How to cite this paper
Alshurideh, M., Gasaymeh, A., Ahmed, G., Alzoubi, H & Kurd, B. (2020). Loyalty program effectiveness: Theoretical reviews and practical proofs.Uncertain Supply Chain Management, 8(3), 599-612.
Refrences
Ahmad, R., & Buttle, F. (2002). Customer retention management: A reflection of theory and practice. Marketing Intelligence & Planning, 20(3), 149–161.
Al-dweeri, R. M., Obeidat, Z. M., Al-dwiry, M. A., Alshurideh, M. T., & Alhorani, A. M. (2017). The impact of e-service quality and e-loyalty on online shopping: moderating effect of e-satisfaction and e-trust. International Journal of Marketing Studies, 9(2), 92–103.
Al Dmour, H., Alshurideh, M., & Shishan, F. (2014). The influence of mobile application quality and attributes on the continuance intention of mobile shopping. Life Science Journal, 11(10), 172–181.
AL KURDI, B. (2016). Healthy-Food Choice and Purchasing Behaviour Analysis: An Exploratory Study of Families in the UK. Durham University.
Alshurideh, M., Al Kurdi, B., Abumari, A., and Salloum, S. (2018). Pharmaceutical Promotion Tools Effect on Physician’s Adoption of Medicine Prescribing: Evidence from Jordan. Modern Applied Science, 12(11), 210–222.
Alshurideh, D. M. (2019). Do electronic loyalty programs still drive customer choice and repeat purchase behaviour? International Journal of Electronic Customer Relationship Management, 12(1), 40–57.
Alshurideh, M. (2010). Customer service retention–A behavioural perspective of the UK mobile market. Durham University.
Alshurideh, M, Nicholson, M., & Xiao, S. (2012). The effect of previous experience on mobile subscribers’ repeat purchase behaviour. European Journal of Social Sciences, 30(3), 366–376.
Alshurideh, M T. (2017). A theoretical perspective of contract and contractual customer-supplier relationship in the mobile phone service sector. International Journal of Business and Management, 12(7), 201–210.
Alshurideh, Muhammad. (2016). Scope of Customer Retention Problem in the Mobile Phone Sector: A Theoretical Perspective. Journal of Marketing and Consumer Research, 20, 64–69.
Alshurideh, Muhammad, Masa’deh, R., & Alkurdi, B. (2012). The effect of customer satisfaction upon customer retention in the Jordanian mobile market: An empirical investigation. European Journal of Economics, Finance and Administrative Sciences, 47(12), 69–78.
Alshurideh, Muhammad Turki. (2014). A qualitative analysis of customer repeat purchase behaviour in the UK mobile phone market. Journal of Management Research, 6(1), 109.
Alshurideh, Muhammad Turki. (2016a). Exploring the main factors affecting consumer choice of mobile phone service provider contracts. International Journal of Communications, Network and System Sciences, 9(12), 563–581.
Alshurideh, Muhammad Turki. (2016b). Is customer retention beneficial for customers: A conceptual background. Journal of Research in Marketing, 5(3), 382–389.
Alshurideh, Muhammad Turki. (2017). The Impact Of Islamic Bank’s Service Quality Perception On Jordanian Customer’s Loyalty. Jounal of Management Reseach, 9.
Alshurideh, Muhammad Turki, Shaltoni, A. M., & Hijawi, D. S. (2014). Marketing communications role in shaping consumer awareness of cause-related marketing campaigns. International Journal of Marketing Studies, 6(2), 163.
Ammari, G., Alkurdi, B., Alshurideh, A., & Alrowwad, A. (2017). Investigating the impact of communication satisfaction on organizational commitment: a practical approach to increase employees’ loyalty. International Journal of Marketing Studies, 9(2), 113–133.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411.
Ardts, J., Jansen, P., & van der Velde, M. (2001). The breaking in of new employees: effectiveness of socialisation tactics and personnel instruments. Journal of Management Development, 20(2), 159–167.
