This research aims at examining and determining the effect of experience quality on tourists’ behavioral intention either directly or by perceived value, happiness, and tourist satisfaction. The sample in this research includes 227 tourists visiting Dodola Island using purposive sampling technique. The analytical method to test the hypothesis in this research is SEM-PLS. The results show that Experience Quality, Tourist Satisfaction, and Happiness had positive and significant effects on Tourists’ Behavior Intention. Meanwhile, Perceived value did not have any significant effect on Tourist Behavioral Intention as Perceived Value was not able to act as a mediator on the effect of Experience Quality on Behavioral Intention. On the other hand, Perceived Value variable had a positive and significant effect on Tourist Satisfaction. Therefore, the increase in Tourist Satisfaction sourced from Perceived Value could affect behavioral intention. The results of further research also show that Tourist Satisfaction and Happiness could partially mediate the effect of Experience Quality on Behavioral Intention.

This study attempted to identify decisive factors having important impacts on international tourists’ satisfaction in Ho Chi Minh City (HCMC). By conducting a survey of 2,073 foreign visitors in HCMC, this paper explored nine determinants and their effect levels on international tourists’ destination satisfaction. Quantitative approach was mainly applied with statistical techniques used as exploratory factor, reliability, and multiple regressions analyses. The result indicated that eight out of nine factors significantly affect international tourists’ satisfaction. The nine determinants of foreign tourists’ satisfaction include cultural and historical attraction, tourist service infrastructure, local cuisine, safety and security, entertainment, destination image, negative attributes, perceived price, and natural environment; in which destination image had the strongest effect on satisfaction of international tourists in HCMC. These findings provide practical implications for practitioners, policy makers, and Department of Tourism HCMC.

The main objective of this research paper is to examine the mediating roles of place attachment and tourist satisfaction on destination attractiveness and loyalty relationship using the phantom approach among foreign tourists visiting Langkawi Island, Malaysia. Tourists from three countries listed in the top 20 international markets visiting Malaysia were chosen as the target population. The survey was conducted at the departure hall of Langkawi International Airport using a simple random sampling method. A total of 365 useful ques-tionnaires were returned and analyzed using Structural Equation Modelling (SEM). The findings of the study have empirically demonstrated that destination attractiveness had no significant direct influence on destination loyalty. However, the study discovered that tourist satisfaction and place attachment fully mediated the relationship between destination attractiveness and destination loyalty. Destination attractiveness has an indirect effect on destination loyalty. The study also illustrated that the tourist satisfaction factor had a stronger mediator effect than place attachment factor in the destination loyalty relationship model. The study suggested several insightful recommendations to the destination management office in maximizing tourist’s experience with cultural attractiveness and adequate infrastructure, thereby, enhancing the visitation of international tourists to Langkawi Island.

In recent years, the Malaysian Ministry of Tourism has been increasingly investing for the development of homestay destinations, which have a deeply positive and sustainable socio-economic impact on rural communities. Tourists who visit these less-trodden areas of the country in turn have an opportunity to experience its diverse cultural heritage in a more inti-mate and personable way. The purpose of this study is to identify the factors that contribute to tourists’ satisfaction with the service they received at Homestay Banghuris in Sepang, Selangor, Malaysia. A total of 80 tourists willingly participated in a research questionnaire distributed at the homestay. They were selected by the simple random sampling method. The study examined the relationship between service quality and tourist satisfaction and realize that there were positive and meaningful relationship between service quality and customer satisfaction.

This study focuses on investigating the relationship between tourist quality service, satisfaction and loyalty among international visitors who came to Vietnam. Specifically, this research also aims to discover the mediating effects of tourist satisfaction on the relationship between tourist quality service and loyalty (revisit and recommend to others). By using the data collected from 516 international visitors who travelled in Vietnam, authors use a meta-analytic path analysis to show that only two factors of tourist quality service had significant effects on tourist satisfaction and loyalty, including tangibles and responsiveness. Moreover, tangibles and responsiveness not only had direct effects, but they also they had some indirect impacts on tourist loyalty throughout tourist satisfaction. Interestingly, the relationship between tourist satisfaction and their loyalty was strongest.