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Growing Science » Uncertain Supply Chain Management » A study on customer satisfaction on debit cards: The case of Vietnam

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Uncertain Supply Chain Management
ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print)
Quarterly Publication
Volume 8 Issue 2 pp. 241-251, 2020

A study on customer satisfaction on debit cards: The case of Vietnam Pages 241-251 PDF Download PDF

Authors: Thi Hoai Linh Truong, Hong Mai Phan, Manh Dung Tran

📋 Author Affiliations:
T.H.L. Truong ORCID , H.M. Phan ORCID , M.D. Tran ORCID
¹ National Economics University, Viet Nam
doi 10.5267/j.uscm.2020.1.003
Crossref 4 Source: CrossRef

🔑 Keywords: Payment services via debit cards, Satisfaction, Commercial banks, Vietnam

Abstract: This research is conducted to examine the determinants of customer satisfaction in using debit cards issued by the Vietnam commercial banks (CB). By applying the exploratory factor analysis (EFA), logistic regression and linear regression on a dataset of 428 customers, we find that the features and price of products were the key determinants influencing the frequency of using debit cards. However, the impact of each determinant is heterogeneous among different groups of customers. Product price and features are more likely to influence the users using debit cards to purchase goods or services in stores or online than customers working for the public agencies or frequently using non-cash payment for high-valued transaction.

How to cite this paper
APA: Truong, T., Phan, H & Tran, M. (2020). A study on customer satisfaction on debit cards: The case of Vietnam. Uncertain Supply Chain Management, 8(2), 241-251.
Chicago/Turabian: Truong, T., Phan, H & Tran, M. 2020. "A study on customer satisfaction on debit cards: The case of Vietnam." Uncertain Supply Chain Management 8, no. 2 (2020): 241-251.
AMA: Truong, T., Phan, H & Tran, M. A study on customer satisfaction on debit cards: The case of Vietnam. Uncertain Supply Chain Management. 2020;8(2):241-251.

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📚 Journal: Uncertain Supply Chain Management | 📅 Year: 2020 | 📖 Volume: 8 | 📄 Issue: 2 | 👁️ Views: 3787 | 📊 Crossref: 4

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