How to cite this paper
Mukaromah, H., Muhajir, M., Fathudin, F., Purwanti, K., Ansori, Y., Fahlevi, M., Rosmayati, S., Tanjung, R., Budiarti, R., Rosyadi, R & Purwanto, A. (2022). The role of buzz and viral marketing strategic on purchase intention and supply chain performance.Uncertain Supply Chain Management, 10(2), 637-644.
Refrences
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Goyal, A. P. (2018). E-Viral Marketing Influence and Underlying Marketing Strategies: Social Relationship Variables. Indian Journal of Computer Science, 3(1), 37-57.
Gunawan, D. D., & Huarng, K. H. (2015). Viral effects of social network and media on consumers’ purchase intention. Journal of Business Research, 68(11), 2237-2241.
Haryani, S., & Motwani, B. (2015). Discriminant model for online viral marketing influencing consumers behavioural intention. Pacific science review B: Humanities and social sciences, 1(1), 49-56.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Holdford, D. A. (2004). Using buzz marketing to promote ideas, services, and products. Journal of the American Pharmacists Association, 44(3), 387-396.
Leila, C., & Abderrazak, G. (2013). The impact of the effectiveness of a buzz marketing campaign on the image, awareness and purchasing decision: The moderating role of involvement. Journal of Marketing Research & Case Studies, 2013, 1.
Liu, H. H., & Wang, Y. N. (2019). Interrelationships between viral marketing and purchase intention via customer-based brand equity. Journal of Business and Management Sciences, 7(2), 72-83.
Mohr, I. (2017). Managing buzz marketing in the digital age. Journal of Marketing Development and Competitiveness, 11(2), 10-16.
Notarantonio, E. M., & Quigley Jr, C. J. (2009). The effectiveness of a buzz marketing approach compared to traditional advertising: An exploration. Journal of Promotion Management, 15(4), 455-464.
Sawaftah, D., Calıcıoglu, C., & Awadallah, R. (2020). The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus. Management Science Letters, 10(6), 1307-1320.
Oosterwijk, L., & Loeffen, A. (2005). How to use buzz marketing effectively. A new marketing phenomenon explained and made practical.
Purwanto, A. (2021). Partial Least Squares Structural Squation Modeling (PLS-SEM) Analysis for Social and Management Research: A Literature Review. Journal of Industrial Engineering & Management Research, 2(4), 114 - 123. https://doi.org/10.7777/jiemar.v2i4.168
Purwanto, A., Asbari, M., & Santoso, T. (2021). Education Management Research Data Analysis: Comparison of Results between Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS For Small Samples. Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 6(2), 382-399. https://doi.org/10.31538/ndh.v6i2.1575
Purwanto, A., Asbari, M., Santoso, T. I., Sunarsi, D., & Ilham, D. (2021). Education Research Quantitative Analysis for Little Respondents: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Studi Dosen Dan Pembelajaran, 4(2), 335-348. https://doi.org/10.30605/jsgp.4.2.2021.1326
Prahiawan, W., Fahlevi, M., Juliana, J., Purba, J., & Tarigan, S. (2021). The role of e-satisfaction, e-word of mouth and e-trust on repurchase intention of online shop. International Journal of Data and Network Science, 5(4), 593-600.
Prahiawan, W., Fahlevi, M., Juliana, J., Purba, J., Khamaludind, K., Syam, S., & Lestari, S. (2022). The effect of supply chain quality perception and country of origin on Smartphones purchase intention of Indonesian consumers. Uncertain Supply Chain Management, 10(1), 277-284.
Rabidas, M. C., & Bowen, G. (2019). Viral marketing consumer purchase intentions: A theoretical review. In 2nd International workshop on advances in social sciences. http://bit. ly/2TslGqi.
Reichstein, T., & Brusch, I. (2019). The decision‐making process in viral marketing—A review and suggestions for further research. Psychology & Marketing, 36(11), 1062-1081
Rouva, E., Lalou, P., Skordoulis, M., & Chalikias, M. (2016). Viral marketing analysis and evaluation: the case of the Greek consumer market. International Journal of Electronic Customer Relationship Management, 10(1), 28-38.
Rudyanto, R., Pramono, R., & Purwanto, A. (2021). The influence of antecedents of supply chain integration on company performance. Bagchi, PK & Chun HB (2005). Supply Chain Integration: a European survey. The International Journal of Logistics Management, 16(2), 275-294.
Satrio, D., Priyanto, S. H., & Nugraha, A. K. (2020). Viral marketing for cultural product: The role of emotion and cultural awareness to influence purchasing intention. Montenegrin Journal of Economics, 16(2), 77-91.
Shin, S., Hwang, I., & Min, J. Y. (2016). Effect of viral marketing in on-line mall review and power blog self-presentation on mediator variable word of mouth and apparel purchase behavior. The Research Journal of the Costume Culture, 24(5), 600-616.
Trivedi, J. (2017). The effect of viral marketing messages on consumer behavior. Journal of Management Research, 17(2), 84-98.
Vianna, K. A., de Mesquita, J. M. C., Linhares, M. R. S., & Moreira, P. D. C. G. (2016). The relationship between viral marketing, purchase intention, and brand visibility: Study with Brazilian customers. In Rediscovering the Essentiality of Marketing (pp. 229-241). Springer, Cham.
