How to cite this paper
Alenazi, S., Aloraini, B., Al-Daoud, K., Vasudevan, A., Luoe, P & Mohammad, S. (2025). The nexus between social media marketing and consumer buying decision-making process: An empirical study on luxury perfume brands.Uncertain Supply Chain Management, 13(2), 349-360.
Refrences
Abusalma, A., Oraini, B., Al-Daoud, K., & Alshurideh, M. (2024). The impact of supply chain performance on financial performance: Dimensions of the SCOR model. Uncertain Supply Chain Management, 12(3), 1409-1416.
Aldaihani, F. M. F., Mohammad, A. A. S., AlChahadat, H., Al-Hawary, S. I. S., Almaaitah, M. F., Al-Husban, N. A., ... & Mohammad, A. (2023). Customers’ Perception of the Social Responsibility in the Private Hospitals in Greater Amman. In The Effect of Information Technology on Business and Marketing Intelligence Systems (pp. 2177-2191). Cham: Springer International Publishing.
Al Oraini, B. S. (2024). Social media celebrities and materialism influence on compulsive buying behaviors. African Journal of Marketing Management, 16(1), 1-13.
Al Oraini, B., & Al Shebil, M. (2023). Factors Influence Saudi Females’ Attitudes Towards the Use of E-learning for Continuing Education. In The European Conference on Language Learning (pp. 1-17), London.
Cheah, J.H., Sarstedt, M., Ringle, C.M., Ramayah, T., &Ting, T. (2018). Convergent validity assessment of formatively measured constructs in PLS-SEM: On using single-item versus multi-item measures in redundancy analyses. International Journal of Contemporary Hospitality Management, 30(11), 3192-3210.
Hair, J.F., Page, M., &Brunsveld, N. (2019). The essentials of business research methods (4th ed.), Routledge, London.
Keith, T. (2019). Multiple regression and beyond: an introduction to multiple regression and structural equation modeling (3rd ed.), Routledge, New York.
Niemand, T., & Mai, R. (2018). Flexible cutoff values for fit indices in the evaluation of structural equation models. Journal of the Academy of Marketing Science, 46(6), 1148-1172.
Ravinder, E.B., &Saraswathi, A.B.(2020). Literature Review of Cronbachalphacoefficient (Α) And Mcdonald's Omega Coefficient (Ω). European Journal of Molecular & Clinical Medicine, 7(6), 2943-2949.
Savalei, V. (2021). Improving Fit Indices in Structural Equation Modeling with Categorical Data. Multivariate Behavioral Research, 56(3), 390-407.
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill-BuildingApproach (Seventh edition), Wiley, Chichester.
Villarreal, M.G., & Jorgensen, T.D. (2020). Adapting fit indices for Bayesian structural equation modeling: Comparison to maximum likelihood. Psychological Methods, 25(1), 46-70.
Yusoff, A.S.M., Peng, F.S., Razak, F.Z., &Mustafa, W.Z. (2020). Discriminant Validity Assessment of Religious Teacher Acceptance: The Use of HTMT Criterion. Journal of Physics: Conference Series, 1529(4), 042045.
Zainudin, B., Subali, M., &Jailani, A. (2019). Construct Validity of Mathematical Creativity Instrument: First-order and Second-order Confirmatory Factor Analysis. International Journal of Instruction, 12(3), 595-614.
Agnihotri, R. (2020). Social media, customer engagement, and sales organizations: A research agenda. Industrial Marketing Management, 90, 291-299.
Ahmad, N. S., Musa, R., &Harun, M. H. M. (2016). The impact of social media content marketing (SMCM) towards brand health. Procedia Economics and Finance, 37, 331-336.
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., &Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190.
Ampountolas, A., Shaw, G., & James, S. (2019). The role of social media as a distribution channel for promoting pricing strategies. Journal of Hospitality and Tourism Insights.
Ansari, S., Ansari, G., Ghori, M. U., &Kazi, A. G. (2019). Impact of brand awareness and social media content marketing on consumer purchase decision. Journal of Public Value and Administrative Insight, 2(2), 5-10.
