How to cite this paper
Johari, M & Hosseini-Motlagh, S. (2018). Coordination of cooperative promotion efforts with competing retailers in a manufacturer-retailer supply chain.Uncertain Supply Chain Management, 6(1), 25-48.
Refrences
Alaei, S., Alaei, R.& Salimi, P. (2014). A game theoretical study of cooperative advertising in a single-manufacturer-two-retailers supply chain. The International Journal of Advanced Manufacturing Technology, 74(1-4), 101-111.
Aust, G., & Buscher, U. (2012). Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: a game-theoretic approach. European Journal of Operational Research, 223(2), 473–82.
Bergen, M., & John, G. (1997). Understanding cooperative advertising participation rates in conventional channels. Journal of Marketing Research, 357-369.
Berger, P. D. (1973). Statistical decision analysis of cooperative advertising ventures. Journal of the Operational Research Society, 24(2), 207-216.
Chaab, J., & Rasti-Barzoki, M. (2016). Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach. Computers & Industrial Engineering, 99, 112-123.
Chaharsooghi, S. K., Heydari, J., & Kamalabadi, I. N. (2011). Simultaneous coordination of order quantity and reorder point in a two-stage supply chain. Computers & Operations Research, 38(12), 1667-1677.
Chintagunta, P. K., & Jain, D. (1992). A dynamic model of channel member strategies for marketing expenditures. Marketing Science, 11(2), 168-188.
Dai, Y., & Chao, X. (2013). Salesforce contract design and inventory planning with asymmetric risk-averse sales agents. Operations Research Letters, 41(1), 86-91.
Dant, R. P., & Berger, P. D. (1996). Modelling cooperative advertising decisions in franchising. Journal of the operational research society, 47(9), 1120-1136.
Giri, B. C., & Sharma, S. (2014). Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand. Economic Modelling, 38, 102-111.
He, X., Krishnamoorthy, A., Prasad, A., & Sethi, S. P. (2011). Retail competition and cooperative advertising. Operations Research Letters, 39(1), 11-16.
Heydari, J., Govindan, K., & Jafari, A. (2017). Reverse and closed loop supply chain coordination by considering government role. Transportation Research Part D: Transport and Environment, 52, 379-398.
Hojati, S., Seyedhosseini, S. M., Hosseini-Motlagh, S. M., & Nematollahi, M. (2017). Coordination and profit sharing in a two-level supply chain under periodic review inventory policy with delay in payments contract. Journal of Industrial and Systems Engineering, 10, 109-131.
Huang, Z., Li, S. X., & Mahajan, V. (2002). An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising. Decision sciences, 33(3), 469-494.
Jørgensen, S., & Zaccour, G. (2014). A survey of game-theoretic models of cooperative advertising. European Journal of Operational Research, 237(1), 1-14.
Johari, M., Hosseini-Motlagh, S. M., & Nematollahi, M. (2017). Simultaneous coordination of review period and order-up-to-level in a manufacturer-retailer chain. Journal of Industrial and Systems Engineering, 10, 1-17.
Karray, S., & Zaccour, G. (2005). A differential game of advertising for national and store brands. In Dynamic games: theory and applications. Springer US, 213-229.
Li, S. X., Huang, Z., Zhu, J., & Chau, P. Y. (2002). Cooperative advertising, game theory and manufacturer–retailer supply chains. Omega, 30(5), 347-357.
Liu, B., Ma, X., & Zhang, R. (2014). Joint decision on pricing and advertising for competing retailers under emergency purchasing. Economic Modelling, 39, 257-264.
Mirzaee, M., Makui, A., & Tavakoli, E. (2012). Supply chain coordination under retail competition and advertising dependent demand. International Journal of Industrial Engineering Computations, 3(3), 383-392.
Nash Jr, J. F. (1950). The bargaining problem. Econometrica: Journal of the Econometric Society, 155-162.
Nematollahi, M., Hosseini-Motlagh, S. M., & Heydari, J. (2017). Coordination of social responsibility and order quantity in a two-echelon supply chain: A collaborative decision-making perspective. International Journal of Production Economics, 184, 107-121.
Nematollahi, M., Hosseini-Motlagh, S. M., & Heydari, J. (2017). Economic and social collaborative decision-making on visit interval and service level in a two-echelon pharmaceutical supply chain. Journal of Cleaner Production, 142, 3956-3969.
Sajadieh, M. S., & Jokar, M. R. A. (2009). Optimizing shipment, ordering and pricing policies in a two-stage supply chain with price-sensitive demand. Transportation Research Part E: Logistics and Transportation Review, 45(4), 564-571.
SeyedEsfahani, M. M., Biazaran, M., & Gharakhani, M. (2011). A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains. European Journal of Operational Research, 211(2), 263-273.
Tiaojun, X., Xinxin, Y., & Jiabao, Z. (2010). Coordination of a supply chain with advertising investment and allowing the second ordering. Technology and Investment, 1, 191-200.
Tsao, Y. C. (2015). Cooperative promotion under demand uncertainty. International Journal of Production Economics, 167, 45-49.
Tsao, Y. C., & Sheen, G. J. (2012). Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination. Computers & Operations Research, 39(8), 1872-1878.
Wang, S. D., Zhou, Y. W., Min, J., & Zhong, Y. G. (2011). Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system. Computers & Industrial Engineering, 61(4), 1053-1071.
Xie, J., & Neyret, A. (2009). Co-op advertising and pricing models in manufacturer–retailer supply chains. Computers & Industrial Engineering, 56(4), 1375-1385.
Yue, J., Austin, J., Wang, M. C., & Huang, Z. (2006). Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount. European Journal of Operational Research, 168(1), 65-85.
