Abstract: This study attempts to investigate whether Social Media Marketing Activity (SMMA) carried out by companies / brands have a positive impact on their brand equity, e-WOM distribution on social media and customers' purchase intention. The objective of this paper is to investigate the impact of SMMA towards customers' purchase intention. The researchers tried to survey the results of previous studies to give more benefits to the readers and researchers in this area of study. Research data was collected using an online questionnaire survey of 114 participants of Instagram users in Indonesia. The results of structural equation modelling supported the current model’s validity and indicated a positive effect of SMMA towards brand equity. Moreover, brand equity had a positive impact on e-WOM; and e-WOM maintained a positive influence towards customers' purchase intention. Finally, SMMA also has showed a direct impact to customers' purchase intention.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Even though nowadays the concept of entrepreneurship has become popular in Vietnam, there are a few researches on starting up a business and the factors effect on the desirability of becoming an entrepreneur. The purpose of this study is to examine the effects of entre-preneurial aptitudes, the need of getting higher income and lifestyle on the desirability of starting a business. In the theory and hypothesis section, the principal factors associated with the entrepreneurial desirability are indicated. After that, the overview of entrepreneurship in Vietnam is presented. In addition, by collecting data from 289 students in Vietnam, authors used quantitative analyses by some tools such as such as descriptive statistics, factor analysis, ANOVA test and linear regressions to test the hypothesis of the relationship between entrepreneurial aptitudes, the need of getting higher income and lifestyle with entre-preneurial desirability. As a result, all three independent variables positively affect the Vietnamese students’ desirability of starting a business. Specially, the need of increasing income is seen as the most influential factor on entrepreneurial desirability, followed by lifestyle en-trepreneurial aptitudes.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The purpose of this study was to test the determinants affecting the credibility of online reviews. In this model, the relationships between argument quality and peripheral cue and credibility of online reviews were evaluated. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 460 customers using multiple linear regression analysis, accordingly. After the data collection process was completed, all data were put into SPSS 20. The process of checking and analyzing the data sequentially follows: reliability test, EFA factor analysis, Correlation analysis and Multiple linear regression analysis. Initially, the scale was assessed by Cronbach's Alpha and EFA. Then, the correlation coefficient test was used to check the linear relationship between the independent and dependent variables. The results from the study indicated the accuracy, completeness, review quantity, review consistency, product/ service rating, and website reputation were accepted and all of them had positive effects on review credibility. This shows, shoppers are very interested in completeness, the full information as well as necessary evi-dence to help shoppers assess the truthfulness and accuracy of the information more easily. At the same time, the website reputation also helps increase the credibility of the reviews and buyers tend to believe in online reviews if the website has a good reputation. Basically, the research completed its original purpose of identifying factors that affect the credibility of online reviews.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: In the Information and Communications Technology era, eGovernment projects present a great opportunity for governments to offer better and quicker services to their users from the public. However, the success and the failure of these projects to achieve the expected goals depend heavily on some important aspects; mainly websites usability. This study intends to evaluate usability of current e-government websites in Taiwan. The results indicate that a number of usability problems have been found in the target e-government websites. These findings can help designers identify users’ usability requirements and draw their particular attention to further develop more usable e-government websites.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This study aims to investigate the impact of social networking sites advertisements on consumer purchase decisions. It also seeks to examine how brand awareness mediates this primary effect. The data for this study was collected based on 360 followers from student's perspectives towards major apparel brands across Girne American University in North Cyprus. Data analysis was performed using structural equation modeling (SEM) in order to analyze the data collected. The study found that SNS advertisement had a significant impact on brand awareness, alongside consumer purchase decisions. Similarly, it found support for the mediating role of brand awareness. This research extends prior research by investigating the mediating effect of brand awareness between the SNS advertisements and purchase decision path. Finally, this study enriches social media marketing literature by providing evidence from North Cyprus.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This paper examines the determinants of technology transfer through international trade in Vietnam by using provincial level data. The paper investigates the similarities and differences between the adoption of technology from OECD and non-OECD countries. The empirical finding shows that the skills of labor force and openness to trade are the most robust determinants of technology adoption at the provincial level. Furthermore, provinces with higher levels of R&D expenditure adopt more technology from OECD countries than do other provinces.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This research is intended to systematize the theoretical background of chatbots and assess the factors affecting customer satisfaction when they use Facebook chatbot. The study provides an insightful analysis for planners and field workers who are involved in the promotion of Facebook chatbot for online stores in Vietnam. It suggests different recommendations and solutions for individuals and organizations providing chatbot services on Facebook platform, in order to improve service quality and operational efficiency. An analysis of 271 customers who used chatbot services pointed out and evaluated the positive and negative relationships around customer satisfaction.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This study focuses on investigating the relationship between tourist quality service, satisfaction and loyalty among international visitors who came to Vietnam. Specifically, this research also aims to discover the mediating effects of tourist satisfaction on the relationship between tourist quality service and loyalty (revisit and recommend to others). By using the data collected from 516 international visitors who travelled in Vietnam, authors use a meta-analytic path analysis to show that only two factors of tourist quality service had significant effects on tourist satisfaction and loyalty, including tangibles and responsiveness. Moreover, tangibles and responsiveness not only had direct effects, but they also they had some indirect impacts on tourist loyalty throughout tourist satisfaction. Interestingly, the relationship between tourist satisfaction and their loyalty was strongest.