How to cite this paper
Saewanee, C & Khamwon, A. (2022). The antecedents and consequence of brand innovation of online food delivery.Uncertain Supply Chain Management, 10(3), 833-844.
Refrences
Aaker, D. (2007). Innovation: brand it or lose it. California Management Review, 50(1), 8-24.
Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York, NY: Free Press.
Aaker, D. A. (2020). Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity. Free Press.
Amoako, G.K., Doe, J.K., & Neequaye, E.K. (2021). Online innovation and repurchase intentions in hotels: the mediating effect of customer experience. International Hospitality Review, ahead-of-print, ahead-of-print.
Anselmsson, J., Vestman Bondesson, N., & Johansson, U. (2014). Brand image and customers' willingness to pay a price premium for food brands. Journal of Product & Brand Management, 23(2), 90-102.
Barone, M.J., & Jewell, R.D. (2013). The innovator’s license: a latitude to deviate from category norms. Journal of Marketing, 77(1), 120-134.
Barone, M.J., & Jewell, R.D. (2014). How brand innovativeness creates advertising flexibility. Journal of the Academy of Marketing Science, 42(3), 309-321.
Barreda, A.A., Bilgihan, A., Nusair, K., & Okumus, F. (2016). Online branding: development of hotel branding through interactivity theory. Tourism Management, 57, 180-192.
Batra, R., & Homer, P. M. (2004). The situational impact of brand image beliefs. Journal of Consumer Psychology, 14(3), 318–330.
Beverland, M.B., Wilner, S.J., & Micheli, P. (2015). Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity. Journal of the Academy of Marketing Science, 43(5), 589-609.
Bird, M., Channon, C., & Ehrenberg, A.S.C. (1970). Brand Image and Brand Usage. Journal of Marketing Research, 7, 307-314.
Brakus, J.J., B.H. Schmitt, & S. Zhang. (2008). Experiential attributes and consumer judgments. Psychology.
Brexendorf, T. O., Bayus, B., & Keller, K. L. (2015). Understanding the interplay between brand and innovation management: findings and future research directions. Journal of the Academy of Marketing Science, 43(5), 548–557.
Brexendorf, T.O., & Keller, K.L. (2017). Leveraging the corporate brand: the importance of corporate brand innovativeness and brand architecture. European Journal of Marketing, 51(9/10), 1530-1551
Byrne, B. M. (2016). Structural Equation Modelling with AMOS: Basic Concepts, Applications, and Programming (3rd ed.). New York: Routledge.
Chai, L.T., & Yat, D.N.C. (2019). Online food delivery services: making food delivery the new normal. Journal of Marketing Advances and Practices, 1(1), 62-77.
Chakraborty, U., & Bhat, S. (2018). Credibility of online reviews and its impact on brand image. Management Research Review, 41(1), 148–164.
Chang, T. Y., & Horng, S. C. (2010). Conceptualizing and measuring experience quality: The customer’s perspective. Service Industries Journal, 30(14), 2401–2419.
Chen, H., & Hsieh, Y. (2017). The driving success factors of the online food ordering system –empirical evidence from the UTAUT model.
Chen, J.S., Kerr, D., Tsang,S.S., & Sung, Y.C. (2015). Co-production of service innovations through dynamic capability enhancement. The Service Industries Journal, 35(1-2), 96-114
Chien, Y.-C. (2013). The Influences of Brand Innovation on Customer Value: Using Double-Distal Mediators of Brand Perception and Brand Equity. Journal of Global Business Management, 9(2), 53–70.
Chimhundu, R., Hamlin, R. P., & McNeill, L. (2010). Impact of Manufacturer Brand Innovation on Retailer Brands. International Journal of Business and Management, 5(9).
Choo, P. W., Tan, C. L., & Yeo, S. F. (2018). A Review of Customer Experience Quality Measurement in Malaysian Heritage Hotels. Global Business & Management Research, 10(1), 379–395.
Chou, Y.-H., & Pai, C.-H. (2014). A Study the Effect of Brand Innovation on Consumer Decision in Catering Industry. The Anthropologist, 17(3), 743–750.
Da Silva, R. V., & Syed Alwi, S. F. (2008). Online corporate brand image, satisfaction and loyalty. Journal of Brand Management, 16(3), 119–144.
DAM, T. C. (2020). The Effect of Brand Image, Brand Love on Brand Commitment and Positive Word-of-Mouth. The Journal of Asian Finance, Economics and Business, 7(11), 449–457.
Datta, H., Ailawadi, K. L., & Van Heerde, H. J. (2017). How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response? Journal of Marketing, 81(3), 1–20.