Babu, C. S., Sam Praveen, P., &Sadhana, G. (2021). “Impact of Social Media in Digital Marketing”-a Survey Study.
Baines, P. & Fill, C. (2014). Marketing, 3rd edn. Oxford: Oxford University Press.
Beser, A. (2020). Electronic Word of Mouth in Online Social Networks: Strategies for Coping with Opportunities and Challenges (Doctoral dissertation, Universitätsbibliothek Dortmund).
Bharati, P., Zhang, W., &Chaudhury, A. (2015). Better knowledge with social media? Exploring the roles of social capital and organizational knowledge management. Journal of Knowledge Management.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & management studies: an international journal, 6(1), 128-148.
Charoensukmongkol, P., &Sasatanun, P. (2017). Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity. Asia Pacific Management Review, 22(1), 25-34. doi:10.1016/j.apmrv.2016.10.005
Chen, S.-C., & Lin, C.-P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140, 22–32. doi:10.1016/j.techfore.2018.11.025
De Veirman, M., Cauberghe, V., Hudders, L., De Vries, L., Gensler, S., &Leeflang, P. S. Ananda, AF, &Wandebori, H.(2016). The impact of drugstore makeup product reviews by beauty vlogger on youtube towards purchase intention by undergraduate students in Indonesia. In International Conference on Ethics of Business, Economics, and Social Science (Vol. 3, No. 1, pp. 264-272). Journal of interactive marketing, 26(2), 83-91.
Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), 287-308.
Eldahamsheh, M.M., Almomani, H.M., Bani-Khaled, A.K.,Al-Quran, A.Z., Al-Hawary, S.I.S& Mohammad, A.A (2021). Factors Affecting Digital Marketing Success in Jordan . International Journal of Entrepreneurship , 25(S5), 1-12.
Guha, S., Mandal, A., &Kujur, F. (2021). The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India. Journal of Research in Marketing and Entrepreneurship.
Hammou, I., Aboudou, S., &Makloul, Y. (2020). Social media and intangible cultural heritage for digital marketing communication: Case of Marrakech crafts.
Heitmann, M., Lehmann, D. R., & Herrmann, A. (2007). Choice goal attainment and decision and consumption satisfaction. Journal of marketing research, 44(2), 234-250.
Hollebeek, L. D., Sprott, D. E., Andreassen, T. W., Costley, C., Klaus, P., Kuppelwieser, V., ... & Rather, R. A. (2019). Customer engagement in evolving technological environments: synopsis and guiding propositions. European Journal of Marketing, 53(9), 2018-2023.
Islam, S. (2019). Factors influencing customer’s intention to adopt online shopping: A holistic approach. International Journal of Business and Technopreneurship, 9(1), 57-66.
JagadeeshBabu, M. K., SaurabhSrivastava, S. M., &AditiPriya Singh, M. B. S. (2020). Influence of social media marketing on buying behavior of millennial towards smart phones in bangalore city. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(9), 4474-4485.
Jamil, K., Hussain, Z., Gul, R. F., Shahzad, M. A., & Zubair, A. (2022). The effect of consumer self-confidence on information search and share intention. Information Discovery and Delivery, 50(3), 260-274.
Karimi, S., & Liu, Y. L. (2020). The differential impact of “mood” on consumers’ decisions, a case of mobile payment adoption. Computers in Human Behavior, 102, 132-143.
Karimi, S., & Naghibi, H. S. (2015). Social media marketing (SMM) strategies for small to medium enterprises (SMEs). International Journal of Information, Business and Management, 7(4), 86.
Karman, M. A. (2015). The impact of social media marketing on brand equity toward the purchase intention of Starbucks Indonesia. Ibuss management, 3(2).
