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Growing Science » Uncertain Supply Chain Management » The mediating effect of TQM on the relationship between market orientation and organizational performance

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Uncertain Supply Chain Management

ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print)
Quarterly Publication
Volume 12 Issue 4 pp. 2807-2816 , 2024

The mediating effect of TQM on the relationship between market orientation and organizational performance Pages 2807-2816 Right click to download the paper Download PDF

Authors: Samar Sabra, Abdel-Aziz Ahmad Sharabati, Wasef Ibrahim Almajali, Bashar Almagharbeh, Mahmoud Allahham, Daher Raddad Alqurashi

DOI: 10.5267/j.uscm.2024.4.021

Keywords: Market orientation, Quality management, Organizational performance, ICT sector, Jordan

Abstract: The purpose of the present paper was to explore whether total quality management (TQM) mediated the influence of market orientation (MO) on organizational performance (OP). The study was conducted using a quantitative way of investigation with the help of the survey instrument as the primary tool for data collection. Firm ICT managers completed the survey, and the data collected was used to explore the pathways proposed. After having been collected, the data were screened using the SPSS 26 version, and the hypothesized correlations were tested using the same data. The results indicate that both MO and TQM had significant impacts on OP. Such a connection was also impacted by the implementation of TQM. The information and communication technology (ICT) industry is popular among developing countries and is considered as one of the most employers and tools that fasten economic progress. The results provide new insights into the relationships and impacts of MO and TQM on organizational performance to owners/managers, practitioners, and academicians in the ICT sector. The owners and managers can serve as the guidelines to make better decisions in implementing MO with TQM standards to outperform in all aspects and sustain market competition. The owners and managers are advised to develop better strategies to adopt MO and TQM plans into more effective and performance-oriented approaches. This study is the first to do empirical research on the connections between overall quality management, market orientation, and organizational performance in the ICT sector of an Arab developing country.

How to cite this paper
Sabra, S., Sharabati, A., Almajali, W., Almagharbeh, B., Allahham, M & Alqurashi, D. (2024). The mediating effect of TQM on the relationship between market orientation and organizational performance.Uncertain Supply Chain Management, 12(4), 2807-2816.

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Journal: Uncertain Supply Chain Management | Year: 2024 | Volume: 12 | Issue: 4 | Views: 1139 | Reviews: 0

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