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The impact of information technology application on project performance: The mediating role of knowledge management
, Available Online: February, 2025 Ra’ed Masa’deh, Da'ad Ahmad Qasim Albalawneh, Lina H. Warrad, Ramayah Thurasamy and Dmaithan Almajali ![]() |
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Abstract: The present study evaluated the relationships between IT application and KM practice adoption, and project performance. KM practice adoption as a mediator in the relationship between IT application and project performance, was ascertained. A research model was constructed and validated utilizing structural equation modeling (SEM). Results of analyses demonstrated a positive relationship between IT application levels and knowledge management levels of projects. Also, high-level knowledge management contributes to project outcomes. Full mediation of KM practice adoption on the effects of IT application on project performance was affirmed. DOI: 10.5267/j.jpm.2025.2.006 Keywords: Knowledge management, Project performance, IT application
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The impact of management style and supply chain coordination on the lean projects implementation to increase the operational performance
, Available Online: February, 2025 Rismawati Br Sitepu, Zeplin Jiwa Husada Tarigan, Laij Victor Effendi, Henry Susanto Pranoto and Hotlan Siagian ![]() |
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Abstract: The Indonesian manufacturing industry contributes significantly to economic growth in the globalization era. The capability of company leaders to manage excellently determines manufacturing's competitiveness and sustainable performance to survive in current conditions. This study examines the impact of management style and supply chain coordination on operational performance through lean project adoption. The research surveyed manufacturing companies in Indonesia by distributing questionnaires with Google form links to industry practitioners. The survey obtained 172 manufacturing companies with purposive sampling, which is at least the staff level in the company and permanent employees. Data processing is carried out by structural equation modeling and meets the goodness of fitness. The processing results showed that management style influenced internal supply chain coordination by 0.729, external supply chain coordination by 0.221, and lean project manufacture by 0.152. The company's internal supply chain coordination impacts increased external supply chain coordination by 0.512, lean project manufacture by 0.375, and operational performance by 0.405. External supply chain coordination impacted the increase in lean project manufacturing by 0.396. and operational performance of 0.234. Lean project manufacturing in the company impacts operational performance by 0.172. The practical contribution of the research provides insight into supervisors and managers always to be consistent and committed to lean manufacturing practices and build strong internal and external coordination. The theoretical contribution of research can enrich the theory of a resource-based view with sustainable supply chain and leadership transformation. DOI: 10.5267/j.jpm.2025.2.005 Keywords: Management style, Supply chain coordination, Lean project manufacture, Operational performance
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The influence of balanced scorecard dimension on total quality management and sustainable performance as a mediating variable: An empirical study in KSA services projects
, Available Online: February, 2025 Heba Mousa Mousa Hikal, Omer Tajelsir Omer Elnour, Abdelmjeed Abdelrahim Ali Alajab, Khalid Eltayeb Ali Ahmed, Nagwa Mohamed Bahreldin Abubaker, Yosra Azhari Elamin Elboukhari and Asaad Mubarak Hussien Musa ![]() |
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Abstract: This study aims to analyze the influence of the Balanced Scorecard (BSC) dimensions (financial, customer, internal processes, and learning and growth) on Total Quality Management (TQM), with sustainability performance as a mediating variable. The study utilized a cross-sectional survey method, distributing 400 questionnaires to employees in the service projects in KSA. Out of these, 340 questionnaires were deemed valid for final analysis. Data analysis was conducted using the SmartPls program. The study found that all BSC dimensions, except for the learning and growth dimension, had a negative direct effect on TQM, and the BSC dimensions through sustainability performance positively affected TQM, except for the learning and growth dimension. The main contribution of the research is to identify the BSC dimensions that best predict TQM in service projects in Saudi Arabia. The extended model test shows that sustainability performance is a good mediator in the causal relationship between the BSC dimensions and TQM. Future research can validate these findings in projects such as capital construction and industrial projects using a longitudinal survey design. Organizations can apply these research findings by leveraging the Balanced Scorecard as a management framework for predicting and improving TQM. DOI: 10.5267/j.jpm.2025.2.004 Keywords: Balanced Scorecard (BSC), Total Quality Management (TQM), Sustainability Performance, Financial Dimension, Customer Dimension, Internal processes Dimension, Learning and Growth Dimension
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Exploring gender differences in sustainable project management competencies and awareness of the sustainable development goals (SDGs)
