consider these factors, seriously. DOI: 10.5267/j.msl.2013.11.024 Keywords: Enterprise resource planning; Readiness; Assessment |
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23. |
A study on effect of outsourcing on cost reduction: A case study of tile industry
, Pages: 133-138 Amir Reza Shirzadeh, Seyed Abdollah Heydariyeh and Mohammad Hemmati PDF (296 K) |
Abstract: During the past few decades, many organizations have attempted to reduce their costs through outsourcing of non-value added activities. This paper presents an empirical investigation to find important factors on reducing production expenses through outsourcing activities. The proposed study of this paper designs a questionnaire in Likert scale consists of 19 questions and distributes it among some experts. Using structural equation modeling, the study investigates different variables and the results indicate that outsourcing could reduce the production cost through time, inventory and human resources. The implementation of Freedman for ranking these factors indicate that time played the most influential factor followed by inventory and human resources. The results of structural equation modeling indicate that there are some positive and meaningful relationship between human capital and cost (β=0.78, t-value = 9.38), a positive and meaningful relationship between inventory and cost (β=0.81, t-value=10.54) and a positive and meaningful relationship between time and cost (β=0.89, t-value = 11.26). DOI: 10.5267/j.msl.2013.11.023 Keywords: Outsourcing; Inventory; Structural equation modeling; Tile industry |
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24. |
A study on different factors influencing customer satisfaction on industrial market
, Pages: 139-144 Alireza Shirani, Habibollah Danaei and Anahita Shirvani, PDF (296 K) |
Abstract: Customer satisfaction plays essential role on the success of industrial products such as milk in todays’ marketing planning. In this paper, we present a conceptual model to measure the relative impact of various factors on customer satisfaction. The proposed study of this paper designs a questionnaire and distributes it among managers of a dairy producer named Pegah in city of Esfahan, Iran. Using Pearson correlation ratio as well as stepwise regression technique, the study has found positive and meaningful relationship between customer satisfaction and price, quality of product, distribution and compatibility with customer expectation. In addition, the study detects a negative and meaningful relationship between conflict and customer satisfaction. DOI: 10.5267/j.msl.2013.11.022 Keywords: Customer satisfaction; Quality of product; Price; Dairy product |
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25. |
A study on the effect of performance based budgeting using activity based cost method
, Pages: 145-148 Rahmatollah Mohammadipour PDF (296 K) |
Abstract: Nowadays, management of funds in different governmental organizations plays essential role in accessing desirable objectives and in controlling operations efficiently and effectively. Performance-based budgeting (PBB) is the practice of developing budgets based on the relationship between planned funding levels and anticipated results from the plan. The performance-based budgeting process is a technique where the administrators can apply to manage more cost-efficient and effective budgeting programs. In this paper, we present an empirical investigation to find out whether it is possible to apply PBB in various Iranian municipalities or not. The proposed study detects different barriers in terms of strategy, execution and monitoring through a questionnaire and investigations whether removing the important trouble making issues could help management team apply PBB with an adaptation of activity based cost method or net. The results indicate that management of some Iranian municipalities could successfully implement PBB within organization when major barriers are removed. DOI: 10.5267/j.msl.2013.11.021 Keywords: Performance-based budgeting; PBB; Activity based cost; ABC method; Municipality |
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26. |
Investigating the effect of advertisement on consumer behavior
, Pages: 149-154 Sahar Khodakaram Arzanagh and Habibollah Danaei PDF (296 K) |
Abstract: During the past few years, there has been tremendous increase in advertisement expenses all over the world. Therefore, it is important to examine, to investigate and to evaluate the performance of advertisement to reach organizations’ objectives. This paper presents an empirical investigation using highly reliable and efficient method called AIDA, which consists of four factors: attention, interest, desire and action. The study is implemented for one of Iranian food suppliers called TABAROK located in city of Mashad, Iran. The survey selects a sample of 300 regular customers and distributes a standard questionnaire among them. Cronbach alpha has been calculated as 0.93, which is well above the minimum desirable level. Using Spearman correlation test, the study confirms that all four components of the survey influences consumer behavior, positively. The study also indicates that there were some positive and meaningful correlations among various components of the survey. In addition, applying Freedman test indicates that advertisement has the highest impact on convincing consumer to purchase product. DOI: 10.5267/j.msl.2013.11.020 Keywords: Marketing; Marketing mix; Advertising; Promotion; Effectiveness; |