Kim, A. J., & Ko, E. (2010). Impacts of luxury fashion brand’s social media marketing on customer relationship and purchase intention. Journal of Global Fashion Marketing, 1(3), 164–171. doi:10.1080/20932685.2010.10593068
Kim, A. J., & Ko, E. (2012). Do social media markeitng activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486. doi:10.1016/j.jbusres.2011.10.014
Kim, D. (2017). Vlog as a Branding Tool: How to Build a Brand with a Video Blog in Social Media.
Kotler, P. 2017. Principles of Marketing. Pearson Education. Seventh European Edition.
Kotler, P., & Amstrong, G. (2014). Principles of Marketing. Fithteenth Edition.
Kumar, M. R., Ahluwalia, I. S., Hazarika, D. D., Kumar, K., Singh, M., & Goswami, C. (2022). Types of consumer buying behaviour. The journal of contemporary issues in business and government, 28(4), 372-378.
Lina, L. F., & Ahluwalia, L. (2021). Customers’ impulse buying in social commerce: The role of flow experience in personalized advertising. Jurnal Manajemen Maranatha, 21(1), 1-8.
Liu, H., Wu, L., & Li, X. (2019). Social media envy: How experience sharing on social networking sites drives millennials’ aspirational tourism consumption. Journal of travel research, 58(3), 355-369.
Lu, C. C., Wu, L., & Hsiao, W. H. (2019). Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives. International Journal of Information Management, 47, 101-111.
Lumen. (n.d.). The Consumer Decision Process. Lumen boundless marketing.Retrieved fromhttps://courses.lumenlearning.com/boundlessmarketing/chapter/the-consumer-decision-process/ (2019, Sept 15).
Manzoor, U., Baig, S. A., Hashim, M., & Sami, A. (2020). Impact of social media marketing on consumer’s purchase intentions: the mediating role of customer trust. International Journal of Entrepreneurial Research, 3(2), 41-48.
Mohammad, A. A. S., Khanfar, I. A., Al Oraini, B., Vasudevan, A., Mohammad, S. I., & Fei, Z. (2024). Predictive analytics on artificial intelligence in supply chain optimization. Data and Metadata, 3, 395-395.
Moise, M. S., Gil-Saura, I., Šerić, M., & Ruiz Molina, M. E. (2019). Influence of environmental practices on brand equity, satisfaction and word of mouth. Journal of Brand Management, 26(6), 646-657.
Nourallah, M. (2020). Mobile Bank Application: A Study on the Antecedents and Consequences of Loyalty of Young Bank Customers. In 6th Somaiya International Conference on Technology and Information, at KJ Somaiya Institute of Management Studies and Research Vidyavihar, Mumbai, India, 10th and 11th, January, 2020..
Omar, A. M., & Atteya, N. (2020). The impact of digital marketing on consumer buying decision process in the Egyptian market. International Journal of Business and Management, 15(7), 120-132.
Opresnik, M. O. (2018, July). Effective Social Media Marketing Planning–How to Develop a Digital Marketing Plan. In International Conference on Social Computing and Social Media (pp. 333-341). Springer, Cham.
Oraini, B. (2024). The effect of artificial intelligence capability on patient satisfaction. International Journal of Data and Network Science, 8(3), 1429-1436.
Al Oraini, B. S. (2024). Social media celebrities and materialism influence on compulsive buying behaviors. African Journal of Marketing Management, 16(1), 1-13.
Palalic, R., Ramadani, V., Gilani, S. M., Gërguri-Rashiti, S., & Dana, L. P. (2020). Social media and consumer buying behavior decision: what entrepreneurs should know?. Management Decision, 59(6), 1249-1270.
Powers, S. L., Webster, N., Agans, J. P., Graefe, A. R., &Mowen, A. J. (2022). Engagement, representation, and safety: Factors promoting belonging and positive interracial contact in urban parks. Urban Forestry & Urban Greening, 69, 127517.
Prabowo, H., Bramulya, R., &Yuniarty, Y. (2020). Student purchase intention in higher education sector: The role of social network marketing and student engagement. Management Science Letters, 10(1), 103-110.