Ashley, C., Noble, S. M., Donthu, N., & Lemon, K. N. (2011). Why customers won’t relate: Obstacles to relationship marketing engagement. Journal of Business Research, 64(7), 749–756.
Asiah Omar, N., & Musa, R. (2011). Measuring service quality in retail loyalty programmes (LPSQual) Implications for retailers’ retention strategies. International Journal of Retail & Distribution Management, 39(10), 759–784.
Atkins, P. M., Marshall, B. S., & Javalgi, R. G. (1996). Happy employees lead to loyal patients. Marketing Health Services, 16(4), 14.
Banasiewicz, A. (2005). Loyalty program planning and analytics. Journal of Consumer Marketing, 22(6), 332–339.
Bandyopadhyay, S., Gupta, K., & Dube, L. (2005). Does brand loyalty influence double jeopardy? A theoretical and empirical study. Journal of Product & Brand Management, 14(7), 414–423.
Berman, B. (2006). Developing an effective customer loyalty program. California Management Review, 49(1), 123–148.
Bushold, T., & Shipley, M. (2002, September 5). System and method for implementing a loyalty program incorporating on-line and off-line transactions. Google Patents.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295–336.
Dowling, G. R., & Uncles, M. (1997). Do customer loyalty programs really work? Sloan Management Review, 38, 71–82.
Dreheeb, A. E., Basir, N., & Fabil, N. (2016). Impact of System Quality on Users’ Satisfaction in Continuation of the Use of e-Learning System. International Journal of E-Education, e-Business, e-Management and e-Learning, 6(1), 13.
Dreze, X., & Nunes, J. C. (2008). Feeling superior: The impact of loyalty program structure on consumers’ perceptions of status. Journal of Consumer Research, 35(6), 890–905.
ELSamen, A. A., & Alshurideh, M. (2012). The impact of internal marketing on internal service quality: A case study in a Jordanian pharmaceutical company. International Journal of Business and Management, 7(19), 84.
Evanschitzky, H., Ramaseshan, B., Woisetschläger, D. M., Richelsen, V., Blut, M., & Backhaus, C. (2012). Consequences of customer loyalty to the loyalty program and to the company. Journal of the Academy of Marketing Science, 40(5), 625–638.
Falk, R. F., & Miller, N. B. (1992). A primer for soft modeling. University of Akron Press.
Folkman Curasi, C., & Norman Kennedy, K. (2002). From prisoners to apostles: a typology of repeat buyers and loyal customers in service businesses. Journal of Services Marketing, 16(4), 322–341.
Fordyce, E. W., & Suarez, S. P. (2008, September 18). Loyalty program for merchant inventory. Google Patents.
Fordyce III, E. W., Patel, K. H., & Shepard, D. C. (2013, December 31). Loyalty program incentive determination. Google Patents.
García Gómez, B., Gutiérrez Arranz, A., & Gutiérrez Cillán, J. (2006). The role of loyalty programs in behavioral and affective loyalty. Journal of Consumer Marketing, 23(7), 387–396.
Gefen, D., Straub, D., & Boudreau, M.-C. (2000). Structural equation modeling and regression: Guidelines for research practice. Communications of the Association for Information Systems, 4(1), 7.
Gefen, D., & Straub, D. W. (2000). The relative importance of perceived ease of use in IS adoption: A study of e-commerce adoption. Journal of the Association for Information Systems, 1(1), 8.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (1998). Multivariate data analysis (Vol. 5). Prentice hall Upper Saddle River, NJ.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
Hennessy, L., & Safran, S. L. (1999, November 23). Subscriber reward method. Google Patents.
Heskett, J. L., Jones, T. O., Loveman, G. W., Sasser, W. E., & Schlesinger, L. A. (1994). Putting the service-profit chain to work. Harvard Business Review, 72(2), 164–174.
Hikkerova, L. (2011). The effectiveness of loyalty programs: an application in the hospitality industry. International Journal of Business, 16(2), 150.
Jang, D., & Mattila, A. S. (2005). An examination of restaurant loyalty programs: what kinds of rewards do customers prefer? International Journal of Contemporary Hospitality Management, 17(5), 402–408.