Deshwal, P. (2016). Customer experience quality and demographic variables (age, gender, education level, and family income) in retail stores. International Journal of Retail and Distribution Management, 44(9), 940–955.
Dobni, D., & Zinkhan, G.M. (1990). In Search of Brand Image: A Foundation Analysis. Advances in Consumer Research, 17, 110-119.
Doyle, P., & Bridgewater, S. (1998). Innovation in Marketing. Oxford: Butterworth-Heinemann.
Eisingerich, A. B., & Rubera, G. (2010). Drivers of brand commitment: A cross-national investigation. Journal of International Marketing, 18, 64–79.
Farjam, S., & Hongyi, X. (2015). Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models. International Journal of Management Science and Business Administration, 1(8), 14–29.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50.
Gardner, B.B., & Levy, S.J. (1955). The product and the brand. Harvard Business Review, 33, 33–39.
Gilmore, J. H., & Pine, B. I. I. (2002). Customer experience places: the new offering frontier. Strategy & Leadership, 30, 4–11.
Girod, S. J. G., & Whittington, R. (2017). Reconfiguration, restructuring and firm performance: Dynamic capabilities and environmental dynamism. Strategic Management Journal, 38(5), 1121–1133.
Golder, P. N., Mitra, D., & Moorman, C. (2012). What is Quality? An Integrative Framework of Processes and States. Journal of Marketing, 76(4), 1–23.
Gözükara, & Çolakoğlu, N. (2016). A Research on Generation Y Students: Brand Innovation, Brand Trust and Brand Loyalty. International Journal of Business Management and Economic Research, 7.
Grant, J. (2006). The brand innovation manifesto. England: John Wily and Sons Ltd.
Gunden, N., Morosan, C., & DeFranco, A. (2020). Are online food delivery systems persuasive? The impact of pictures and calorie information on consumer behavior. Journal of Hospitality and Tourism Insights, 4(4), 457–472.
Gupta, S., & Malhotra, N. (2013). Marketing innovation: A resource-based view of international and local firms. Marketing Intelligence & Planning, 31(2), 111–126.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). Los Angeles, CA: Sage Publications, Inc.
Hanaysha, J., & Hilman, H. (2015). Product innovation as a key success factor to build sustainable brand equity. Management Science Letters, 5, 567–576.
Hanaysha, J., Hilman, H., & Hasmini Abdul-Ghani, N. (2014). Direct and Indirect Effects of Product Innovation and Product Quality on Brand Image: Empirical Evidence from Automotive Industry. International Journal of Scientific and Research Publications, 4(1), 2250–3153.
Hardaker, G. (1998). An integrated approach towards product innovation in international manufacturing organizations. European Journal of Innovation Management, 1(2), 67-73.
Hirschberg, C., Rajko, A., Schumacher, T. & Wrulich, M. (2016). The changing market for food delivery. Retrieved from: https://www.mckinsey.com/industries/high-tech/our-insights/thechanging-market-for-food-delivery.
Hjalager, A.M. (2010). A review of innovation research in tourism. Tourism Management, 31(1), 1–12.
Homburg, C., Jozić, D., & Kuehnl, C. (2015). Customer experience management: toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science, 45(3), 377-401.
Hubert, M., Florack, A., Gattringer, R., Eberhardt, T., Enkel, E., & Kenning, P. (2017). Flag up! – Flagship products as important drivers of perceived brand innovativeness. Journal of Business Research, 71, 154–163.
J.N. Kapferer. (2012). New strategic Brand Management: Advanced insights and strategic thinking (5th ed.), Kogan Page Ltd., London.
Jenings, G., Lee, Y-S., Ayling, A., Lunny, B., Cater, C., & Ollenburg, C. (2009). Quality tourism experiences: (re) constructions and (re) interpretations by adventure travellers and providers. Journal of Hospitality and Leisure Marketing, 18, 294-310.
Keller, K.L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57, 1-22.
Keller, K.L., & Brexendorf, T.O. (2019). Measuring Brand Equity.
Kindström, D., Kowalkowski, C., & Sandberg, E. (2013). Enabling service innovation: A dynamic capabilities approach. Journal of Business Research, 66, 1063–1073.
Klaus, P.H., & Maklan, S. (2007). The role of brands in a service dominated world. Journal of Brand Management, 15(22), 115-122.
Klaus, P.H., & Maklan, S. (2013). Towards a better measure of customer experience. International Journal of Market Research, 55(2), 227-246.
Kortmann, S. (2015). The mediating role of strategic orientations on the relationship between ambidexterity oriented decisions and innovative ambidexterity. Journal of Product Innovation Management, 32(5), 666-684.