Qazzafi, S. H. E. I. K. H. (2019). Consumer buying decision process toward products. International Journal of Scientific Research and Engineering Development, 2(5), 130-134.
Rodgers, W., & Nguyen, T. (2022). Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways. Journal of Business Ethics, 1-19.
Sashi, C. M. (2021). Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions. European journal of marketing.
Sasirekha, V., AP, N. S., & Student, V. (2022). A Study On Differences In Purchase Frequency For Social Commerce With Special Reference To Education Background. Elementary Education Online, 19(4), 6727-6727.
Sehar, R., Ashraf, S., &Azam, F. (2019). The influence of social media’s marketing efforts on brand equity and consumer response. IUP Journal of Marketing Management, 18(2), 30-53.
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Al Oraini, B. S. (2024). Social media celebrities and materialism influence on compulsive buying behaviors. African Journal of Marketing Management, 16(1), 1-13.
Al Oraini, B., & Al Shebil, M. (2023). Factors Influence Saudi Females’ Attitudes Towards the Use of E-learning for Continuing Education. In The European Conference on Language Learning (pp. 1-17), London.
Cheah, J.H., Sarstedt, M., Ringle, C.M., Ramayah, T., &Ting, T. (2018). Convergent validity assessment of formatively measured constructs in PLS-SEM: On using single-item versus multi-item measures in redundancy analyses. International Journal of Contemporary Hospitality Management, 30(11), 3192-3210.
Hair, J.F., Page, M., &Brunsveld, N. (2019). The essentials of business research methods (4th ed.), Routledge, London.
Keith, T. (2019). Multiple regression and beyond: an introduction to multiple regression and structural equation modeling (3rd ed.), Routledge, New York.
Niemand, T., & Mai, R. (2018). Flexible cutoff values for fit indices in the evaluation of structural equation models. Journal of the Academy of Marketing Science, 46(6), 1148-1172.
Ravinder, E.B., &Saraswathi, A.B.(2020). Literature Review of Cronbachalphacoefficient (Α) And Mcdonald's Omega Coefficient (Ω). European Journal of Molecular & Clinical Medicine, 7(6), 2943-2949.
Savalei, V. (2021). Improving Fit Indices in Structural Equation Modeling with Categorical Data. Multivariate Behavioral Research, 56(3), 390-407.
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill-BuildingApproach (Seventh edition), Wiley, Chichester.
Villarreal, M.G., & Jorgensen, T.D. (2020). Adapting fit indices for Bayesian structural equation modeling: Comparison to maximum likelihood. Psychological Methods, 25(1), 46-70.
Yusoff, A.S.M., Peng, F.S., Razak, F.Z., &Mustafa, W.Z. (2020). Discriminant Validity Assessment of Religious Teacher Acceptance: The Use of HTMT Criterion. Journal of Physics: Conference Series, 1529(4), 042045.
Zainudin, B., Subali, M., &Jailani, A. (2019). Construct Validity of Mathematical Creativity Instrument: First-order and Second-order Confirmatory Factor Analysis. International Journal of Instruction, 12(3), 595-614.
Agnihotri, R. (2020). Social media, customer engagement, and sales organizations: A research agenda. Industrial Marketing Management, 90, 291-299.
Ahmad, N. S., Musa, R., &Harun, M. H. M. (2016). The impact of social media content marketing (SMCM) towards brand health. Procedia Economics and Finance, 37, 331-336.
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., &Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190.
Ampountolas, A., Shaw, G., & James, S. (2019). The role of social media as a distribution channel for promoting pricing strategies. Journal of Hospitality and Tourism Insights.
Ansari, S., Ansari, G., Ghori, M. U., &Kazi, A. G. (2019). Impact of brand awareness and social media content marketing on consumer purchase decision. Journal of Public Value and Administrative Insight, 2(2), 5-10.
Babu, C. S., Sam Praveen, P., &Sadhana, G. (2021). “Impact of Social Media in Digital Marketing”-a Survey Study.
