How to cite this paper
APA: Supapon, S & Sukhawatthanakun, K. (2023). The effect of brand equity on Thai cosmetic purchasing decisions. Uncertain Supply Chain Management, 11(4), 1905-1914.
Chicago/Turabian: Supapon, S & Sukhawatthanakun, K. 2023. "The effect of brand equity on Thai cosmetic purchasing decisions." Uncertain Supply Chain Management 11, no. 4 (2023): 1905-1914.
AMA: Supapon, S & Sukhawatthanakun, K. The effect of brand equity on Thai cosmetic purchasing decisions. Uncertain Supply Chain Management. 2023;11(4):1905-1914.
References
Aaker, D. A. (1996). Measuring brand equity across products and markets. California management review, 38(3). 102–120. https://doi.org/10.2307/41165845
Alamsyah, D. P., & Febriani, R. (2020, March). Green customer behaviour: Impact of green brand awareness to green trust. In Journal of Physics: Conference Series, 1477(7), 072022. IOP Publishing. https://doi.org/10.1088/1742-6596/1477/7/072022
Arbuckle, J. L. (2019). AMOS™ 26 User’s Guide. Crawfordville, Florida: IBM Corporation.
Arthur, A., Owusu, I., & Boateng, E. D. (2020). Determinants of consumer impulsive purchasing behaviour in medium-large shopping malls in Ghana. Open Journal of Business and Management, 8(2), 379–395. https://doi.org/10.4236/ojbm.2020.82024.
Babbie, R. E. (2021). The Practice of Social Research. (15th ed). Boston: MA, Cengage Learning.
Blackwell, R. J. (2006). Consumer Behaviour. (10th ed). Cincinnati: South Western-Thomson Learning.
Capon, N. (2017). Capon’s marketing framework. (4th ed). New York: Wessex.
Chalal, B., Prakash, V., Nemmaniwar, V. G., Mehra, K. G., Jalem, K., & Radhakrishnan, S. (2022). Effect of e-word of mouth on brand equity and intention to purchase: A study on green products in the retail sector. Journal of Positive School Psychology, 6(4), 9917-9924. https://journalppw.com/index.php/jpsp/article/view/6070/3996
Chiu, W., & Cho, H. (2021). E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites. Asia Pacific Journal of Marketing and Logistics, 33(6), 1339–1362. https://doi.org/10.1108/APJML-10-2018-0403
Comrey, A., & Lee, H. A. (1992). First Course in Factor Analysis. (2nd ed). New York: Psychology Press.
Cyntya, C., & Berlianto, M. P. (2023). The effect of credible online review, brand equity dimension, and customer satisfaction towards bio beauty lab’s repurchase intention. Jurnal Organisasi Dan Manajemen, 19(1), 203–223. https://doi.org/10.33830/jom.v19i1.3740.2023
Engel, R. J., & Schutt, R. K. (2017). The Practice of Research in Social Work. (4th ed). Thousand Oks, California: SAGE Publications.
