How to cite this paper
Anche, F., Hozouri, S & Mehdizadeh, A. (2014). An exploration investigation on important factors influencing e-marketing: Evidence from banking industry.Uncertain Supply Chain Management, 2(1), 49-54.
Refrences
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Ellis-Chadwick, F., Mayer, R. E., & Johnston, K. J. (2009). Internet marketing: strategy, implementation and practice. D. Chaffey (Ed.). Pearson Education.
Fortin, D. R., Dholakia, R. R., & Dholakia, N. (2002). Emerging issues in electronic marketing: thinking outside the square. Journal of Business Research, 55(8), 623-627.
Hamidi, A., & Safabakhsh, M. (2011). The impact of information technology on e- marketing. Procedia Computer Science, 3, 365-368.
Hsu, Y. L. (2012). Facebook as international eMarketing strategy of Taiwan hotels. International Journal of Hospitality Management, 31(3), 972-980.
K?m?lo?lu, H. (2004). The “e-literature”: A framework for understanding the accumulated knowledge about Internet marketing. Academy of Marketing Science Review, 4(6), 1-37.
Krishnamurthy, S. (2006). Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities. Business Horizons, 49(1), 51-60.
Luna, D., Peracchio, L. A., & Dolores de Juan, M. (2003). The impact of language and congruity on persuasion in multicultural e-marketing. Journal of Consumer Psychology, 13(1), 41-50.
Meng, X. (2009). Developing model of e-commerce e-marketing. In Proceedings of the 2009 International Symposium on Information Processing (ISIP’09), Huangshan, PR China, August (pp. 21-23).
Raoofi, M. (2012). Moderating role of e-marketing on the consequences of market orientation in Iranian firms. Management & Marketing-Craiova, 2, 301-316.
Rahimnia, F., & Hassanzadeh, J. F. (2013). The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations. Information & Management, 50(5), 240–247.
Sadiq Sohail, M., & Shanmugham, B. (2003). E-banking and customer preferences in Malaysia: an empirical investigation. Information Sciences,150(3), 207-217.
Salehi, M., Mirzaei, H., Aghaei, M., & Abyari, M. (2012). Dissimilarity of E-marketing VS traditional marketing. International Journal of Academic Research in Business and Social Sciences, 2(1), 814-825.
Shaltoni, A. M., & West, D. C. (2010). The measurement of e-marketing orientation (EMO) in business-to-business markets. Industrial Marketing Management, 39(7), 1097-1102.
Teo, T. S. (2005). Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore. International journal of information management, 25(3), 203-213.
Trainor, K. J., Rapp, A., Beitelspacher, L. S., & Schillewaert, N. (2011). Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability. Industrial Marketing Management,40(1), 162-174.
Ellis-Chadwick, F., Mayer, R. E., & Johnston, K. J. (2009). Internet marketing: strategy, implementation and practice. D. Chaffey (Ed.). Pearson Education.
Fortin, D. R., Dholakia, R. R., & Dholakia, N. (2002). Emerging issues in electronic marketing: thinking outside the square. Journal of Business Research, 55(8), 623-627.
Hamidi, A., & Safabakhsh, M. (2011). The impact of information technology on e- marketing. Procedia Computer Science, 3, 365-368.
Hsu, Y. L. (2012). Facebook as international eMarketing strategy of Taiwan hotels. International Journal of Hospitality Management, 31(3), 972-980.
K?m?lo?lu, H. (2004). The “e-literature”: A framework for understanding the accumulated knowledge about Internet marketing. Academy of Marketing Science Review, 4(6), 1-37.
Krishnamurthy, S. (2006). Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities. Business Horizons, 49(1), 51-60.
Luna, D., Peracchio, L. A., & Dolores de Juan, M. (2003). The impact of language and congruity on persuasion in multicultural e-marketing. Journal of Consumer Psychology, 13(1), 41-50.
Meng, X. (2009). Developing model of e-commerce e-marketing. In Proceedings of the 2009 International Symposium on Information Processing (ISIP’09), Huangshan, PR China, August (pp. 21-23).
Raoofi, M. (2012). Moderating role of e-marketing on the consequences of market orientation in Iranian firms. Management & Marketing-Craiova, 2, 301-316.
Rahimnia, F., & Hassanzadeh, J. F. (2013). The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations. Information & Management, 50(5), 240–247.
Sadiq Sohail, M., & Shanmugham, B. (2003). E-banking and customer preferences in Malaysia: an empirical investigation. Information Sciences,150(3), 207-217.
Salehi, M., Mirzaei, H., Aghaei, M., & Abyari, M. (2012). Dissimilarity of E-marketing VS traditional marketing. International Journal of Academic Research in Business and Social Sciences, 2(1), 814-825.
Shaltoni, A. M., & West, D. C. (2010). The measurement of e-marketing orientation (EMO) in business-to-business markets. Industrial Marketing Management, 39(7), 1097-1102.
Teo, T. S. (2005). Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore. International journal of information management, 25(3), 203-213.
Trainor, K. J., Rapp, A., Beitelspacher, L. S., & Schillewaert, N. (2011). Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability. Industrial Marketing Management,40(1), 162-174.