Kamakura, W., Mela, C. F., Ansari, A., Bodapati, A., Fader, P., Iyengar, R., … Verhoef, P. C. (2005). Choice models and customer relationship management. Marketing Letters, 16(3–4), 279–291.
Kandampully, J., Zhang, T., & Bilgihan, A. (2015). Customer loyalty: a review and future directions with a special focus on the hospitality industry. International Journal of Contemporary Hospitality Management, 27(3), 379–414.
Kivetz, R. (2005). Promotion reactance: The role of effort-reward congruity. Journal of Consumer Research, 31(4), 725–736.
Kumar, V., & Shah, D. (2004). Building and sustaining profitable customer loyalty for the 21st century. Journal of Retailing, 80(4), 317–329.
Leenheer, J., & Bijmolt, T. H. A. (2008). Which retailers adopt a loyalty program? An empirical study. Journal of Retailing and Consumer Services, 15(6), 429–442.
Leenheer, J., Bijmolt, T. H. A., Van Heerde, H. J., & Smidts, A. (2003). Do loyalty programs enhance behavioral loyalty? A market-wide analysis accounting for endogeneity. International Journal of Research in Marketing, 24(1), 31–47.
Leenheer, J., Van Heerde, H. J., Bijmolt, T. H. A., & Smidts, A. (2007). Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing, 24(1), 31–47.
Leventhal, R. C., & Zineldin, M. (2006). The royalty of loyalty: CRM, quality and retention. Journal of Consumer Marketing.
Lewis, M. (2004). The influence of loyalty programs and short-term promotions on customer retention. Journal of Marketing Research, 41(3), 281–292.
Meyer-Waarden, L. (2007). The effects of loyalty programs on customer lifetime duration and share of wallet. Journal of Retailing, 83(2), 223–236.
Mimouni-Chaabane, A., & Volle, P. (2010). Perceived benefits of loyalty programs: Scale development and implications for relational strategies. Journal of Business Research, 63(1), 32–37.
Mulhern, T., & Duffy, D. (2004). Building loyalty at things remembered. Journal of Consumer Marketing, 21(1), 62–66.
Ngai, E. W. T., Xiu, L., & Chau, D. C. K. (2009). Application of data mining techniques in customer relationship management: A literature review and classification. Expert Systems with Applications, 36(2), 2592–2602.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human resource management: Gaining a competitive advantage. McGraw-Hill Education New York, NY.
Nunnally, J. C., & Bernstein, I. H. (1978). Psychometric theory.
Omar, N. A., Alam, S. S., Aziz, N. A., & Nazri, M. A. (2011). Retail loyalty programs in Malaysia: The relationship of equity, value, satisfaction, trust, and loyalty among cardholders. Journal of Business Economics and Management, 12(2), 332–352.
Powell, J. R. (2009, July 2). Methods and systems for applying a rewards program promotion to payment transactions. Google Patents.
Pritchard, M. P., & Negro, C. M. (2001). Sport loyalty programs and their impact on fan relationships. International Journal of Sports Marketing and Sponsorship, 3(3), 64–85.
Rehnen, L. M. (2016). Exit strategies of loyalty programs. Jbm-Journal of Business Market Management, 9(1), 564–596.
Rigby, D. K., Reichheld, F., & Dawson, C. (2003). Winning customer loyalty is the key to a winning CRM strategy. Ivey Business Journal, 67(4), 1.
Rigby, D. K., Reichheld, F. F., & Schefter, P. (2002). Avoid the four perils of CRM. Harvard Business Review, 80(2), 101–109.
Ringle, C. M., Wende, S., & Will, A. (2005). SmartPLS 2.0 (Beta). Hamburg. Available in Http://Www. Smartpls. De.
Salloum, S. A., Al-Emran, M., Shaalan, K., & Tarhini, A. (2018). Factors affecting the E-learning acceptance: A case study from UAE. Education and Information Technologies. https://doi.org/https://doi.org/10.1007/s10639-018-9786-3
Salloum, S A, & Shaalan, K. (2018). Investigating students’ acceptance of e-learning system in higher educational environments in the UAE: Applying the extended technology acceptance model (TAM). The British University in Dubai.