Zhang, J., Gou, Q., Liang, L., & Huang, Z. (2013). Supply chain coordination through cooperative advertising with reference price effect. Omega, 41(2), 345-353.
Zhou, Y. W., Li, J., & Zhong, Y. (2017). Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents. Omega. doi:10.1016/j.omega.2017.02.005.
Aust, G., & Buscher, U. (2012). Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: a game-theoretic approach. European Journal of Operational Research, 223(2), 473–82.
Bergen, M., & John, G. (1997). Understanding cooperative advertising participation rates in conventional channels. Journal of Marketing Research, 357-369.
Berger, P. D. (1973). Statistical decision analysis of cooperative advertising ventures. Journal of the Operational Research Society, 24(2), 207-216.
Chaab, J., & Rasti-Barzoki, M. (2016). Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach. Computers & Industrial Engineering, 99, 112-123.
Chaharsooghi, S. K., Heydari, J., & Kamalabadi, I. N. (2011). Simultaneous coordination of order quantity and reorder point in a two-stage supply chain. Computers & Operations Research, 38(12), 1667-1677.
Chintagunta, P. K., & Jain, D. (1992). A dynamic model of channel member strategies for marketing expenditures. Marketing Science, 11(2), 168-188.
Dai, Y., & Chao, X. (2013). Salesforce contract design and inventory planning with asymmetric risk-averse sales agents. Operations Research Letters, 41(1), 86-91.
Dant, R. P., & Berger, P. D. (1996). Modelling cooperative advertising decisions in franchising. Journal of the operational research society, 47(9), 1120-1136.
Giri, B. C., & Sharma, S. (2014). Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand. Economic Modelling, 38, 102-111.
He, X., Krishnamoorthy, A., Prasad, A., & Sethi, S. P. (2011). Retail competition and cooperative advertising. Operations Research Letters, 39(1), 11-16.
Heydari, J., Govindan, K., & Jafari, A. (2017). Reverse and closed loop supply chain coordination by considering government role. Transportation Research Part D: Transport and Environment, 52, 379-398.
Hojati, S., Seyedhosseini, S. M., Hosseini-Motlagh, S. M., & Nematollahi, M. (2017). Coordination and profit sharing in a two-level supply chain under periodic review inventory policy with delay in payments contract. Journal of Industrial and Systems Engineering, 10, 109-131.
Huang, Z., Li, S. X., & Mahajan, V. (2002). An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising. Decision sciences, 33(3), 469-494.
Jørgensen, S., & Zaccour, G. (2014). A survey of game-theoretic models of cooperative advertising. European Journal of Operational Research, 237(1), 1-14.
Johari, M., Hosseini-Motlagh, S. M., & Nematollahi, M. (2017). Simultaneous coordination of review period and order-up-to-level in a manufacturer-retailer chain. Journal of Industrial and Systems Engineering, 10, 1-17.
Karray, S., & Zaccour, G. (2005). A differential game of advertising for national and store brands. In Dynamic games: theory and applications. Springer US, 213-229.
Li, S. X., Huang, Z., Zhu, J., & Chau, P. Y. (2002). Cooperative advertising, game theory and manufacturer–retailer supply chains. Omega, 30(5), 347-357.
Liu, B., Ma, X., & Zhang, R. (2014). Joint decision on pricing and advertising for competing retailers under emergency purchasing. Economic Modelling, 39, 257-264.
Mirzaee, M., Makui, A., & Tavakoli, E. (2012). Supply chain coordination under retail competition and advertising dependent demand. International Journal of Industrial Engineering Computations, 3(3), 383-392.
Nash Jr, J. F. (1950). The bargaining problem. Econometrica: Journal of the Econometric Society, 155-162.
Nematollahi, M., Hosseini-Motlagh, S. M., & Heydari, J. (2017). Coordination of social responsibility and order quantity in a two-echelon supply chain: A collaborative decision-making perspective. International Journal of Production Economics, 184, 107-121.
Nematollahi, M., Hosseini-Motlagh, S. M., & Heydari, J. (2017). Economic and social collaborative decision-making on visit interval and service level in a two-echelon pharmaceutical supply chain. Journal of Cleaner Production, 142, 3956-3969.
Sajadieh, M. S., & Jokar, M. R. A. (2009). Optimizing shipment, ordering and pricing policies in a two-stage supply chain with price-sensitive demand. Transportation Research Part E: Logistics and Transportation Review, 45(4), 564-571.
SeyedEsfahani, M. M., Biazaran, M., & Gharakhani, M. (2011). A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains. European Journal of Operational Research, 211(2), 263-273.
Tiaojun, X., Xinxin, Y., & Jiabao, Z. (2010). Coordination of a supply chain with advertising investment and allowing the second ordering. Technology and Investment, 1, 191-200.
Tsao, Y. C. (2015). Cooperative promotion under demand uncertainty. International Journal of Production Economics, 167, 45-49.
Tsao, Y. C., & Sheen, G. J. (2012). Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination. Computers & Operations Research, 39(8), 1872-1878.
Wang, S. D., Zhou, Y. W., Min, J., & Zhong, Y. G. (2011). Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system. Computers & Industrial Engineering, 61(4), 1053-1071.
Xie, J., & Neyret, A. (2009). Co-op advertising and pricing models in manufacturer–retailer supply chains. Computers & Industrial Engineering, 56(4), 1375-1385.
Yue, J., Austin, J., Wang, M. C., & Huang, Z. (2006). Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount. European Journal of Operational Research, 168(1), 65-85.
Zhang, J., Gou, Q., Liang, L., & Huang, Z. (2013). Supply chain coordination through cooperative advertising with reference price effect. Omega, 41(2), 345-353.
Zhou, Y. W., Li, J., & Zhong, Y. (2017). Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents. Omega. doi:10.1016/j.omega.2017.02.005.