Baines, P. & Fill, C. (2014). Marketing, 3rd edn. Oxford: Oxford University Press.
Beser, A. (2020). Electronic Word of Mouth in Online Social Networks: Strategies for Coping with Opportunities and Challenges (Doctoral dissertation, Universitätsbibliothek Dortmund).
Bharati, P., Zhang, W., &Chaudhury, A. (2015). Better knowledge with social media? Exploring the roles of social capital and organizational knowledge management. Journal of Knowledge Management.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & management studies: an international journal, 6(1), 128-148.
Charoensukmongkol, P., &Sasatanun, P. (2017). Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity. Asia Pacific Management Review, 22(1), 25-34. doi:10.1016/j.apmrv.2016.10.005
Chen, S.-C., & Lin, C.-P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140, 22–32. doi:10.1016/j.techfore.2018.11.025
De Veirman, M., Cauberghe, V., Hudders, L., De Vries, L., Gensler, S., &Leeflang, P. S. Ananda, AF, &Wandebori, H.(2016). The impact of drugstore makeup product reviews by beauty vlogger on youtube towards purchase intention by undergraduate students in Indonesia. In International Conference on Ethics of Business, Economics, and Social Science (Vol. 3, No. 1, pp. 264-272). Journal of interactive marketing, 26(2), 83-91.
Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), 287-308.
Eldahamsheh, M.M., Almomani, H.M., Bani-Khaled, A.K.,Al-Quran, A.Z., Al-Hawary, S.I.S& Mohammad, A.A (2021). Factors Affecting Digital Marketing Success in Jordan . International Journal of Entrepreneurship , 25(S5), 1-12.
Guha, S., Mandal, A., &Kujur, F. (2021). The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India. Journal of Research in Marketing and Entrepreneurship.
Hammou, I., Aboudou, S., &Makloul, Y. (2020). Social media and intangible cultural heritage for digital marketing communication: Case of Marrakech crafts.
Heitmann, M., Lehmann, D. R., & Herrmann, A. (2007). Choice goal attainment and decision and consumption satisfaction. Journal of marketing research, 44(2), 234-250.
Hollebeek, L. D., Sprott, D. E., Andreassen, T. W., Costley, C., Klaus, P., Kuppelwieser, V., ... & Rather, R. A. (2019). Customer engagement in evolving technological environments: synopsis and guiding propositions. European Journal of Marketing, 53(9), 2018-2023.
Islam, S. (2019). Factors influencing customer’s intention to adopt online shopping: A holistic approach. International Journal of Business and Technopreneurship, 9(1), 57-66.
JagadeeshBabu, M. K., SaurabhSrivastava, S. M., &AditiPriya Singh, M. B. S. (2020). Influence of social media marketing on buying behavior of millennial towards smart phones in bangalore city. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(9), 4474-4485.
Jamil, K., Hussain, Z., Gul, R. F., Shahzad, M. A., & Zubair, A. (2022). The effect of consumer self-confidence on information search and share intention. Information Discovery and Delivery, 50(3), 260-274.
Karimi, S., & Liu, Y. L. (2020). The differential impact of “mood” on consumers’ decisions, a case of mobile payment adoption. Computers in Human Behavior, 102, 132-143.
Karimi, S., & Naghibi, H. S. (2015). Social media marketing (SMM) strategies for small to medium enterprises (SMEs). International Journal of Information, Business and Management, 7(4), 86.
Karman, M. A. (2015). The impact of social media marketing on brand equity toward the purchase intention of Starbucks Indonesia. Ibuss management, 3(2).
Kim, A. J., & Ko, E. (2010). Impacts of luxury fashion brand’s social media marketing on customer relationship and purchase intention. Journal of Global Fashion Marketing, 1(3), 164–171. doi:10.1080/20932685.2010.10593068
Kim, A. J., & Ko, E. (2012). Do social media markeitng activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486. doi:10.1016/j.jbusres.2011.10.014
Kim, D. (2017). Vlog as a Branding Tool: How to Build a Brand with a Video Blog in Social Media.