Faza, L. A., Agustini, P. M., Maesaroh, S., Purnomo, A. C., & Nabila, E. A. (2022). Motives for purchase of skin care product users (Phenomenology study on women in DKI Jakarta. ADI Journal on Recent Innovation, 3(2), 139–152. https://doi.org/10.34306/ajri.v3i2.520
Gong, T. (2018). Customer brand engagement behavior in online brand communities. Journal of Services Marketing, 32(3), 286–299. https://doi.org/10.1108/JSM-08-2016-0293
Jasin, M., & Firmansyah, A. (2023). The role of service quality and marketing mix on customer satisfaction and repurchase intention of SMEs products. Uncertain Supply Chain Management, 11(1), 383–390. https://doi.org/10.5267/j.uscm.2022.9.004
Jasin, M., Firmansyah, A., Anisah, H., Junaedi, I., & Haris, I. (2023). The effects of customer satisfaction, perceived service quality, perceived value, and brand image on customer loyalty.Uncertain Supply Chain Management, 11(2), 763–768. https://doi.org/10.5267/j.uscm.2023.1.004
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.2307/1252054
Kusumawati, A., & Rahayu, K. S. (2019). The effect of experience quality on customer perceived value and customer
satisfaction and its impact on customer loyalty. The TQM Journal, 32(6), 1525–540. https://doi.org/10.1108/TQM-05-2019-0150
Leckie, C., Nyadzayo, M.W. & Johnson, L.W. (2018). Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness. Journal of Services Marketing, 32(1), 70–82. http://dx.doi.org/10.1108/JSM-01-2017-0035
Leppaniemi, M., Karjaluoto, H., & Saarijarvi, H. (2017). Customer perceived value, satisfaction, and loyalty : the role of willingness to share information. International Review of Retail,Distribution and Consumer Research, 27(2), 164–188. https://doi.org/10.1080/09593969.2016.1251482
Mansour. S., Ali. G., & Klara. S. (2017) ‘Impact of brand equity of exhibitors on purchase intention of visitors with mediating role of competition intensity of the exhibition’, International Journal of Scientific Study, 5(5), 1–7. https://doi.org/10.17354/ijssI/2017/95
Marchessou, S., & Spagnuolo, E. (2021). Taking a good look at the beauty industry. Retrieved from https://www.mckin sey.com/industries/retail/our-insights/taking-a-good-look-at-the-beautyindustry
Ministry of Commerce. (2023). Thailand beauty industry. Retrieved from https://www.moc.go.th/th/content/category/ detail/id/4/iid/5027
Mukti, S. A., & Pangesti, V. N. (2022). Credible online reviews of skincare products on brand equity and its impact on purchase intention. In RSF Conference Series: Business, Management and Social Sciences, 2(1), 1–11. https://doi.org/10.31098/bmss.v2i1.510
National Statistical Office, Thailand. (2022). Number of Population from Registration by Age Group, Region and Province: 2012–2021. Retrieved from http://statbbi.nso.go.th/staticreport/page/sector/en/01.aspx
Noorlitaria, G., Pangestu, F. R., Fitriansyah, U. S., & Mahsyar, S. (2020). How does brand awareness affect purchase intention in mediation by perceived quality and brand loyalty. Journal of Critical Reviews, 7(2), 103–109. https://doi.org/10.31838/jcr.07.02.20
Raduzzi, A., & Massey, J. E. (2019). Customers satisfaction and brand loyalty at McDonalds Maroc. African Journal of Marketing Management, 11(3), 21–34. https://doi.org/10.5897/AJMM2019.0599
Rafael, J. E., & Russell, K. S. (2017). The Practice of Research in Social Work. (4th ed). Thousand Oks, California: SAGE Publications.
Rambocas, M., Kirpalani, V.M., & Simms, E. (2018). Brand equity and customer behavioral intentions: A mediated moderated model. International Journal of Bank Marketing, 36(10), 19–40. https://doi.org/10.1108/IJBM-09-2016-0139
Samudro, A., Sumarwan, U., Simanjuntak, M., & Yusuf, E. (2020). Assessing the effects of perceived quality and perceived value on customer satisfaction. Management Science Letters, 10(5), 1077–1084. https://doi.org/10. 5267/j.msl.2019.11.001
Silpcharu, T. (2020) Statistical Data Analysis and Research by SPSS and AMOS. (18th ed.). Bangkok: Business R&D. 95–96.
Solomon, M. R. (2016). Consumer Behavior. (12th ed.). Boston, MA: Pearson.
Sophocleous, H. P., Masouras, A., & Papademetriou, C. (2019). Brand as a strategic asset for cultural organisations: A proposal for the forthcoming cultural institution of Pafos. In Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera, Greece, 2018 (pp. 735-743). Springer International Publishing. https://doi.org/10.1007/978-3-030-12453-3_85735
Stockemer, D. (2019). Quantitative Methods for the Social Sciences: A Practical Introduction with Examples in SPSS
and Stata. Cham: Springer International.