, Available Online: February, 2025 Khaled Salmen Aljaaidi, Ibrahim Alnour Ibrahim Abdulmajeed, Salim Mohammed Bafaqeer and Safoora Habeeb ![]() |
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Abstract: This study investigates whether gender differences exist in the levels of sustainable project management competencies and awareness of the Sustainable Development Goals (SDGs), specifically SDG 9 (Resilient Infrastructure) and SDG 11 (Sustainable Cities and Communities), among College of Business students at Prince Sattam bin Abdulaziz University. A questionnaire was employed to assess six key sustainable competencies: communication, leadership, management, cognitive ability, effectiveness, and professionalism. The sample consisted of 63 students from diverse business disciplines, including accounting, finance, management information systems, and human resources. The questionnaire was developed based on an extensive review of the literature and validated by experienced educators. Data analysis included descriptive statistics and the Mann-Whitney U test to examine gender differences in competency levels and SDG awareness. The findings reveal significant gender differences, with female students demonstrating higher mean ranks across all competencies and SDG awareness compared to their male counterparts. These results suggest that gender may play a significant role in the development of sustainable project management competencies and the understanding of global sustainability challenges. This study contributes to the literature by offering valuable insights into how gender influences students’ potential to engage with SDGs, particularly SDG 9 and SDG 11. The findings emphasize the importance of incorporating sustainable project management competencies into academic curricula to enhance students' awareness of SDGs, and they highlight the need for gender-sensitive educational strategies that promote inclusive sustainability education. DOI: 10.5267/j.jpm.2025.2.003 Keywords: Sustainable project management competencies, SDGs 9 and 11, Gender differences, Students, Saudi Arabia
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How internal factors determine digital transformation: The moderating role of leader's project management competence
, Available Online: February, 2025 Man Do Thi and Tra Dao Thu ![]() |
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Abstract: Digital transformation refers to technological application with a comprehensive shift in corporate governance's mindset, structure, and strategy. In particular, digital transformation project management is key in ensuring that digital transformation initiatives are implemented on schedule and achieve the set goals. This study investigates the importance of a leader's project management competence and other internal factors in successfully implementing digital transformation projects. Through Partial Least Squares Structural Equation Modeling (PLS-SEM), data collected from questionnaires administered to 436 small and medium-sized enterprises (SMEs) in Thanh Hoa, Vietnam shows that all four internal factors included in the model directly affect the transform digital ability and indirectly affects the level of digital transformation of SMEs, in which the most decisive influence comes from digital transformation strategy, followed by the influence of corporate culture, technology platform and finally workforce competence. More specifically, this study has demonstrated that an enterprise's digital transformation can be considered a project, and the leader's project management competence determines the project's success. The project management capacity of the enterprise leaders not only directly affects the digital transformation results but also plays a positive moderator in the association between digital transformation capability and the digital transformation level of SMEs. The results suggest several recommendations for leaders of SMEs in Thanh Hoa Province to improve project management capacity, thereby promoting the digital transformation process. DOI: 10.5267/j.jpm.2025.2.002 Keywords: Digital transformation, Internal factors, Project management competence, SMEs, Vietnam
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Project risk assessment: A holistic risk identification, analysis and evaluation approach, The case of EPC projects
, Available Online: January, 2025 Mohammad Senisel Bachari and Mahdi Iranfar ![]() |
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Abstract: This study presents a comprehensive framework for Project Risk Management (PRM), tailored specifically for Engineering, Procurement, and Construction (EPC) projects. Addressing gaps in traditional risk assessment methodologies, the proposed approach integrates advanced techniques for risk identification, analysis, and evaluation based on risk characteristics. A three-stage framework is proposed utilizing the Delphi method for risk identification and contextualization of risks, the risk analysis stage employs the Fuzzy Level-Based Weight Assessment (F-LBWA) method to achieve fuzzy weights for risk characteristics which the risks will be evaluated by. The final evaluation stage uses the Fuzzy Combined Compromise Solution (F-CoCoSo) method to rank risks, categorizing them as threats, opportunities, or hybrids. A case study of an EPC project demonstrates the framework’s practical application, highlighting construction-phase risks as the most critical threats (negative risks) while also emphasizing opportunities (positive risks) which can be exploited. By incorporating fuzzy logic and innovative Multi-Criteria Decision-Making (MCDM) methods, the framework provides a flexible and robust tool for modern PRM. DOI: 10.5267/j.jpm.2025.2.001 Keywords: Project risk management, Risk assessment, Risk evaluation framework, MCDM, EPC project