Salloum, Said A, & Shaalan, K. (2018). Adoption of E-Book for University Students. International Conference on Advanced Intelligent Systems and Informatics, 481–494. Springer.
Senapathi, M., & Srinivasan, A. (2014). An empirical investigation of the factors affecting agile usage. Proceedings of the 18th International Conference on Evaluation and Assessment in Software Engineering, 10. ACM.
Sharp, B., & Sharp, A. (1997). Loyalty programs and their impact on repeat-purchase loyalty patterns. International Journal of Research in Marketing, 14(5), 473–486.
Shugan, S. M. (2005). Brand loyalty programs: are they shams? INFORMS.
Skogland, I., & Siguaw, J. A. (2004). Are your satisfied customers loyal? Cornell Hotel and Restaurant Administration Quarterly, 45(3), 221–234.
Smith, E. R. (2000). E-loyalty: How to keep customers coming back to your website. HarperInformation.
Uncles, M. D., Dowling, G. R., & Hammond, K. (2003). Customer loyalty and customer loyalty programs. Journal of Consumer Marketing, 20(4), 294–316.
Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009). Customer experience creation: Determinants, dynamics and management strategies. Journal of Retailing, 85(1), 31–41.
Warrick, P. S., Levy, A., Carriere, L. M., Ziebart, D. T., Kullos, J. A., Fontes, D., & MacMillan, A. T. (2015, May 19). Custom-tailored entertainment experience for user identified by different loyalty program user identifiers at different hospitality locations. Google Patents.
Wegner, B., & Wegner, R. (2013, February 7). System for an integrated multi-vendor customer loyalty and targeted marketing program and method for its use. Google Patents.
Wendlandt, M., & Schrader, U. (2007). Consumer reactance against loyalty programs. Journal of Consumer Marketing, 24(5), 293–304.
Yi, Y., & Jeon, H. (2003). Effects of loyalty programs on value perception, program loyalty, and brand loyalty. Journal of the Academy of Marketing Science, 31(3), 229–240.
Yukl, G. (2008). How leaders influence organizational effectiveness. The Leadership Quarterly, 19(6), 708–722.
Al-dweeri, R. M., Obeidat, Z. M., Al-dwiry, M. A., Alshurideh, M. T., & Alhorani, A. M. (2017). The impact of e-service quality and e-loyalty on online shopping: moderating effect of e-satisfaction and e-trust. International Journal of Marketing Studies, 9(2), 92–103.
Al Dmour, H., Alshurideh, M., & Shishan, F. (2014). The influence of mobile application quality and attributes on the continuance intention of mobile shopping. Life Science Journal, 11(10), 172–181.
AL KURDI, B. (2016). Healthy-Food Choice and Purchasing Behaviour Analysis: An Exploratory Study of Families in the UK. Durham University.
Alshurideh, M., Al Kurdi, B., Abumari, A., and Salloum, S. (2018). Pharmaceutical Promotion Tools Effect on Physician’s Adoption of Medicine Prescribing: Evidence from Jordan. Modern Applied Science, 12(11), 210–222.
Alshurideh, D. M. (2019). Do electronic loyalty programs still drive customer choice and repeat purchase behaviour? International Journal of Electronic Customer Relationship Management, 12(1), 40–57.
Alshurideh, M. (2010). Customer service retention–A behavioural perspective of the UK mobile market. Durham University.
Alshurideh, M, Nicholson, M., & Xiao, S. (2012). The effect of previous experience on mobile subscribers’ repeat purchase behaviour. European Journal of Social Sciences, 30(3), 366–376.
Alshurideh, M T. (2017). A theoretical perspective of contract and contractual customer-supplier relationship in the mobile phone service sector. International Journal of Business and Management, 12(7), 201–210.
Alshurideh, Muhammad. (2016). Scope of Customer Retention Problem in the Mobile Phone Sector: A Theoretical Perspective. Journal of Marketing and Consumer Research, 20, 64–69.