Wijaya, O., Sulistiyani, S., Pudjowati, J., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumers. International Journal of Data and Network Science, 5(3), 231-238.
Goyal, A. P. (2018). E-Viral Marketing Influence and Underlying Marketing Strategies: Social Relationship Variables. Indian Journal of Computer Science, 3(1), 37-57.
Gunawan, D. D., & Huarng, K. H. (2015). Viral effects of social network and media on consumers’ purchase intention. Journal of Business Research, 68(11), 2237-2241.
Haryani, S., & Motwani, B. (2015). Discriminant model for online viral marketing influencing consumers behavioural intention. Pacific science review B: Humanities and social sciences, 1(1), 49-56.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Holdford, D. A. (2004). Using buzz marketing to promote ideas, services, and products. Journal of the American Pharmacists Association, 44(3), 387-396.
Leila, C., & Abderrazak, G. (2013). The impact of the effectiveness of a buzz marketing campaign on the image, awareness and purchasing decision: The moderating role of involvement. Journal of Marketing Research & Case Studies, 2013, 1.
Liu, H. H., & Wang, Y. N. (2019). Interrelationships between viral marketing and purchase intention via customer-based brand equity. Journal of Business and Management Sciences, 7(2), 72-83.
Mohr, I. (2017). Managing buzz marketing in the digital age. Journal of Marketing Development and Competitiveness, 11(2), 10-16.
Notarantonio, E. M., & Quigley Jr, C. J. (2009). The effectiveness of a buzz marketing approach compared to traditional advertising: An exploration. Journal of Promotion Management, 15(4), 455-464.
Sawaftah, D., Calıcıoglu, C., & Awadallah, R. (2020). The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus. Management Science Letters, 10(6), 1307-1320.
Oosterwijk, L., & Loeffen, A. (2005). How to use buzz marketing effectively. A new marketing phenomenon explained and made practical.
Purwanto, A. (2021). Partial Least Squares Structural Squation Modeling (PLS-SEM) Analysis for Social and Management Research: A Literature Review. Journal of Industrial Engineering & Management Research, 2(4), 114 - 123. https://doi.org/10.7777/jiemar.v2i4.168
Purwanto, A., Asbari, M., & Santoso, T. (2021). Education Management Research Data Analysis: Comparison of Results between Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS For Small Samples. Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 6(2), 382-399. https://doi.org/10.31538/ndh.v6i2.1575
Purwanto, A., Asbari, M., Santoso, T. I., Sunarsi, D., & Ilham, D. (2021). Education Research Quantitative Analysis for Little Respondents: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Studi Dosen Dan Pembelajaran, 4(2), 335-348. https://doi.org/10.30605/jsgp.4.2.2021.1326
Prahiawan, W., Fahlevi, M., Juliana, J., Purba, J., & Tarigan, S. (2021). The role of e-satisfaction, e-word of mouth and e-trust on repurchase intention of online shop. International Journal of Data and Network Science, 5(4), 593-600.
Prahiawan, W., Fahlevi, M., Juliana, J., Purba, J., Khamaludind, K., Syam, S., & Lestari, S. (2022). The effect of supply chain quality perception and country of origin on Smartphones purchase intention of Indonesian consumers. Uncertain Supply Chain Management, 10(1), 277-284.
Rabidas, M. C., & Bowen, G. (2019). Viral marketing consumer purchase intentions: A theoretical review. In 2nd International workshop on advances in social sciences. http://bit. ly/2TslGqi.
Reichstein, T., & Brusch, I. (2019). The decision‐making process in viral marketing—A review and suggestions for further research. Psychology & Marketing, 36(11), 1062-1081
Rouva, E., Lalou, P., Skordoulis, M., & Chalikias, M. (2016). Viral marketing analysis and evaluation: the case of the Greek consumer market. International Journal of Electronic Customer Relationship Management, 10(1), 28-38.
Rudyanto, R., Pramono, R., & Purwanto, A. (2021). The influence of antecedents of supply chain integration on company performance. Bagchi, PK & Chun HB (2005). Supply Chain Integration: a European survey. The International Journal of Logistics Management, 16(2), 275-294.
Satrio, D., Priyanto, S. H., & Nugraha, A. K. (2020). Viral marketing for cultural product: The role of emotion and cultural awareness to influence purchasing intention. Montenegrin Journal of Economics, 16(2), 77-91.
Shin, S., Hwang, I., & Min, J. Y. (2016). Effect of viral marketing in on-line mall review and power blog self-presentation on mediator variable word of mouth and apparel purchase behavior. The Research Journal of the Costume Culture, 24(5), 600-616.
Trivedi, J. (2017). The effect of viral marketing messages on consumer behavior. Journal of Management Research, 17(2), 84-98.
Vianna, K. A., de Mesquita, J. M. C., Linhares, M. R. S., & Moreira, P. D. C. G. (2016). The relationship between viral marketing, purchase intention, and brand visibility: Study with Brazilian customers. In Rediscovering the Essentiality of Marketing (pp. 229-241). Springer, Cham.
Wijaya, O., Sulistiyani, S., Pudjowati, J., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumers. International Journal of Data and Network Science, 5(3), 231-238.