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Project portfolio selection of banking services using COPRAS and Fuzzy-TOPSIS
, Pages: 51-62 C.O. Anyaeche, D.E. Ighravwe and T.A. Asokeji PDF (650K) |
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Abstract: Portfolio selection is a business process which has helped organisations identify an area of competitive advantage and it is a major concern to industrial players in the banking sectors. In order to enhance bank portfolio selection, cost, profitability, time and location are important parameters that decision-makers often consider. This study implements a fuzzy-TOPSIS (Technique for Or-der Preference by Similarity to Ideal Solution) framework to evaluate three potential portfolios (automated teller machine gallery, quick service point and branch) for a bank using the infor-mation from three decision-makers. An illustrative example of real bank information is used to demonstrate the proposed framework applicability. The complex proportional assessment of alternatives (COPRAS) method is also used as an evaluation technique and the results are com-pared, which yields that the results from the ranking order of fuzzy-TOPSIS and COPRAS were different. However, there is a consistency between the aggregation of intuition-based, fuzzy-TOPSIS and COPRAS ranks and fuzzy-TOPSIS ranking results. The presented framework is an easy-to-apply tool that improves portfolio selection decision in the banking system. DOI: 10.5267/j.jpm.2017.6.004 Keywords: Multi-criteria decision-making, project portfolio selection, Fuzzy-TOPSIS, COPRAS, Banking system
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An exploration study on the effects of social media on building SMEs brands
, Pages: 63-70 Nika Hosseinjazani PDF (650K) |
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Abstract: Social media are an integral part of modern society and they have become a big industry especially after the emergence of social medias on Mobile devices. It has been a while that most Small and Medium Enterprises (SMEs) have used social medias to promote their business activities. Social medias also supply different facilities for SMEs to help them explore their services on the market. This is more evident for those SMEs whose activities are more project based. The pur-pose of this paper is to find out important factors influencing on building brand using social me-dias for SMEs. The study designs a questionnaire in Likert scale and distributes it among 238 of SMEs’ experts in food industry in city of Tehran, Iran. Using principle component analysis, the study has determined that acquiring knowledge from social media, market approach in mass me-dia, market reaction approach in media, strategic mass media capability and social status influ-ence the most on building brand in SMEs. DOI: 10.5267/j.jpm.2017.6.003 Keywords: SMEs, Project based industry, Building brand, Social media
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A game theory approach for competition and cooperation among project’s subcontractors with interaction activities
, Pages: 71-86 Ashkan Hafezalkotob, Elahe Hoseinpour and Kaveh Khalili Damghani PDF (650K) |
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Abstract: Some projects are often performed by many subcontractors that cooperate with each other and some of them are conducted by outsourcing them to several firms; so subcontractors carry out activities in competition. Appropriate trade-off between time and cost and achieving more benefit and cost saving are objectives of both models. In this paper, it is investigated that how different subcontractors of a project can cooperate to achieve more advantages if possible and how sub-contractors can compete to make the results better and find the optimum cost to minimize the time for each of them. The competition here does not mean eliminating a competitor, but the aim is to challenge the contractors in order to choose the best decision. The purpose of this study is to address the challenges in time and cost management and to find more profit allocation among subcontractors and fair competition for fair allocation as well. A model based on cooperative game theory in time/cost trade-off problem of projects is suggested and then a competition model among subcontractors based on non-cooperative game theory is proposed. A case study is rep-resented to comprehensively illustrate the problem, the cooperative techniques of cooperative game theory, and the payoff matrix of non-cooperative model among subcontractors. Results of the proposed model reveal that subcontractors can obtain higher profit from cooperation if pos-sible. When they outsource the project and compete with each other, they must consider the in-teraction activities and choose the best strategies for cost saving and gain more reward from the client. Moreover, it is found that some techniques such as Shapley value, Core, Max-Min Core, or Equal Profit Method (EPM) are able to fairly assign extra profit of cooperation, and using the payoff matrix, Nash equilibrium, and Nash bargaining helps to find the optimum point to mini-mize time and cost for interaction activities state. DOI: 10.5267/j.jpm.2017.6.002 Keywords: Project subcontractors, Fair competition and coopera-tion, Cooperative and non-cooperative game theory, Project management, Time/cost trade-off, Cost saving
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