Alshurideh, Muhammad, Masa’deh, R., & Alkurdi, B. (2012). The effect of customer satisfaction upon customer retention in the Jordanian mobile market: An empirical investigation. European Journal of Economics, Finance and Administrative Sciences, 47(12), 69–78.
Alshurideh, Muhammad Turki. (2014). A qualitative analysis of customer repeat purchase behaviour in the UK mobile phone market. Journal of Management Research, 6(1), 109.
Alshurideh, Muhammad Turki. (2016a). Exploring the main factors affecting consumer choice of mobile phone service provider contracts. International Journal of Communications, Network and System Sciences, 9(12), 563–581.
Alshurideh, Muhammad Turki. (2016b). Is customer retention beneficial for customers: A conceptual background. Journal of Research in Marketing, 5(3), 382–389.
Alshurideh, Muhammad Turki. (2017). The Impact Of Islamic Bank’s Service Quality Perception On Jordanian Customer’s Loyalty. Jounal of Management Reseach, 9.
Alshurideh, Muhammad Turki, Shaltoni, A. M., & Hijawi, D. S. (2014). Marketing communications role in shaping consumer awareness of cause-related marketing campaigns. International Journal of Marketing Studies, 6(2), 163.
Ammari, G., Alkurdi, B., Alshurideh, A., & Alrowwad, A. (2017). Investigating the impact of communication satisfaction on organizational commitment: a practical approach to increase employees’ loyalty. International Journal of Marketing Studies, 9(2), 113–133.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411.
Ardts, J., Jansen, P., & van der Velde, M. (2001). The breaking in of new employees: effectiveness of socialisation tactics and personnel instruments. Journal of Management Development, 20(2), 159–167.
Ashley, C., Noble, S. M., Donthu, N., & Lemon, K. N. (2011). Why customers won’t relate: Obstacles to relationship marketing engagement. Journal of Business Research, 64(7), 749–756.
Asiah Omar, N., & Musa, R. (2011). Measuring service quality in retail loyalty programmes (LPSQual) Implications for retailers’ retention strategies. International Journal of Retail & Distribution Management, 39(10), 759–784.
Atkins, P. M., Marshall, B. S., & Javalgi, R. G. (1996). Happy employees lead to loyal patients. Marketing Health Services, 16(4), 14.
Banasiewicz, A. (2005). Loyalty program planning and analytics. Journal of Consumer Marketing, 22(6), 332–339.
Bandyopadhyay, S., Gupta, K., & Dube, L. (2005). Does brand loyalty influence double jeopardy? A theoretical and empirical study. Journal of Product & Brand Management, 14(7), 414–423.
Berman, B. (2006). Developing an effective customer loyalty program. California Management Review, 49(1), 123–148.
Bushold, T., & Shipley, M. (2002, September 5). System and method for implementing a loyalty program incorporating on-line and off-line transactions. Google Patents.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295–336.
Dowling, G. R., & Uncles, M. (1997). Do customer loyalty programs really work? Sloan Management Review, 38, 71–82.
Dreheeb, A. E., Basir, N., & Fabil, N. (2016). Impact of System Quality on Users’ Satisfaction in Continuation of the Use of e-Learning System. International Journal of E-Education, e-Business, e-Management and e-Learning, 6(1), 13.
Dreze, X., & Nunes, J. C. (2008). Feeling superior: The impact of loyalty program structure on consumers’ perceptions of status. Journal of Consumer Research, 35(6), 890–905.
ELSamen, A. A., & Alshurideh, M. (2012). The impact of internal marketing on internal service quality: A case study in a Jordanian pharmaceutical company. International Journal of Business and Management, 7(19), 84.
Evanschitzky, H., Ramaseshan, B., Woisetschläger, D. M., Richelsen, V., Blut, M., & Backhaus, C. (2012). Consequences of customer loyalty to the loyalty program and to the company. Journal of the Academy of Marketing Science, 40(5), 625–638.
Falk, R. F., & Miller, N. B. (1992). A primer for soft modeling. University of Akron Press.