Koschmann, A., & Sheth, J. (2019). Do brands compete or coexist? A response to the responses. European Journal of Marketing, 53(1), 31–36.
Kotler, M., Cao, T., Wang, S., & Qiao, C. (2020). Marketing Strategy in the Digital Age. In Marketing Strategy in the Digital Age. WORLD SCIENTIFIC.
Kotler, P., & Keller, K.L. (2016). Marketing Management (15th Global ed.). New Jersey: Prentice Hall International.
Kotler, P., & Armstrong, G. (2001). Principles of Marketing (International Edition). 9th Edition. Prentice Hall International, Inc
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. New Jersey: John Wiley & Sons.
Kuppelwieser, V. G., & Klaus, P. (2021). Measuring customer experience quality: The EXQ scale revisited. Journal of Business Research, 126, 624–633.
Lam, T., & Hsu, C. H. C. (2004). Theory of Planned Behavior: Potential Travelers from China. Journal of Hospitality & Tourism Research, 28(4), 463–482.
Lee, W.J., O’Cass, A., & Sok, P. (2016). Why doesn’t our branding pay off: optimising the effects of branding through innovation. European Journal of Marketing, 50(3/4), 509-529.
Lemke, F., Clark, M., & Wilson, H. (2011). Customer experience quality: an exploration in business and consumer contexts using repertory grid technique. Journal of the Academy of Marketing Science, 39(6), 846-869.
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96.
Lin, J., Lobo, A., & Leckie, C. (2019). The influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge. Journal of Strategic Marketing, 27(1), 81–95.
Lin, Y. H. (2015). Innovative brand experience’s influence on brand equity and brand satisfaction. Journal of Business Research, 68(11), 2254–2259.
Mabkhot, H. A., Shaari, H., & Salleh, S. M. (2017). The influence of brand image and brand personality on brand loyalty, mediating by brand trust: An empirical study. Journal Pengurusan, 50, 1-18.
Mainardes, E. W., Gomes, V. C. A., Marchiori, D., Correa, L. E., & Guss, V. (2019). Consequences of customer experience quality on franchises and non-franchises models. International Journal of Retail and Distribution Management, 47(3), 311–330.
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Marín-García, A., Gil-Saura, I., & Ruíz-Molina, M. E. (2019). How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing. Journal of Product and Brand Management, 29(5), 601–615.
Meng, F. (2020). Research on brand image design innovation and practice under the new retail trend based on computer technology. Journal of Physics: Conference Series, 1648(2), 22056.
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Amoako, G.K., Doe, J.K., & Neequaye, E.K. (2021). Online innovation and repurchase intentions in hotels: the mediating effect of customer experience. International Hospitality Review, ahead-of-print, ahead-of-print.
Anselmsson, J., Vestman Bondesson, N., & Johansson, U. (2014). Brand image and customers' willingness to pay a price premium for food brands. Journal of Product & Brand Management, 23(2), 90-102.
Barone, M.J., & Jewell, R.D. (2013). The innovator’s license: a latitude to deviate from category norms. Journal of Marketing, 77(1), 120-134.
Barone, M.J., & Jewell, R.D. (2014). How brand innovativeness creates advertising flexibility. Journal of the Academy of Marketing Science, 42(3), 309-321.
Barreda, A.A., Bilgihan, A., Nusair, K., & Okumus, F. (2016). Online branding: development of hotel branding through interactivity theory. Tourism Management, 57, 180-192.
Batra, R., & Homer, P. M. (2004). The situational impact of brand image beliefs. Journal of Consumer Psychology, 14(3), 318–330.
Beverland, M.B., Wilner, S.J., & Micheli, P. (2015). Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity. Journal of the Academy of Marketing Science, 43(5), 589-609.
Bird, M., Channon, C., & Ehrenberg, A.S.C. (1970). Brand Image and Brand Usage. Journal of Marketing Research, 7, 307-314.
Brakus, J.J., B.H. Schmitt, & S. Zhang. (2008). Experiential attributes and consumer judgments. Psychology.
Brexendorf, T. O., Bayus, B., & Keller, K. L. (2015). Understanding the interplay between brand and innovation management: findings and future research directions. Journal of the Academy of Marketing Science, 43(5), 548–557.
Brexendorf, T.O., & Keller, K.L. (2017). Leveraging the corporate brand: the importance of corporate brand innovativeness and brand architecture. European Journal of Marketing, 51(9/10), 1530-1551
Byrne, B. M. (2016). Structural Equation Modelling with AMOS: Basic Concepts, Applications, and Programming (3rd ed.). New York: Routledge.