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Mediating influence of total quality management between just-in-time techniques and projects performance evaluation
, Available Online: January, 2025 Abubkr Abdelraheem ![]() |
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Abstract: The main objective of the present research is to evaluate the influence between just-in-time technique (JIT) and total quality management TQM in project performance evaluation (PPE) in the paint industry; and to identify the important factors that should be considered for the successful application of JIT in project management in the paint industry ar Riyadh Governorate. A questionnaire was distributed to administrators, economists and accountants in the paint industry. The study used the partial least squares program for analysis purposes. The results indicated that the just-in-time technique has a positive impact on the evaluation of project performance in the balanced scorecard in its dimensions (financial, customers and internal operations), and a negative impact on the growth and learning dimension. The results also revealed a positive impact of total quality management on the evaluation of project performance in all dimensions of the balanced scorecard, and it plays an important mediating role in improving the impact of total quality management on the evaluation of performance by the balanced scorecard. DOI: 10.5267/j.jpm.2025.1.008 Keywords: Total Quality Management (TQM), Just in Time (JIT), Project Performance Evaluation (PPE), Balanced Scorecard
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The impact of project management skills, IT integration, supply chain coordination, process innovation, and communication language on organizational performance in educational institutions
, Available Online: January, 2025 Mohammed Al Matalka, Mohammad Alzoubi, Wadha Al Zouair, Mohamed Kamel AlDowaikat, Shadi Said Alkhazaleh and Ahmad Ibrahim Khalid Matalqeh ![]() |
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Abstract: This study investigates the impact of project management capabilities on organizational performance, with a particular focus on the mediating roles of supply coordination, information technology integration, and process innovation. Data was collected from 85 suppliers providing goods and services to educational institutions in Irbid, Jordan, through questionnaires distributed from January 2025. The research adopts a causal quantitative approach, SEM-PLS to analyze the relationships between the variables. The findings reveal that project management capabilities positively influence supply coordination, information technology integration, and process innovation. Moreover, information technology integration and supply coordination significantly enhance organizational performance. This study contributes to a deeper understanding of how project management practices, supported by effective technology integration and strong supply chain coordination, can lead to improvements in organizational performance, especially within educational settings. The results underscore the importance of aligning project management capabilities with technological and collaborative strategies to promote innovation and efficiency. DOI: 10.5267/j.jpm.2025.1.007 Keywords: Educational institutions, Irbid, Jordan, Structural Equation Modeling, Collaborative strategies
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The influence of organizational culture on project portfolio management practices within the healthcare sector
, Available Online: January, 2025 Oswin Newton Kakumanu ![]() |
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Abstract: This study examines the impact of organizational culture on the effectiveness of Project Portfolio Management (PPM) practices. Organizational culture influences employee behavior and their way of working by providing a conducive work environment. Thus, managers are able to delegate better while ensuring a balanced workload, collaborative team efforts, and prudent resource allocation to achieve desired project portfolio deliverables. By shaping practices and values, a supportive culture enables efficient task performance, effective delegation, teamwork, and resource allocation toward project goals. Conducted with 35 individuals in a healthcare organization’s data and digital unit in New Zealand, the study used convenience sampling and email surveys. Regression analysis was performed in IBM SPSS Statistics to test the research hypothesis. Findings suggest that supportive organizational culture significantly enhances PPM execution and informs policy-making for improved PPM practices. This study facilitates directors, strategists, and managers in taking steps to form a culture that ensures effective execution of PPM practices to achieve better results. Future research could explore this topic with larger samples and alternative methodologies to deepen insights into culture’s role in PPM effectiveness. DOI: 10.5267/j.jpm.2025.1.006 Keywords: Organizational culture, Project portfolio management practices, Portfolio management, Program management, Project management, Healthcare
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The use of big data and the internet of things leadership and organizational culture: The innovative capacity of the Amman Stock Exchange
, Available Online: January, 2025 Khaled Yousef Alshboul ![]() |