Folkman Curasi, C., & Norman Kennedy, K. (2002). From prisoners to apostles: a typology of repeat buyers and loyal customers in service businesses. Journal of Services Marketing, 16(4), 322–341.
Fordyce, E. W., & Suarez, S. P. (2008, September 18). Loyalty program for merchant inventory. Google Patents.
Fordyce III, E. W., Patel, K. H., & Shepard, D. C. (2013, December 31). Loyalty program incentive determination. Google Patents.
García Gómez, B., Gutiérrez Arranz, A., & Gutiérrez Cillán, J. (2006). The role of loyalty programs in behavioral and affective loyalty. Journal of Consumer Marketing, 23(7), 387–396.
Gefen, D., Straub, D., & Boudreau, M.-C. (2000). Structural equation modeling and regression: Guidelines for research practice. Communications of the Association for Information Systems, 4(1), 7.
Gefen, D., & Straub, D. W. (2000). The relative importance of perceived ease of use in IS adoption: A study of e-commerce adoption. Journal of the Association for Information Systems, 1(1), 8.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (1998). Multivariate data analysis (Vol. 5). Prentice hall Upper Saddle River, NJ.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
Hennessy, L., & Safran, S. L. (1999, November 23). Subscriber reward method. Google Patents.
Heskett, J. L., Jones, T. O., Loveman, G. W., Sasser, W. E., & Schlesinger, L. A. (1994). Putting the service-profit chain to work. Harvard Business Review, 72(2), 164–174.
Hikkerova, L. (2011). The effectiveness of loyalty programs: an application in the hospitality industry. International Journal of Business, 16(2), 150.
Jang, D., & Mattila, A. S. (2005). An examination of restaurant loyalty programs: what kinds of rewards do customers prefer? International Journal of Contemporary Hospitality Management, 17(5), 402–408.
Kamakura, W., Mela, C. F., Ansari, A., Bodapati, A., Fader, P., Iyengar, R., … Verhoef, P. C. (2005). Choice models and customer relationship management. Marketing Letters, 16(3–4), 279–291.
Kandampully, J., Zhang, T., & Bilgihan, A. (2015). Customer loyalty: a review and future directions with a special focus on the hospitality industry. International Journal of Contemporary Hospitality Management, 27(3), 379–414.
Kivetz, R. (2005). Promotion reactance: The role of effort-reward congruity. Journal of Consumer Research, 31(4), 725–736.
Kumar, V., & Shah, D. (2004). Building and sustaining profitable customer loyalty for the 21st century. Journal of Retailing, 80(4), 317–329.
Leenheer, J., & Bijmolt, T. H. A. (2008). Which retailers adopt a loyalty program? An empirical study. Journal of Retailing and Consumer Services, 15(6), 429–442.
Leenheer, J., Bijmolt, T. H. A., Van Heerde, H. J., & Smidts, A. (2003). Do loyalty programs enhance behavioral loyalty? A market-wide analysis accounting for endogeneity. International Journal of Research in Marketing, 24(1), 31–47.
Leenheer, J., Van Heerde, H. J., Bijmolt, T. H. A., & Smidts, A. (2007). Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing, 24(1), 31–47.
Leventhal, R. C., & Zineldin, M. (2006). The royalty of loyalty: CRM, quality and retention. Journal of Consumer Marketing.
Lewis, M. (2004). The influence of loyalty programs and short-term promotions on customer retention. Journal of Marketing Research, 41(3), 281–292.
Meyer-Waarden, L. (2007). The effects of loyalty programs on customer lifetime duration and share of wallet. Journal of Retailing, 83(2), 223–236.
Mimouni-Chaabane, A., & Volle, P. (2010). Perceived benefits of loyalty programs: Scale development and implications for relational strategies. Journal of Business Research, 63(1), 32–37.
Mulhern, T., & Duffy, D. (2004). Building loyalty at things remembered. Journal of Consumer Marketing, 21(1), 62–66.