Chai, L.T., & Yat, D.N.C. (2019). Online food delivery services: making food delivery the new normal. Journal of Marketing Advances and Practices, 1(1), 62-77.
Chakraborty, U., & Bhat, S. (2018). Credibility of online reviews and its impact on brand image. Management Research Review, 41(1), 148–164.
Chang, T. Y., & Horng, S. C. (2010). Conceptualizing and measuring experience quality: The customer’s perspective. Service Industries Journal, 30(14), 2401–2419.
Chen, H., & Hsieh, Y. (2017). The driving success factors of the online food ordering system –empirical evidence from the UTAUT model.
Chen, J.S., Kerr, D., Tsang,S.S., & Sung, Y.C. (2015). Co-production of service innovations through dynamic capability enhancement. The Service Industries Journal, 35(1-2), 96-114
Chien, Y.-C. (2013). The Influences of Brand Innovation on Customer Value: Using Double-Distal Mediators of Brand Perception and Brand Equity. Journal of Global Business Management, 9(2), 53–70.
Chimhundu, R., Hamlin, R. P., & McNeill, L. (2010). Impact of Manufacturer Brand Innovation on Retailer Brands. International Journal of Business and Management, 5(9).
Choo, P. W., Tan, C. L., & Yeo, S. F. (2018). A Review of Customer Experience Quality Measurement in Malaysian Heritage Hotels. Global Business & Management Research, 10(1), 379–395.
Chou, Y.-H., & Pai, C.-H. (2014). A Study the Effect of Brand Innovation on Consumer Decision in Catering Industry. The Anthropologist, 17(3), 743–750.
Da Silva, R. V., & Syed Alwi, S. F. (2008). Online corporate brand image, satisfaction and loyalty. Journal of Brand Management, 16(3), 119–144.
DAM, T. C. (2020). The Effect of Brand Image, Brand Love on Brand Commitment and Positive Word-of-Mouth. The Journal of Asian Finance, Economics and Business, 7(11), 449–457.
Datta, H., Ailawadi, K. L., & Van Heerde, H. J. (2017). How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response? Journal of Marketing, 81(3), 1–20.
Deshwal, P. (2016). Customer experience quality and demographic variables (age, gender, education level, and family income) in retail stores. International Journal of Retail and Distribution Management, 44(9), 940–955.
Dobni, D., & Zinkhan, G.M. (1990). In Search of Brand Image: A Foundation Analysis. Advances in Consumer Research, 17, 110-119.
Doyle, P., & Bridgewater, S. (1998). Innovation in Marketing. Oxford: Butterworth-Heinemann.
Eisingerich, A. B., & Rubera, G. (2010). Drivers of brand commitment: A cross-national investigation. Journal of International Marketing, 18, 64–79.
Farjam, S., & Hongyi, X. (2015). Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models. International Journal of Management Science and Business Administration, 1(8), 14–29.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50.
Gardner, B.B., & Levy, S.J. (1955). The product and the brand. Harvard Business Review, 33, 33–39.
Gilmore, J. H., & Pine, B. I. I. (2002). Customer experience places: the new offering frontier. Strategy & Leadership, 30, 4–11.
Girod, S. J. G., & Whittington, R. (2017). Reconfiguration, restructuring and firm performance: Dynamic capabilities and environmental dynamism. Strategic Management Journal, 38(5), 1121–1133.
Golder, P. N., Mitra, D., & Moorman, C. (2012). What is Quality? An Integrative Framework of Processes and States. Journal of Marketing, 76(4), 1–23.
Gözükara, & Çolakoğlu, N. (2016). A Research on Generation Y Students: Brand Innovation, Brand Trust and Brand Loyalty. International Journal of Business Management and Economic Research, 7.
Grant, J. (2006). The brand innovation manifesto. England: John Wily and Sons Ltd.
Gunden, N., Morosan, C., & DeFranco, A. (2020). Are online food delivery systems persuasive? The impact of pictures and calorie information on consumer behavior. Journal of Hospitality and Tourism Insights, 4(4), 457–472.
Gupta, S., & Malhotra, N. (2013). Marketing innovation: A resource-based view of international and local firms. Marketing Intelligence & Planning, 31(2), 111–126.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). Los Angeles, CA: Sage Publications, Inc.
Hanaysha, J., & Hilman, H. (2015). Product innovation as a key success factor to build sustainable brand equity. Management Science Letters, 5, 567–576.
Hanaysha, J., Hilman, H., & Hasmini Abdul-Ghani, N. (2014). Direct and Indirect Effects of Product Innovation and Product Quality on Brand Image: Empirical Evidence from Automotive Industry. International Journal of Scientific and Research Publications, 4(1), 2250–3153.