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Abstract: The aim of this study is to investigate the relationship between big data adoption and Internet of Things adoption and entrepreneurial behavior at Amman Stock Exchange The study focuses on how the ability to innovate mainly mediates this link. The study method uses a quantitative approach that includes conducting a professional survey, conducting a statistical analysis, and testing mediation Key results show that the use of big data improves the ability to innovate largely, and affects employees’ practical leadership capabilities The interaction between Internet adoption and leadership capabilities is influenced by product capabilities, which emphasizes the important role of innovation as a mediator in shaping employee behavior emphasizing Practical results of this study show that Amman Stock Exchange companies strategically use big data and IoT technologies to promote innovation. Shortcomings of the study include the specificity of digital work, the reliance on self-reported data, and the use of static analysis. Subsequent research should expand participants and use more comprehensive methods. Recommendation: Embrace technology with an emphasis on innovation, provide leadership training, and increase knowledge about technology, innovation and human behavior. DOI: 10.5267/j.jpm.2025.1.005 Keywords: Innovation, Digital performance, Leadership skills, Organizational culture
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Green project management competencies and sustainable development goals (SDGs): Empirical evidence
, Available Online: January, 2025 Khaled Salmen Aljaaidi, Ibrahim Alnour Ibrahim Abdulmajeed, Salim Mohammed Bafaqeer and Safoora Habeeb ![]() |
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Abstract: This study assesses the green project management competencies of students in the College of Business at Prince Sattam bin Abdulaziz University. This study uses a structured questionnaire to evaluate ten competencies: teamwork, leadership, communication, conflict management, achievement motivation, cognitive skills, adaptability, self-control, negotiation, and social awareness. The Principal Component Analysis (PCA) and Cronbach Alpha results revealed that effective communication was the strongest competency, explaining 71.6% of the variance, followed by leadership (65.3%) and teamwork (60.6%). Self-control demonstrated the highest reliability (α = 0.966), emphasizing students’ ability to manage stress effectively. Conflict management explained 48.9% of the variance, while adaptability accounted for 57.4%, reflecting students’ resilience and flexibility. Cognitive skills explained 51.7%, highlighting critical thinking and problem-solving abilities. Negotiation explained 63.8%, emphasizing stakeholder collaboration, and social awareness accounted for 50.1%, reflecting cultural sensitivity and empathy. Achievement motivation explained 54.8%, underscoring students’ proactive and goal-oriented behaviors. These findings provide valuable insights into strengths and gaps in student competencies, offering a basis for targeted improvements. Green project management competencies are vital for advancing Sustainable Development Goals (SDGs). Green project management competencies are integral to advancing the Sustainable Development Goals (SDGs). Cognitive skills, teamwork, and communication enhance critical thinking and innovation, supporting SDG 4 (Quality Education). Leadership and adaptability drive sustainable initiatives, aligning with SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure). Additionally, teamwork and social awareness foster inclusive urban development (SDG 11), while self-control and resilience enable effective climate action (SDG 13). By aligning academic training with industry demands, this study supports the global sustainability agenda and Saudi Vision 2030. The study provides policymakers in Saudi Arabia with valuable insights into aligning educational strategies with industry demands, highlighting key gaps in green project management competencies. By addressing these gaps, policymakers can enhance curriculum design to develop sustainability-focused skills, advancing Saudi Vision 2030 goals for workforce readiness, economic growth, and global sustainability leadership. DOI: 10.5267/j.jpm.2025.1.004 Keywords: Green project management, Competencies, SDGs, 4, 8, 9, 11, and 13, Saudi Arabia
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Corporate social responsibility and its role in the impact of marketing tools on strategic marketing
, Available Online: January, 2025 Ahmad Saleh Altwaijri ![]() |
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Abstract: This paper aims to examine the role of CSR in the impact of two marketing tools (social media and CRM) on two dimensions of strategic marketing (innovation orientation and marketing capabilities). Gathering data from a sample of managers and employees in service firms using a questionnaire, it was found that both marketing capabilities and innovation orientation are positively related to social media and CRM. However, CSR mediates only the impact of social media on marketing capabilities and the impact of CRM on marketing capabilities. There was no significant mediating role of CSR in the effect of CRM or social media on innovation orientation. Furthermore, the study revealed that CSR did not moderate the effect of social media and CRM on innovation orientation and marketing capabilities. Such results contribute to marketing literature through answering an important question: does CSR mediate or moderate the effect of social media and CRM on innovation orientation and marketing capabilities. Moreover, this study suggests that CSR is a crucial mechanism for developing marketing capabilities and at the same time CSR is not a pivotal prerequisite for the impact of marketing tools on strategic marketing to occur. DOI: 10.5267/j.jpm.2025.1.003 Keywords: Social media, CSR, CRM, Innovation orientation, Marketing capabilities
