To increase salesperson performance, this study will examine how product knowledge, sales environment, and information suitability affect salesperson adaptation. Random sampling is the approach that is utilized for sampling. 115 respondents from small and medium-sized batik business salespeople in the city of Pekalongan made up the study's sample in Central Java, Indonesia. The AMOS 21 program uses structural equation modeling (SEM) as an analysis tool. According to the study's findings, salesperson adaptability is significantly positively influenced by product knowledge, significantly positively by the sales environment, significantly positively by information appropriateness, and significantly positively by salesperson performance.

Manufacturing companies are trying hard to anticipate a disrupted supply chain. Internal changes are encouraged to adapt to external conditions. Partnerships with external parties through supply chain collaboration are needed to improve supply chain performance and increase competitiveness. This research examines the effect of supply chain collaboration on supply chain performance by adopting new product development, product knowledge, and production technology. The study surveyed 148 manufacturing companies at managerial level using questionnaires. Data processing using SmartPLS software version 4.0. The results show that supply chain collaboration positively influences production technology, product knowledge, new product development, and supply chain performance. Production technology positively impacts product knowledge, new product development, and supply chain performance. The results also show that supply chain performance is influenced by product knowledge and new product development. In addition, production technology, new product development, and product knowledge mediate the indirect influence of supply chain collaboration on supply chain performance. This study contributes to enriching supply chain management theory. The practical contribution is to enlighten the company's managerial to run supply chain collaboration in generating performance and competitiveness.