Sukhawatthanakun, K. (2022). Thai consumer perspective on marketing ethics of consumer products. Humanities and Social Sciences Letters, 10(2), 213–222. https://doi.org/10.18488/73.v10i2.3012
Sukhawatthanakun, K., Roopsing T., & Silpcharu, T. (2023). Industrial procurement management efficiency guidelines: Perform excellence through organizational change strategies. International Journal of Professional Business Review, 8(5), 1–29. e1770. https://doi.org/10.26668/businessreview/2023.v8i4.1770
Sumitro, Y., Soekotjo, W., & Hariyanto, D. W. (2020). The Influence analysis of brand equity Kapal Api Coffee Powder towards consumer satisfaction. Journal of Economy, Accounting and Management Science, 1(2), 33–41. https://jeams.unmerbaya.ac.id/index.php/jeams/article/view/9
Susanti, V., Sumarwan, U., Simanjuntak, M., & Yusuf, E. Z. (2019). How to manage customer satisfaction through brand association and perceived value strategy. Journal of Management and Marketing Review, 4(3), 184–193. https://doi.org/10.35609/jmmr.2019.4.3(3)
Tanveer, Z., & Lodhi, R. N. (2016). The effect of brand equity on customer satisfaction: An empirical study based on David Aaker’s Brand Equity Model. IUP Journal of Brand Management, 13(3), 43–54. https://ssrn.com/abstract=2966637
Temporal, P. (2019). Advanced Brand Management: Building and Activating a Powerful Brand Strategy. (3rd ed.). Hampshire: Harriman House.
The Department of International Trade Promotion, Thailand. (2020). Think Trade Think DITP: The Beauty Insider, April–June 2020, 9(81). Retrieved from https://thinktradethinkditp.com/
The Thai Cosmetic Manufacturers Association, Thailand. (2022). Overview of the Thai cosmetics and beauty market, Retrieved from https://www.thaicosmetic.org/index.php/tcmanews/news-from-media/89-3-3
Tran, V. D., Vo, T. N. L., & Dinh, T. Q. (2020). The relationship between brand authenticity, Brand equity and customer satisfaction. Journal of Asian Finance Economics and Business, 7(4), 213–221. https://doi.org/10.13106 /jafeb.2020.vol7.no4.213
Zhang, M., Hu, M., Guo, L., & Liu, W. (2017). Understanding Relationships Among Customer Experience, Engagement and Word-of-Mouth Intention on Online Brand Communities: The Perspective of Service Ecosystem. Internet Research, 27(3), 839–857. https://doi.org/10.1108/intr-06-2016-0148
Alamsyah, D. P., & Febriani, R. (2020, March). Green customer behaviour: Impact of green brand awareness to green trust. In Journal of Physics: Conference Series, 1477(7), 072022. IOP Publishing. https://doi.org/10.1088/1742-6596/1477/7/072022
Arbuckle, J. L. (2019). AMOS™ 26 User’s Guide. Crawfordville, Florida: IBM Corporation.
Arthur, A., Owusu, I., & Boateng, E. D. (2020). Determinants of consumer impulsive purchasing behaviour in medium-large shopping malls in Ghana. Open Journal of Business and Management, 8(2), 379–395. https://doi.org/10.4236/ojbm.2020.82024.
Babbie, R. E. (2021). The Practice of Social Research. (15th ed). Boston: MA, Cengage Learning.
Blackwell, R. J. (2006). Consumer Behaviour. (10th ed). Cincinnati: South Western-Thomson Learning.
Capon, N. (2017). Capon’s marketing framework. (4th ed). New York: Wessex.
Chalal, B., Prakash, V., Nemmaniwar, V. G., Mehra, K. G., Jalem, K., & Radhakrishnan, S. (2022). Effect of e-word of mouth on brand equity and intention to purchase: A study on green products in the retail sector. Journal of Positive School Psychology, 6(4), 9917-9924. https://journalppw.com/index.php/jpsp/article/view/6070/3996
Chiu, W., & Cho, H. (2021). E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites. Asia Pacific Journal of Marketing and Logistics, 33(6), 1339–1362. https://doi.org/10.1108/APJML-10-2018-0403
Comrey, A., & Lee, H. A. (1992). First Course in Factor Analysis. (2nd ed). New York: Psychology Press.