Ngai, E. W. T., Xiu, L., & Chau, D. C. K. (2009). Application of data mining techniques in customer relationship management: A literature review and classification. Expert Systems with Applications, 36(2), 2592–2602.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human resource management: Gaining a competitive advantage. McGraw-Hill Education New York, NY.
Nunnally, J. C., & Bernstein, I. H. (1978). Psychometric theory.
Omar, N. A., Alam, S. S., Aziz, N. A., & Nazri, M. A. (2011). Retail loyalty programs in Malaysia: The relationship of equity, value, satisfaction, trust, and loyalty among cardholders. Journal of Business Economics and Management, 12(2), 332–352.
Powell, J. R. (2009, July 2). Methods and systems for applying a rewards program promotion to payment transactions. Google Patents.
Pritchard, M. P., & Negro, C. M. (2001). Sport loyalty programs and their impact on fan relationships. International Journal of Sports Marketing and Sponsorship, 3(3), 64–85.
Rehnen, L. M. (2016). Exit strategies of loyalty programs. Jbm-Journal of Business Market Management, 9(1), 564–596.
Rigby, D. K., Reichheld, F., & Dawson, C. (2003). Winning customer loyalty is the key to a winning CRM strategy. Ivey Business Journal, 67(4), 1.
Rigby, D. K., Reichheld, F. F., & Schefter, P. (2002). Avoid the four perils of CRM. Harvard Business Review, 80(2), 101–109.
Ringle, C. M., Wende, S., & Will, A. (2005). SmartPLS 2.0 (Beta). Hamburg. Available in Http://Www. Smartpls. De.
Salloum, S. A., Al-Emran, M., Shaalan, K., & Tarhini, A. (2018). Factors affecting the E-learning acceptance: A case study from UAE. Education and Information Technologies. https://doi.org/https://doi.org/10.1007/s10639-018-9786-3
Salloum, S A, & Shaalan, K. (2018). Investigating students’ acceptance of e-learning system in higher educational environments in the UAE: Applying the extended technology acceptance model (TAM). The British University in Dubai.
Salloum, Said A, & Shaalan, K. (2018). Adoption of E-Book for University Students. International Conference on Advanced Intelligent Systems and Informatics, 481–494. Springer.
Senapathi, M., & Srinivasan, A. (2014). An empirical investigation of the factors affecting agile usage. Proceedings of the 18th International Conference on Evaluation and Assessment in Software Engineering, 10. ACM.
Sharp, B., & Sharp, A. (1997). Loyalty programs and their impact on repeat-purchase loyalty patterns. International Journal of Research in Marketing, 14(5), 473–486.
Shugan, S. M. (2005). Brand loyalty programs: are they shams? INFORMS.
Skogland, I., & Siguaw, J. A. (2004). Are your satisfied customers loyal? Cornell Hotel and Restaurant Administration Quarterly, 45(3), 221–234.
Smith, E. R. (2000). E-loyalty: How to keep customers coming back to your website. HarperInformation.
Uncles, M. D., Dowling, G. R., & Hammond, K. (2003). Customer loyalty and customer loyalty programs. Journal of Consumer Marketing, 20(4), 294–316.
Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009). Customer experience creation: Determinants, dynamics and management strategies. Journal of Retailing, 85(1), 31–41.
Warrick, P. S., Levy, A., Carriere, L. M., Ziebart, D. T., Kullos, J. A., Fontes, D., & MacMillan, A. T. (2015, May 19). Custom-tailored entertainment experience for user identified by different loyalty program user identifiers at different hospitality locations. Google Patents.
Wegner, B., & Wegner, R. (2013, February 7). System for an integrated multi-vendor customer loyalty and targeted marketing program and method for its use. Google Patents.
Wendlandt, M., & Schrader, U. (2007). Consumer reactance against loyalty programs. Journal of Consumer Marketing, 24(5), 293–304.
Yi, Y., & Jeon, H. (2003). Effects of loyalty programs on value perception, program loyalty, and brand loyalty. Journal of the Academy of Marketing Science, 31(3), 229–240.
Yukl, G. (2008). How leaders influence organizational effectiveness. The Leadership Quarterly, 19(6), 708–722.