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Marketing intelligence in digital age: How business intelligence tools drive e-marketing strategies
, Available Online: January, 2025 Sally Shwawreh and Fawwaz Tawfiq Awamleh ![]() |
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Abstract: This research explains the interaction of marketing intelligence with business intelligence tools and e-marketing strategies for Jordanian companies such as Amazon, Marka VIP, and Khazanti, with a sample size of 317 employees. The authors investigated the direct impact of marketing intelligence on the e-marketing strategy, the moderating role of business intelligence tools, and how jointly both intervening variables affect the firm through Smart PLS 4. These findings indicate that business intelligence tools are crucial in leveraging marketing intelligence toward effective e-marketing strategy development. Therefore, these contributions offer a holistic view of technology-driven marketing practices from a literature perspective and provide practical insights that organizations may utilize in refining their digital marketing approaches. DOI: 10.5267/j.jpm.2025.1.002 Keywords: Marketing Intelligence, Business Intelligence Tools, E-Marketing Strategies, E-Marketing Companies, Jordan
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Selecting a priority strategy to enhance the ambidextrous leadership competence of project managers in the telecommunication industries
, Available Online: January, 2025 Misbahuddin, Mohammad Syamsul Maarif, Arif Imam Suroso and Yunus Triyonggo ![]() |
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Abstract: The author's previous research has found a strong link between project managers adopting an ambidextrous leadership style and improved project performance in the telecommunications industry. This leadership approach, blending Transactional and Transformational elements, has proven to be impactful. Therefore, it is essential to devise methods for enhancing project managers' adeptness in ambidextrous leadership. This study aims to create a prioritized strategy program to enhance project managers' ambidextrous leadership skills in Indonesia's telecommunications sector. The Fuzzy Analytical Hierarchy Process (Fuzzy AHP) involved 15 experts as respondents, ensuring a comprehensive perspective from academics, consultants, and practitioners. The study's findings underscore the importance of Ambidextrous Leadership skills, followed by managing stakeholder relationships. The key factor is the Project Manager's role, supported by backing from the company or institution. The primary goal is to enhance Project Performance and improve adaptability to change. The recommended strategy prioritizes a Leadership Development Program followed by a Change Management Development Program. This study emphasizes the practical approach to developing project managers' ambidextrous leadership skills to enhance project performance in Indonesia's telecommunications sector. The focus is on the Leadership Development Program, offering actionable insights for industry professionals. DOI: 10.5267/j.jpm.2025.1.001 Keywords: Ambidextrous Leadership, Fuzzy AHP, Leadership Development Program, Priority Strategy, Project Manager, Telecommunication Industry
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Strategic planning techniques and tools in business enterprises: A systematic literature analysis
, Available Online: December, 2024 Ahmad Saleh Altwaijri and Rana Hamed A Alhomedan ![]() |
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Abstract: The purpose of this paper is threefold. First, to establish a list of the strategic planning techniques and tools utilized by organizations in business enterprises. Second, to classify these techniques and tools by industry type, i.e., enterprises from different sectors, manufacturing, banking, hospitality, and service industries. Third, to determine the ten most common strategic planning techniques and tools used by these enterprises. A systematic literature review was adopted to attain the purpose of the current research paper covering the period 2006-2021. The review was carried out using Google Scholar platform focusing on articles on business enterprises, i.e., excluding articles on public, healthcare, education, and non-profit organizations. A total of 46 articles were found and classified based on industry type. The Findings shown there are 45 strategic planning techniques and tools used by business enterprises from different sectors, and the most frequent tools are: benchmarking, SWOT analysis, CSFs analysis, TQM, balanced scorecard analysis, competitor analysis, CRM, Porter’s five-forces analysis, customer satisfaction analysis, and PEST analysis. This paper expands the extant literature on strategic planning techniques and tools through focusing on such techniques and tools in business enterprises to develop an updated business-related list for enterprises from different sectors, manufacturing, banking, hospitality, and service industries, as well as identifying the ten most common strategic techniques and tools that business enterprises use in general. DOI: 10.5267/j.jpm.2024.12.006 Keywords: Strategic management techniques and tools, SWOT, CSFs, TQM, Balanced scorecard analysis, Competitor analysis, CRM, Porter’s forces analysis, PEST
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Firm performance through quality project management aspects: Environmental dynamism and digital innovation approaches