Cyntya, C., & Berlianto, M. P. (2023). The effect of credible online review, brand equity dimension, and customer satisfaction towards bio beauty lab’s repurchase intention. Jurnal Organisasi Dan Manajemen, 19(1), 203–223. https://doi.org/10.33830/jom.v19i1.3740.2023
Engel, R. J., & Schutt, R. K. (2017). The Practice of Research in Social Work. (4th ed). Thousand Oks, California: SAGE Publications.
Faza, L. A., Agustini, P. M., Maesaroh, S., Purnomo, A. C., & Nabila, E. A. (2022). Motives for purchase of skin care product users (Phenomenology study on women in DKI Jakarta. ADI Journal on Recent Innovation, 3(2), 139–152. https://doi.org/10.34306/ajri.v3i2.520
Gong, T. (2018). Customer brand engagement behavior in online brand communities. Journal of Services Marketing, 32(3), 286–299. https://doi.org/10.1108/JSM-08-2016-0293
Jasin, M., & Firmansyah, A. (2023). The role of service quality and marketing mix on customer satisfaction and repurchase intention of SMEs products. Uncertain Supply Chain Management, 11(1), 383–390. https://doi.org/10.5267/j.uscm.2022.9.004
Jasin, M., Firmansyah, A., Anisah, H., Junaedi, I., & Haris, I. (2023). The effects of customer satisfaction, perceived service quality, perceived value, and brand image on customer loyalty.Uncertain Supply Chain Management, 11(2), 763–768. https://doi.org/10.5267/j.uscm.2023.1.004
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.2307/1252054
Kusumawati, A., & Rahayu, K. S. (2019). The effect of experience quality on customer perceived value and customer
satisfaction and its impact on customer loyalty. The TQM Journal, 32(6), 1525–540. https://doi.org/10.1108/TQM-05-2019-0150
Leckie, C., Nyadzayo, M.W. & Johnson, L.W. (2018). Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness. Journal of Services Marketing, 32(1), 70–82. http://dx.doi.org/10.1108/JSM-01-2017-0035
Leppaniemi, M., Karjaluoto, H., & Saarijarvi, H. (2017). Customer perceived value, satisfaction, and loyalty : the role of willingness to share information. International Review of Retail,Distribution and Consumer Research, 27(2), 164–188. https://doi.org/10.1080/09593969.2016.1251482
Mansour. S., Ali. G., & Klara. S. (2017) ‘Impact of brand equity of exhibitors on purchase intention of visitors with mediating role of competition intensity of the exhibition’, International Journal of Scientific Study, 5(5), 1–7. https://doi.org/10.17354/ijssI/2017/95
Marchessou, S., & Spagnuolo, E. (2021). Taking a good look at the beauty industry. Retrieved from https://www.mckin sey.com/industries/retail/our-insights/taking-a-good-look-at-the-beautyindustry
Ministry of Commerce. (2023). Thailand beauty industry. Retrieved from https://www.moc.go.th/th/content/category/ detail/id/4/iid/5027
Mukti, S. A., & Pangesti, V. N. (2022). Credible online reviews of skincare products on brand equity and its impact on purchase intention. In RSF Conference Series: Business, Management and Social Sciences, 2(1), 1–11. https://doi.org/10.31098/bmss.v2i1.510
National Statistical Office, Thailand. (2022). Number of Population from Registration by Age Group, Region and Province: 2012–2021. Retrieved from http://statbbi.nso.go.th/staticreport/page/sector/en/01.aspx
Noorlitaria, G., Pangestu, F. R., Fitriansyah, U. S., & Mahsyar, S. (2020). How does brand awareness affect purchase intention in mediation by perceived quality and brand loyalty. Journal of Critical Reviews, 7(2), 103–109. https://doi.org/10.31838/jcr.07.02.20
Raduzzi, A., & Massey, J. E. (2019). Customers satisfaction and brand loyalty at McDonalds Maroc. African Journal of Marketing Management, 11(3), 21–34. https://doi.org/10.5897/AJMM2019.0599
Rafael, J. E., & Russell, K. S. (2017). The Practice of Research in Social Work. (4th ed). Thousand Oks, California: SAGE Publications.