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: The purpose of this paper is to understand how transfer pricing law affects transfer pricing decision making in foreign direct investment enterprises in Vietnam. The study also suggests further research on the determinants over transfer pricing decision making of these enterprises to have better solutions to deal with transfer mispricing in Vietnam. A quantitative research method involving self-administered closed ended questionnaires is extended to manage Directors/Chief Executive Officers, Tax Managers/ Directors, Chief Finance Officers or Heads of Finance from foreign direct investment enterprises in Vietnam. Findings indicate a strong probability of a relationship between transfer pricing law and the transfer pricing decision making of foreign direct investment enterprises in Vietnam. Therefore, there is a need for government to have specific law on transfer pricing. Good transfer pricing database is al-so expected; punishment should be reasonable; transfer pricing audit process should be stronger; transfer pricing trainings should be introduced more to the enterprises. It is be-lieved that the implementation of suitable transfer pricing law in Vietnam will assist the government better deal with transfer pricing abuse in foreign direct investment enterprises. The findings support Vietnamese policy makers to improve the law on transfer pricing. Nevertheless, tax officials and accounting representatives can have indepth knowledge with regard to transfer pricing decision making which the outcome of this study aspires as guidance for better understanding the aspects of transfer pricing decision making while doing business in Vietnam.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: This paper presents a scheme of implementation of the protocol for diagnosing stakeholders of educational space, which aims to meet the needs and interests of both contractors and the university, and makes an efficiency assessment in achieving the goals of the university. The ranking of the social status of the stakeholders in the association is obtained, which demonstrates the importance of each stakeholder in the collaboration. The relationships between university and stakeholders, the degree of communication of stakeholders with each other, the attitude of each stakeholder towards the group of stakeholders as a whole and the total activity of group interaction based on the calculation of sociometric indicators are determined. Finally, the effectiveness of the level of involvement of stakeholders in the activities of the University is also proved.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Mobile payment is considered as a technology innovation which is being exploited and fur-ther expanded in both developed and developing or emerging countries. It is considered as an alternative method to cash payment method. This study is employed with the objective of exploring how Cambodian user behavior intention is affected by perceived transaction convenience, perceived transaction speed, social influences, and facilitating condition. Each fac-tor is measured by different items and there are 38 items developed in this study. The data is collected by distributing questionnaires to Cambodian users and 329 questionnaires are collected successfully.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Root cause failure analysis (RCFA) is a structured process to acknowledge cause and effect relationship of failure or unfavorable events in the organization in order to prevent repetition or reduction of failures. There are various tools for RCFA like interviewing, fault tree analysis (FTA), 5 whys, failure mode and effects analysis (FMEA), Pareto analysis and storytelling method with different strengths and weaknesses. In this paper, an integrated process model is developed using Reality Charting, FMEA and DEMATEL to understand and implement RCFA effectively. The proposed process model has eight main steps. The presented model in a case study for the UTD-20 engine is implemented and thus, in addition to the use of supporting research in model development, real data as well as the approval of the UTD-20 analysis team members are assisted to validate the proposed model.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: With the inception of high-speed internet data services and ever-growing technical advancement in manufacturing technology, the integration of production systems and the internet of things to produce different types of jobs via cloud computing has become possible. The internet-enabled advanced automatic production systems can be referred to as the cyber-physical production systems (CPPS). The use of CPPS via cloud computing and the internet of things (IoT) can offer high productivity and high flexibility for the production of jobs in a dynamic production environment with varying specifications. The aim of this paper is to present a generalized synergic framework between different production facilities locating at different geographical locations to realize an energy-saving and efficient cyber-physical production system for the production of different types of jobs in the context of the industry 4.0 and beyond. In addition to the above, the study also identifies a need to address large scale multi-objective optimization issues to make the best decisions for different combinatorial production scenarios by using CPPS that are functioning in smart production facilities at different geographical locations.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Building Maintenance plays an important role throughout the building lifecycle from devis-ing conceptual plans to the end. Due to the high cost of building maintenance and the direct impact of maintenance effectiveness on the quality of life of building occupants, special attention must be devoted. One of the most important issues in this field is building maintenance contractor selection. This issue becomes even more critical in public buildings, such as hospitals, offices, and military centers. The purpose of this study is to present a method that can be used to select the contractor in such a way that the response robustness is high and the employed method is the most accurate one among other similar methods. To do this, the contractors are ranked by 7 multi-criteria decision-making methods. Then, the Spearman correlation coefficients are obtained for each pair of methods. When there is a significant difference between the outcomes of the methods, the output of each method is compared with the output of the Artificial Neural Network (ANN) model. The method with the least difference with the neural network output is taken as the superior method. After selecting the best method, a robustness analysis is performed on it to verify the stability of the answer. The proposed model is implemented on a real case study. Statistical analysis shows that the implementation of this method has increased the satisfaction of the residents.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)

Abstract: Computer TCP/IP networks are becoming critical in all aspects of life. As computer networks continue to improve, the levels of redundancy continue to increase. Modern network redun-dancy features can be complex and expensive. This leads to misconfiguration of the redun-dancy features. Monitoring everything is not always practical. Some redundancy features are easy to detect while others are more difficult. It is common for redundancy features to fail or contribute to a failure scenario. Incorrectly configured redundancy will lead to network downtime when the network is supposed to be redundant. This presents a false sense of se-curity to the network operators and administrators. This research will present two scenarios that are commonly left unmonitored and look at a practical way to deploy solutions to these two scenarios in such a way that the network uptime can be improved. Implementing a practical approach to monitor and mitigate these types of failures allows costs spent on re-dundancy to increase uptime, and thus increase overall quality that is critical to a modern digital company.

	© 2010 by the authors; licensee Growing Science, Canada. This is an open access article distributed under the terms and conditions of the license. Creative Commons Attribution (CC-BY)