The purpose of this study was to investigate the relationship between personality dimensions of employees and work addiction in Management and Planning Organization of Hamedan. This study was descriptive-correlation and it was also an applied research in terms of its nature. The statistical population included all employees in Management and Planning Organization in Hamedan who worked in 2016 and their total number was 74 subjects. In this study, the statistical sample of employees was estimated up to 62 individuals using Morgan and Krejcie tables with simple random method. The measuring tool for personality dimensions was NEO 50-item short form questionnaire and one for work addiction was Spence and Robbins’s 20-item questionnaire. The results of Pearson correlation and regression analysis showed that all personality dimensions of employees had a significant relationship with work addiction which among them, extraversion, flexibility and accountability dimensions had a negative correlation with work addiction. Also, altruism and flexibility dimensions can predict work addiction, respectively.

This paper examines the relationship of corporate image with customer attraction in Irancell Telecommunications Services Company in city of Ahvaz, Iran. The study uses a sample of 384 randomly selected people who use the firm’s services. Measuring tools for corporate image and customer attraction are an 18-item questionnaire of Rampersad (2001) [Rampersad, H. (2001). 75 painful questions about your customer satisfaction. the TQM Magazine, 13(5), 341-347.] and a 14-item questionnaire of Geib (2005) [Geib, M. (2005). Architecture for customer relationship management to attract and retain customers approaches in financial services, IEEE, Proceedings of the 38th Hawaii International Conference on System Sciences.], respectively. Results of regression analysis showed that there was a significant relationship between corporate image and attracting customers in Irancell firm. In addition, dimensions of corporate image including experience, character, competence, quality, differentiation, cost, technology, and culture and cognition increase customer attraction to the company. On the other hand, component of culture has the most effect on attracting customers in this firm.

The contribution of Indian construction sector to the GDP is approximately 10%. Under new government policy, it is anticipated that $1000 Billion share for exclusively infrastructure segment would be completed within the next few years. Construction sector in developing country like India still depends on labor and the practice of mechanization, adopting to use of versatile construction equipment is not in force. The need for implementing new technologies and automation is essential to improve the quality, safety and efficiency. To meet the challenges ahead the construction, organizations should focus on utilization of machinery/equipment to achieve desirable results. Modern construction is characterized by the increase in utilization of equipment to accomplish numerous construction activities. The selection of construction equipment often affects the required amount of time and effort. It is therefore important for managements of construction organizations and planners to be familiar with the features of various types of equipment commonly used in construction activities. The selection of appropriate equipment is a crucial decision making process as it involves huge capital investment. The purpose of the present study is to develop a model pertaining to the factors influencing the selection of construction equipment by using interpretive structural modelling and the results indicate that productivity and safety are the important factors in selection of equipment in Indian construction organizations.

This paper presents an empirical investigation to determine the important factors influencing on adoption of biofuels from consumer’s perspective. The study designs a questionnaire in Likert scale and distributes it among 211 randomly selected people who use green products in city of Tehran, Iran. Cronbach alpha is calculated as 0.812, which is well above the acceptable level. Using principle component with Varimax rotation, the study has determined five important factors including social commitment, product usefulness, infrastructure, management approach and customer oriented, which influence the most on adaptation of biofuels.

Nowadays, trade mark is one of the most important components of the products in both consumers and producers’ perspectives. In this study, two separate but related mechanism through which the trademark is supposed to create value for customers, were investigated. Likeness/ description and functional-aesthetic benefits were taken into consideration. This research shows the positive effects of logo on customer commitment regarding the performance. Commitment reflects customers’ desire for cooperation by considering the effects of a logo. Logo will help customers easily identify and select a brand. This research proves that, from the customer's perspective, trademarks contain meaning, and thus include brief information on the struggle for marketing. In case of the purpose, this study is an applied research and in terms of data-gathering it is a descriptive – survey one. Since the population of the survey was unlimited, initial investigations indicated that 384 questionnaires should be distributed based on Morgan table. Using structural equation modeling, the survey results showed that descriptive-cognitive, functional benefits and aesthetic tendencies had significant influences on customer commitment in regards of performance.

This paper presents an empirical investigation to study the effects of different factors influencing on accomplishment of projects in Iranian oil industry. The proposed study designs a questionnaire consists of 50 questions in Likert scale with seven factors including sanctions, economy, scheduling, contractor management weaknesses, cultural/social, force majeure and contractee. The study considers the effects of these factors in three categories; namely risk of project scheduling, risk in project cost and risk in management weakness. Using structural equation modeling, the study confirms that all three factors influence on the success of oil projects. In other words, The results have indicated that budgeting as well as cost accounting is the most important factor in accomplishment of oil projects followed by weakness in management and having an appropriate scheduling.

Although job stress has become an issue of great concern over the last decades both internationally and nationally, there still remains a paucity of research in the Ghanaian insurance industry. This study therefore examined the relationship between antecedent variables (work overload, role conflict and role ambiguity) and employee job stress in the insurance industry in Ghana. Using a descriptive cross-sectional design with a survey questionnaire, 212 employees were selected to participate in the study. Pearson correlation and a two-step hierarchical regression were used to test the proposed hypotheses. Results of the analysis revealed that work overload and role conflict rather than role ambiguity were positively related to job stress. Implications for theory and practice are later discussed in the study.

Given the competitive environment in the global market in recent years, organizations need to plan for increased profitability and optimize their performance. Planning for an appropriate product mix plays essential role for the success of most production units. This paper applies analytical network process (ANP) approach for product mix planning for a part supplier in Iran. The proposed method uses four criteria including cost of production, sales figures, supply of raw materials and quality of products. In addition, the study proposes different set of products as alternatives for production planning. The preliminary results have indicated that that the proposed study of this paper could increase productivity, significantly.

Consumer’s personality traits, as one of the most important aspects of human psychological tendency, may influence people towards different brands. Therefore, the owners of most well-known brands also try to learn more about people’s personal characteristics to gain more market shares. The purpose of this paper is to find out more about consumer personality, which creates motivation in consumer’s mind and to learn more about the effect of this image on consumer’s interest on purchasing products. The population of this survey includes all people in city of Tehran, Iran who own one of Apple’s products. The results of the survey have indicated that neuroticism, extroversion, openness, compatibility, loyalty and brand love, as the main characteristics of brand personality, maintained positive impacts on brand love.

One of the most advantages of the internet and its expansion is probably due to its easy and low cost access to unlimited information and easy and fast information exchange. The accession of communication technology for marketing area and emergence of the Internet leads to creation and development of new marketing models such as viral marketing. In fact, unlike other marketing methods, the most powerful tool for selling products and ideas are not done by a marketer to a customer but from a customer to another one. The purpose of this research is to analyze the relationship between customers' loyalty and the acceptance of viral marketing based on the theory of technology acceptance model (TAM) model among the civil engineers and architects who are the members of Engineering Council in Isfahan (ECI). The research method is descriptive–survey and it is applicable in target. The statistical population includes civil engineers and architects who are the members of Engineering Council in Isfahan including 14400 members. The sample size was determined 762 members based on Cochran sampling formula, the sample was selected as accessible. The data was collected by field method. Analyzing the data and recent research hypothesis, the data was extracted from the questionnaires. Then, all the data was analyzed by computer and SPSS and LISREL software. According to the results of the data, the loyalty of the civil engineers and architects members of ECI was associated with the acceptance and practical involvement of viral marketing.