An exploration investigation on important factors influencing pricing strategy for market share adjustment

Hozouri, S.; Zangeneh, G.; Azad, N.

Growing Science » Uncertain Supply Chain Management » An exploration investigation on important factors influencing pricing strategy for market share adjustment

Journals

USCM Volumes

Volume 1 (22)
- Issue 1 (4)
- Issue 2 (6)
- Issue 3 (6)
- Issue 4 (6)

Volume 2 (32)
- Issue 1 (7)
- Issue 2 (5)
- Issue 3 (10)
- Issue 4 (10)

Volume 3 (39)
- Issue 1 (9)
- Issue 2 (13)
- Issue 3 (10)
- Issue 4 (7)

Volume 4 (31)
- Issue 1 (10)
- Issue 2 (6)
- Issue 3 (6)
- Issue 4 (9)

Volume 5 (26)
- Issue 1 (6)
- Issue 2 (6)
- Issue 3 (8)
- Issue 4 (6)

Volume 6 (25)
- Issue 1 (7)
- Issue 2 (6)
- Issue 3 (6)
- Issue 4 (6)

Volume 7 (57)
- Issue 1 (8)
- Issue 2 (19)
- Issue 3 (14)
- Issue 4 (16)

Volume 8 (82)
- Issue 1 (20)
- Issue 2 (15)
- Issue 3 (17)
- Issue 4 (30)

Volume 9 (117)
- Issue 1 (25)
- Issue 2 (26)
- Issue 3 (32)
- Issue 4 (34)

Volume 10 (150)
- Issue 1 (28)
- Issue 2 (32)
- Issue 3 (44)
- Issue 4 (46)

Volume 11 (190)
- Issue 1 (42)
- Issue 2 (45)
- Issue 3 (50)
- Issue 4 (53)

Volume 12 (244)
- Issue 1 (55)
- Issue 2 (59)
- Issue 3 (63)
- Issue 4 (67)

Volume 13 (45)
- Issue 1 (15)
- Issue 2 (15)
- Issue 3 (15)

Countries

Uncertain Supply Chain Management

ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print) Quarterly Publication Volume 2 Issue 1 pp. 27-32 , 2014

An exploration investigation on important factors influencing pricing strategy for market share adjustment Pages 27-32 Download PDF

Authors: Somayeh Hozouri, Gholamreza Heidari Kord Zangeneh, Naser Azad

Keywords: Factor analysis, Market share, Pricing

Abstract: During the past few years, there have been growing competition among business owners and they mostly have no choice but to decrease their prices in an attempt to survive on the market. In some cases, suppliers offer goods and services for less than the cost of production to gain more market share. In this paper, we study different factors influencing pricing strategy in food industry. The proposed study designs a questionnaire in Likert scale consists of 36 questions, distributes it among 311 Iranian experts in food industry and analyzes it based on principal component analysis. Cronbach alpha is calculated as 0.86 and Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.72 and 3614, respectively. Based on the results of our survey, we have derived seven factors including supply management, environmental factors, product management, distribution structure, standardization strategies, market leadership and market organization.

How to cite this paper

 Hozouri, S., Zangeneh, G & Azad, N. (2014). An exploration investigation on important factors influencing pricing strategy for market share adjustment.Uncertain Supply Chain Management, 2(1), 27-32.

Refrences

Azad, N., & Hassanabadi, M. (2013). An empirical investigation on factors influencing on brand loyalty. Management Science Letters, 3(7), 2113-2118.

Azad, N., & Mohammadi, M. (2013b). An empirical survey on factors influencing on packaging dairy products. Management Science Letters, 3(7), 1901-1906.

Azad, N., Nikanpour, M & Hozouri, S. (2014a). An exploration study on influential factors on information and communication technology. Decision Science Letters, 3(1), 37-42.

Azad, N., Roshan, A & Hozouri, S. (2014b). An exploration study on influential factors on customer relationship management. Decision Science Letters, 3(1), 49-56.

Li, S. (2005). A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+ a Web-based expert system. Expert Systems with Applications, 29(2), 393-400.

Li, S., & Li, J. Z. (2010). WebInternational: Combining Web-based knowledge automation, fuzzy rules and on-line databases for international marketing planning. Expert Systems with Applications, 37(10), 7094-7100.

Li, S., Zheng Li, J., He, H., Ward, P., & Davies, B. J. (2011). WebDigital: A Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies. Expert Systems with Applications,38(8), 10606-10613.

Mainela, T., & Ulkuniemi, P. (2012). Personal interaction and customer relationship management in project business. Journal of Business & Industrial Marketing, 28(2), 3-3.

Tang, J. (2011). A locality analysis on purchasing helper at e-commerce webpage–The example in TW, CN, MO and HK. Expert Systems with Applications, 38(1), 371-378.

Wang, Y. L., & Tzeng, G. H. (2012). Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods. Expert Systems with Applications, 39(5), 5600-5615.