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27. |
Relationship between alcohol and occurrence of various offenses
, Pages: 155-160 Mina Shabani, Mehrdad Setareh, Seyed Nouraddin Mousavinasab and Nadia Falahatgar PDF (296 K) |
Abstract: Alcohol is the most prevalent abused drug in the world and brings out a large amount of medical expenses to the society. This paper presents an empirical investigation to devise preventive measures and identify the groups at risk. In this study, a descriptive study was conducted among people who were arrested by the police because of committing illegal actions and were suspected of alcohol usage were referred to the organization of forensic medicine. The studied variables include gender, age, state of affair, marital status, type of crime, the time of drug use, tranquillizer drugs and the times of psychiatrist visit. Out of 305 subjects, 204 (66.9%) cases had a positive respiratory test result and 101 (33.1%) were negative. The results showed that committing crimes due to quarrel and wrangling (34.3%) and being drunk in the public (29.7%) were prevalent among the people who used alcohol. Driving accidents also had 18% prevalence. 32.7% of the people who had a negative respiratory test result had committed crimes because of being drunk and 29.7% of them had quarrel and wrangling. The high rate of alcohol use in people who referred from the disciplinary office to the organization of forensic medicine demonstrated that it was necessary to devise a plan in order to improve a person's awareness of harmful alcohol use and to identify the vulnerable groups in the society. DOI: 10.5267/j.msl.2013.11.018 Keywords: Forensic medicine; Alcohol use; Various offenses |
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28. |
Knowledge-based-ness and synthesis of indigenous knowledge with climate in traditional architecture: Evidence from Naeen city
, Pages: 161-168 Ali Zangi Abadi and Mahdi Jamali Nezhad PDF (296 K) |
Abstract: Application of indigenous knowledge is an example of knowledge-based-ness considered as the main agenda in most current urban and climate planning as well as geographical studies. It is one of the interesting topics in research on the role of climate on human dwelling and immediate environment. Indeed, building ecology emphasizes the ability to combine climate and environmental factors and rendering them to spatial qualities and structural comfort. This paper investigates the application of indigenous knowledge and the correspondence between traditional texture of Naeen city and its climate. In this regard, the climatic conditions in Naeen were studied in terms of temperature, humidity, wind and tourist comfort index (TCI) of climatourism. The data was collected from Isfahan Meteorology Website over the period 1985-2005. Subsequently, the traditional texture of Naeen, construction materials and building styles were studied through considering the special architectural conditions and compatible materials. Eventually, the correspondence between architectural styles and climatic conditions was studied. The results show that traditional architecture based on indigenous knowledge was consistent with climatic conditions. In this regard, using such materials as mud bricks and thatch with suitable heat capacity as well as using wind catchers, high walls around houses, dome construction, southward direction of houses were consistent with east-west wind direction. In addition, concentration of the traditional texture of the city, wall thickness, corridors, long hallways, courtyard ponds and roofed alleys are evidence of the effect of climatic conditions on urban texture in order to provide comfort in different seasons. DOI: 10.5267/j.msl.2013.11.017 Keywords: Indigenous knowledge; Traditional texture; Climatourism; Naeen city |
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29. |
An empirical analysis on the effects of marketing communications on market share adjustment
, Pages: 169-174 Somayeh Hozouri and Mojgan pazuki PDF (296 K) |
Abstract: During the past few years, there has been growing competition between two primary sources of mobile service providers including Hamrah Aval and Irancell in Iran. The competition is so tight that both service providers have spent significant amount of money on marketing planning. Therefore, it is necessary to find important factors influencing on better marketing planning. This paper presents an investigation to analyze the effects of marketing communications on market share adjustment. The proposed study of this paper has used principle component analysis and it has detected four factors environment issues, marketing organization, market development and relationship oriented. DOI: 10.5267/j.msl.2013.11.016 Keywords: Irancell; Factor analysis; Marketing planning; Mobile |
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30. |
An empirical investigation on factors influencing intention of use of internet banking
, Pages: 175-180 Mohammad Pourasadi and Leyla Dastanian PDF (296 K) |
Abstract: One of the most important techniques for development of internet banking is to encourage people to do their daily banking transactions through internet facilities. In this paper, we present an empirical study to find out whether perceived ease of use, perceived usefulness as well as trust could influence on internet banking. The proposed study was implemented in one of Iranian banks in city of Tehran, Iran using structural equation modeling. Cronbach alpha has been calculated as 0.90, which validates the overall questionnaire. Using structural equation modeling, the survey has concluded that perceived ease of use (β=0.18, p-value=0.000), perceived usefulness (β=0.24, p-value=0.000) and trust (β=0.55, p-value=0.000) had positive and meaningful impact on internet banking. DOI: 10.5267/j.msl.2013.11.015 Keywords: Perception of ease of use; Perception of usefulness; Trust; e-banking |
