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Growing Science » Uncertain Supply Chain Management » The relationship between big data analytics and green supply chain management by looking at the role of environmental orientation: Evidence from emerging economy

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Uncertain Supply Chain Management

ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print)
Quarterly Publication
Volume 10 Issue 2 pp. 303-314 , 2022

The relationship between big data analytics and green supply chain management by looking at the role of environmental orientation: Evidence from emerging economy Pages 303-314 Right click to download the paper Download PDF

Authors: Shadi Khattab, Ishaq Al Shaar, Raed Alkaied, Fadi Qutaishat

DOI: 10.5267/j.uscm.2022.2.002

Keywords: Green supply chain management, Big data analytics, Environmental orientation

Abstract: Academics and practitioners have become more interested in big data analytics (BDA) in recent years. There have been few empirical studies on the relationship between BDA and green supply chain management (GSCM), as well as the importance of environmental orientation (EO). A total of 128 responses from Jordanian industrial businesses were evaluated using the structural equation modeling method. The BDA, EO has a favorable and significant relationship with external and internal GSCM, according to the findings of this study. Furthermore, EO serves as a mediator between BDA and the external, and internal GSCM. The findings provide managerial insight into how to use BDA to establish a proactive environmental policy that covers all GSCM activities.

How to cite this paper
Khattab, S., Shaar, I., Alkaied, R & Qutaishat, F. (2022). The relationship between big data analytics and green supply chain management by looking at the role of environmental orientation: Evidence from emerging economy.Uncertain Supply Chain Management, 10(2), 303-314.

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Journal: Uncertain Supply Chain Management | Year: 2022 | Volume: 10 | Issue: 2 | Views: 2747 | Reviews: 0

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