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Growing Science » Uncertain Supply Chain Management » Measuring gender disparities in the intentions of startups to adopt artificial intelligence technology: A comprehensive multigroup comparative analysis

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Uncertain Supply Chain Management

ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print)
Quarterly Publication
Volume 12 Issue 3 pp. 1567-1576 , 2024

Measuring gender disparities in the intentions of startups to adopt artificial intelligence technology: A comprehensive multigroup comparative analysis Pages 1567-1576 Right click to download the paper Download PDF

Authors: Sura I. Al Ayed, Ahmad Adnan Al Tit

DOI: 10.5267/j.uscm.2024.3.023

Keywords: Artificial Intelligence, Startups, Intention, Gender, Saudi Arabia

Abstract: This study examines gender differences in attitudes and intentions to adopt artificial intelligence among startup professionals. Utilizing a survey methodology encompassing responses from male and female participants, key constructs including attitude, perceived ease of use, perceived usefulness, and intention to use were analyzed through a comparative lens. The results reveal nuanced disparities between male and female perspectives on AI adoption. While minor differences were observed in the influence of attitude and perceived ease of use on adoption intentions, a significant gender gap emerged in the perception of how ease of use impacts perceived usefulness. These findings underscore the importance of recognizing gender dynamics in shaping attitudes and intentions towards AI adoption, highlighting the need for gender-inclusive strategies in fostering technology adoption among startups. This study contributes to the understanding of gender-specific considerations in AI adoption processes and offers insights for policymakers and industry stakeholders seeking to promote equitable and inclusive technological advancement.

How to cite this paper
Ayed, S & Tit, A. (2024). Measuring gender disparities in the intentions of startups to adopt artificial intelligence technology: A comprehensive multigroup comparative analysis.Uncertain Supply Chain Management, 12(3), 1567-1576.

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Journal: Uncertain Supply Chain Management | Year: 2024 | Volume: 12 | Issue: 3 | Views: 1059 | Reviews: 0

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