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31. |
Corporate governance and intellectual capital
, Pages: 181-186 Rahmat Alizadeh, Seyed Ali Nabavi Chashmi and Asghar Jahani Bahnamiri PDF (296 K) |
Abstract: The purpose of this paper is to examine the association between corporate governance and Intellectual capital in the pharmaceutical companies accepted in Tehran Stock Exchange over the period 2004-2009 using a regression based model. The study investigates the impacts of three some independent variables of the corporate governance (i.e. the number of board members, the relative extent of nonexecutive to executive directors, the auditing committee). The results suggest that corporate governance had no special effect on intellectual capital in the pharmaceutical companies. Furthermore among corporate governance's variables, the first one (i.e. board size) had negative impact on firms' intellectual capital and the second and the third variables had no effects on intellectual capital. DOI: 10.5267/j.msl.2013.11.014 Keywords: Tehran Stock Exchange; Intellectual capital; Corporate governance; Pharmaceutical firms |
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32. |
An empirical investigation on factors influencing customer loyalty and their relationships with quality of services: A case study of insurance firm
, Pages: 187-192 Rostam Pourrahidi, Masoud Pour Kiani and Majid Jafari PDF (296 K) |
Abstract: In this paper, we present an empirical investigation to study the effect of various factors influencing customer loyalty and quality of services on customer satisfaction and customer loyalty. The proposed study is implemented in one of Iranian insurance firms by choosing a sample of 171 randomly selected customers of this insurance firm. We use SERVQUAL standard questionnaire to measure customer satisfaction. The study examines three hypotheses associated with the proposed study using one-way t-student as well as path analysis, and the results have confirmed all three hypotheses. The study also uses Freedman test to rank the most important factors and detects that value was the most important issue followed by trust, customer satisfaction, empathy, value and resistance to change. DOI: 10.5267/j.msl.2013.11.013 Keywords: Insurance firm; Customer loyalty; Quality of services; SERQUAL |
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33. |
An empirical investigation on the effects of organizational and individual factors creating conflicts on employee performance: A case study of logistics management of national Iranian drilling company
, Pages: 193-202 Naser Deris Soltanpour, Ali Rashidpour and Ali Safari PDF (296 K) |
Abstract: This paper presents a survey on the effects of organizational and individual factors causing conflict on employee performance of national Iranian drilling company's logistics management. It has been of descriptive type and carried out by using the random sampling method. The statistical population included all the employees of logistics management. Invariable t-test was used in this research for data analysis. The results showed that the average factors such as education, age, personal ethics, scarcity of resources, work dependence, organizational structure and organizational culture were significantly higher than the average value (3) and the average factors such as personality, evaluation structure and reward were significantly lower than the average value (3). According to the results of this survey, feeling dependence was number one priority for creating conflict followed by personal ethics, education, resources, organizational culture, age, organizational structure, evaluation and individual personality was the last item. DOI: 10.5267/j.msl.2013.11.012 Keywords: National drilling company; Individual factors; Organizational factors; Conflict |
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34. |
A sustainable urban development and crises management: Empirical investigation on redesigning Tehran Arg square
, Pages: 203-206 Mohammad Rahim Rahnama and Hana Yazdanfar PDF (296 K) |
Abstract: This paper presents an empirical investigation on redesigning Tehran Arge square based on principles of sustainable urban development and crises management. The proposed study performs the study based on three perspectives including quality improvement, sustainability and crisis management. In terms of city quality improvement, the study detects six factors including social interaction, cleanliness, attractiveness, comfort, vitality and security. In terms of sustainability, the study discusses three areas including different types of construction, high density and use of clean energy in buildings. Finally, in terms of crisis management, the study discusses five perspectives including wide open spaces, appropriate coverage of the floor space, appropriate performance, strength of neighboring buildings and suitable materials. DOI: 10.5267/j.msl.2013.12.009 Keywords: Sustainable development; Principles of sustainable urban; Crisis management |
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