Kotler, P. 2017. Principles of Marketing. Pearson Education. Seventh European Edition.
Kotler, P., & Amstrong, G. (2014). Principles of Marketing. Fithteenth Edition.
Kumar, M. R., Ahluwalia, I. S., Hazarika, D. D., Kumar, K., Singh, M., & Goswami, C. (2022). Types of consumer buying behaviour. The journal of contemporary issues in business and government, 28(4), 372-378.
Lina, L. F., & Ahluwalia, L. (2021). Customers’ impulse buying in social commerce: The role of flow experience in personalized advertising. Jurnal Manajemen Maranatha, 21(1), 1-8.
Liu, H., Wu, L., & Li, X. (2019). Social media envy: How experience sharing on social networking sites drives millennials’ aspirational tourism consumption. Journal of travel research, 58(3), 355-369.
Lu, C. C., Wu, L., & Hsiao, W. H. (2019). Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives. International Journal of Information Management, 47, 101-111.
Lumen. (n.d.). The Consumer Decision Process. Lumen boundless marketing.Retrieved fromhttps://courses.lumenlearning.com/boundlessmarketing/chapter/the-consumer-decision-process/ (2019, Sept 15).
Manzoor, U., Baig, S. A., Hashim, M., & Sami, A. (2020). Impact of social media marketing on consumer’s purchase intentions: the mediating role of customer trust. International Journal of Entrepreneurial Research, 3(2), 41-48.
Mohammad, A. A. S., Khanfar, I. A., Al Oraini, B., Vasudevan, A., Mohammad, S. I., & Fei, Z. (2024). Predictive analytics on artificial intelligence in supply chain optimization. Data and Metadata, 3, 395-395.
Moise, M. S., Gil-Saura, I., Šerić, M., & Ruiz Molina, M. E. (2019). Influence of environmental practices on brand equity, satisfaction and word of mouth. Journal of Brand Management, 26(6), 646-657.
Nourallah, M. (2020). Mobile Bank Application: A Study on the Antecedents and Consequences of Loyalty of Young Bank Customers. In 6th Somaiya International Conference on Technology and Information, at KJ Somaiya Institute of Management Studies and Research Vidyavihar, Mumbai, India, 10th and 11th, January, 2020..
Omar, A. M., & Atteya, N. (2020). The impact of digital marketing on consumer buying decision process in the Egyptian market. International Journal of Business and Management, 15(7), 120-132.
Opresnik, M. O. (2018, July). Effective Social Media Marketing Planning–How to Develop a Digital Marketing Plan. In International Conference on Social Computing and Social Media (pp. 333-341). Springer, Cham.
Oraini, B. (2024). The effect of artificial intelligence capability on patient satisfaction. International Journal of Data and Network Science, 8(3), 1429-1436.
Al Oraini, B. S. (2024). Social media celebrities and materialism influence on compulsive buying behaviors. African Journal of Marketing Management, 16(1), 1-13.
Palalic, R., Ramadani, V., Gilani, S. M., Gërguri-Rashiti, S., & Dana, L. P. (2020). Social media and consumer buying behavior decision: what entrepreneurs should know?. Management Decision, 59(6), 1249-1270.
Powers, S. L., Webster, N., Agans, J. P., Graefe, A. R., &Mowen, A. J. (2022). Engagement, representation, and safety: Factors promoting belonging and positive interracial contact in urban parks. Urban Forestry & Urban Greening, 69, 127517.
Prabowo, H., Bramulya, R., &Yuniarty, Y. (2020). Student purchase intention in higher education sector: The role of social network marketing and student engagement. Management Science Letters, 10(1), 103-110.
Qazzafi, S. H. E. I. K. H. (2019). Consumer buying decision process toward products. International Journal of Scientific Research and Engineering Development, 2(5), 130-134.
Rodgers, W., & Nguyen, T. (2022). Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways. Journal of Business Ethics, 1-19.
Sashi, C. M. (2021). Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions. European journal of marketing.
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