Hardaker, G. (1998). An integrated approach towards product innovation in international manufacturing organizations. European Journal of Innovation Management, 1(2), 67-73.
Hirschberg, C., Rajko, A., Schumacher, T. & Wrulich, M. (2016). The changing market for food delivery. Retrieved from: https://www.mckinsey.com/industries/high-tech/our-insights/thechanging-market-for-food-delivery.
Hjalager, A.M. (2010). A review of innovation research in tourism. Tourism Management, 31(1), 1–12.
Homburg, C., Jozić, D., & Kuehnl, C. (2015). Customer experience management: toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science, 45(3), 377-401.
Hubert, M., Florack, A., Gattringer, R., Eberhardt, T., Enkel, E., & Kenning, P. (2017). Flag up! – Flagship products as important drivers of perceived brand innovativeness. Journal of Business Research, 71, 154–163.
J.N. Kapferer. (2012). New strategic Brand Management: Advanced insights and strategic thinking (5th ed.), Kogan Page Ltd., London.
Jenings, G., Lee, Y-S., Ayling, A., Lunny, B., Cater, C., & Ollenburg, C. (2009). Quality tourism experiences: (re) constructions and (re) interpretations by adventure travellers and providers. Journal of Hospitality and Leisure Marketing, 18, 294-310.
Keller, K.L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57, 1-22.
Keller, K.L., & Brexendorf, T.O. (2019). Measuring Brand Equity.
Kindström, D., Kowalkowski, C., & Sandberg, E. (2013). Enabling service innovation: A dynamic capabilities approach. Journal of Business Research, 66, 1063–1073.
Klaus, P.H., & Maklan, S. (2007). The role of brands in a service dominated world. Journal of Brand Management, 15(22), 115-122.
Klaus, P.H., & Maklan, S. (2013). Towards a better measure of customer experience. International Journal of Market Research, 55(2), 227-246.
Kortmann, S. (2015). The mediating role of strategic orientations on the relationship between ambidexterity oriented decisions and innovative ambidexterity. Journal of Product Innovation Management, 32(5), 666-684.
Koschmann, A., & Sheth, J. (2019). Do brands compete or coexist? A response to the responses. European Journal of Marketing, 53(1), 31–36.
Kotler, M., Cao, T., Wang, S., & Qiao, C. (2020). Marketing Strategy in the Digital Age. In Marketing Strategy in the Digital Age. WORLD SCIENTIFIC.
Kotler, P., & Keller, K.L. (2016). Marketing Management (15th Global ed.). New Jersey: Prentice Hall International.
Kotler, P., & Armstrong, G. (2001). Principles of Marketing (International Edition). 9th Edition. Prentice Hall International, Inc
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. New Jersey: John Wiley & Sons.
Kuppelwieser, V. G., & Klaus, P. (2021). Measuring customer experience quality: The EXQ scale revisited. Journal of Business Research, 126, 624–633.
Lam, T., & Hsu, C. H. C. (2004). Theory of Planned Behavior: Potential Travelers from China. Journal of Hospitality & Tourism Research, 28(4), 463–482.
Lee, W.J., O’Cass, A., & Sok, P. (2016). Why doesn’t our branding pay off: optimising the effects of branding through innovation. European Journal of Marketing, 50(3/4), 509-529.
Lemke, F., Clark, M., & Wilson, H. (2011). Customer experience quality: an exploration in business and consumer contexts using repertory grid technique. Journal of the Academy of Marketing Science, 39(6), 846-869.
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96.
Lin, J., Lobo, A., & Leckie, C. (2019). The influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge. Journal of Strategic Marketing, 27(1), 81–95.
Lin, Y. H. (2015). Innovative brand experience’s influence on brand equity and brand satisfaction. Journal of Business Research, 68(11), 2254–2259.
Mabkhot, H. A., Shaari, H., & Salleh, S. M. (2017). The influence of brand image and brand personality on brand loyalty, mediating by brand trust: An empirical study. Journal Pengurusan, 50, 1-18.
Mainardes, E. W., Gomes, V. C. A., Marchiori, D., Correa, L. E., & Guss, V. (2019). Consequences of customer experience quality on franchises and non-franchises models. International Journal of Retail and Distribution Management, 47(3), 311–330.
Maklan, S., & Klaus, P.H. (2011). Customer experience: are we measuring the right things? International Journal of Marketing Research, 53(6), 771-792.
Marín-García, A., Gil-Saura, I., & Ruíz-Molina, M. E. (2019). How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing. Journal of Product and Brand Management, 29(5), 601–615.
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