, Available Online: December, 2024 Rini Inthalasari,Mts Arief, Mohamad Hamsal and Sri Bramantoro Abdinagoro ![]() |
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Abstract: Indonesia's economic growth has been steady at 5% in recent years, supported by the development of the real sector, and market demand for property needs has also increased. According to the Central Bureau of Statistics, in 2022, the property industry sector absorbed 4,373,950 workers or 4.6% of the total workforce in Indonesia. It contributed significantly to the country's economic growth in the national GDP. This research will test whether, if companies can increase the value of their investments, their performance will improve, supported by the solution variables: Property Management, Quality Project Management, Digital Innovation, and the factor of Environmental Dynamism, to strengthen the statement of the impact of Value Investing on firm performance. This study employs SEM-PLS version 3 software to measure the variables used. The sample consists of the largest property companies in Indonesia listed on the IDX over five years (2018-2022) with the criteria of having more than 10 entities. The research results were obtained using a questionnaire (survey). An interesting finding from this research is that environmental dynamism has no moderating effect on value investing on company performance. Good environmental dynamism cannot increase or decrease value investing to improve company performance. The influence of investment value on company performance does not only depend on its intrinsic principles but is also influenced by environmental dynamics. DOI: 10.5267/j.jpm.2024.12.005 Keywords: Property Management (PM), Quality Project Management (QPM), Digital Innovation (DI) Value Investing (VI), Environmental Dynamism (ED), Firm Performance (FP)
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Management project performance in Indonesia’s food estate development: A stakeholder, institutional, and communication perspective
, Available Online: December, 2024 Nugrahini Susantinah Wisnujati,Amanatuz Zuhriyah, Suwandi S. Sangadji and Suhardi ![]() |
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Abstract: This study examines the factors influencing the performance of food estate projects in Indonesia, focusing on the roles of leadership, stakeholder engagement, institutional support, and project communication. A positivist research paradigm was adopted, employing a quantitative approach with Structural Equation Modeling (SEM-PLS) to test the hypotheses and analyze the relationships between these variables. The study found that leadership significantly impacts project performance, particularly through its influence on project communication, which serves as a key mediator. While stakeholder engagement did not show a direct significant relationship with project communication, its role in fostering trust, reducing resistance, and ensuring stakeholder needs are met is crucial for overall project success. Institutional support directly contributes to project performance by providing resources, supportive policies, and technical assistance, thereby enhancing the effectiveness of project communication. Project communication, as a mediator, integrates leadership, stakeholder engagement, and institutional support to drive successful project outcomes. These findings underscore the importance of transformational leadership, effective communication, and institutional support in improving food estate project performance in Indonesia. The results offer valuable insights for practitioners and policymakers aiming to enhance project outcomes through strategic management practices. DOI: 10.5267/j.jpm.2024.12.004 Keywords: Leadership, Stakeholder engagement, Institutional support, Project communication, Project performance
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Innovative strategy: Utilizing social capital to develop green products
, Available Online: December, 2024 Made Setini, Ida Bagus Udayana Putra, Ni Made Wahyuni, Daru Asih, Evi Triandini and I Putu Santikayasa ![]() |
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Abstract: This research mainly focuses on developing health tourism in rural areas, especially in Bangli, Bali, which has excellent potential but faces various challenges. Through an approach that involves local community involvement, this research aims to create a tourism experience that supports physical and mental health while empowering local communities. The quantitative research method was used to collect data from 450 respondents in Subaya Village. The sample was taken with the criteria of understanding the concept of wellness tourism, having an empowerment group, and having acquired knowledge about designing wellness tourism-supporting products. After data collection, out of 450 questionnaires distributed, as many as 250 were returned, with 150 answers that met the respondents' criteria. The results of the analysis show that the integration of local cultural practices and natural resources can increase the attractiveness of destinations, as well as provide significant economic and social benefits for the community. The study also highlights the importance of eco-friendly products in enhancing the traveler experience, which can increase visitor satisfaction and loyalty. Through a sustainable health tourism model, it is hoped that synergy can be created between local economic development and environmental conservation. DOI: 10.5267/j.jpm.2024.12.003 Keywords: Green products, Wellness tourism, Social capital, Sustainability, Community empowerment
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