Rambocas, M., Kirpalani, V.M., & Simms, E. (2018). Brand equity and customer behavioral intentions: A mediated moderated model. International Journal of Bank Marketing, 36(10), 19–40. https://doi.org/10.1108/IJBM-09-2016-0139
Samudro, A., Sumarwan, U., Simanjuntak, M., & Yusuf, E. (2020). Assessing the effects of perceived quality and perceived value on customer satisfaction. Management Science Letters, 10(5), 1077–1084. https://doi.org/10. 5267/j.msl.2019.11.001
Silpcharu, T. (2020) Statistical Data Analysis and Research by SPSS and AMOS. (18th ed.). Bangkok: Business R&D. 95–96.
Solomon, M. R. (2016). Consumer Behavior. (12th ed.). Boston, MA: Pearson.
Sophocleous, H. P., Masouras, A., & Papademetriou, C. (2019). Brand as a strategic asset for cultural organisations: A proposal for the forthcoming cultural institution of Pafos. In Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera, Greece, 2018 (pp. 735-743). Springer International Publishing. https://doi.org/10.1007/978-3-030-12453-3_85735
Stockemer, D. (2019). Quantitative Methods for the Social Sciences: A Practical Introduction with Examples in SPSS
and Stata. Cham: Springer International.
Sukhawatthanakun, K. (2022). Thai consumer perspective on marketing ethics of consumer products. Humanities and Social Sciences Letters, 10(2), 213–222. https://doi.org/10.18488/73.v10i2.3012
Sukhawatthanakun, K., Roopsing T., & Silpcharu, T. (2023). Industrial procurement management efficiency guidelines: Perform excellence through organizational change strategies. International Journal of Professional Business Review, 8(5), 1–29. e1770. https://doi.org/10.26668/businessreview/2023.v8i4.1770
Sumitro, Y., Soekotjo, W., & Hariyanto, D. W. (2020). The Influence analysis of brand equity Kapal Api Coffee Powder towards consumer satisfaction. Journal of Economy, Accounting and Management Science, 1(2), 33–41. https://jeams.unmerbaya.ac.id/index.php/jeams/article/view/9
Susanti, V., Sumarwan, U., Simanjuntak, M., & Yusuf, E. Z. (2019). How to manage customer satisfaction through brand association and perceived value strategy. Journal of Management and Marketing Review, 4(3), 184–193. https://doi.org/10.35609/jmmr.2019.4.3(3)
Tanveer, Z., & Lodhi, R. N. (2016). The effect of brand equity on customer satisfaction: An empirical study based on David Aaker’s Brand Equity Model. IUP Journal of Brand Management, 13(3), 43–54. https://ssrn.com/abstract=2966637
Temporal, P. (2019). Advanced Brand Management: Building and Activating a Powerful Brand Strategy. (3rd ed.). Hampshire: Harriman House.
The Department of International Trade Promotion, Thailand. (2020). Think Trade Think DITP: The Beauty Insider, April–June 2020, 9(81). Retrieved from https://thinktradethinkditp.com/
The Thai Cosmetic Manufacturers Association, Thailand. (2022). Overview of the Thai cosmetics and beauty market, Retrieved from https://www.thaicosmetic.org/index.php/tcmanews/news-from-media/89-3-3
Tran, V. D., Vo, T. N. L., & Dinh, T. Q. (2020). The relationship between brand authenticity, Brand equity and customer satisfaction. Journal of Asian Finance Economics and Business, 7(4), 213–221. https://doi.org/10.13106 /jafeb.2020.vol7.no4.213
Zhang, M., Hu, M., Guo, L., & Liu, W. (2017). Understanding Relationships Among Customer Experience, Engagement and Word-of-Mouth Intention on Online Brand Communities: The Perspective of Service Ecosystem. Internet Research, 27(3), 839–857. https://doi.org/10.1108/intr-06-2016-0148